Día: 21 marzo, 2012
Key Ways to Find Your Community in Social Media
See the results
Once you’ve entered your search terms it is time to see the data. Depending on your search terms and the industry you are working in, your results may have returned a couple of thousand conversations or even a couple ofhundredthousand conversations. Don’t get hung up on the numbers. Remember that you’re surveying the social web to see what is out there.
Do some digging of your own
Now you have a bird’s eye view of where people live and converse about you on the social web. Dig into those conversations. Look up some of the Facebook groups. Read the blog posts. Check out the Twitter hashtags. You’ll get a feel for the conversations and soon you’ll determine what you can add.
Be open and receptive
The most important thing is to be open to what you’re hearing. Casting a wide net with general search terms provides you with an opportunity to learn a lot about your industry from other professionals and your customers. Good or bad, it’s helpful insight that you can use to better your business.
As an extension of this month’s ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media, we are sharing one social media rich idea each day for the next 30 days.
Let’s just come out and say it: entering the world of social media is an intimidating endeavor. But don’t worry – here’s how you can find communities of people talking about your products and/or services.
Cast your net wide
Brainstorm keywords that relate to your brand and the products and services you provide. Think in general terms – they will form the basis of your search and begin to aggregate all the conversations related to those terms on the social web for you.
For instance, if you’re a magazine publisher, you might start with your magazine’s name and main topics. Your task is to find out where people are talking about these topics on the social web. Leer más “Key Ways to Find Your Community in Social Media”
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Is the New iPad Screen Too Good for the Web?
Apps, games and e-books may look great on the new iPad’s high-resolution “retina” display, but it’s unclear whether Web sites will get the same treatment.Pick up a new iPad and load a Web site, and you’ll often see crisp, clear text next to not-so-sharp photos. That’s because most Web developers are still considering whether they want to upgrade their sites to deliver higher-resolution images and videos for the new iPad, which has a 2,048-by-1,536-pixel display. This may involve more bandwidth and storage costs, and the programming work required to keep track of different image sizes and deliver them to the right screens. Leer más “Is the New iPad Screen Too Good for the Web?”
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Apple Sells 3 Million New iPads in First Weekend
The new iPad, which was released on Friday in about a dozen countries, has a starting price of $500. Its main new features include an improved display, a better camera, a faster processor and support for AT&T’s and Verizon’s fourth-generation LTE cellular networks.
Apple last year did not disclose sales numbers for the debut of the iPad 2. However, analysts estimated that Apple sold one million over its first weekend. The first iPad took 28 days to hit one million sales, according to Apple.
The new iPad’s opening weekend sales still don’t top the performance of the iPhone. Apple said it sold four million of its iPhone 4S smartphones on its first weekend.
By BRIAN X. CHEN
http://bits.blogs.nytimes.com/
Apple said on Monday that it had already sold more than three million new iPads during the product’s first weekend on the market, including preorders. That’s triple the number of iPad 2 tablets that analysts
estimated the company sold during that product’s opening weekend last year, though the company did not take advance orders for the iPad 2. Leer más “Apple Sells 3 Million New iPads in First Weekend”
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[Infographic]: International Cloud Computing Policies
Small businesses are learning how to leverage the power of cloud computing, and loving it. With the decreasing costs of cloud computing, and its rising capabilities, it’s no wonder business owners are flocking to this new software. However, some businesses are still skeptical about integrating cloud computing, due to uncertainties in privacy and data protection. This is especially true If you’re considering supporting a widespread field service population that crosses geographic boundaries. Do you know the various privacy and data security laws for Germany, for example?
Well, you could hire a bunch of lawyers, but you could also check out our infographic that summarizes the best and worst places to have a cloud-based business.
By David Strom | readwriteweb.com
Small businesses are learning how to leverage the power of cloud computing, and loving it. With the decreasing costs of cloud computing, and its rising capabilities, it’s no wonder business owners are flocking to this new software. However, some businesses are still skeptical about integrating cloud computing, due to uncertainties in privacy and data protection. This is especially true If you’re considering supporting a widespread field service population that crosses geographic boundaries. Do you know the various privacy and data security laws for Germany, for example?
Well, you could hire a bunch of lawyers, but you could also check out our infographic that summarizes the best and worst places to have a cloud-based business.
Thanks to ClickSoftware for preparing this infographic.
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14 Examples of The Persuasive Power of Color in Web Design
To see the impact color has on the overall user experience of a website, one need only strip away a hue to see how the visual flow is affected.
