4 espacios en la Web para pensar el periodismo ***POST DESTACADO***

La comunicación es quizá el más fuerte de los símbolos contemporáneos, que con su ideal de acercar – o utopía- a los seres humanos, valores y culturas, es el centro del modelo de sociedad democrática, madre del periodismo.

Las herramientas Web , han posibilitado la diversificación de fuentes, la democratización de los testimonios y ofrecen otras formas de acercamiento a la realidad, que desafían al periodista profesional a poder aprender ( o aprehender) esa realidad actual a la audiencia.

Además de las herramientas Web y dispositivos tecnológicos, en la red encontramos espacios dedicados asistir a los periodistas a enfrentar esa realidad de la forma más profesional posible. Sea para salir de la duda de cómo se escribe o cómo se hace tal o aquella cosa, o para encontrar un consejo donde el periodista encuentra una frontera de lo ético, es recomendable tener dichos recursos a mano.

Yo he elegido 6 espacios en nuestro idioma en los que se piensa el periodismo. Que son los siguientes:

1. Manual del Español Urgente .- El idioma, la palabra determina nuestra forma de estar en el mundo. Abre o cierra puertas a relatos compartidos, y es el instrumento indispensable del periodista. Sin cámara, sin computador, sin radio, sin papel o tinta, a un periodista lo que le queda es la palabra.

Por lo tanto, es tarea saber cuidar a la lengua española de las presiones y arbitrariedades que otros idiomas más populares puedan cometer sobre ella. Sospechosos de también son los términos derivados de la tecnología y el marketing.

La Fundación del Español Urgente está pensado desde el periodismo y para el periodismo. Allí uno encuentra respuestas a problemas o dudas comunes, así como interesantes debates sobre la lengua castellana. Si no lo tenías en tu lista de favoritos, ahora es cuando debes darle un lugar a este sitio. Recomiendo tener a mano el Manual sobre Léxico.

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Por: Maca Lara-Dillon | http://pulsosocial.com/

 

La comunicación es quizá el más fuerte de los símbolos contemporáneos, que con su ideal de acercar – o utopía- a los seres humanos, valores y culturas, es el centro del modelo de sociedad  democrática, madre del periodismo.

Las herramientas Web , han posibilitado la diversificación de fuentes, la democratización de los testimonios y ofrecen otras formas de  acercamiento a la realidad, que desafían al periodista profesional a poder aprender ( o aprehender) esa realidad actual  a la audiencia.

Además de las herramientas Web  y  dispositivos tecnológicos, en la red encontramos espacios dedicados asistir a los periodistas a enfrentar esa realidad de la forma más profesional posible. Sea para salir de la duda de cómo se escribe o cómo se hace tal o aquella cosa,  o para encontrar un consejo donde el periodista encuentra una frontera de lo ético, es recomendable tener dichos recursos a mano.

Yo he elegido 6 espacios en nuestro idioma en los que se piensa el periodismo. Que son los siguientes: Leer más “4 espacios en la Web para pensar el periodismo ***POST DESTACADO***”

The 2012 Guide to Google Webmaster Tools – Analytics Integration, +1 Metrics, and More

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools. We have updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to connect it to Google Analytics to learn more about search queries driving traffic to your site.
Setting Up Your Website with Webmaster Tools

If you haven’t already, the first thing you will need to do is set up your website with Webmaster Tools. To do this, visit the Google Webmaster Tools website, sign in with your Google Account – preferably the one you are already using for Google Analytics. Click the red Add a Site button to begin.


 

http://blog.kissmetrics.com

 

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools. We have updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to connect it to Google Analytics to learn more about search queries driving traffic to your site.

Setting Up Your Website with Webmaster Tools

If you haven’t already, the first thing you will need to do is set up your website with Webmaster Tools. To do this, visit the Google Webmaster Tools website, sign in with your Google Account – preferably the one you are already using for Google Analytics. Click the red Add a Site button to begin.

Next, you will have to verify this site as yours. Previously, this involved having to embed code into your website header or upload an HTML file to your web server. Now, if you already have Google Analytics, you can verify your site by connecting Webmaster Tools to Google Analytics. To do so, click on the Alternative Methods tab when verifying ownership. Then select the Use your Google Analytics account option.

Once your site is verified, you will want to submit a sitemap if you have one available. This is a simple XML file that will tell Google Webmaster Tools what pages you have on your website.

If you have one already, you can usually find it by typing in http://yourdomain.com/sitemap.xml to see it in your browser. To create a sitemap if you don’t already have one, you can use online tools like XML Sitemaps. If you are running a website on your own domain using WordPress, you can install the Google XML Sitemaps plugin. Once you have activated the plugin, look under your Settings in the WordPress dashboard and click on XML-Sitemap. Click on the Click here link to build your sitemap for the first time.

