la BBC prepara un servicio de descargas para hacer competencia a iTunes

La BBC ha confirmado que está trabajado en una plataforma que ofrecerá descarga de películas y series con un estilo parecido al de iTunes. Se espera que salga a finales de este año, primero en Reino Unido pero posteriormente se extenderá al resto del mundo.

La cadena británica BBC ha anunciado que lanzará un servicio de descargas. Este servicio cuyo nombre es “Proyecto Barcelona”, permitirá a los usuarios descargar y comprar vídeos de programas y series, así como el acceso al archivo histórico de la BBC.

Según anunció el director general de la cadena Mark Thompson en la Royal Televisión Society, este proyecto abrirá una ventana en todo su contenido. Hasta ahora la BBC tiene su programación disponible a través de iPlayer, que es un servicio donde se puede ver en ‘streaming’ pero los contenidos caducan a los siete días.

Thompson dijo que teniendo en cuenta la calidad de la programación de la BBC, tanto de sus documentales como de sus series, la compañía quiere que los usuarios puedan disfrutar de su contenido pasado ese plazo de una semana.

Por ello el objetivo de este proyecto es trabajar de manera conjunta con iPlayer y el Proyecto Barcelona. En primer lugar los contenidos estarán disponibles en iPlayer durante ese plazo de 7 días, y luego estarán disponibles de forma permanente en el nuevo servicio, pero habrá que pagar un precio nominal por cada descarga.


 

BBC iPlayer

La BBC ha confirmado que está trabajado en una plataforma que ofrecerá descarga de películas y series con un estilo parecido al de iTunes. Se espera que salga a finales de este año, primero en Reino Unido pero posteriormente se extenderá al resto del mundo.

La cadena británica BBC ha anunciado que lanzará un servicio de descargas. Este servicio cuyo nombre es “Proyecto Barcelona”, permitirá a los usuarios descargar y comprar vídeos de programas y series, así como el acceso al archivo histórico de la BBC.

Según anunció el director general de la cadena Mark Thompson en la Royal Televisión Society, este proyecto abrirá una ventana en todo su contenido. Hasta ahora la BBC tiene su programación disponible a través de iPlayer, que es un servicio donde se puede ver en ‘streaming’ pero los contenidos caducan a los siete días. Leer más “la BBC prepara un servicio de descargas para hacer competencia a iTunes”

10 consejos para presentar un proyecto con éxito

Tienes unos minutos para convencer al inversor de tus sueños de que tu proyecto es un éxito garantizado. Convencer es uno de los mayores retos para emprendedores por todo el mundo; tanto que sólo el 1% de las presentaciones iniciales de compañía son exitosas.

En TICbeat te damos diez consejos para poder ayudarte a triunfar en las primeras impresiones y poder evitar los errores más comunes que cometen los emprendedores durante las presentaciones.

1-Recuerda que si te han dado la oportunidad de hablar es porque quieren escucharte. Una de las cosas que más irritan a los inversores son las personas que se disculpan antes de comenzar. No estás pidiendo limosna, ni les has pisado. La impresión que causa un “siento molestar, pero…” puede ser muy negativo en cuanto a cómo perciben tu confianza. Tus ideas son válidas y has trabajado para elaborarlas. Ya tendrás tiempo para disculparte cuando cometas algún error en el futuro.


English: IFET logo. Created with Microsoft Off...

 TICbeat

Tienes unos minutos para convencer al inversor de tus sueños de que tu proyecto es un éxito garantizado. Convencer es uno de los mayores retos para emprendedores por todo el mundo; tanto que sólo el 1% de las presentaciones iniciales de compañía son exitosas.

En TICbeat te damos diez consejos para poder ayudarte a triunfar en las primeras impresiones y poder evitar los errores más comunes que cometen los emprendedores durante las presentaciones.

1-Recuerda que si te han dado la oportunidad de hablar es porque quieren escucharte. Una de las cosas que más irritan a los inversores son las personas que se disculpan antes de comenzar. No estás pidiendo limosna, ni les has pisado. La impresión que causa un “siento molestar, pero…” puede ser muy negativo en cuanto a cómo perciben tu confianza.  Tus ideas son válidas y has trabajado para elaborarlas. Ya tendrás tiempo para disculparte cuando cometas algún error en el futuro.