While color creates the mood and feel of the site by directing user attention to certain elements, there are many ways to approach the use of color. Hue, value, and saturation are all three integrated dimensions of color that, when used properly, can enhance the site’s message just as well, if not better, than using flashy colors.
In this article we’ll delve deeper into color psychology as it relates to web design, and view examples of sites that used color persuasively in their branding efforts.
A quick intro to color
For a primer on color, one should refer to the color wheel, as it presents a logically arranged sequence of pure hues. I’m sure you’re familiar with the primaries – red, yellow, and blue; and secondaries: green, orange, and purple – which are formed by mixing the primaries.
Tertiary colors are comprised of the middle colors like yellow-green and blue-green. They are created by mixing a primary color and a secondary color. We often refer to the color wheel as it can be used to create harmonious color schemes, leading to an effective visual experience.
The Power of Color…
- Stephanie Hamilton
- http://blog.crazyegg.com
To see the impact color has on the overall user experience of a website, one need only strip away a hue to see how the visual flow is affected.
While color creates the mood and feel of the site by directing user attention to certain elements, there are many ways to approach the use of color. Hue, value, and saturation are all three integrated dimensions of color that, when used properly, can enhance the site’s message just as well, if not better, than using flashy colors.
In this article we’ll delve deeper into color psychology as it relates to web design, and view examples of sites that used color persuasively in their branding efforts.
A quick intro to color
For a primer on color, one should refer to the color wheel, as it presents a logically arranged sequence of pure hues. I’m sure you’re familiar with the primaries – red, yellow, and blue; and secondaries: green, orange, and purple – which are formed by mixing the primaries.
Tertiary colors are comprised of the middle colors like yellow-green and blue-green. They are created by mixing a primary color and a secondary color. We often refer to the color wheel as it can be used to create harmonious color schemes, leading to an effective visual experience.
The Power of Color… Leer más “14 Examples of The Persuasive Power of Color in Web Design”
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“I’m Feeling Lucky” button launched last year | Improving video awesomeness with one click
This breakthrough in video awesomeness is possible thanks to our research team who expanded on the “I’m Feeling Lucky” button launched last year, automatically detecting if stabilization or color correction would be helpful for you. The result is a one-click option rolling out over the next few days that cures these two symptoms now, and more planned in the future.
So you keep capturing those awesome moments, and we’ll keep on ways to help you make those videos even more awesome.
http://youtube-global.blogspot.com.ar/
Whether you’re perfecting your double backflip at the park, capturing a flash mob on your phone, or enjoying singing in a subway, it’s not easy to get your video quality perfect. Sometimes videos suffer from symptoms like “shaky-camera-itis” or “augmented-darkness-levels” that keep viewers from seeing just how awesome your video really is. We made a big step last year with the YouTube Video Editor, and now we’re adding a feature that does the work of curing these symptoms for you.
If you uploada video that’s shaky or dark, we’ll automatically offer to fix it for you, creating an updated version of your video on YouTube.When you upload a video that could use a fixup, you’ll see a notification bar on the Upload page and in your Video Manager. Click the button to fix it, and you’ll see a side by side preview to decide if you want to accept the edits.
Select “Okay” if you’d like us to update your video to the preview version (you can always undo this later). Even if you’re uploading a video from your mobile device, the Video Manager on the desktop will give you a notice if this video can be cured as well. Here’s an overview: Leer más ““I’m Feeling Lucky” button launched last year | Improving video awesomeness with one click”
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“Social Objects are the future of marketing.”
Example A. You and your friend, Joe like to go bowling every Tuesday. The bowling is the Social Object.
Example B. You and your friend, Lee are huge Star Wars fans. You two invariably geek out about Darth Vader and X-Wing fighters every time you meet. Star Wars is the Social Object.
Example C. You’ve popped into your local bar for a drink after work. At the bar there’s some random dude, sending a text on this neat-looking cellphone. So you go up to him and ask him about the phone. The random dude just LOVES his new phone, so has no trouble with telling a stranger about his new phone for hours on end. Next thing you know, you two are hitting it off and you offer to buy him a beer. You spend the rest of the next hour geeking out about the new phone, till it’s time for you to leave and go meet your wife for dinner. The cellphone was the social object.
