Facebook y Twitter despiertan más deseo que beber o fumar

Un estudio afirma que cuesta más resistirse a entrar en estas redes sociales que decir no a un cigarrillo o una bebida

Resistir el impulso de entrar en Facebook o Twitter para ver si hay actualizaciones cuesta más que decir no a un cigarro o a una bebida con alcohol. Así lo asegura un estudio sobre los deseos cotidianos de la gente realizado por la Booth School of Business de la Universidad de Chicago y del que se hace hoy eco el diario británico The Telegraph.

Facebook y Twitter son las redes sociales más populares del momento, a las que se puede estar conectado las 24 horas del día con los teléfonos inteligentes o las tabletas. Entrar en el perfil de Facebook para comprobar si alguien ha comentado un estado o ha publicado una foto, así como consultar las menciones en Twitter o los tuits de los seguidores, se han convertido ya para muchos en acciones diarias tan comunes como dormir o comer.


facebook
http://sociedad.elpais.com/

Un estudio afirma que cuesta más resistirse a entrar en estas redes sociales que decir no a un cigarrillo o una bebida

Resistir el impulso de entrar en Facebook o Twitter para ver si hay actualizaciones cuesta más que decir no a un cigarro o a una bebida con alcohol. Así lo asegura un estudio sobre los deseos cotidianos de la gente realizado por la Booth School of Business de la Universidad de Chicago y del que se hace hoy eco el diario británico The Telegraph.

Facebook y Twitter son las redes sociales más populares del momento, a las que se puede estar conectado las 24 horas del día con los teléfonos inteligentes o las tabletas. Entrar en el perfil de Facebook para comprobar si alguien ha comentado un estado o ha publicado una foto, así como consultar las menciones en Twitter o los tuits de los seguidores, se han convertido ya para muchos en acciones diarias tan comunes como dormir o comer. Leer más “Facebook y Twitter despiertan más deseo que beber o fumar”

Experience EasySearch in kikin Browser for iPad today!


kikin Browser demo

kikin Browser demo from kikin on Vimeo.

The Difference Between Building Authority and Talking About Yourself

Your content actually demonstrates your expertise, compared with a website or bio page that claimsexpertise. This is a crucial distinction, because it truly levels the playing field and allows anyone to come along and build authority that outpaces even recognized and credentialed experts in a particular niche or field.”

The truth about authority perception by humans or machines is what people say about you is much more important than what you say about yourself!

How do you get people talking? Have a point of view and let people know through content you publish on and off of your webiste. Use a blog, articles, guest blogging, commenting, videos, podcasts…the list is endless.

The key is creating content now. Imagine, you have been working your entire adult life building your business and developing a great reputation. Then, some upstart comes into your market and starts publishing content, doing webinars, and suddenly, they are the perceived expert in your niche. Not fun…

We will have a webinar on this shortly….stay tuned.


http://www.stumbleupon.com

131360868_56d0ebaa67

I recently read a great report called Authority Rules by Brian Clark, the founder of Copyblogger. It’s a well written easy to read piece that outlines 10 rules to building authority for your business and persona.

Building authority in the new distributed web is critical to the success of your Internet marketing efforts. Let’s look at the definition of authority for a minute to better understand why:

au-thor-i-ty noun: [1] A citation (e.g. from a book) used in defense or support; [2] the source from which the citation is drawn; [3] and individual cited or appealed to as an expert.

On the web, the way Google and other search engines see authority is through links from other sites to your site. How influential are those other sites and how many of them link to your site also play a big part in your perceived authority by search engines. So this concept of building authority is very important because while you build authority on the web, other sites will be linking to your site and your business will win search engine rankings (SEO). It becomes self perpetuating…very cool if you can do it. Leer más “The Difference Between Building Authority and Talking About Yourself”

Larry King, CNN Officially Split

Larry King and CNN are officially parting ways. The network announced on Wednesday that it has decided to end the “Larry King Specials.” King said he will now focus on other projects.

