Día: 6 marzo, 2012

No Bullshit Social Media

A few months ago I was lucky enough to attend a social media conference where Jason Falls spoke as the keynote speaker. Not only did he spread a little humor throughout the room, but he also shared some pretty intriguing thoughts about social media marketing today and why it should be part of your overall marketing strategy.

I spoke with Falls after the conference and it was clear he is passionate about the subject. He believes in the power of the discipline as a potential vehicle for business development, customer service and yes, driving sales. That’s right folks, social media marketing, referred to in the book No Bullshit Social Media, can be an invaluable tool for your company to use for research and development, customer relations and lead generation. All of this, my friends, can be your result if you have the proper strategy in place that suits your respective brand and business model.

So I give you my main takeaways from No Bullshit Social Media, as they will help further explain how to best integrate social media marketing into your overall business model.

Know the facts and how they relate to your brand

The fact of the matter is that social media is not going away. It’s here to stay, so the smart thing to do is to figure out how you can strategically integrate social into your marketing program. There’s no one-size-fits-all strategy or plan, so knowing what your business needs to accomplish ahead of time is crucial in determining how you willmeasure social media marketing for your brand. Only you can determine what success looks like for your business and set goals accordingly.
Social Media vs. Social Media Marketing:

We’re past the point of joining the conversation and engaging. If you’re ready for the big leagues, it’s time to start talking strategy and how you can affect your brand’s business with social media marketing. Falls and Deckers simply sum it up with “Social Media is for Hippies. Social Media Marketing is for Business.” Well-said.

Social media and public relations work together:


| http://theideabrand.com

A few months ago I was lucky enough to attend a social media conference where Jason Falls spoke as the keynote speaker. Not only did he spread a little humor throughout the room, but he also shared some pretty intriguing thoughts about social media marketing today and why it should be part of your overall marketing strategy.

I spoke with Falls after the conference and it was clear he is passionate about the subject. He believes in the power of the discipline as a potential vehicle for business development, customer service and yes, driving sales. That’s right folks, social media marketing, referred to in the book No Bullshit Social Media, can be an invaluable tool for your company to use for research and development, customer relations and lead generation.  All of this, my friends, can be your result if you have the proper strategy in place that suits your respective brand and business model.

So I give you my main takeaways from No Bullshit Social Media, as they will help further explain how to best integrate social media marketing into your overall business model.

Know the facts and how they relate to your brand

The fact of the matter is that social media is not going away. It’s here to stay, so the smart thing to do is to figure out how you can strategically integrate social into your marketing program. There’s no one-size-fits-all strategy or plan, so knowing what your business needs to accomplish ahead of time is crucial in determining how you willmeasure social media marketing for your brand. Only you can determine what success looks like for your business and set goals accordingly.

Social Media vs. Social Media Marketing:

We’re past the point of joining the conversation and engaging. If you’re ready for the big leagues, it’s time to start talking strategy and how you can affect your brand’s business with social media marketing. Falls and Deckers simply sum it up with “Social Media is for Hippies. Social Media Marketing is for Business.” Well-said.

Social media and public relations work together: Leer más “No Bullshit Social Media”

Super Mario and Luigi Artworks Collection

Super Mario Brothers is undeniably one of the most popular platform video game developed by Nintendo, published for the Nintendo Entertainment System. This sequel to the 1983 game Mario Bros was met with great enthusiast by its world-wide fans. In the game, the player controls Mario (and in a two-player game, a second player controls Mario’s brother Luigi) as he travels through the Mushroom Kingdom in order to rescue Princess Toadstool from the antagonist Bowser. Its’ success was phenomenal that it had reigned the video gaming world for over 20 yrs and was considered to be the best-selling video game of all time.

As an inspiration and at the same a tribute to this phenomenal video game, we have collected Super Mario Artworks Collection for you. See how artists have interpreted the brothers, Mario and Luigi, through their masterpiece. Enjoy!!


http://naldzgraphics.net

Super Mario Brothers is undeniably one of the most popular platform video game developed by Nintendo, published for the Nintendo Entertainment System. This sequel to the 1983 game Mario Bros was met with great enthusiast by its world-wide fans. In the game, the player controls Mario (and in a two-player game, a second player controls Mario’s brother Luigi) as he travels through the Mushroom Kingdom in order to rescue Princess Toadstool from the antagonist Bowser. Its’ success was phenomenal that it had reigned the video gaming world for over 20 yrs and was considered to be the best-selling video game of all time.

As an inspiration and at the same a tribute to this phenomenal video game, we have collected Super Mario Artworks Collection for you. See how artists have interpreted the brothers, Mario and Luigi, through their masterpiece. Enjoy!!

