As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next 30 days.
Let’s just come out and say it: entering the world of social media is an intimidating endeavor. But don’t worry – here’s how you can find communities of people talking about your products and/or services.
Cast your net wide
Brainstorm keywords that relate to your brand and the products and services you provide. Think in general terms – they will form the basis of your search and begin to aggregate all the conversations related to those terms on the social web for you.
For instance, if you’re a magazine publisher, you might start with your magazine’s name and main topics. Your task is to find out where people are talking about these topics on the social web.
See the results
Once you’ve entered your search terms it is time to see the data. Depending on your search terms and the industry you are working in, your results may have returned a couple of thousand conversations or even a couple ofhundredthousand conversations. Don’t get hung up on the numbers. Remember that you’re surveying the social web to see what is out there.
Do some digging of your own
Now you have a bird’s eye view of where people live and converse about you on the social web. Dig into those conversations. Look up some of the Facebook groups. Read the blog posts. Check out the Twitter hashtags. You’ll get a feel for the conversations and soon you’ll determine what you can add.
Be open and receptive
The most important thing is to be open to what you’re hearing. Casting a wide net with general search terms provides you with an opportunity to learn a lot about your industry from other professionals and your customers. Good or bad, it’s helpful insight that you can use to better your business.
Check back tomorrow for Day 3: Use the right search term. For an overview of all 30 days, don’t forget todownload the free ebook.