Changing the navigation methods may be as straightforward as removing redundant menu bars or as involved as conducting user research to see which methods people use and don’t use.
Another thing to consider when looking at navigation usage patterns is that people rarely click on things that appear hard to read or cluttered. If that’s the case with your website, perhaps it’s time to look at your typography and spacing.
Experimenting With Type And Spacing
Not every typeface was designed to be read on a digital screen. Typefaces can have a huge effect on both the appeal of content and its readability. The typefaces for headlines may be beautiful and attention-grabbing, but if the ones for the copy are difficult to read, you could be turning away readers.
Not everyone will read your content exactly as it was designed. Some people set their own default font size, while others change their screen’s resolution. Still others use assistive technology, such as screen readers, to peruse content. During the course of a day, I read blogs on my iPad, pan and zoom through news on my mobile phone, edit documents on
an enormous desktop monitor and browse the Web from my television screen (at low resolution). For this same reason, tools such as Instapaper, Readability and Evernote are growing massively. The ability to control the format of what you read — and where you read it — is becoming increasingly useful.
The Boston Globe’s recent overhaul of its website received a lot of well-deserved praise, and two of the nicest things about it are the use of white space and the typography. The fonts chosen are central to the Boston Globe’s Web style, and they feel relevant to its almost 240-year-old print identity. Compare the new design to the original one, and the contrast is staggering. The Boston Globe’s new look is a great case study for news websites and readability in general. Definitely have a look if you haven’t yet.
http://uxdesign.smashingmagazine.com
Finally, some good news from the media industry: digital subscriptions are growing. We’re seeing positive reports from newspapers such as the New York Times and magazine publishers such as Conde Nast: announcements about increases in their digital content sales and paywall members.
When you have fantastic and original content, ensuring the best possible reading experience is critical to keeping and building your audience. The following practices will help you design your content in a way that improves the experience for readers.
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Navigation Methods
We often think that having many methods for finding things is easier for users. Unfortunately, the result can be mess of unhelpful and unrelated links, menus, widgets and ads. Many news websites place lists of “most-read articles” or “articles that your Facebook friends are reading” on their websites because they can. Analytics will tell you whether these methods are useful for your particular website. If no one is clicking on them, why are they taking up valuable space?
One way to quickly see the effect of slimmed-down navigation is to use Ochs, a Chrome browser extension specifically for the New York Times, written by Michael Donohoe. Open the New York Times in a different browser, then install Ochs and look at the website in Chrome. Ochs provides the massive benefit of a cleaner layout and clutter-free navigation. Things like reading tools and extra modules are removed from articles. The increased white space and removal of the New York Times’ dense navigation bars are a breath of fresh air.
The Ochs extension cleans up the UI of the New York Times. Continuar leyendo «Designing Engaging And Enjoyable Long-Form Reading Experiences»
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Parte del cambio que propone la empresa más conocida de pagos por internet incluye un rediseño de la página principal donde se incluye una columna en el margen izquierdo para administrar esta nueva función. La empresa busca diferenciarse de medios de pagos móviles haciendo énfasis en lo digital de su propuesta, la cual permitiría no sólo pagos desde teléfonos sino una nueva forma de administrar nuestro dinero, la reinvención del efectivo en formato digital.
Walking into any retail location, customers may be greeted with a smiling face asking, “May I help you find what you’re looking for?” Online shoppers, on the other hand, are often forced to find their own way, and secretly wish for that smiling face to help them.
Gabriel Catalano® 