Uh Oh: Microsoft Is Unhappy with OnLive Desktop

As ZDNet’s Mary Jo Foley is reporting, the Windows maker has blogged about OnLive Desktop and OnLive Desktop Plus, and its stance seems to be that by offering server-hosted Windows and Office to anyone who signs up, OnLive is violating Microsoft’s software licensing agreements:

We are actively engaged with OnLive with the hope of bringing them into a properly licensed scenario, and we are committed to seeing this issue is resolved.

I don’t have a stance on whether OnLive Desktop should be kosher under Microsoft’s licensing arrangements. But it would sure be a shame if legal issues knocked the service off the market. I assume that its creators gave thought to questions of licenses before they launched it — and I hope they have a backup plan in place that will keep it going no matter what.


OnLive Desktop

HARRY MCCRACKEN / TIME.COM

OnLive Desktop turns Windows 7 into a speedy Web service that runs on iPads and Android tablets. It’s both an impressive technical feat and just plain useful. But at least one Windows expert isn’t so thrilled with it: Microsoft>>> Leer más “Uh Oh: Microsoft Is Unhappy with OnLive Desktop”

¿Qué es lo que pueden enseñar los medios sociales al sector privado?

Las empresas malgastan incontables horas y millones de dólares tratando de manejar los medios sociales. Pero ¿son en verdad una plataforma revolucionaria capaz de promover casi todo, desde relaciones con los clientes hasta desarrollo de productos? ¿O sencillamente es otra forma de marketing?

Controlar el poder de los medios sociales es el tema de un estudio incluido en El efecto mariposa (“The Dragonfl y Effect”), de Andrew Smith y Jennifer Aaker. Para examinar el fenómeno más de cerca, Daniel Singer, de Mc- Kinsey Nueva York, habló con los autores.

En este libro, publicado por la Universidad de Stanford, ambos expertos intentar responder las dos preguntas examinando numerosos ejemplos de medios sociales en acción, cual libélulas o mariposas cuyas alas se agitan en California y provocan cimbronazos al otro lado del mundo.
Una de las “cuatro alas” que constituyen su armazón es el compromiso, defi nido como “lograr que la gente se sienta anímicamente conectada y ayude al marketinero a alcanzar sus metas contando una historia de visos auténticos y estableciendo vínculos personales”.
En las conversaciones con Aaker y Smith, Singer se centró en lecciones útiles para ejecutivos líderes deseosos de impulsar efectividad en el marketing de sus empresas apelando a medios sociales. Hilo conductor: captar y preservar clientes a través de medios sociales como recursos muy diferentes de los métodos tradicionales. Por tanto, las organizaciones que miden estos nuevos canales contando simplemente “amigos” en Facebook debieran replantearse las cosas.


http://www.mercado.com.ar

 

Las empresas malgastan incontables horas y millones de dólares tratando de manejar los medios sociales. Pero ¿son en verdad una plataforma revolucionaria capaz de promover casi todo, desde relaciones con los clientes hasta desarrollo de productos? ¿O sencillamente es otra forma de marketing?

Controlar el poder de los medios sociales es el tema de un estudio incluido en El efecto mariposa (“The Dragonfl y Effect”), de Andrew Smith y Jennifer Aaker. Para examinar el fenómeno más de cerca, Daniel Singer, de Mc- Kinsey Nueva York, habló con los autores.

En este libro, publicado por la Universidad de Stanford, ambos expertos intentar responder las dos preguntas examinando numerosos ejemplos de medios sociales en acción, cual libélulas o mariposas cuyas alas se agitan en California y provocan cimbronazos al otro lado del mundo.
Una de las “cuatro alas” que constituyen su armazón es el compromiso, defi nido como “lograr que la gente se sienta anímicamente conectada y ayude al marketinero a alcanzar sus metas contando una historia de visos auténticos y estableciendo vínculos personales”.
En las conversaciones con Aaker y Smith, Singer se centró en lecciones útiles para ejecutivos líderes deseosos de impulsar efectividad en el marketing de sus empresas apelando a medios sociales. Hilo conductor: captar y preservar clientes a través de medios sociales como recursos muy diferentes de los métodos tradicionales. Por tanto, las organizaciones que miden estos nuevos canales contando simplemente “amigos” en Facebook debieran replantearse las cosas.