Example D. You’re a horny young guy at a party, in search of a mate. You see a hot young woman across the room. You go up and introduce yourself. You do not start the conversation by saying, “Here’s a list of all the girls I’ve gone to bed with, and some recent bank statements showing you how much money I make. Would you like to go to bed with me?” No, something more subtle happens. Basically, like all single men with an agenda, you ramble on like a yutz for ten minutes, making small talk. Until she mentions the name of her favorite author, Saul Bellow. Halleluiah! As it turns out, Saul Bellow happens to be YOUR FAVORITE AUTHOR as well [No, seriously. He really is. You’re not making it up just to look good.]. Next thing you know, you two are totally enveloped in this deep and meaningful conversation about Saul Bellow. “Seize The Day”, “Herzog”, “Him With His Foot In His Mouth” and “Humbolt’s Gift”, eat your heart out. And as you two share a late-night cab back to her place, you’re thinking about how Saul Bellow is the Social Object here.
1. note to social media marketing dorks: the hard currency of the internet is “social objects”.
[One of my favorite recent “Social Objects”: a cartoon I did for Rackspace.]
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if you think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.
For as long as I’ve been involved with the Internet, I’ve seen the SAME OLD DISCONNECT appear again and again AND AGAIN i.e. the disconnect between how the Internet ACTUALLY works and how the social media marketing dorks like to PRETEND how it works.
Case in point: From Steve Jones’ blog:
Today I received an e-mail that said “Like us on Facebook and win”. Later in the day I walked into a store and on the door was a sign that said “Like us on Facebook”.That’s like Billy Joel asking me to buy his album. It is like walking into a party and having someone say “Be my friend and I’ll buy you a drink”. In a word, it is pathetic.
Damn right it’s pathetic.
Note to Social Media Marketing Dorks: The hard currency of the Internet is not Facebook “Likes” or Twitter “Retweets”, as flavor-of-the-month as they might be. By themselves, they’re worthless.
The hard currency of the Internet is “Social Objects”.
i.e. Social Objects for people to SHARE MEANINGFULLY with other people.
You’re either creating them or you’re not. And if you’re not, you will fail, end of story.
I’ll admit, it frustrates me sometimes. People often think gapingvoid is selling cartoons. We’re not. We’re selling Social Objects. That’s what the Cube Grenades are. That’s what our pitch is.
I guess I probably need to work on it some more…
[The Social Object archive is here…]
2. social objects for beginners
Leer más ““Social Objects are the future of marketing.””
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5 Powerful WordPress Plugins To Increase Sharing Of Your Articles
There was recently some stunning research put out by BrightEdge. The company examined how better placing of sharing buttons on your blog can drive more Social Media traffic.
A growing number of consumers trust blogs are as likely to have the same amount of sharing as traditional online news articles. This makes sharing buttons even more crucial. And the results are quite stunning:
The research found that better placing of sharing buttons can increase sharing of articles by up to 7 times, compared to those blogs who neglect it.
Is your business keeping up with the ever evolving blogging industry? And most importantly, are you taking any steps to make it dead easy for your readers to share your articles?
All recent research I found points towards the fact that blogging is gaining importance month over month. In 2011 alone, 14 million new blogs were added to the blogosphere.
A lot of emphasis is placed on producing the best content for your blog to drive leads to your site. And rightly so. Yet, with this post I want to go into detail about how a few great new WordPress plugins can give you a huge boost of exposure for your articles.
1. Digg Digg – More Powerful Sharing Buttons
Digg Digg is a sharing plugin, that has gotten a big overhaul recently. It offers you a slick sharebar on the left-hand side of your articles that floats down as you read.
Of course you can also decide to put buttons at the top or bottom of your articles if you prefer not to show the sliding bar. What is also worth mentioning is that the plugin features a vast amount of services, including Social Media newcomers Pinterest and Buffer as buttons.
How does it increase sharing of your posts? Leer más “5 Powerful WordPress Plugins To Increase Sharing Of Your Articles”
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Aspirin, a Wonder Drug? Studies Show It May Prevent Cancer
Taken together, the findings are the first to show the benefits of aspirin in lowering cancer risk in short periods of time. Earlier studies had demonstrated reduced risk after about 8, 10 or as long as 20 years.
“These findings add to the case for use of aspirin to prevent cancer, particularly if people are at increased risk,” lead researcher Dr. Peter M. Rothwell, a professor of neurology at the University of Oxford, told Reuters.
The benefits of the low-cost therapy have to be balanced with its risks, however, which include gastrointestinal bleeding. Over time, said Rothwell, the risk of such bleeding appeared to wane, but additional studies need to be done to confirm that the prevention of cancer outweighs any potential complications that might arise from aspirin’s effect on the stomach.