2-El lenguaje corporal puede ser clave para poder comunicar tu mensaje al inversor >>>> Leer más “10 consejos para presentar un proyecto con éxito”

Los efectos de la marihuana en la memoria y la personalidad

La novedad es de índole bioquímico. Se modificaron genéticamente los ratones de modo que se suprimió el receptor de THC (llamado CB1) en las neuronas del hipocampo (estructura cerebral que tiene que ver con el paso de la memoria de corto plazo a largo plazo). Tanto en las que usan el neurotransmisor excitador glutamato como el inhibidor GABA. Los ratones modificados siguieron haciéndolo mal en la prueba. Esto parece indicar que el THC no tiene efecto sobre estas neuronas. Existen otras células en el sistema nervioso llamadas células de glía, las más notables de ellas son los astrocitos. Se suponía que los astrocitos solo sirven de apoyo a las neuronas. Sin embargo, en un tercer grupo de ratones, se suprimió el receptor de THC de los astrocitos. Este tercer grupo realizó las pruebas sin problema. Esto indica que el THC actúa sobre los astrocitos y no sobre las neuronas. Indica además que los astrocitos tienen un importante papel en la memoria.


Avatar de Antonio Orbe  | http://alt1040.com

Un estudio recientemente publicado indica que la marihuana tiene efectos sobre la memoria a corto plazo. Conclusiones similares se han obtenido en relación a al memoria prospectiva (acordarme de qué tengo que hacer). La marihuana también ha demostrado sus efectos sobre la personalidad.

Efectos de la marihuana en la memoria a corto plazo

El estudio publicado en la revista Cell tiene importancia porque refuerza la idea de que lamemoria a corto plazo se ve afectada por el consumo de marihuana. También es importante porque refleja la importancia de los astrocitos, unas células del sistema nervioso que no son neuronas.

Durante la investigación se sometió a ratones a una prueba clásica de laberinto que consiste en recordar una plataforma oculta (encontrarla permite al ratón descansar sobre ella en vez de seguir nadando). La administración de THC (tetrahydrocannabinol, el componente psicoactivo de la marihuana) causó que los ratones empeoraran su desempeño en la prueba. Esto era consistente con estudios anteriores. Leer más “Los efectos de la marihuana en la memoria y la personalidad”

PayPal presenta su nueva billetera digital

Parte del cambio que propone la empresa más conocida de pagos por internet incluye un rediseño de la página principal donde se incluye una columna en el margen izquierdo para administrar esta nueva función. La empresa busca diferenciarse de medios de pagos móviles haciendo énfasis en lo digital de su propuesta, la cual permitiría no sólo pagos desde teléfonos sino una nueva forma de administrar nuestro dinero, la reinvención del efectivo en formato digital.

PayPal no está reemplazando a la tarjeta de crédito con un botón en el teléfono. Estamos reimaginando el dinero para liberarlo en su formato digital, para que pueda le sirva más para todos.


Avatar de Agustín Salaberry

  | http://alt1040.com


En su exposición en el evento SXSW 2012 el vicepresidente de producto de PayPal Sam Shrauger presentó un anticipo de lo que será la billetera digital de Paypal. La empresa publicó un resumen de lo que sería en su blog.

Parte del cambio que propone la empresa más conocida de pagos por internet incluye un rediseño de la página principal donde se incluye una columna en el margen izquierdo para administrar esta nueva función. La empresa busca diferenciarse de medios de pagos móviles haciendo énfasis en lo digital de su propuesta, la cual permitiría no sólo pagos desde teléfonos sino una nueva forma de administrar nuestro dinero, la reinvención del efectivo en formato digital.

 

PayPal no está reemplazando a la tarjeta de crédito con un botón en el teléfono. Estamos reimaginando el dinero para liberarlo en su formato digital, para que pueda le sirva más para todos.

Entre las características más destacadas se encuentran las siguientes >>> Leer más “PayPal presenta su nueva billetera digital”

Solve the “Woman Problem” by Ending Your Stereotypes of Women

As Charles Hudson, a venture partner at SoftTechVC said yesterday on BloombergTV, investors feel safer making inherently risky bets on entrepreneurs who remind them of themselves. When the vast majority of venture firms are led by men, that’s where the money is going. Despite this, women are getting funded more often than ever before. They’re founding profitable companies which will have or have had successful exits.

She goes on to state that “Women don’t want to do startups because women want children”. She says startups are risky, require more time and women just don’t care about things like that.