Un caso piloto>>> Leer más “¿Qué es lo que pueden enseñar los medios sociales al sector privado?”

Lenguaje de señas traducido a texto

Esta aplicación está especialmente desarrollada para ayudar a los jóvenes sordos a mejorar sus oportunidades laborales. La idea es que la tecnología ayude a quienes usan lenguaje de señas a superar los desafíos comunicacionales que afrontan todos los días a través de este dispositivo portátil. La idea final es desarrollar una aplicación que pueda ser multiplataformas, es decir, que pueda usarse en teléfonos inteligentes, tabletas o notebooks.

Diferentes personas han ayudado a probar esta tecnología que les permite crear señas para palabras que necesitan en sus conversaciones de todos los días, ampliando así su vocabulario. Si las pruebas marchan sobre ruedas la tecnología estará disponible en 2013.


http://www.mercado.com.ar

Científicos de la Universidad de Aberdeen, Escocia, están trabajando en una tecnología capaz de traducir el lenguaje de señas en texto.


La tecnología podría transformar la manera en que hoy se comunican las personas creando una tecnología capaz de “traducir” el lenguaje de señas a un texto que puede ser leído por aquellos que no entienden ese lenguaje.

El prototipo, que se llama Traductor Portátil de Lenguaje de Señas (PSLT, por sus siglas en inglés) usaría la cámara comúnmente encontrada en notebooks y teléfonos inteligentes y luego, valiéndose de una aplicación, traduciría esos movimientos capturados a un texto que puede ser leído por quienes no entienden lenguaje de señas, facilitando así la interacción con aquellos que no escuchan o no pueden hablar.  Leer más “Lenguaje de señas traducido a texto”

Lucha generacional en el ambiente laboral

La generación X, las personas que nacieron en los 60 y 70, están por primera vez haciéndose cargo de los puestos más importantes en las organizaciones. Y tal vez pronto descubran que el ambiente laboral heredado tiene complejidades. Es que dirigir a diferentes generaciones que pelean por los mismos puestos de trabajo no es tarea fácil.

A medida que la esperanza de vida y la necesidad económica empuja a empleados de edad avanzada a permanecer en sus puestos de trabajo muchos de los empleos que deberían quedar en manos de generaciones jóvenes son ocupados permanentemente por las mayores. De hecho el número de empleados en la franja etaria 16-19 en la industria de la construcción se redujo a la mitad desde 2008.

Hoy conviven en el trabajo diferentes generaciones. Están los baby boomers, los hijos de la posguerra que ya comienzan a jubilarse; la generación X, esos niños nacidos en los 60 y 70, que se graduaron en una recesión, supieron trabajar en empleos de bajas calificaciones y rechazan la ética de trabajo de sus padres; la generación Y, los nacidos entre 1981 y 1995, que son los primeros nativos digitales; y finalmente los “Linksters”, que nacieron después del 95, y que están a punto de entrar a la fuerza laboral. Todas estas generaciones tienen posturas muy diferentes sobre cómo hacer el trabajo y dónde hacerlo, por lo que abundan los choques en el ambiente laboral.


http://www.mercado.com.ar

Gracias a una mayor esperanza de vida y empujados por la crisis económica, las generaciones mayores permanecen más tiempo en sus puestos de trabajo. El ambiente laboral, entonces, se ha convertido en un campo de batalla donde las distintas generaciones deben aprender a convivir para no afectar la productividad de la empresa.

La generación X, las personas que nacieron en los 60 y 70, están por primera vez haciéndose cargo de los puestos más importantes en las organizaciones. Y tal vez pronto descubran que el ambiente laboral heredado tiene complejidades. Es que dirigir a diferentes generaciones que pelean por los mismos puestos de trabajo no es tarea fácil.

