Socialización, la clave del exíto de los smartphones en el país

Según el estudio, la diferencia no radica en las aplicaciones sino en la capacidad de conectividad que poseen los usuarios ‘nativos’, es decir, entre aquellos que poseen abono de datos y quiénes no.

“Aquellos que cuentan con abono de datos buscan la pertenencia de grupo a partir de estar constantemente conectados. En cambio, aquellos que no tienen ese abono ven a los smartphones simplemente como dispositivos multimedia”, agregó.

Asimismo, el trabajo detalló la distribución generacional entre usuarios ‘inmigrantes’ (48%) y ‘nativos’ (52%).

En la franja comprendida entre 4 años y 29 años se encuentran los usuarios ‘nativos’, mientras que los ‘inmigrantes’ se encuentran a partir de los 30 años.

A la hora de analizar el factor generacional, “los ‘nativos’ ganan en relevancia por tratarse de una porción cada vez mayor de la población en general y de la conectada en particular”.

“Se trata de las primeras generaciones ingresan


Según un informe de Carrier y Asociados, los usuarios los eligen para estar conectados de forma permanente con amigos.
Facebook es la red social más buscada.
CRONISTA.COM

La posibilidad de comunicarse con amigos, utilizar las diferentes redes sociales –sobre todo Facebook-, y contar con un buen servicio de mensajería son algunos de los puntos básicos que los usuarios argentinos tienen cada día más en cuenta a la hora de comprar un nuevo smartphone.

“Socialización y mensajería es lo que más buscan los usuarios argentinos. Quizá por eso se buscan más los smartphones con teclados Qwerty físicos”, remarcó Enrique Carrier, director de Enrique Carrier y Asociados al término de la presentación “Mercado Argentino de Smartphones”.

“El 2010 fue el año de quiebre en cuanto a crecimiento en la venta de smartphones, cuando se comercializaron 1.700.000 unidades. Ya el año pasado se vendieron 3.629.000 unidades. En la actualidad existen unos 5.500.000 smartphones funcionando en el mercado local”, detalló.

El informe brindó un detalló el crecimiento de los diferentes tipos de terminales desde 2009 a 2011.

En ese contexto, puntualizó cuál es el share por marca en el ámbito local. En ese sentido, se limitó a remarcar que BlackBerry, la compañía que auspició la presentación, se ubica en el primer lugar de participación de mercado.

“El año pasado, uno de cada cuatro smartphones vendidos fue BlackBerry, que posee el 23% del mercado local. La segunda y tercera firma alcanzan el 19% y 18%, respectivamente. El modelo más popular fue el 8520”, detalló… Leer más “Socialización, la clave del exíto de los smartphones en el país”

Office Romance: Would You Sign a Contract to Date a Colleague? ***HoT***

Sound too simple? Not really. According to the U.S. Equal Employment Opportunity Commission, 11,364 charges were filed alleging sexual harassment in the workplace last year. Alan Lesnewich, a partner at law firm Fisher & Phillips, told Forbes the contract is a preemptive approach to avoid any vengeance that might surface if an office relationship should sour. “The advantage of a love contract is that you have a document to point to in addition to your normal second line of defense,” he said.

In a new survey by CareerBuilder.com, 38% of workers admitted to dating a colleague at least once during their careers. Another poll by Vault.com found that last year 59% of respondents claimed to date a co-worker at least once.

Lisa Friel, vice president of sexual-misconduct consulting and investigations at T&M Protection Resources, told Forbes a 2010 study in the Hastings Law Journal found that 4 out 10 employers admitted to ignoring office-relationship policies because they are difficult to monitor. “It’s never a good idea to have a policy you can’t enforce, or you set yourself up for legal issues,” she said.

Lesnewich said he’s never seen a love contract tested in court, but suggested there are loopholes: participants could claim that he or she was coerced into signing a contract and also that the agreement doesn’t protect future occurrences.

Friel touts love contracts, which have been around for about eight years, as a method to e


Frederic Cirou / PhotoAlto / Getty Images

FREDERIC CIROU / PHOTOALTO / GETTY IMAGES

Workplace romances are no new phenomenon. Most offices have undoubtedly seen their share of co-working couples, torrid love affairs and sordid scandals. But in the latest effort to curb the (sometimes) messy aftermath of those relationships, some companies are enforcing “love contracts.”