Leer más “The 2012 Guide to Google Webmaster Tools – Analytics Integration, +1 Metrics, and More”

Lanzada la nueva versión de Bottlenose, el filtro de redes sociales

Podemos personalizar la plataforma de varias formas, añadiendo columnas, al estilo de hootsuite, buscando entre vídeos, textos e imágenes, visualizando el contenido encontrado antes de tener que pulsar en los enlaces.. todo creado para que sea más productiva nuestra experiencia en las redes sociales, encontrando la información más popular e impidiendo que se nos escape lo que se cuece en laweb en estos momentos.


Por  | http://wwwhatsnew.com

 

Lo comentamos hace unos meses y hoy lanzan su versión 2.0, más intuitiva y eficaz a la hora de filtrar el ruido en las redes sociales.

Bottlenose  nos ayuda a leer la información que nuestros contactos  actualizan en la web social analizando el contenido y realizando recomendaciones sobre lo que puede interesarnos más. Es posible en esta versión agrupar los contenidos y ver lo más popular de cada grupo, estando la nube de etiquetas populares actualizada en tiempo real (mostrada en la ultima columna de la captura superior).

La información de cada contacto continúa siendo muy sencilla de entender, con gráficos mostrando el crecimiento e índice klout de dicho usuario. Leer más “Lanzada la nueva versión de Bottlenose, el filtro de redes sociales”

Why We Don’t Always Tell the Truth

When I was growing up, one of the principles in our house was that we had to tell the truth, no matter how painful it might be. Lying, we were taught, wasn’t something you could get away with. Like Pinocchio’s nose, it would be apparent to others.

Children of course need clear rules to learn the difference between right and wrong. However as we get older, the truth becomes more nuanced — and there are times when a little white lie or the absence of some key facts might be appropriate. The problem is that all of us have different standards for when, why, and how we shade the truth. These divergent ‘shades of gray’ then cause miscommunication, breakdowns of trust, and other dysfunctional behaviors. That’s why, despite the inclusion of “integrity” in almost every value statement, some form of lying is common in most companies.

From my experience, there are three fundamental concerns that cause people to shade the truth, either consciously or not. Being aware of these “lying triggers” can sometimes help to improve communication and reduce the feelings of mistrust.


Ron Ashkenas

When I was growing up, one of the principles in our house was that we had to tell the truth, no matter how painful it might be. Lying, we were taught, wasn’t something you could get away with. Like Pinocchio’s nose, it would be apparent to others.

Children of course need clear rules to learn the difference between right and wrong. However as we get older, the truth becomes more nuanced — and there are times when a little white lie or the absence of some key facts might be appropriate. The problem is that all of us have different standards for when, why, and how we shade the truth. These divergent ‘shades of gray’ then cause miscommunication, breakdowns of trust, and other dysfunctional behaviors. That’s why, despite the inclusion of “integrity” in almost every value statement, some form of lying is common in most companies.

From my experience, there are three fundamental concerns that cause people to shade the truth, either consciously or not. Being aware of these “lying triggers” can sometimes help to improve communication and reduce the feelings of mistrust. Leer más “Why We Don’t Always Tell the Truth”

Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

Most of the fields on the form were required. The “submit” button was still in vogue. And the payoff for filling out the form? A phone call from a sales rep.

Okay, so this first generation of landing pages wasn’t very good. But such pages were effective enough in lead generation that they got the ball rolling. Marketers started to wonder what they could do to make landing pages better.
Landing Pages 2.0: The Beginning Of Best Practices

To me, 2008 was the year when a new generation of landing pages took off — call it Landing Pages 2.0.

Two great books came out that year, Landing Page Optimization by Tim Ash and Always Be Testing by Bryan Eisenberg, and launched what I would characterize as the “best practices” era of landing pages.

Best practices were things that everyone using landing pages could — or should — follow. They included:

A/B and multivariate (MVT) testing — test, test, test your ideas
“message match” continuity between ads/emails and their landing pages
shorter and friendlier forms with better calls-to-action (CTAs)
emphasis on text content (not Flash!) to improve SEO and quality scores
“social proof” with logos, awards, certifications, testimonials, etc.

A year and a half ago, I put together the READY Conversion Optimization Framework as a broad summary of the most universal landing page best practices of the time:


by  | http://searchengineland.com

Landing pages have evolved a lot over the past five years.

Back in 2007, landing pages were almost cliché — what I would call Landing Pages 1.0. Take this example from Google — yes, Google — with the prototypical structure: a headline, a short description or some bullets, a small image (“hero shot”), and a form.

A Google landing page in 2007 Leer más “Landing Pages 3.0: How Content & Context Plays A More Meaningful Role”

Smoking May Lead to Faster Cognitive Decline in Men

Women, on the other hand, did not show any differences in cognitive scores over the same 10-year period. “The result among women was not particularly expected,” Sabia wrote in an email responding to questions about the study. But she says, it might easily be explained by the fact that there were fewer women in the study (2,137) than men (5,099), or because female smokers tended to smoke less than the men.

As far as the male smokers were concerned, the drop in cognitive functions, which included their scores on tests of memory, vocabulary, reasoning, verbal fluency and other executive skills, confirmed earlier studies that showed similar declines among those who lit up. But Sabia’s study is the first to find the effect in smokers as young as middle age. That suggests that tobacco can have an influence even on relatively young brains, and that its impact isn’t primarily due to the weaker neural networks of an already aging brain.

