Consejos para usar LinkedIn sin frustraciones

La red social para conseguir empleo, Linkedin, ofrece muchas herramientas gratis. Mercado ofrece algunos consejos para sacarle el jugo al sitio y así conseguir más oportunidades laborales.

Linkedin es el sueño de cualquier persona que aspira a tener un trabajo en relación de dependecia: ofrece una internase sencilla, fácilmente aprehensible, que permite conectar a millones de empleadores con potenciales empleados. Sin embargo muchos de los usuarios de la red social no utilizan al máximo los recursos que el sitio tiene para ofrecerles, inclusive cuando muchos de ellos son totalmente gratuitos.

Mercado ofrece, entonces, algunos consejos para sacarle el jugo a la red social de los trabajadores del mundo.

1) Use el espacio debajo de su nombre… Seguir leyendo “Consejos para usar LinkedIn sin frustraciones”

Ocho cosas que dicen los malos jefes ***y te tiran el ánimo abajo***

***cuanto más puntos acumule tu jefe ten por seguro que cuando él rinde cuentas lo hace de rodillas, es temeroso, traslada sus problemas al trabajo y él duda de su analítica. I G N O R A L O *** (Gabriel Catalano)

Todos conocemos las palabras de aliento que usualmente salen de la boca de los buenos jefes. Pero, ¿cuáles son las frases más comunes en los malos? Mercado recopiló ocho cosas que dicen los jefes que todos deberían evitar.

Para el trabajo responsable y comprometido, pocas cosas son mejores que el reconocimiento al final de un día de trabajo. Un buen jefe sabe cómo alentar a su planta y recompensar su ardua labor con palabras y gestos. Pero en el mundo del trabajo también existen los malos jefes, aquellos que es importante reconocer a la distancia para alejarse rápidamente. Con esto en mente Mercado ofrece ochi frases comúnmente escuchadas de la boca de jefes que no deberían serlo. Seguir leyendo “Ocho cosas que dicen los malos jefes ***y te tiran el ánimo abajo***”

Gerentes, escuchen a sus empleados

Hoy hay muchos estudios en curso que se centran en el análisis de la conducta del directivo y que destacan la importancia de una comunicación fluida con sus empleados. Recomiendan fomentar reuniones de trabajo donde el intercambio de ideas sea fluido y en todas las direcciones.

Según el investigador y autor del libro Liderando con Inteligencia Cultural David Livermore, “un líder con inteligencia cultural debe facilitar la reunión, ser auténtico y adaptar su estilo de liderazgo, para cumplir con la dinámica del grupo y dejar claro el mensaje que quiere transmitir”. Seguir leyendo “Gerentes, escuchen a sus empleados”

Tres estrategias para reavivar la ética de trabajo

Una buena estrategia de ventas puede resultar insuficiente si los empleados de una empresa no están motivados para trabajar más y mejor. Mercado ofrece tres estrategias para reavivar la ética de trabajo en su staff.

En esta época de crisis todas las empresas esperan atraer nuevos negocios y mejorar sus ganancias para este 2012. Los directores ejecutivos de las empresas y los jefes de área seguramente cuentan con planes para lograr que esto ocurra pero olvidan un factor fundamental: la motivación de sus empleados. Para que las estrategias de venta funcionen es necesario reavivar la ética de trabajo.

Mercado ofrece, entonces, tres estrategias para lograr que los empleados trabajen más y mejor… Seguir leyendo “Tres estrategias para reavivar la ética de trabajo”

Courtship, Communication and Business Relationships

This week, reminders of Valentine’s Day and the relationship expectations it brings were unavoidable. Depending on who you are, this time of year can be filled with promise or fraught with despair. Either is a good excuse for chocolate – heart-shaped or otherwise.

Not so coincidentally, there was a flurry of messages pushing and promising a love connection at your fingertips, someone waiting just for you in the world of online dating. With fairly identical business models, matchmaking sites have leveraged our human need for personal connection into a $700 million industry that now boasts a whopping 20 percent share of successful online meetings leading to long-term in-person relationships. Of those, 24 percent are said to lead to marriage.

No doubt about it, technology has changed the way we meet people, form relationships, share information, and in general, conduct our personal lives from the privacy of an online connection.