Men want children just as much as women want children. This doesn’t seem to affect their career choices. As women are having children later and later in life, they have the opportunity to spend their twenties founding a startup. Even when they have children, if they have a partner who is willing to parent equally, they have the opportunity to spend their time founding a startup. Startups do require more time and risk, but women are just as free to take these chances. As more women are getting funding, the risk decreases as they can have a normal salary, benefits and many of the securities of working for a larger company.

She states that women in their twenties outearn men, so surely they can do whatever they want in their careers. Startups just aren’t for them.

Women often hit a glass ceiling in their late twenties/early thirties that their male peers don’t seem to hit. This, and not children alone, contributes to women leaving the workforce entirely or only working part time. When women don’t feel they are rewarded for their hard work – they leave. This is a problem that can and should be fixed. It is not a problem that is caused by women not caring about the work they do.


What is this? Mad Men?

http://www.cristinajcordova.com/

What is this? Mad Men?

Penelope Trunk wrote another ridiculously egregious article yesterday on VentureBeat about the “Woman Problem” in tech startups. She’s written similar posts on Techcrunch before:

Women Don’t Want to Run Tech Startups Because They’d Rather Have Children

Why Diversity is Bad for Startups

I’ve always wholeheartedly disagreed with her remarks about women in technology, but she’s continued to push her views as guest posts on several of the blogs I read. I’m actually surprised VentureBeat and Techcrunch have published her posts considering her rampant generalizations of women in tech, but unfortunately I think they find it intriguing because she’s a woman herself. Thankfully, for the women who push themselves each day as founders or early startup employees, she is utterly wrong.

Her first assumption is “If diversity was really a problem, VCs would be solving it” Leer más “Solve the “Woman Problem” by Ending Your Stereotypes of Women”

The Art Of Content Marketing

Before creating content, you need to prepare. Think about your tone and style, where to find the best writers and how to organize your workflow.

TONE AND STYLE

Too many companies start writing content before their brand has a defined voice. This leads to inconsistency. It’s like using one logo in your brochure, another on your website and another on your blog.

When speaking with people, you see their expressions and you adjust your tone accordingly. In a meeting, when you see that someone is confused, you clarify meaning, simplify sentences and speak reassuringly. The Web offers no feedback until your content is published, and then it’s too late.

To get the right tone, think of the person who best represents your brand. The person could be fictional or real, and they may or may not work for you. Now think of adjectives that describe them. Once you know what you want, provide clear details and practical examples.


http://www.smashingmagazine.com  By: 

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.

The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. The magazine failed in its purpose.

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online.

Content marketing used to be about customer magazines and mailed newsletters. Now it covers blogs, email newsletters, eBooks, white papers, articles, videos and more. In this article, you will learn about content marketing techniques that you can apply to your business.

[Note: A must-have for professional Web designers and developers: The Printed Smashing Books Bundle is full of practical insight for your daily work. Get the bundle right away!]

Prepare >>> Leer más “The Art Of Content Marketing”

9 Ways Travel Brands Can Romance Travelers with Social Media

“There are plenty of fish in the sea.” – Something single people grow tired of hearing despite how true it may be. Also very true: There are PLENTY of options when it comes to booking travel and taking an adventure. How do you, as a hotel airline cruise line resorttravel brand woo and romance the social media masses?

Dress to impress

If you want to catch the interest of prospective customers, guests and passengers, consider what they first see when they see you online. Add your personal flair to all of the social channels you’re active in, and let people know that you take pride in your appearance. You wouldn’t fly a plane before you painted it up nice, would you?


http://www.radian6.com
By: 
9 Ways Travel Brands Can Romance Travelers with Social Media“There are plenty of fish in the sea.” – Something single people grow tired of hearing despite how true it may be. Also very true: There are PLENTY of options when it comes to booking travel and taking an adventure. How do you, as a hotel airline cruise line resorttravel brand woo and romance the social media masses?

Dress to impress

If you want to catch the interest of prospective customers, guests and passengers, consider what they first see when they see you online.  Add your personal flair to all of the social channels you’re active in,  and let people know that you take pride in your appearance. You wouldn’t fly a plane before you painted it up nice, would you?Tweet This Line! Leer más “9 Ways Travel Brands Can Romance Travelers with Social Media”

La web social no existe. Tendencias de marketing online en 2012

El SEO, esencial para no perder oportunidades

En la mencionada estrategia, la medición de la relevancia es fundamental, y es ahí donde el posicionamiento SEO tiene cabida. A partir de ese punto, es labor del profesional de la comunicación conseguir enlaces y promover la comunicación, pero sin basarnos exclusivamente en las redes sociales, cuya temporalidad de cada actualización es escasa: en una página web de empresa no solo controlamos los contenidos, sino que también promovemos la comunicación.