Rather than prohibiting office romances altogether, the love-contract policy requires both participants to sign off that the relationship is consensual, with full understanding of the company’s sexual-harassment policiesForbes reports.

(MORE: Does Online Dating Make It Harder to Find ‘the One’?)

Sound too simple? Not really. According to the U.S. Equal Employment Opportunity Commission, 11,364 charges were filed alleging sexual harassment in the workplace last year. Alan Lesnewich, a partner at law firm Fisher & Phillips, told Forbes the contract is a preemptive approach to avoid any vengeance that might surface if an office relationship should sour. “The advantage of a love contract is that you have a document to point to in addition to your normal second line of defense,” he said. Leer más “Office Romance: Would You Sign a Contract to Date a Colleague? ***HoT***”

5 Fascinating Mobile Gaming Facts

The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales on the rise, game app downloads hugely popular, and cloud gaming poised to take off, the future of mobile gaming looks very rosy indeed.

Here are a few entertaining facts and figures to celebrate the kick-off of our U.S. mobile phone gaming survey late last week. For a chance to win an Amazon Kindle Fire, complete the survey.

Mobile gaming revenue will hit $1.5 billion in a couple of years.
According to a study by market research firm Mintel, U.S. mobile phone and tablet gaming sales hit $898 million in 2010, doubling 2005 figures.

Both Mintel and eMarketer are forecasting revenues to top $1.5 billion by 2014-15.

Angry Birds racks up 1.825 billion hours of game time each month year…


 by  | http://www.getelastic.com/

Woman playing game on mobile phoneThe widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales on the rise, game app downloads hugely popular, and cloud gaming poised to take off, the future of mobile gaming looks very rosy indeed.

Here are a few entertaining facts and figures to celebrate the kick-off of our U.S. mobile phone gaming survey late last week. For a chance to win an Amazon Kindle Firecomplete the survey.

  1. Mobile gaming revenue will hit $1.5 billion in a couple of years.
    According to a study by market research firm Mintel, U.S. mobile phone and tablet gaming sales hit $898 million in 2010, doubling 2005 figures.

    Both Mintel and eMarketer are forecasting revenues to top $1.5 billion by 2014-15.

  2. Angry Birds racks up 1.825 billion hours of game time each month year… Leer más “5 Fascinating Mobile Gaming Facts”

Mobile Games: The Economics of Freemium [Infographic]


by  | http://www.getelastic.com

Who creates a game only to give it away for free? Where’s the $$ in that?

The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from freemium mobile games. In-game purchases like extra lives, special powers, virtual goods and personalizations are driving the revenue.

This week’s Infographic Friday is homegrown, featuring snippets of findings from our latest research report Cashing in on the Smartphone Gaming Boom that examine avid and causal mobile gamers’ in-app spending habits.

Click image to enlarge

Thank you for tweeting and sharing! And don’t forget to check out the report, with more juicy facts on avid and casual gamers.

The Anatomy of an Effective Homepage


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As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message.

Below we’ve identified certain qualities that compose an effective homepage. We recommend you spend a few minutes with this infographic to see if your homepage’s current state is effective. Special thanks to@keanrichmond and @onextrapixel.

Click on the infographic below to view a larger image:

The Anatomy of an Effective Homepage

View an enlarged version of this Infographic »

¿Quién es más popular en Google +?

H&M es la marca con mayor número de seguidores en la red social de Google, con420.000 personas en sus círculos (una cifra que casi dobla al total de los seguidores que tenían el centenar de marcas top a finales de diciembre), según publicaTechCrunch. La segunda es una compañía tecnológica, Samsung, que se posiciona muy cerca con 372.000 seguidores. Pepsi adelanta a Coca-Cola y son tercera y cuarta respectivamente, con 350.000 y 336.000 nombres en sus círculos.

Starbucks, que es ya una de las más populares marcas en Facebook, es también una de las mejor situadas en Google +, situándose en quinta posición. Le siguen Sony, Intel, eBay, Google y Amazon.