King, who is 78 years old, ended his 25-year role at the network as the host of prime time show “Larry King Live” in December 2010. CNN and King agreed that the famed interviewer would host four specials a year for CNN.

His specials thus far have focused on topics ranging from Alzheimer’s to an exclusive interview with Johnny Depp. His most recent special, “A Larry King Special: Dinner With the Kings,” aired in December. King’s last special made headlines as the broadcaster revealed that he would like to be frozen after his death.

According to the Los Angeles Times, King’s staff of four will likely be let go but may have the opportunity to reapply for new jobs at the network.

King’s show was replaced with “Piers Morgan Tonight,” an interview show hosted by British media personality, Piers Morgan.


http://www.huffingtonpost.com
Larry King

Larry King and CNN are officially parting ways. The network announced on Wednesday that it has decided to end the “Larry King Specials.” King said he will now focus on other projects.

King, who is 78 years old, ended his 25-year role at the network as the host of prime time show “Larry King Live” in December 2010. CNN and King agreed that the famed interviewer would host four specials a year for CNN.

His specials thus far have focused on topics ranging from Alzheimer’s to an exclusive interview with Johnny Depp. His most recent special, “A Larry King Special: Dinner With the Kings,” aired in December. King’s last special made headlines as the broadcaster revealed that he would like to be frozen after his death.

According to the Los Angeles Times, King’s staff of four will likely be let go but may have the opportunity to reapply for new jobs at the network.

King’s show was replaced with “Piers Morgan Tonight,” an interview show hosted by British media personality, Piers Morgan.

From encryption to darknets: As governments snoop, activists fight back

In Iran, they would think about jamming as a first countermeasure.

In the wake of the Occupy protest movement in cities around the world, some online activists have gathered together to create The Darknet Projectand the Free Network Foundation, two rather quixotic attempts to re-engineer mesh networking to the point that it would encircle the globe and act as a giant encrypted network.

“With an ISP, the government can tell an ISP to cut that connection,” wrote a Reddit user named pomegranati in a recent post. “With a public network, especially if all the connections are anonymous, they won’t know where something is coming from or where something is going. They can track what’s happening, but they won’t be able to shut it down unless they go to every specific node and physically shut them down. Now, if the network is encrypted, then they won’t know what’s being sent.”

The problem for activists is that, just as in the mobile world, there are also real-world attacks that can compromise physical networks.

WiFi uses the same band of energy (2.4 GHz) that microwave ovens do, so getting a few people to stand on rooftops, Say Anything-style, would probably do much to disrupt any local mesh WiFi network within a radius of tens of meters.

“If you want to jam a wireless signal, you can just put a microwave on the roof and set it to full power,” Kaplan said. “In Iran, they would think about jamming as a first countermeasure, because it’s so extremely cheap.”

Plus, if the network is designed to have new nodes join easily, then it will be just as easy to add fake nodes, and to inject fake instructions into the network, confusing traffic or causing it to come to a halt entirely.

Doing the most good

Knowing how to use much of this technology at the level of detail required to stay reasonably safe is beyond most common users. For the majority of activists, properly vetted software and hardware protection of mobile phones and Internet connections may be too expensive or too complicated to set up and maintain properly.

But for those not well-versed in security, the hope for secure communications isn’t over. Some of the most dramatic worldwide gains come when the tech behemoths that we all rely on everyday start re-thinking their own approach to privacy.

“When Google turned on SSL by default, in January 2010, in one day that company did more to protect the privacy of activists than the rest of us have done since,” Chris Soghoian concluded.

“If Google encrypted the contents of your Android phone by default, that would provide a huge protection [for] people whose phones are stolen or are seized by the police. Those are the kind of protections that we need,” he added. “All these applications that people are creating, that activists are creating, and then abandoning six months after their funding runs out—those are just a waste of time. Those are never going to go anywhere and they’re never going to be used by anyone. We need technologies that can be used by millions of consumers, without playing with configuration options.”


