Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields


So your boss still thinks that “optimization” means making your site load faster.

We get it.

Marketers are constantly battling the highest paid person’s opinion (HiPPO) in favor of real conversion response optimization tactics based on a sound methodology.

And they usually lose because they don’t have a testing program with real results to show those misguided HiPPOs (and Sales leaders) that they’re wrong.

So to help you win your HiPPO/Sales battles, we’ve created a deck with three case studies highlighting the importance of that most basic of optimization principles:

View more presentations from MarketingExperiments.Reducing the number of form fields

Please feel free to download the deck from SlideShare and customize it for your own HiPPO pitch. Also, if you’ve found it helpful, we’d love for you to tweet it. The more people we can help with their HiPPO and Sales battles, the better. ;)

The Caveat

Sometimes, counter intuitively, you want more friction in your process. We’re assuming in this blog post that you have the opposite problem, but please don’t discount the possibility that your forms actually have too few fields…

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa volver a empezar!