Likewise, technology has changed the way we form business relationships. We are no longer constrained by proximity. Our reach is infinite. We can engage anyone, anywhere without leaving the office.  And unlike online dating, the goal need never include meeting our business matches in order to take the relationship to the next level. Trust, communication and friendship are all virtually attainable and sustainable. Seguir leyendo “Courtship, Communication and Business Relationships”

Proposal Writing

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After several grueling days I had finally finished the proposal. I sent it off and waited for a response. Nothing. After a few weeks, I discovered that they were “just looking”. Despite the urgency and aggressive timeline for the RFP (Request For Proposal) plus the fact that we had done business with this organization before, the project was a no-go. My days of effort were wasted. Not entirely, though, because the pain of that loss was enough to drive me to decide that it wouldn’t happen again.

I work at a Web development company and we’ve experimented with proposal writing a lot over the years. We’ve seen the good and the bad, and we have found something better. In this article I will share the pains that we have experienced in the proposal writing process, the solution we adopted, and our process for carrying out that solution. I’ll also give you guidelines to help you know when this solution is and isn’t appropriate.

Proposal Writing Causes Pain

After several years of writing proposals, we began to notice that something wasn’t right. As we considered the problem we noticed varying levels of pain associated with the proposal writing process. We categorized those pains as follows:

  • The Rush
    Getting a proposal done was usually about speed. We were racing against the clock and working hard to deliver the proposal as efficiently and as effectively as possible. However, sometimes corners would get cut. We’d reuse bits and pieces from older proposals, checking and double-checking for any references to the previous project. While the adrenaline helped, the rush gets old because you know that, deep down, it’s not your best work. Besides, you don’t even know if you’re going to close the deal, which leads to the next pain.
  • The Risk
    Our proposal close ratio with clients that came directly to us was high. We’d work hard on the proposals and more often than not, we’d close the deal. The risk was still there, however, and I can think of several proposals that we had spent a lot of time and effort on for a deal that we didn’t get. Not getting the deal isn’t the problem — the problem is going in and investing time and energy in a thorough proposal without knowing if there is even the likelihood that you’re going to close the deal.
  • The Details
    The difference between a project’s success and its failure is in the details. In proposal writing, the details are in the scope. What work is included, what is not, and how tight is the scope? Now, this is where the “rush” and the “risk” play their part. The rush typically causes us to spend less time on details and the “risk” says: “Why spell it all out and do the diligence when you might not even get the project?” A self-fulfilling prophecy, perhaps, but a legitimate concern nonetheless. Selling a project without making the details clear is asking for scope creep, and turns what started out as a great project into a learning experience that can last for years.

Now, writing is an important part of the project and I’m not about to say you shouldn’t write. Having a written document ensures that all parties involved are on the same page and completely clear on exactly what will be delivered and how it will be delivered. What I’m saying, though, is that you should stop writing proposals.

Write Evaluations, Not Proposals

Write Evaluations, Not Proposals — And Charge For Them… Seguir leyendo “Proposal Writing”

Success Plan 2012 – Committing to & Achieving the Dream – Protect Your Job and Boost Your Employability

by Martin Yate |

We all have dreams and make resolutions for a more fulfilling life. Yet we fail achieving the dream with a solid plan of attack. Dream too long and you’ll look back on a life’s path scattered with the tombstones of lost opportunities. Try something new, and 2012 can be the year you change the trajectory of your entire life; all you have to do is wake up and smell the coffee, and then start walking towards it.

Job security is a thing of the past, but you can regain control of your life by replacing blind loyalty to faithless employers with a commitment to your own long-term economic survival. Make this the year you commit to understanding and applying the new career managementstrategies that will put security and fulfillment back in your life. It’s just a question of making time in an already hectic life.

Steal Time for Achieving the Dream

The average American gets home from work, watches five hours of TV (25% of it commercials), and goes to bed, not always in that order. Give up just one thirty-minute TV sitcom four nights a week and I’ll show you how to revolutionize your life. Steal just two hours a week and invest it in learning how to make your life better.

It starts with understanding that no one cares about your survival except you, and doing something about this situation: Learn what it takes to get back to work; protect the job you have; get a better job, get a promotion; plan and execute job or career changes. Simultaneously you can begin to think about your entrepreneurial dreams. These are the issues of modern career management that you ignore at your peril.

A Successful Career Is Not a Sprint; It’s a Marathon

When you think about achieving lifetime plans, think in terms of calendars not clocks. Most people sacrifice a life of fulfillment to the whims of instant gratification because a life of fulfillment requires hard work. It’s time to start living up to your dreams, not your income.