That type of evidence is what some experts are still waiting for. “I think he’s on to something. I just want to be cautious, and I don’t want to exaggerate,” Dr. Otis W. Brawley, chief medical officer and executive vice president of the American Cancer Society, told the New York Times. “I’m not ready to say that everybody ought to take a baby aspirin a day to prevent cancer.”
Many people take a daily aspirin to reduce their risk of heart attack, but now fresh evidence suggests that the over-the-counter pain reliever may be a powerful tool in cancer prevention as well.
In three new studies published in the Lancet,
researchers from from the University of Oxford say a daily dose of aspirin can reduce people’s risk of developing a variety of cancers and also lower the chance of their cancer spreading.
The studies looked at patients who were participating in several long-term, randomized trials on the effect of daily low-dose aspirin (75 mg to 300 mg) for the prevention of heart disease. The researchers examined how many of the participants went on to develop cancer. In one study, patients taking aspirin had a nearly 25% lower risk of cancer after five years, compared with those taking a placebo. That translated to a 15% lower risk of dying of cancer during the study period; after five years, the risk of death was 37% lower in patients who remained on aspirin. Leer más “Aspirin, a Wonder Drug? Studies Show It May Prevent Cancer”
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6 herramientas gratuitas de gestión de tareas para estudiantes
Juan David Quiñónez | http://wwwhatsnew.com
Nunca es tarde probar alternativas para sacar el máximo provecho a nuestro tiempo respecto a la gestión de las decenas de tareas que solemos recibir en nuestro centro educativo a diario. Pues bien, con ayuda de una recopilación en Mashable tenemos aquí 6 servicios para dejar atrás los errores y hacer más eficiente nuestro estudio, recuperando gran parte del tiempo que nos quita la red y optimizando nuestras labores en busca de mejores resultados.
iProcastinate
Una aplicación gratuita para Mac y dispositivos con iOS que con herramientas de sincronización tanto entre equipos como entre usuarios, permite registrar listas de tareas, gestionar proyectos, armar un calendario, crear recordatorios y llevar el control de todo lo inaludible en la vida escolar. Lo mejor es su limpia apariencia de fácil manejo, y su virtud para evitar lo que su nombre proclama: la procrastinación.
Nunca es tarde probar alternativas para sacar el máximo provecho a nuestro tiempo respecto a la gestión de las decenas de tareas que solemos recibir en nuestro centro educativo a diario. Pues bien, con ayuda de una recopilación en Mashable tenemos aquí 6 servicios para dejar atrás los errores y hacer más eficiente nuestro estudio, recuperando gran parte del tiempo que nos quita la red y optimizando nuestras labores en busca de mejores resultados.
Una aplicación gratuita para Mac y dispositivos con iOS que con herramientas de sincronización tanto entre equipos como entre usuarios, permite registrar listas de tareas, gestionar proyectos, armar un calendario, crear recordatorios y llevar el control de todo lo inaludible en la vida escolar. Lo mejor es su limpia apariencia de fácil manejo, y su virtud para evitar lo que su nombre proclama: la procrastinación. Leer más “6 herramientas gratuitas de gestión de tareas para estudiantes”
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Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.
Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.
En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.
No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).
Facebook es rey, pero Twitter da mayor valor…
Sólo un 9 por ciento de ciudadanos estadounidenses acuden a Facebook o Twitter de manera regular para obtener sus noticias, de acuerdo a The State of The News Media 2012 (‘El estado de los medios de noticias 2012′), un reporte del Proyecto para la Excelencia en Periodismo del Pew Research Center.
En lugar de acudir a sus familias, amigos, conocidos o colegas, muchas personas todavía obtienen su información de organizaciones de noticias (36 por ciento), motores de búsqueda (32 por ciento) y sitios y aplicaciones agregadores de noticias como Google News y Flipboard (29 por ciento), encontró el estudio del Pew.No es de sorprendernos que estas cifras cambien cuando excluimos a los consumidores de noticias no-digitales y sólo contamos a la gente que acude a la red como su fuente de noticias principal o la única. Más de la mitad -52 por ciento- de esos consumidores de noticias digitales obtienen por lo menos algunas noticias de Facebook y Twitter. Pero los lectores de noticias digitales todavía prefieren enterarse de la actualidad directamente de organizaciones noticiosas (92 por ciento) y motores de búsqueda (85 por ciento).