Mario

Super Mario Bro

Super Mario Bro
By: skottieyoung
Source

Super Mario World

Super Mario World
By: supernitro
Source

Super Mario World

Super Mario World
By: MikePMitchell
Source

Super Mario

Super Mario
By: D-MAC
Source

Leer más “Super Mario and Luigi Artworks Collection”

IAB Future Formats awards showcase new online creative canvases

UK – The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its new online advertising format, Cascade.

By Staff Reporters
The award is described as IAB’s response to the acceleration in brand-based online display advertising. The call for entries invited media owners and technology companies to showcase next-generation formats that could be adopted in 2012.
The judging panel comprised senior members of digital media and creative agencies, including Arabella Judd, integration director, ZenithOptimedia and Ben Lunt, head of multiplatform, Leo Burnett.


UK – The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its new online advertising format, Cascade.

By Staff Reporters
The award is described as IAB’s response to the acceleration in brand-based online display advertising. The call for entries invited media owners and technology companies to showcase next-generation formats that could be adopted in 2012.

The judging panel comprised senior members of digital media and creative agencies, including Arabella Judd, integration director, ZenithOptimedia and Ben Lunt, head of multiplatform, Leo Burnett.

Associated Problems: Five Mistakes PR Professionals Make on Twitter

As public relations professionals, we all understand the need for brevity. We learn early on not to say “The person of the male sex strolled to the area that is not here but in another spot.” It’s better to say, “The man walked there.” Nice and easy to digest.

If clarity and simplicity are the pillars of PR, Twitter is the perfect challenge for us. Limiting ourselves to 140 characters is the ultimate test of our slicing and dicing abilities. This challenge is welcomed and, for once, we have a MAXIMUM limit. Well, other than those nine or so characters we keep for re-tweeting (please retweet, please.)


http://451heat.com/

As public relations professionals, we all understand the need for brevity. We learn early on not to say “The person of the male sex strolled to the area that is not here but in another spot.” It’s better to say, “The man walked there.” Nice and easy to digest.

If clarity and simplicity are the pillars of PR, Twitter is the perfect challenge for  us. Limiting ourselves to 140 characters is the ultimate test of our slicing and dicing abilities. This challenge is welcomed and, for once, we have a MAXIMUM limit. Well, other than those nine or so characters we keep for re-tweeting (please retweet, please.)

 

 

What a perfect way for us to showcase our skills. No silly wording or need for fluff. It’s the Donner Party of characters per post… without the cannibalism.

However, many seem to think that with Twitter being a relatively new concept by limiting characters, requires an abandonment of Associate Press Style.

 

 

It doesn’t help that we have so much stacked against us.

 

 

The following is my little list of AP rules (or just general rules of thumb) we neglect on Twitter. Note: I am not using this information to go Emily Post-al on anyone. Use this list as a reminder to check your AP Style Book from time to time. We all commit these crimes of writing. I probably have broken countless rules in this article, and I have my style book right next to my computer…let’s see! Leer más “Associated Problems: Five Mistakes PR Professionals Make on Twitter”

How Responsive Design is Like Water

For the sake of the article, the matter state of liquid will now be referred to as water. Everyone in every part of the world can tell you what water looks like, but have you really noticed it? With all the discussion arising due to responsive design going mainstream, its troubling to see the original responsive design go unnoticed. Let’s take a look at a few examples, while also explaining how they relate to responsive design.
Example 1: Water has no True Form

As aforementioned the state of water is the only one to be fully visible, yet have no exact form. The loosely connected molecules of this state bond together to take the shape of whatever container they are in. In responsive design, the website is meant not to have any true form. Its form depends on the device it is being viewed on, or containing it.
Example 2: When Pressure is Added, Water can be Dangerous

The phrase speed over power never becomes clearer then when dealing with water. Normally, water is in a very nice refreshing state with no harm coming from touching it. However, that can easily change once the right level of pressure is added. Once the right pressure level has been reached, the safe water state quickly turns into a blade sharp enough to cut through almost anything.

In responsive design, the pressure level relates to the use of space on the viewing device . The higher level of space used then what would be considered acceptable, the higher chance the pressure to find the message in said viewing device grows.
Example 3: Water Easily Separates, Without Losing its Identity…


Written by:  Jamal
http://www.1stwebdesigner.com/

There are three states of matter known to be found on Earth. These states of course being that of solid, liquid, and gas. Taking into account that these three states are distinctly different, it is easy to assume that they each have a unique form. Solids are rigid and tightly packed molecules , gases are hyperactive molecules that are always just bouncing around everywhere, and liquids are closely connected molecules that have no true form.