Whatever your goals, the sooner you start towards them the better. Begin with evaluating where you are now and where you want to be ten years down the road. “I want to be president of the company” and “I want to be president of my own company,” aren’t mutually exclusive: This is not an either/or world anymore. You can pursue multiple career goals and multiple career paths: climbing the corporate ladder, building a successful business, making your living in the arts. There are proven paths to make multiple career goals come true. Others do it every year, so why not you?

Given your goals, all you need is a plan of attack that steadily takes you from where you stand today to where you want to stand tomorrow. Just what will you have to do to get from here to there? You then break those big steps down into smaller and smaller steps, until there is some small action you can take today, and every day, that will bring you one step closer to realizing the goals that give your life meaning. You can build plans and the stepping stones for the achievement in your corporate career and in your entrepreneurial and dream careers.

For Your Core Corporate Career

Become the best you can be, to secure the job you have today and to land the job you want tomorrow. Simultaneously, commit to learning the employment skills you need to survive: How to write a resume, how to turn a job interview into a job offer, and the handful of other critical job search and career management skills that you must master to survive.

For Your Entrepreneurial Career… Seguir leyendo “Success Plan 2012 – Committing to & Achieving the Dream – Protect Your Job and Boost Your Employability”

How to Get a US Phone Number

Phone NumberThis tutorial describes how you may easily get your own US phone number from anywhere in the world without spending a penny.

Once you have a US local phone number, your friends and relatives in the US will be able to dial you from their landline or regular cell phones without paying international rates. The calls can be forwarded to your mobile phone or desktop based VoIP softphones (also see: Make phone calls over the Internet).

[*] Skype also offers a service called Skype-In (also known as Online Number) where you can get a local phone number for USAbut it costs around $18 for 3 months.

Getting your own USA Phone Number – Step by StepSeguir leyendo “How to Get a US Phone Number”

Think Tanks Are Nonpartisan? Think Again

Once seen as non-ideological “universities without students,” the American think tank has, in many cases, become a partisan stalking horse that devalues the sector’s scholarship.

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Think Think Tanks Are Nonpartisan? Think Again

While think tanks claim to be nonpartisan, most in Washington know their ideological leanings. One think tank scholar has posited in a new article that think tanks have proliferated to the point of devaluing the research and ideas that come out of them. (Jupiter Images)

And that’s just four of the 400 think tanks that have grown up in town, by Tevi Troy’s count. Troy is a think tank scholar himself, from the Hudson Institute (“a nonpartisan, independent policy research organization dedicated to innovative research and analysis that promotes global security, prosperity, and freedom”). In a thoughtful new article in the journal National Affairs, he argues that think tanks have proliferated to the point of devaluing the research and ideas that come out of them. Most damning, he suggests that these institutions — once thought of as “universities without students” — have become political, stripping them of the power to float new ideas that politicians would never put forward.

And that’s just four of the 400 think tanks that have grown up in town, by Tevi Troy’s count. Troy is a think tank scholar himself, from the Hudson Institute (“a nonpartisan, independent policy research organization dedicated to innovative research and analysis that promotes global security, prosperity, and freedom”). In a thoughtful new article in the journal National Affairs, he argues that think tanks have proliferated to the point of devaluing the research and ideas that come out of them. Most damning, he suggests that these institutions — once thought of as “universities without students” — have become political, stripping them of the power to float new ideas that politicians would never put forward. Seguir leyendo “Think Tanks Are Nonpartisan? Think Again”

Smartphone Slow? It’s Not the Network, It’s NAND Flash

SAN JOSE — NAND flash memory in smartphones can significantly blunt the performance of web browsing, email loading, games and even social network sites Facebook and Google+, researchers say.

While users and experts typically point to processor chips and wireless network connectivity as the culprit of poor smartphone performance, storage is more of an issue, according to researchers from Georgia Institute of Technology and NEC Corp.

The researchers tested top selling 16GB embedded flash memory cards in several Android smartphones and found performance over WiFi declined an average of 100% to 300% across mobile applications.

In one flash memory test, performance dropped more than 2,000%.

“A good chunk of time for users is spent waiting for websites to load … [and for] applications to load,” said Hyojun Kim, a Ph.D. student in the College of Computing at Georgia Tech.

And, while waiting for apps to load is annoying, a more nefarious impact of poor flash performance is that it depletes a smartphone’s battery.