A medida que la esperanza de vida y la necesidad económica empuja a empleados de edad avanzada a permanecer en sus puestos de trabajo muchos de los empleos que deberían quedar en manos de generaciones jóvenes son ocupados permanentemente por las mayores. De hecho el número de empleados en la franja etaria 16-19 en la industria de la construcción se redujo a la mitad desde 2008.

A Generation

Hoy conviven en el trabajo diferentes generaciones. Están los baby boomers, los hijos de la posguerra que ya comienzan a jubilarse; la generación X, esos niños nacidos en los 60 y 70, que se graduaron en una recesión, supieron trabajar en empleos de bajas calificaciones y rechazan la ética de trabajo de sus padres; la generaciónY, los nacidos entre 1981 y 1995, que son los primeros nativos digitales; y finalmente los “Linksters”, que nacieron después del 95, y que están a punto de entrar a la fuerza laboral.

Todas estas generaciones tienen posturas muy diferentes sobre cómo hacer el trabajo y dónde hacerlo, por lo que abundan los choques en el ambiente laboral.
Leer más “Lucha generacional en el ambiente laboral”

10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About | Uff los q me faltan!

How can you wow your readers when they visit your blog, so that they never want to leave again?

With over 900,000 new blogposts that are freshly published every day, the competition is fierce for each and every author.

Yet, making your articles the ones that readers want to come back to check out isn’t so hard. On each and every occasion I would argue that providing amazing content is absolutely key.

For this post though, I want to focus on how you can greatly improve the number of shares and awesomeness of your blog, with some of the latest WordPress Plugins.

Here are my top 10 picks for you, to increase Social Media sharing of your articles and blog performance:

#1 Digg Digg – Powerful and simple social sharing buttons

The first plugin I want to introduce is the well known Digg Digg sharing bar, which recently received a major face lift. Social Proof of sharing is one of the most important things for blogpost I found. From BrightEdge’s research, it has proven to increase Social sharing by up to 7 times if included.

Digg Digg makes it super easy to add a floating share bar to your blogpost, just like Mashable for example. You can also choose to add buttons either before or after your posts with the plugin.

Best part: Digg Digg also features the latest sharing button options such as Pinterest andBuffer.


Written by Leo Widrich | http://www.jeffbullas.com/

How can you wow your readers when they visit your blog, so that they never want to leave again?10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About

With over 900,000 new blogposts that are freshly published every day, the competition is fierce for each and every author.

Yet, making your articles the ones that readers want to come back to check out isn’t so hard. On each and every occasion I would argue that providing amazing content is absolutely key.

For this post though, I want to focus on how you can greatly improve the number of shares and awesomeness of your blog, with some of the latest WordPress Plugins.

Here are my top 10 picks for you, to increase Social Media sharing of your articles and blog performance:

#Digg Digg – Powerful and simple social sharing buttons>>> Leer más “10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About | Uff los q me faltan!”

LinkedIn Acquires Rapportive, Becomes Google+ For Business

In fact, it seems to have more in common with Google’s social media site, Google+. At the Socialize conference in January, panelists described Google+ as more of a social layer than a social network. Google+ director of engineering David Glazer has also said that the network is designed to “use relationships and identity to activate other Google products,” like its search engine and maps.

LinkedIn has similarly found new ways to enhance users’ contact lists with data with from other sources. The company has made a number of acquisitions toward this end, such as CardMunch, a mobile business card transcription service; and Connected, a contact management startup. Prior to that, users could only invite their contacts to join LinkedIn through their email addresses or by searching for them on the site. LinkedIn CEO Reid Hoffman recently told CBS that using data to enhance people’s lives could be the foundation of Web 3.0.


http://socialtimes.com

LinkedIn has acquired the San Francisco-based company Rapportive, a social enhancement for Gmail, for a reported $15 million.