Pero, ¡ojo! debe ser una web social, más cercana al concepto de blog que a la grandilocuencia corporativa. En caso contrario, el “coste SEO” puede elevarse hasta límites insospechados.

No perder de vista nuestro target

Algo tan básico como pensar en quién va a recibir ese flujo comunicativo es algo que se olvida. La viralidad manda, el ciclo ha cambiado: ya no se trata de ser meros productores de información, además hay que enviarlas por los canales que nos interesen, como las redes sociales, y monitorizar lo que ocurre con esta información.


Posted by Sandra Arias in Social Media  | http://www.solomarketing.es


La web social no existe. Tendencias de marketing online en 2012
. El título de este artículo sorprenderá a muchos de los lectores de este blog, máxime cuando llevamos, desde esta sección, bastantes meses proclamando las bondades del medio social. No obstante, aclararemos que esta frase está motivada por la lectura de un documento del Centro de Innovación del BBVA en el que se pone en relevancia las principales tendencias de marketing online en el presente año.

La primera premisa es la que abre este articulo: la web social como tal no existe, toda web es hoy social. No se trata de un mensaje críptico, sino de un concepto muy claro: cualquier pagina web puede convertirse en un medio masivo, cooperativo, bidireccional.

La segunda premisa habla de la integración: la empresa ya no se queda en la superficie de lo social, sino que se mimetiza con ello. De esa cohesión se desprende que la empresa empieza a considerar el marketing online parte de un modelo estratégico que ya no entiende la presencia en los medios sociales como una acción aislada. Leer más “La web social no existe. Tendencias de marketing online en 2012”

Pin up, Burlesque, Glamour, Novias y Sensual Vintage | ***HoT auch quema***

Glamour, Novias y Sensual Vintage

Te brindamos

Un servicio exclusivo, personal y privado de fotografía. Una experiencia para la mujer que esta buscando una especialista en fotografía boudoir antigua, novias que desean un presente de bodas para su pareja, mujeres que necesitan ese detalle para alguien especial y


 coquetteboudoir.com.ar
 Pin up, Burlesque,

Glamour, Novias y Sensual Vintage

Te brindamos

Un servicio exclusivo, personal y privado de fotografía. Una experiencia para la mujer que esta buscando una especialista en fotografía boudoir antigua, novias que desean un presente de bodas para su pareja, mujeres que necesitan ese detalle para alguien especial y >>> Leer más “Pin up, Burlesque, Glamour, Novias y Sensual Vintage | ***HoT auch quema***”

10 Tips for Tradeshow Season – Giveaways That are Sure to Generate Buzz for Your Brand

Spring is just around the corner, bringing warmer weather, blooming trees, bright flowers and – marketers, take note! – a flood of tradeshows. Yes, it’s time to unpack those banners, refresh booth designs and determine event marketing strategies. As planning gets underway and companies prepare to draw visitors to their booths, promotional giveaways form an important part of marketing strategies.

From durable bags and vibrant buttons to catchy pens and must-have notepads, promotional items – which highlight your company’s logo – play a key role in generating buzz for your brand that lasts long after an event has ended. Need proof? According to the Promotional Products Association International (PPAI), 89 percent of consumers who received a promotional giveaway in the last two years could recall that product’s advertiser. What’s more, 52 percent of recipients report doing business with a company after receiving its promotional item.


By  | business2community.com

Spring is just around the corner, bringing warmer weather, blooming trees, bright flowers and – marketers, take note! – a flood of tradeshows. Yes, it’s time to unpack those banners, refresh booth designs and determine event marketing strategies. As planning gets underway and companies prepare to draw visitors to their booths, promotional giveaways form an important part of marketing strategies.

From durable bags and vibrant buttons to catchy pens and must-have notepads, promotional items – which highlight your company’s logo – play a key role in generating buzz for your brand that lasts long after an event has ended. Need proof? According to the Promotional Products Association International (PPAI), 89 percent of consumers who received a promotional giveaway in the last two years could recall that product’s advertiser. What’s more, 52 percent of recipients report doing business with a company after receiving its promotional item.