Kim, lead author of the report, Revisiting Storage for Smartphones , discussed the research at the Usenix Conference on File and Storage Technologies here this week.

Kim said wireless network performance has kept pace with most of today’s mobile applications, as have the single and dual core CPUs being used in today’s sophisticated smartphones. What hasn’t kept pace is the bandwidth of NAND flash, he said.

“Why would anyone want to see a 20-second wait time on their phone, particularly if the network is not the problem,” he said. Seguir leyendo “Smartphone Slow? It’s Not the Network, It’s NAND Flash”

Why Next-Gen Displays Might Be Your Next Point-of-Sale Marketing Tool

Samsung Transparent Window Display

Next-generation screen technologies such as transparent displays, or those that render 3-D images without glasses, are becoming practical tools for small businesses. While they haven’t caught on with consumers just yet, they can be used by businesses as interactive digital signage, an eye-catching presentation tool at a sales kiosk or simply as something compelling for your customers to watch while they’re waiting in line.

To be sure, cutting-edge displays tend to be pricey — as much as $10,000 or more for higher-end models. Sticker shock aside, considering that $400 can buy a high-quality traditional LCD TV, prices on these devices should drop quickly.

Here are three emerging display technologies to keep an eye on for your business:

Transparent Displays
Displays such as Samsung’s just-announced, 46-inch LCD translucent panel display can display text, images or other content on an otherwise transparent glass pane, giving it a more organic look. The price has not yet been announced.

These transparent displays can be used as part of a storefront window or retail product showcases. And they can be programmed to show just about anything: advertising, prices, menus, kiosk presentations, store announcements and more. Seguir leyendo “Why Next-Gen Displays Might Be Your Next Point-of-Sale Marketing Tool”

BrailleTouch keyboard allows typing on a phone without looking

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BrailleTouch keyboard allows typing on a phone without looking

A group of researchers at Georgia Tech have created a new piece of software called BrailleTouch that allows users to type on a smartphone without looking at the screen. It takes advantage of gestures and multitouch interaction to support a chorded typing system that is modeled after Braille keyboards.

A group of visually impaired test subjects using the application on an iPhone were reportedly able to type at up to 32 words per minute with 92 percent accuracy. This speed is said to be considerably faster than what has previously been achieved with other “eyes-free” text input prototypes. Seguir leyendo “BrailleTouch keyboard allows typing on a phone without looking”

5 Tips to Better Optimize Your PPC Budget

Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are alreadysearching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product.

Apart from the benefit of having qualified traffic, pay-per-click (PPC) advertising has many other positives. First off, it is easy to start. Setting up your account is simple; you can start off with a budget that you are comfortable spending. Secondly, PPC offers flexibility. You can test out different versions of ad copy, headlines, and call-to-actions. Lastly, paid ads are great way for increasing brand awareness. Even if people don’t click on your ad, just showing up in the search results for your key terms builds trust factor and brand recognition.

However, there are challenges involved in paid advertising. With more marketers turning to PPC advertising, the paid search space is becoming  competitive. Seguir leyendo “5 Tips to Better Optimize Your PPC Budget”

Everybody is Lying to Me and I Don’t Care

privacy_150_erase.jpgWhy do I feel like everybody is lying to me all the time? I cannot get around the idea that every technology company with a major platform is doing everything it possibly can to get as much data from me as it possibly can through any means necessary. No barriers go un-trampled in the quest to track me, cookie me and use my personal information to obtain the greatest level of profit … from me.

Google gets a lot of blame for its tracking behaviors in relation to advertising and cookies. I stopped trying to hide data from Google a long time ago because I am not sure it is even feasible anymore. I am a denizen of the Internet, therefore Google knows everything about me. The undisputed king of tech, Apple, often gets a pass on privacy concerns because we all love our damned iPhone and iPads so much. Apple should get no such pass. It wants your data as badly as all the other tech companies and it does not want to share. Facebook, Microsoft, Twitter, Amazon? Yeah, you are in this discussion too. At some point I just throw up my hands and say, “you know what? Screw all of you.”


Thumbnail image for shutterstock_smartphone_privacy.jpgI am not generally opposed to tech companies tracking my activities and data. Most of the time I believe that the general purpose is to provide me a better experience. I do not set any of my browsers for private browsing by default and only use “safe browsing” techniques on mobile devices to keep me away from spam and botnets. I use an HTTPS connection whenever possible to make sure my user name and passwords are not being intercepted by nefarious third-party entities.