The Rapportive browser plugin connects users’ Gmail accounts with LinkedIn, Facebook, Twitter, and other networks to provide more information about their contacts. The company launched in March 2010 and within 24 hours had gained 10,000 new users. Shortly after that, Rapportive raised $1 million in seed funding from a long list of venture capital firms and angel investors including Gmail creator Paul Buchheit.

News of the acquisition was first reported earlier this month by AllThingsD and rapportive Co-founder and CEO Rahul Vohra confirmed the deal earlier today in a blog post. Wrote Vohra:

During our partnership with LinkedIn, we got to know them very well. We found a great overlap between our visions. We found a high-calibre and extremely driven team. We found, crucially, a “members-first” company:everything that LinkedIn does is about making its members more successful.

In business, partnership is dating — and we went on a lot of dates with LinkedIn. Slowly, but surely, we fell in love.

This is the most romantic thing that anyone has ever said about LinkedIn, probably because LinkedIn is a place for people to look up old work colleagues and begrudgingly accept connection requests from people they’ve emailed once. It’s not exactly like Facebook, whose users spend an obscene amount of time posting baby pictures and messaging their friends.

In fact, it seems to have more in common with Google’s social media site, Google+. At the Socialize conference in January, panelists described Google+ as more of a social layer than a social network. Google+ director of engineering David Glazer has also said that the network is designed to “use relationships and identity to activate other Google products,” like its search engine and maps. Leer más “LinkedIn Acquires Rapportive, Becomes Google+ For Business”

TED Launches Educational YouTube Channel, Seeks Educators And Animators For Content

TED, the non-profit group devoted to Ideas Worth Spreading, launched a brand new educational YouTube channel today. Videos can be discovered on YouTube and on the TED website at education.ted.com.

The launch was announced this morning on the TED website:

TED-Ed’s mission is to capture and amplify the voices of great educators around the world. We do this by pairing extraordinary educators with talented animators to produce a new library of curiosity-igniting videos. A new site, which will launch in early April 2012, will feature these new TED-Ed Originals as well as some powerful learning tools.

For those who can’t wait that long, we’re pleased to announce the official launch of TED-Ed’s YouTube channel featuring all of our new videos. Also, we are happy to extend an open invitation for the nomination of educatorsand animators and the suggestion of lesson ideas.


http://socialtimes.com

TED, the non-profit group devoted to Ideas Worth Spreading, launched a brand new educational YouTube channel today.  Videos can be discovered on YouTube and on the TED website at education.ted.com.

The launch was announced this morning on the TED website:

TED-Ed’s mission is to capture and amplify the voices of great educators around the world.  We do this by pairing extraordinary educators with talented animators to produce a new library of curiosity-igniting videos.  A new site, which will launch in early April 2012, will feature these new TED-Ed Originals as well as some powerful learning tools.

For those who can’t wait that long, we’re pleased to announce the official launch of TED-Ed’s YouTube channel featuring all of our new videos.  Also, we are happy to extend an open invitation for the nomination of educatorsand animators and the suggestion of lesson ideas.

TED believes that “the more you know, the more amazing the world seems.”  To this end, TED-Ed wants to work with the world’s best educators to share their best lessons.  Educators are invited to share their lesson ideas and TED will review the lessons, work with the educators to refine them, help them record their lessons, and pair them up with talented animators to create lessons worth sharing.

The channel went up today with twelve videos, including an intro to TED-Ed and eleven lessons.  Check out the intro video and a couple cool lessons below and let us know what you think.  I absolutely love this initiative and can’t wait to see what I learn from TED-Ed.  How about you?


See more videos>>> Leer más “TED Launches Educational YouTube Channel, Seeks Educators And Animators For Content”

Make Your Own Infographics With Visual.ly

The platform launched in private Beta in 2011. Since then, Visual.ly has helped create 11,000 infographics and attracted 2 million visitors per month, according to TechCrunch.