What’s the secret for selecting memorable giveaways that will provide maximum impact and brand recognition? Here are 10 tips for making your promotional items stand out in the sea of booths at your next tradeshow >>>> Leer más “10 Tips for Tradeshow Season – Giveaways That are Sure to Generate Buzz for Your Brand”

Visual Design and Usability Yellow Brick Road

The yellow brick road is the users’ visual path. It allows them to follow a pattern to not only find their final destination, but also to always know where they are within the broader context of the site—no matter how many turns, bumps, distractions, and forks in the road they traverse along the way.

Visual paths guide users from one element to another, and allow designers to control how information is being perceived and in what order. Because readers can only absorb a certain amount of information at one time, it’s imperative to present content using a phased approach. Guide users through information-carrying areas that will help them determine which turns to take next in order to arrive at their final destination or, at a minimum, their next turn/action.


http://uxmag.com
by Tammy Guy

One of the main disadvantages of online shoppingcompared to in-store shopping is the lack of guidance.

 Walking into any retail location, customers may be greeted with a smiling face asking, “May I help you find what you’re looking for?” Online shoppers, on the other hand, are often forced to find their own way, and secretly wish for that smiling face to help them.

Visual designers have the power to change this scenario and pave the yellow brick road for users, creating a seamless and enjoyable browsing experience that can replace the smiling greeter at the door.

The yellow brick road is the users’ visual path. It allows them to follow a pattern to not only find their final destination, but also to always know where they are within the broader context of the site—no matter how many turns, bumps, distractions, and forks in the road they traverse along the way.

Visual paths guide users from one element to another, and allow designers to control how information is being perceived and in what order. Because readers can only absorb a certain amount of information at one time, it’s imperative to present content using a phased approach. Guide users through information-carrying areas that will help them determine which turns to take next in order to arrive at their final destination or, at a minimum, their next turn/action. Leer más “Visual Design and Usability Yellow Brick Road”

Designing Engaging And Enjoyable Long-Form Reading Experiences

Changing the navigation methods may be as straightforward as removing redundant menu bars or as involved as conducting user research to see which methods people use and don’t use.

Another thing to consider when looking at navigation usage patterns is that people rarely click on things that appear hard to read or cluttered. If that’s the case with your website, perhaps it’s time to look at your typography and spacing.

Experimenting With Type And Spacing

Not every typeface was designed to be read on a digital screen. Typefaces can have a huge effect on both the appeal of content and its readability. The typefaces for headlines may be beautiful and attention-grabbing, but if the ones for the copy are difficult to read, you could be turning away readers.

Not everyone will read your content exactly as it was designed. Some people set their own default font size, while others change their screen’s resolution. Still others use assistive technology, such as screen readers, to peruse content. During the course of a day, I read blogs on my iPad, pan and zoom through news on my mobile phone, edit documents on
an enormous desktop monitor and browse the Web from my television screen (at low resolution). For this same reason, tools such as Instapaper, Readability and Evernote are growing massively. The ability to control the format of what you read — and where you read it — is becoming increasingly useful.

The Boston Globe’s recent overhaul of its website received a lot of well-deserved praise, and two of the nicest things about it are the use of white space and the typography. The fonts chosen are central to the Boston Globe’s Web style, and they feel relevant to its almost 240-year-old print identity. Compare the new design to the original one, and the contrast is staggering. The Boston Globe’s new look is a great case study for news websites and readability in general. Definitely have a look if you haven’t yet.


http://uxdesign.smashingmagazine.com

Finally, some good news from the media industry: digital subscriptions are growing. We’re seeing positive reports from newspapers such as the New York Times and magazine publishers such as Conde Nast: announcements about increases in their digital content sales and paywall members.

When you have fantastic and original content, ensuring the best possible reading experience is critical to keeping and building your audience. The following practices will help you design your content in a way that improves the experience for readers.

[Note: A must-have for professional Web designers and developers: The Printed Smashing Books Bundle is full of practical insight for your daily work. Get the bundle right away!]

Navigation Methods

We often think that having many methods for finding things is easier for users. Unfortunately, the result can be mess of unhelpful and unrelated links, menus, widgets and ads. Many news websites place lists of “most-read articles” or “articles that your Facebook friends are reading” on their websites because they can. Analytics will tell you whether these methods are useful for your particular website. If no one is clicking on them, why are they taking up valuable space?

One way to quickly see the effect of slimmed-down navigation is to use Ochs, a Chrome browser extension specifically for the New York Times, written by Michael Donohoe. Open the New York Times in a different browser, then install Ochs and look at the website in Chrome. Ochs provides the massive benefit of a cleaner layout and clutter-free navigation. Things like reading tools and extra modules are removed from articles. The increased white space and removal of the New York Times’ dense navigation bars are a breath of fresh air.