By  | http://arstechnica.com
The Free Network Foundation has worldwide plans
The Free Network Foundation has worldwide plans

Darknets

Other projects have moved beyond mobile phones, trying to create new infrastructure that can be used by activists to spread an Internet connection across a wide area through either mesh networking or a related project spawned out of Anonymous and reddit, often referred to as a “darknet.”

For years, mesh networking projects have sprung up across the world as a way to share an Internet connection over a large geographic area. The idea is that each individual node can share data (including an Internet backhaul) with other local nodes, eventually cobbling together a much larger network.

Many community wireless projects got started in the early 2000s as a way to provide Internet access to underserved, and particularly rural communities. Since then, many have collapsed due to a corresponding rise in commercial Internet service, particularly 3G service provided via local mobile providers. Of the community WiFi networks that still operate, few are designed for encrypted, heavily secure communication. Activists instead are now trying to create community networks that are built from the ground up with security in mind.

Some have been more successful than others. Since 2003, for instance, the FunkFeuer network in Austria has worked on expanding its wireless network across many parts of the country. This past weekend, the two main hubs in Vienna and Graz were connected via a new node over the Alps, with the Graz network extending southward into neighboring Slovenia. Other similar city-scale projects exist in St. Louis, Oakland, Vancouver, Montevideo, and Athens.

“What you want to have is end-to-end encryption the whole time,” said Aaron Kaplan, one of the leaders of FunkFeuer. “If you rely on the encryption happening in between, it just takes one link to cheat on the encryption, which decrypt the packets, stores them, and then encrypts them again—like a man-in-the-middle attack.” Leer más “From encryption to darknets: As governments snoop, activists fight back”

Campaign Attribution in Google Analytics

In this post I’ll talk about how Google Analytics attributes a conversion, technically talking. This is not about how you should analyze conversion attribution, if you are interested in that I suggest you to visit Constraint Management vs Direct Attribution.

Google Analytics, as the other Web Analytics solutions allows you to identify from which source each conversion came from. Each platform has a particular attribution definition, ergo, it attributes the conversions in a very particular way and could or could not be the same as any other tool you may use. The key, as always in digital measurement, is identifying how the platform processes the information.

Google Analytics attributes the conversion to the most recent campaign by default, unless the second session’s traffic source it is a Direct Visit. Direct Visits won’t take credit from a previous referring campaign.


 

http://www.analytics20.org

In this post I’ll talk about how Google Analytics attributes a conversion, technically talking. This is not about how you should analyze conversion attribution, if you are interested in that I suggest you to visit Constraint Management vs Direct Attribution.

Google Analytics, as the other Web Analytics solutions allows you to identify from which source each conversion came from. Each platform has a particular attribution definition, ergo, it attributes the conversions in a very particular way and could or could not be the same as any other tool you may use. The key, as always in digital measurement, is identifying how the platform processes the information.

Google Analytics attributes the conversion to the most recent campaign by default, unless the second session’s traffic source it is a Direct Visit. Direct Visits won’t take credit from a previous referring campaign.

If you prefer to attribute the conversion to the very fist campaign, instead of the most recent, then you have to use a new query parameter into the query string of your campaign. If this is the case, then the query parameter to be used is “utm_nooverride=1“. If you do so, when a previous visit that cames from Campaign 1 cames back by clicking in Campaign 2 and converts, this conversion will be attributed to Campaign 1 instead of Campaign 2 as would do Google Analytics by default. Leer más “Campaign Attribution in Google Analytics”

Apple’s Siri May Soon Speak Japanese, Work On iPad 3 (RUMOR)

Apple says Siri will add Japanese, Chinese, Spanish, Korean and Italian this year, but this “outing” is leading many to speculate that the Japanese capability will come very soon.

And that’s not all. On Tuesday, SlashGear reported that Siri may be available on the iPad 3, which is expected to be released on March 7.