The new creation tools are aimed at the casual social media user. A template called “Dr. Visually’s Automagical Facebook Monsterizer” will analyze your Facebook profile and photos to determine what kind of monster you are. (If you are using Facebook, it is assumed that you are a monster of some kind.) The application connects to Face.com, a free facial recognition software, to dig through your photos and figure out whether you were smiling in the picture and if you were wearing glasses. Once collected, the data is used to create a cartoon-like representation of your inner Facebook monster, complete with accessories.


http://socialtimes.com

If you can’t get enough infographics, you’re in luck. After much anticipation, the data visualization platform Visual.ly has released some new tools for organizing data from your Facebook and Twitter accounts.

Visual.ly is a place to upload, view, create, and share visual data with other people and companies on the Web. Many online publications like Mashable, social media marketing companies like Flowtown, and even traditional news sources like the Wall Street Journalhave used the platform to make infographics that readers love to click on. (Flowtown’s “The Joy of Social Media: How Bob Ross Sees It” is a personal favorite.) The templates are almost the right size for a WordPress blog and even when condensed, they still look great on Pinterest.

The platform launched in private Beta in 2011.  Since then, Visual.ly has helped create 11,000 infographics and attracted 2 million visitors per month, according to TechCrunch.

The new creation tools are aimed at the casual social media user. A template called “Dr. Visually’s Automagical Facebook Monsterizer” will analyze your Facebook profile and photos to determine what kind of monster you are. (If you are using Facebook, it is assumed that you are a monster of some kind.) The application connects to Face.com, a free facial recognition software, to dig through your photos and figure out whether you were smiling in the picture and if you were wearing glasses. Once collected, the data is used to create a cartoon-like representation of your inner Facebook monster, complete with accessories.

Leer más “Make Your Own Infographics With Visual.ly”

Google Aggregates Their Entertainment Offerings Into ‘Google Play’

Jamie Rosenberg, Google’s Director of Digital Content, recently posted on Google’s official blog about the new Google Play integrated service. It allows you to store your books, movies, apps and games on the cloud, and then lets you access them from whatever Google device you desire. This is a smart move that not only helps remove the frustration of copying files from one place to another, but also helps Google future-proof against privacy — once users are using Cloud systems more often it will be easier for Google to ensure that you’re using paid-for apps and movies.


http://socialtimes.com

Jamie Rosenberg, Google’s Director of Digital Content, recently posted on Google’s official blog about the new Google Play integrated service.  It allows you to store your books, movies, apps and games on the cloud, and then lets you access them from whatever Google device you desire.  This is a smart move that not only helps remove the frustration of copying files from one place to another, but also helps Google future-proof against privacy — once users are using Cloud systems more often it will be easier for Google to ensure that you’re using paid-for apps and movies.

According to the blog post, “starting today, the Android Market, Google Music and Google eBookstore will become part of Google Play.”  It’s not entirely clear whether they’re going to rename the market completely, but it does seem like that’s the plan — your Android market application will be updated and renamed in the coming days and the Google Market will be no more. Leer más “Google Aggregates Their Entertainment Offerings Into ‘Google Play’”

Cómo ver tu marca en tres dimensiones

El problema básico de falta de eficacia que se deriva de ver la Marca desde las “dos dimensiones tradicionales” consiste en que enfocamos siempre la realidad a través de una imagen “espejo” de resultados a corto plazo, sobre el que se adoptan decisiones que actúan en realidad solo sobre la superficie reflectante… en lugar de enfocarlas a largo plazo hacia la realidad tridimensional de fondo y “humana” que la proyecta.