New York Times with Ochs extension
The Ochs extension cleans up the UI of the New York Times. Leer más “Designing Engaging And Enjoyable Long-Form Reading Experiences”

Oink’s Data Privacy Breach: Download the Data of Any User with Their Own Export Tool

When Oink shut down yesterday, I used their export tool so that I could do something useful with the information I gave them. In requesting my data, which I did simply by filling out a form with only my username, I received the email below. In looking at the link, it seemed that my publicly available username (cristina) called for the download.


http://www.cristinajcordova.com

When Oink shut down yesterday, I used their export tool so that I could do something useful with the information I gave them. In requesting my data, which I did simply by filling out a form with only my username, I received the email below. In looking at the link, it seemed that my publicly available username (cristina) called for the download.

Oink Data Download Email >>> Leer más “Oink’s Data Privacy Breach: Download the Data of Any User with Their Own Export Tool”

¡Así no uses Google Adwords!

Shortly after starting my first Google Adwords campaign back in 2007, I was tempted to make an evil thing. I thought “what if I put as keywords the names of my main competitors?” A little devil with my own face on one of my shoulders insisted: “Do it!, it will generate traffic to your website at the expense of another name” … On the other shoulder, a little angel insisted me on doing just the opposite.

Finally, I decided to pay attention to the little angel. Not so much for his pleas, I just understood that I could get into a negative dynamic.

And all this stuff? …

Last night, while writing the post “¿Votos or Botox?” I needed to do a Google search. When looking for José Antonio Griñan (Labour), I found a Google Adwords Ad of Javier Arenas (Conservative). For me it doesn´t seem elegant. I think the keywords in your campaign should be based on the ones representing your offer, not the name of your competitor.


http://mymarkething.com/2012/03/16/asi-no-uses-google-adwords/

Al poco de comenzar mi primera campaña de Google Adwords allá por 2007, estuve tentado a hacer una maldad. Pensé “¿y si pongo como palabras clave los nombres de mis principales competidores?”. Un diablillo con mi misma cara, sobre uno de mis hombros, me insistía: “¡Hazlo!, generarás tráfico hacia tu web a costa del nombre de otro”… Por otra parte, un angelillo ubicado en mi otro hombro -bastante pelma y cursi, por cierto-, me insistía de manera lastimera en hacer justo lo contrario.Al final, acabé haciendo caso al angelito. No tanto por su suplica como por entender que era meterse en una dinámica que no nos convenía en absoluto.

Leer más “¡Así no uses Google Adwords!”

The Return of Word of Mouth

In the age of social media, consumers are the true brand owners; what they have to say about a brand will ultimately shape its reputation both on and offline. A positive review on Amazon or Yelp can be much more influential in determining a brand’s success than any PR or ad campaign. By leveraging their online communities, companies can use this grassroots marketing movement to their advantage.

One company that’s getting this right is Steam Whistle Brewery. I recently had the opportunity to speak with their community manager, Marina Arnaout, about the company’s consumer-centric approach to social media.

Much like their do-one-thing-really-well approach to beer making, using social channels to connect with consumers is a natural extension of the Steam Whistle brand. “For us, social media is about engaging in transparent, two-way conversations with Steam Whistle drinkers. It’s never been about finding a way to put a numerical value on a consumer,” said Marina. “At the core, social media is really about customer service. It’s real-time, it’s constantly on, and it’s definitely the future of our industry,” she added.

This fan-centric approach – focusing on fan engagement levels instead of ROI $ – has helped Steam Whistle cultivate a passionate community of brand ambassadors both on and offline. Want proof? Check out Trip Advisor, where fans of the brewery have ranked it as one of the top ten tourist attractions in Ontario.


By  | business2community.com
What if we were to stop thinking about social media in terms of likes, followers, pins, re-blogs and ROI $ and instead thought of it as a storytelling tool or a customer service platform?

Thinking of social platforms as a meeting place for like-minded individuals (‘fans’) to discuss their common interests (‘the brand’) enables companies to not only enhance their commitment to each individual customer, but also to inadvertently facilitate the storytelling process.

Giving people a place to share their stories not only generates rich brand-inspired conversations, but plays off one of the greatest marketing techniques of all time: word of mouth. Leer más “The Return of Word of Mouth”