El hecho de que Google ya no sea la marca más popular en Google + podría ser un signo de mejoría en el éxito de público de la red social demostrando que Google + ha dejado de ser sólo un producto de techies (como demostraban los estudios de mercado hasta ahora) para dar el salto al público ‘común’ que Facebook ha conseguido dominar.


TICbeat

http://www.ticbeat.com
google-plus

A pesar de que Google + no ha conseguido todavía hacer sombra a Facebook por volumen de usuarios, las marcas empiezan a contar ya con un interesante número de seguidores en la red social del buscador. Desde diciembre hasta ahora, los seguidores que las principales 100 firmas tienen en sus círculos ha crecido un 1.400%, según un estudio de BrightEdge. Las 220.000 personas que seguían a estas 100 marcas top en el último mes de 2011 se han convertido en 3,1 millones.

H&M es la marca con mayor número de seguidores en la red social de Google, con420.000 personas en sus círculos (una cifra que casi dobla al total de los seguidores que tenían el centenar de marcas top a finales de diciembre), según publicaTechCrunch. La segunda es una compañía tecnológica, Samsung, que se posiciona muy cerca con 372.000 seguidores. Pepsi adelanta a Coca-Cola y son tercera y cuarta respectivamente, con 350.000 y 336.000 nombres en sus círculos… Leer más “¿Quién es más popular en Google +?”

Is Your Company Guilty of 7 of the Biggest Online Marketing Sins?

If you have a local business, then your company should be taking advantage of the local side of online marketing. Some ways include the following.

On-site search optimization of your website. At the very least, make sure your street address and local phone number are on every page of your website. And make sure that information is in text, not in images so that search engines can read it.
Creating and claiming profiles on Google Places, Yahoo Local, Bing Local, Yelp, Merchant Circle,YellowPages, and other local search directories.
Use local features of social media including creating a local business page on Google+, creating a Facebook fan page under the local businesses category, using Twitter bio search tools like FollowerWonk to find people on Twitter in your location, and using Formulists to organize your Twitter followers into Twitter lists by location.
These are some of the great marketing sins out there that companies make. What other sins have you witnessed businesses make in their online marketing efforts? Please share your thoughts in the comments below.


 

http://blog.kissmetrics.com

 

While some companies jump right in to the world of online marketing successfully, others have a much harder time getting into the swing of things. It’s hard to learn all of the various strategies, platforms, tips, and tricks, then apply them to your business. If you find things are not working well for your company in any area of online marketing, then you will want to make sure you are not committing the following marketing sins.

1. Not responding to your audience on social media.

respond to customer with social media

It’s a great idea to build an online presence for your company through social media and start sharing your company’s updates, latest promotions, and other industry related content through status updates on Twitter, Facebook, and Google+. But that’s not all there is to social media.

A key component to social media success is making sure you are responding to your audience. But make sure you or your social media manager are not just using social media as a one way sounding board. Make sure you are always responding to your social media audience by doing the following.

  • Monitoring your @username mentions on Twitter and replying to anyone who mentions your company. A simple thank you for a compliment or a fast reply to a customer service inquiry will go a long way in establishing brand loyalty with your followers.
  • Answering wall posts on your Facebook fan page. Look for people who write directly on your wall, reply to your status updates, or make comments on your photos, videos, or links.
  • Interacting with people who comment or share your posts on Google+.
  • Replying to comments on your YouTube videos or channel.

Also keep in mind that when people talk about your company on social media, they may not do it on one of your social profiles or using your @username. Be proactive about your social reputation by keeping tabs on mentions of your company by doing the following.

  • Monitor Twitter searches for your company name and branded products or services. You can use the search box on Twitter itself and save the search for future reference or create search columns in Twitter management tools like HootSuite or Tweetdeck.
  • Search for your company name and branded products or services on Google+. You can save that search as well to repeat on a daily or weekly basis.
  • Sign up for email alerts using Social Mention so you will be emailed a daily digest of mentions on social media, blogs, and other online sources.

2. Not knowing what works through use of analytics… Leer más “Is Your Company Guilty of 7 of the Biggest Online Marketing Sins?”