Facebook es rey, pero Twitter da mayor valor… Leer más “Facebook y Twitter no son fuentes importantes de noticias en los EE.UU.”
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A Big Data Imperative: Driving Big Action | *** VIP ***
Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than “big data?” I don’t think so.
So what is big data really? No one quite knows.
As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporateERP/CRM systems and non-traditional (massive) sources like every technical ping from every human or mechanical sensor, all web behavior by everyone across the entire Internet, increasingly digital data from analog sources like hospitals or the atmosphere, and (good lord!) our collective tweeted wisdom.
That is a lot, right?
Because so much of the big data talk is focused on the promise of zettabytes of data, big data also tends to be about massively parallel computing, fantastic storage systems, the “cloud,” Hadoop and MapReduce and other such deeply technical delights.
That explains why so much of big data talk comes from Oracle, IBM, Microsoft, SAP and other vendors. And not so much from practitioners, yet.
I believe in the promise of big data and the awesomeness of the insights that can come from it. But that should not come as a surprise. All the way back in 2007, I was evangelizing the value of moving away from the “small data” world of clickstream data to the “bigger data” world of using multiple data sources to make smarter decisions on the web. Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more.
Here’s the “bigger web analytics data” picture from 2007… Multiplicity!
http://www.kaushik.net/avinash/big-data-imperative-driving-big-action/
Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than “big data?” I don’t think so.
So what is big data really? No one quite knows.As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporateERP/CRM systems and non-traditional (massive) sources like every technical ping from every human or mechanical sensor, all web behavior by everyone across the entire Internet, increasingly digital data from analog sources like hospitals or the atmosphere, and (good lord!) our collective tweeted wisdom.
That is a lot, right?
Because so much of the big data talk is focused on the promise of zettabytes of data, big data also tends to be about massively parallel computing, fantastic storage systems, the “cloud,” Hadoop and MapReduce and other such deeply technical delights. Leer más “A Big Data Imperative: Driving Big Action | *** VIP ***”
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How To Design a 404 Page That Keeps Visitors On Your Site
User Experience
You shouldn’t understate its utility. The 404 page is perhaps the most neglected web design element.
When your website visitors land on your 404 Page Not Found page, it can be everything from a major inconvenience to a pleasant surprise.
While this page has the sole function of telling the user where to go next, the creation of your 404 page should be approached from both a creative and functional point of view.
In this article I’ll present a few techniques to keep in mind when designing 404 pages of your own.
- Stephanie Hamilton
- http://blog.crazyegg.com
User Experience
You shouldn’t understate its utility. The 404 page is perhaps the most neglected web design element.When your website visitors land on your 404 Page Not Found page, it can be everything from a major inconvenience to a pleasant surprise.
While this page has the sole function of telling the user where to go next, the creation of your 404 page should be approached from both a creative and functional point of view.
In this article I’ll present a few techniques to keep in mind when designing 404 pages of your own.
1. Explain the Issue
Ease the worry in the user’s mind by addressing the issue that landed them on this page. Simple errors may be a mistyped URL, slight variations in the URL, or even a recent site re-launch.
Gog’s 404 page alerts users the page doesn’t exist, and then encourages them to check their spelling and try again. If that fails, they also have the option of reporting an error. The simple design also stays true to the design of Gog.com and allows for easy navigation through the menu and search bar at the top.
This 404 page gives the user a few valid reasons why the page doesn’t exist. This actual 404 page is integrated into the design of the site, placing no doubt in the user’s mind where they are. Doing so also allows the user easy access to other content on site and encourages them to stick around. Leer más “How To Design a 404 Page That Keeps Visitors On Your Site”
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Boehringer Ingelheim partners with Kaggle to crowdsource scientific problem
As such, it’s working with Kaggle – which has already successfully helped companies and researchers solve problems by holding competitions with cash incentives.
PSFK reports that the crowd-sourced competition asks participants to come up with an algorithm that can predict a biological endpoint to a molecule by only knowing its structure and composition.
Contributors have until 15 June, 2012, to come up with a working model and share a prize pool of $20,000.
http://econsultancy.com/
Pharmaceutical company Boehringer Ingelheim is partnering with Kaggle, the platform that uses gamification to solve complex scientific problems, to create a new model relating to molecular development.
The company wants to use knowledge from the online scientific community to create a new model that will help its scientists accurately predict the biological response of molecules. Leer más “Boehringer Ingelheim partners with Kaggle to crowdsource scientific problem”