Para poder ser conscientes del verdadero reto que supone gestionar estratégicamente nuestro Capital de Marca en el siglo XXI, deberíamos tener muy en cuenta esta nueva perspectiva basada en tres dimensiones:


Publicado el 7 febrero, 2012 por joan jimenez

 

Los humanos conformamos nuestra percepción de la realidad a través de los ojos de nuestra Cultura. Es por eso que, a pesar del enorme conocimiento disponible y de la evidente necesidad de adaptación a los nuevos tiempos, la gran mayoría de las Empresas siguen percibiendo la realidad a través de un Paradigma Cultural ya obsoleto que no les permite ser realmente conscientes de la dimensión “humana” de su Marca y por lo tanto, que les impide afrontar una nueva perspectiva y una gestión eficaz de este Capital en un escenario convulso e incierto, pero lleno de nuevas oportunidades.
Podríamos abordar este asunto afirmando que el mundo y las herramientas han evolucionado hacia las tres dimensiones, pero la gran mayoría de las empresas siguen educadas y por lo tanto ancladas, en ver una realidad de solo dos.

Hasta ahora la Marca se ha entendido desde la Cultura del Marketing usando una perspectiva plana de dos dimensiones: la dimensión de la Promesa de Marca y la dimensión de los Resultados que se obtienen a través de dicha promesa. Dicha perspectiva basada casi exclusivamente en la obtención de un retorno económico, se topa cada vez más con los propios límites de su discurso, con un entorno comunicativo cada vez más transparente y con un consumidor cada vez más inteligente y práctico, que simplemente reconoce la realidad de que las Marcas “ponen siempre sus intereses por delante de sus valores” y que les paga con un lógico: “vale, pues yo haré lo mismo y simplemente compraré al mejor postor”. Leer más “Cómo ver tu marca en tres dimensiones”

How to not go it alone when it comes to transforming ideas into innovations | ***POST DESTACADO***

Co-innovation is where two organizations come together in a 50/50 contribution of resources with the relationship having the following charactersics:

Each party has IP (intellectual property) to contribute
The two parties have an agreed upon area of strong mutual interest
There is agreement on the target (who is the market for the innovation, what is the innovation and how we go about creating and launching the innovation).
Neither of the organizations can deliver the innovation alone thus a mutual dependency.
The partners agree to deliver a real innovation to the market is an aggressive timeline (e.g. 24 months) where the innovation will have real and meaningful impact to both organizations
To lean how to setup co-innovation relationships, the lessons learned from having run +30 of these relationships and the pitfalls to avoid, listen to the podcast.


http://philmckinney.com

PHILMCKINNEY | MARCH 12, 2012

Using co-innovation to leverage R&D spend

Co-Innovation As A Type Of Innovation

One of the areas that is overlooked by most organizations is the opportunity for a new type of innovation: co-innovation.  Co-Innovation is different from what most organizations call joint R&D, joint ventures (JV) or customer driven innovation.

What is co-innovation?>>> Leer más “How to not go it alone when it comes to transforming ideas into innovations | ***POST DESTACADO***”

6 Reasons Not to Buy Apple’s ‘New’ iPad

Apple CEO Tim Cook speaks during an Apple event as he introduces the new iPad as an image the device is projected on screen in San Francisco, California March 7, 2012.
So Apple held this quiet, off-the-radar shindig yesterday where they invited a few people to a tiny little iPad-related event in San Francisco, maybe you heard about it… Oh who am I kidding, you’ve probably already placed your preorder for “The new iPad” (lowercase ‘n’), as Apple officially touted it during their latest event-that-nearly-crashed-the-Internet. The new iPad is “resolutionary,” boasts the company’s website, and according to Apple executives, it has a “magical pane of glass.” If you didn’t know better, you’d think Cupertino just launched a new Harry Potter book.

But do you really need one of these “new” iPads? Maybe. They’re certainly attractive with the screen resolution doubled, all the lovely new high-res games and apps, and of course, 4G LTE support. But just in case you’re not feeling any of that “magical” love, here’s an unimpeachable haters checklist.


Robert Galbraith / Reuters

ROBERT GALBRAITH / REUTERS
Apple CEO Tim Cook speaks during an Apple event as he introduces the new iPad as an image the device is projected on screen in San Francisco, California March 7, 2012.