PHOTOS: Cigarette Warnings Around the World

But there was good news in the findings as well, especially for those who quit smoking. Men who had kicked the habit more than 10 years before the study began actually had better cognitive scores than men who had never smoked. Sabia credits this effect to the fact that people who quit smoking tend to become healthier overall, and may have adopted other lifestyle or diet changes that promoted better mental health.

That’s certainly encouraging, but Sabia cautions that the association between smoking and cognitive decline needs to be studied further. Because smokers tend to drop out of long-term studies of cognitive function due to disease, it’s possible that previous studies on the subject have underestimated the effect of lighting up on the brain. Sabia’s study is the first to use a statistical model to make up for this potential bias, but additional studies will need to confirm the relationship. If the research bears out, perhaps future public health messages about smoking will include warnings about cognitive harms as well as damage to the heart and lungs.


In a new study, middle-aged men who smoked did worse on tests of cognitive ability over time, but women who lit up didn’t show the same declines.
By ALICE PARK | @aliceparkny | http://healthland.time.com/Aleksandr Slyadnev / Getty Images

ALEKSANDR SLYADNEV / GETTY IMAGES

We know that smoking contributes to a variety of health problems, including heart disease, emphysema and lung cancer, among others. But now there’s  growing evidence that using cigarettes can also affect the brain: the latest study shows that smoking is associated with cognitive decline as early as age 45, and that male smokers may be more vulnerable to these mental effects than women.

For the study published in the journal Archives of General Psychiatry, researchers led by Severine Sabia, a research associate in the department of epidemiology and public health at University College London, gave cognitive tests to 7,236 middle aged men and women three times between 1997-99 and 2007-09, when they were 44-69 years old, 50-74 years old and 55-80 years old.

The researchers also collected the participants’ 20-year smoking history through regular self-reported questionnaires.

MORE: The Nicotine Patch May Improve Memory

And when they compared the cognitive scores to smoking status, they found that men who smoked showed faster decline than nonsmoking men over 10 years.The size of the effect associated with smoking was similar to that of 10 years of aging. Even after Sabia and her colleagues adjusted for the effects of heart disease, stroke and lung function on mental abilities, the effect of smoking remained strong… Leer más “Smoking May Lead to Faster Cognitive Decline in Men”

FDA Approves New Suppliers to Ease Cancer Drug Shortages

“We have made real progress … We believe that (suppliers) will be able to meet the demands of patients in the U.S. market” for the two drugs indefinitely, FDA Dr. Commissioner Margaret A. Hamburg told The Associated Press in an exclusive interview. “It’s a huge relief for us.”

The FDA increasingly has been able to prevent drug shortages, mainly due to a sixfold increase in manufacturers voluntarily notifying the FDA when they anticipate shortages, Hamburg said.

Thanks to such notice, the agency prevented 195 drug shortages in 2011, mostly late in the year after President Obama issued an executive order giving FDA additional powers to address the shortages. Between that order on Oct. 31 and this week, the agency has prevented a total of 114 drug shortages.

Hamburg said that when FDA’s much-expanded drug shortages team is notified about impending shortages and contacts other manufacturers, those companies have been “very responsive” as FDA worked with them on finding ways to boost production.

In the latest case, the FDA said it has temporarily allowed importation of an alternative to Doxil called Lipodox, made by Sun Pharma Global FZE. The Indian drugmaker is already known to the agency, and its factory and the production line for Lipodox have been inspected.


Scimat / Getty Images

SCIMAT / GETTY IMAGES
The FDA approved another supplier for a preservative-free version of methotrexate, a crucial drug for children with a type of leukemia called ALL and for high-dose treatment of bone cancer.

Federal regulators said Tuesday that they’ve approved new suppliers for two crucial cancer drugs, easing critical shortages — at least for the time being — that have left patients and parents frightened about missing life-saving treatments.

The news brings a light at the end of the tunnel for some patients, but not for thousands of others, given that there are currently 283 separate drugs in short supply or totally unavailable in this country.

On Tuesday, the Food and Drug Administration said it will temporarily allow importation of a replacement drug for Doxil, a drug for ovarian and other cancers that hasn’t been available for new patients for months.

The agency also has approved another supplier for a preservative-free version of methotrexate, a crucial drug for children with a type of leukemia called ALL and for high-dose treatment of bone cancer. The version with preservatives can be toxic or cause paralysis in children and other patients getting the drug either via injections into spinal cord fluid or at very high doses.

The FDA also has approved the release of a batch manufactured by Ben Venue Laboratories Inc., shortly before it closed several factories at its complex in Bedford, Ohio, due to serious quality problems. That closing is what turned the on-again, off-again methotrexate shortage that began in late 2008 into a crisis almost overnight, with fears that patients would begin missing treatments as soon as the end of this month. Leer más “FDA Approves New Suppliers to Ease Cancer Drug Shortages”