Before steering away from this post because of the brief refresher on some chemistry notes, which may or may not have triggered haunting blocked out memories, take some time to consider something. Why would any professional creative ever be daft enough to mention anything relating to science subjects like chemistry in a blog post? And how can knowing this honestly improve my responsive design skills?

How Responsive Design is Like Water

Liquid: The Responsive State


*Image Credit: mloge

For the sake of the article, the matter state of liquid will now be referred to as water. Everyone in every part of the world can tell you what water looks like, but have you really noticed it? With all the discussion arising due to responsive design going mainstream, its troubling to see the original responsive design go unnoticed. Let’s take a look at a few examples, while also explaining how they relate to responsive design.

Example 1: Water has no True Form

As aforementioned the state of water is the only one to be fully visible, yet have no exact form. The loosely connected molecules of this state bond together to take the shape of whatever container they are in. In responsive design, the website is meant not to have any true form. Its form depends on the device it is being viewed on, or containing it.

Example 2: When Pressure is Added, Water can be Dangerous

The phrase speed over power never becomes clearer then when dealing with water. Normally, water is in a very nice refreshing state with no harm coming from touching it. However, that can easily change once the right level of pressure is added. Once the right pressure level has been reached, the safe water state quickly turns into a blade sharp enough to cut through almost anything.

In responsive design, the pressure level relates to the use of space on the viewing device . The higher level of space used then what would be considered acceptable, the higher chance the pressure to find the message in said viewing device grows.

Example 3: Water Easily Separates, Without Losing its Identity… Leer más “How Responsive Design is Like Water”

Facebook Underscores Earned + Paid Media Integration at fMC 2012 [REPORT]

At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is thatFacebook has entered a new terrain where earned and paid media should operate as part of a real-time, coordinated front in order to maximize engagement.


by 

At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is thatFacebook has entered a new terrain where earned and paid media should operate as part of a real-time, coordinated front in order to maximize engagement.

The joint introduction of Facebook Timeline for Pages as well as changes to the Facebook premium ad format reinforce the need for a unified, holistic approach to Facebook marketing that integrates community, content and media strategies.

Our belief is that earned and paid media will continue to converge, with each having a multiplying impact on the other. This creates a need for an integrated approach to managing and measuring social media across community, content and advertising…

As 360i President Sarah Hofstetter told the Wall Street Journal yesterday, the update will move brands to start thinking about paid advertising as part of their Facebook strategy. “It’s not just a Field of Dreams environment anymore on Facebook where ‘if you build it, they will come,’” she said.

 

360i POV: Facebook’s fMC 2012 Announcements

The Fluidity and Demands of Social Business Work

Part of the adaptation resistance we feel in businesses trying to become more social is that they’re taking an old model – the 5 day week fit into a daytime 40 hours – and desperately trying to fit it around the inconsistent and differing patterns that define a connected, networked and vastly more nimble global network. Strapping hours on your Twitter bio will not forever meet the needs of customers, employees, partners, supply chain, and the people who deliver on the work we’ve ultimately promised.

Here’s where I have some questions for you.

What do you think defines a professional commitment in today’s era? As a worker of any kind, what should you expect to commit? Is it different than it has been? If so, what will make that commitment worthwhile?
How can companies adapt an industrial-era mindset into a modern one while surmounting the challenges of sheer scale and cost of having a larger, more distributed and flexible workforce? Or are there savings in there instead of costs?
What does that mean for the education and induction that we’re giving to the next generation of workers, whether skilled or knowledge based or both?


http://www.brasstackthinking.com

The Fluidity And Demands of Social Business Work - Brass Tack ThinkingFew of us work a 5-day, 40-hour week anymore.

So if that’s true, and we’ve largely accepted that, why are we still trying to force social business evolution into the bounds of those days and hours?

Fluidity is a continually emerging reality in business. I struggle mightily with this personally, because I don’t believe that even the most entrepreneurial of us are winning medals when we get out there and flaunt our exhaustive, 80-hour workweek and lack of weekends as some kind of masochistic badge of honor. In fact, it tells me that we simply aren’t being smart with how we work, not telling us that we should just keep working and working and working until we break.

Stack that, however, against the ever-present reality that the online world does not tick according to the industrial era clock. We had metered, 8-hour days for a reason. Assembly lines needed to meet quotas and factories needed to meet the demands of their customers but without endangering their workforces.

Yet, the web is a fluid thing that rarely collectively sleeps… Leer más “The Fluidity and Demands of Social Business Work”