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Nihal Mehta has started several successful businesses. His most recent venture is LocalResponse, and it just may be something that turns traditional advertising and marketing on their head.
You are fed up with AT&T‘s customer service, so you change your Facebook status, tweet your displeasure or post in another social media forum to let others know just how you feel about AT&T. Seconds later, you receive a message, not from your friends, but from Verizon offering you $100, if you switch.
Think that sounds like something out of the future? Think again. That is an actual campaign being conducted by a new social advertising platform called LocalResponse.
“This is a relatively new phenomenon that people are raising their hand and saying, ‘I’m here,'” said Nihal Mehta, CEO and co-founder of LocalResponse. “They are broadcasting their location and what they are doing.” Mehta said his company analyzes that data and helps marketers respond with relevant offers. Leer más “By Combing Social Media, LocalResponse Gets Down to Business”