So Apple held this quiet, off-the-radar shindig yesterday where they invited a few people to a tiny little iPad-related event in San Francisco, maybe you heard about it… Oh who am I kidding, you’ve probably already placed your preorder for “The new iPad” (lowercase ‘n’), as Apple officially touted it during their latest event-that-nearly-crashed-the-Internet. The new iPad is “resolutionary,” boasts the company’s website, and according to Apple executives, it has a “magical pane of glass.” If you didn’t know better, you’d think Cupertino just launched a new Harry Potter book.

But do you really need one of these “new” iPads? Maybe. They’re certainly attractive with the screen resolution doubled, all the lovely new high-res games and apps, and of course, 4G LTE support. But just in case you’re not feeling any of that “magical” love, here’s an unimpeachable haters checklist.

Leer más “6 Reasons Not to Buy Apple’s ‘New’ iPad”

New Translation Software Lets You Speak 26 Different Languages

“The word is just one part of what a person is saying,” he says, and to truly convey all the information in a person’s speech, translation systems will need to be able to preserve voices and much more. “Preserving voice, preserving intonation, those things matter, and this project clearly knows that,” says Narayanan. “Our systems need to capture the expression a person is trying to convey, who they are, and how they’re saying it.”

Siri who? Sorry, eager iOS and Android users, right now only the people who have access to this software are the people at Microsoft Research Asia.


School children sharing answers.

Forget Rosetta Stone — researchers at Microsoft have developed a program that uses speech recognition software to translate what someone is saying into another language using a modified version of the person’s own voice.

According to MIT’s Technology Review, the software can translate any combination of 26 different languages. Researcher Frank Soong demonstrated it at Micrsoft’s campus in Redmond, Washington by translating the voice of his boss into Spanish, Mandarin Chinese and Italian.
One of the more impressive aspects of the software is how it uses the speaker’s original voice in its translations, which it can pick up after the user spends just an hour with it. Shrikanth Narayanan, a professor at the University of Southern California, explains why that is important:To anyone who’s ever watched Star Trek, the appeal of a “universal translator” is obvious. Soong says it could help travelers communicate while traveling abroad, translate directions for GPS apps to make driving in foreign countries easier and help students who are learning new languages. Leer más “New Translation Software Lets You Speak 26 Different Languages”

4 Hot Analytics Trends That Are Effective And Profitable

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest.

And we all also know that a good digital marketing strategy must be measured and monitored with analytics.

But there are literally hundreds of choices you have to make. Unfortunately, you probably don’t know which ones to choose…so you close your eyes and pick.

That’s a horrible strategy.
Instead, jump on some of the following digital trend and the tools that help you monitor those trends so you can make your digital marketing strategies both effective and profitable>>>


 

http://blog.kissmetrics.com/

 

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest.

And we all also know that a good digital marketing strategy must be measured and monitored with analytics.

But there are literally hundreds of choices you have to make. Unfortunately, you probably don’t know which ones to choose…so you close your eyes and pick.

That’s a horrible strategy.

Instead, jump on some of the following digital trend and the tools that help you monitor those trends so you can make your digital marketing strategies both effective and profitable>>> Leer más “4 Hot Analytics Trends That Are Effective And Profitable”

Here Are The Early Contenders For Pepsi CEO Indra Nooyi’s Job


Kim Bhasinhttp://www.businessinsider.com

PepsiCo continued its management shakeup today in a move that is likely paving the way for a successor to embattled CEO Indra Nooyireports the AP.indra nooyiThe company has been stagnant over the past five years, and lately it has been trying to mix things up internally to get it jump-started. For instance, it completely revamped its marketing wing last year, bringing in big-name hires like Brad Jakeman, former CMO of Blizzard Activision.

And all throughout, Nooyi has been getting slammed by both the media and Pepsi investors alike.

This latest move shows that Pepsi is “deepen[ing] its management bench,” says Martinne Geller at Reuters. One of these executives is likely being groomed to be Nooyi’s successor after she steps down or is forced out.

Here are the four most likely internal candidates for the CEO job, according to Geller’s report>>> Leer más “Here Are The Early Contenders For Pepsi CEO Indra Nooyi’s Job”