What I am sick of is that every time one of these privacy stories breaks, it is nobody’s fault. The script is the same: “we’re sorry, we didn’t mean to do it, we will shut it down right away.” You know what? It is everybody’s fault.

For instance, the most recent blow up is that Google and three other advertising networks were violating Apple’s Safari guidelines for third party cookies. Google issued a statement to Ars Technicasaying that the tracking was completely unintentional and was a product of tying the “+1” button to Safari to determine if a user was signed into his/her Google account. Apparently, the third-party advertising cookie running through also accidentally made it through too.



Apple allows cookies in Safari across all of its devices. That can be first-party cookies from the homepage of a domain or certain social third-party cookies, like the ability to like something through Safari on Facebook. Cookies are used for important things, like remembering logins and password credentials. They are also used for delivering important outside information, like location-aware messages and advertising.

Apple wants this information as much as Google does. The more Apple knows about you, the more it can tailor your experience and keep you coming back to Apple for devices and services. Blocking third-party cookies in Safari is not some altruistic motive by Apple. It is a marketing gimmick and a way to shut out other services from accessing data that would be available elsewhere on the Web without Apple’s intervention.

Google wants the Web to be as open as possible to serve its purposes. Apple wants the Web to be as controlled as possible, providing a funnel about everything you do and everywhere you go back to Apple and/or its developer partners. To many, this has become a war against the “open” Web. Facebook has also been accused of this very same practice with its closed platform. Microsoft has long known everything you do through its Windows and Internet Explorer platform. Amazon wants to track you so it can provide better shopping data.

Thumbnail image for shutterstock_online_privacy.jpgJohn Battelle sums up the nature of Safari in regards to his iPhone nicely when reacting to the Google tracking story:

Or perhaps it’s because Apple considers anyone using iOS, even if they’re browsing the web, as “Apple’s customer,” and wants to throttle potential competitors, insuring that it’s impossible to access to “Apple’s” audiences using iOS in any sophisticated fashion? Might it be possible that Apple is using data as its weapon, dressed up in the PR friendly clothing of “privacy protection” for users?That’s at least a credible idea, I’d argue.

This is why I throw my hands up and say, “you know, screw it.” Every one of the tech companies has an agenda and each of them wants your personal data. Whether that is Path, Twitter, Foursquare or others uploading your contacts list without your consent or Google tracking your cookies or Apple tracking your location. Each is going to push the boundaries of what is perceived to be acceptable and when they get caught they are going to say “sorry, we’ll stop now.”

I am also a firm believer that the technology and the Web is not free. The foundation of the Web was built off of user data. User data keeps the Web gassed up and moving down the information super highway (as we used to call it in the 1990s). I do not mind giving up my cookies and a certain bit of my privacy for a better experience. Take Path for instance. After Path allegedly deleted all of the contacts it had automatically uploaded, it prompted me if I wanted to upload my contacts. I said yes. Because without doing that, Path would be a barren place to me and I would have no way of finding my friends on the platform.

privacyicons1.jpgWhat I am really trying to figure out when it comes to privacy decisions by technology companies is whether or not harm is being done. Is this going to hurt me now? Will it in the future? Will it hurt my friends and family? My greatest fear is that I am framed for a crime and all of my data on the Internet will be used against me. Or that someone will cause harm to me or my family financially or physically. Will the government take my data and make my life difficult? These are all legitimate fears.

I then ask myself when these “scandals” take place, who is being harmed? The media loves a big “my god, they did what?!” story. If we put it in perspective, this Google tracking Safari story is no big deal. They then shame the offending company until it apologizes and gets on with its life. The fact of the matter is that it does not really matter to the user to share in this shame and outrage because in the long run nothing is going to fundamentally change. Facebook, Twitter, Google, Apple, Amazon, Path and all the rest are going to use our personal data however they want. We may cry privacy violations and they may apologize again. And againAnd again.

That is why I say screw it. Screw the companies for setting up the system that perpetuates this mess, screw the media for making it a scandal every time, screw the users who let it happen. Everybody is to blame.

Use my data. I wash my hands of you and it. Just make for damn sure that no harm comes of it.

Because then, we would really have problems.

American Families See Tablets as Playmate, Teacher and Babysitter

Image representing Nielsen as depicted in Crun...

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. Seguir leyendo “American Families See Tablets as Playmate, Teacher and Babysitter”