The speculation comes from a new token that Apple has added to Siri rendering the application inoperable on devices other than the iPhone 4S. According to Apple, the app “works exclusively on iPhone 4S,” but many have jailbroken their iPhone and iPad devices to allow Siri to work. (Check out idownloadblog.com for a detailed reportabout the token.)


http://www.huffingtonpost.com
Siri Update

Siri’s got a big mouth.

The Apple news blog 9to5mac reportsthat Apple’s virtual assistant, which currently supports German, French and English, may inadvertently be outing herself as a Japanese speaker.

Indeed, when we asked Siri what languages she spoke, she told us she speaks “English, French, German and Japanese … so far,” and reminded us that we can change the language in the app’s settings. But there is no option there to switch it to Japanese.

SCROLL DOWN FOR IMAGE

Apple says Siri will add Japanese, Chinese, Spanish, Korean and Italian this year, but this “outing” is leading many to speculate that the Japanese capability will come very soon.

And that’s not all. On Tuesday, SlashGear reported that Siri may be available on the iPad 3, which is expected to be released on March 7.

The speculation comes from a new token that Apple has added to Siri rendering the application inoperable on devices other than the iPhone 4SAccording to Apple, the app “works exclusively on iPhone 4S,” but many have jailbroken their iPhone and iPad devices to allow Siri to work. (Check out idownloadblog.com for a detailed reportabout the token.) Leer más “Apple’s Siri May Soon Speak Japanese, Work On iPad 3 (RUMOR)”

When is Media not Media? When it’s Social media

Not sure about that. We see ideas made out of it every day. Whether they are hashtags, blogs, tweets or and invitation to share based around content. Look at the success of the recent Wispa launch on Facebook, which generated thousands of comments, or the thousands who told their stories via the Barack Obama #40dollars campaign. Words and pictures used to create stories that we go on to share.

But Bailey insists that you can’t see, hear, touch, taste or smell ‘social media’ and you can’t use it to express an idea. And you can’t do this he says because “social media it isn’t media at all”. He says this because unlike traditional media you can’t make social media do what you want:

“You can’t make other people do or say what you want. People talking about ideas online is not media, it’s plain old word-of-mouth.”

So really his issue and definition of media is with control? Media is only media if you can control it? If you can buy it: buy ad space, TV spots, banner ads and poster sites?

Control and ownership is one of the definitions of traditional media and lack of it is one of definitions of social media.

Control is certainly a big issue, but lack of it doesn’t disqualify social media as media. That just makes it different.

And besides on that basis, the basis of control, are ads that we can spoof online or posters we can graffiti no longer media as control has been ceded? Or are they no longer media because they are assailed by a torrent of abusive comments and are forced offline?

It is certainly true that ideas need to be rigorously thought out. If they are not they can easily be lost control of as we have seen in recent months with Qantas and McDonald’s. Two brands both savaged on Twitter when social media campaigns when awry.

There’s also the issue that social media campaigns can, and often do, comprise numerous elements. It might be a video shared


by @gordonmacmillan | http://wallblog.co.uk

Social media wagon is packed full of mediaInteresting piece by Nick Bailey, a creative director at digital agency AKQA Amsterdam, on why he thinks social media isn’t really media at all.

He makes a lot of good points, but I think he is also wrong as he falls into the trap of trying to directly compared traditional media and social media and of course they are different in a great many ways.

He echoes what many say about social media at the start of his piece , i.e. that it is not like traditional media. He starts out by trying to define what it is not; it is not “paper, charcoal, pencil, canvas, paint” he came across at art school; and that it is not the print media, billboards, broadcast and traditional online media that he first encountered working in the ad industry.

Media, he says, was stuff you could see, hear and touch. It was what he used express ideas, which leads him to the problem he has with “what the word ‘media’ means when it has the word ‘social’ attached to it”.

He says that while we all agree that it is important, and that it is everywhere, “no-one seems able adequately to explain is how you make an idea out of it”. Leer más “When is Media not Media? When it’s Social media”

Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”

One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices.

Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category.

Restaurant chain searches leading up to Valentine’s Day


by  | http://searchengineland.com

Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”

One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices.

Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category.

Restaurant chain searches leading up to Valentine’s Day

Google told me that it sometimes can’t tell what’s a restaurant search and what’s not. For example, someone searching for “radicchio” or “papaya” might be looking for a restaurant, recipes or nutrition facts. By contrast, Google knows for sure that Morton’s or McCormick & Schmick are restaurants.

Google also reported last-minute searches for flower-related terms grew 227 percent during the same week leading up to Valentine’s Day. On the day itself “Consumers were 560% more likely to click to make a call week over week.  And mobile clicks to get directions increased 514% over the same period as people were scrambling to find a nearby florist.”

Google also graphed click to call actions hour by hour on V-Day itself (w/in California), with an early peak at 8:30 am(ish) and another one during the lunch hour. Leer más “Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile”

Mixel Web Site 2.0

Both studios did a tremendous job, but in late December the company decided to redesign both with the goal of standardizing the page architecture and visual language. The new site, previewed here for the first time, is a much more minimal design that unifies the presentation of both with a single navigation, grid structure and interface conventions. It was designed by Khoi Vinh and Roy Stanfield.


Writen by Alexandru | http://www.topdesignmag.com

Mixel is a free app for iPad that transforms collage into a social activity. It launched in November 2011 to great reviews and was designed by CEO and co-founder Khoi Vinh (NYTimes.com, Subtraction.com). The path to launch was so intense that Mixel brought in two studios to help with the Web site: San Francisco-based Weightshift built the main site and New York City-based Gin Lane Media built the blog.

Both studios did a tremendous job, but in late December the company decided to redesign both with the goal of standardizing the page architecture and visual language. The new site, previewed here for the first time, is a much more minimal design that unifies the presentation of both with a single navigation, grid structure and interface conventions. It was designed by Khoi Vinh and Roy Stanfield.

Download Mixel here.


Leer más “Mixel Web Site 2.0”

The 10 Traits of Outstanding Leadership

This article is for parents, teachers, counselors, small business owners, managers, or anyone else who interacts with others and has some influence over them. If this is you – then you are a leader.

Having influence over people isn’t just about being in a formal position of authority. This is part of it, but influence works both ways: kids have influence over their parents, students over their teachers and spouses over each other.

What is meant by ‘leader’? Ask a hundred people and you’ll probably get a hundred different answers, although many of them will be able coercion or manipulation, since this is the experience many people have had with those in formal leadership roles. A parent may try to force a child to tidy his room; a team leader might try to push a member of his team to make more sales. But to manipulate and coerce is to misunderstand what leadership is about and, in the end, is counterproductive. The reality is that people cannot be coerced. In his book, Choice Theory, William Glasser makes the compelling case that, even in the most extreme situations, people cannot be forced into things, and that, even when coercive tactics appear to work, they do not produce the best or sustainable results. People might comply to some extent, but they will never be putting their heart into the task so long as they feel forced.

The real, and often misunderstood, job of a leader is simply this – to put people in a position to thrive. When people thrive – when they have a clear sense of purpose and are successful – they are using all their energy, achieving more and contributing fully. So how does a leader do this? Here are ten behaviors of outstanding leaders. See how you measure up.


Written by Mark Harrison | http://www.pickthebrain.com

This article is for parents, teachers, counselors, small business owners, managers, or anyone else who interacts with others and has some influence over them. If this is you – then you are a leader.

Having influence over people isn’t just about being in a formal position of authority. This is part of it, but influence works both ways: kids have influence over their parents, students over their teachers and spouses over each other.

What is meant by ‘leader’? Ask a hundred people and you’ll probably get a hundred different answers, although many of them will be able coercion or manipulation, since this is the experience many people have had with those in formal leadership roles. A parent may try to force a child to tidy his room; a team leader might try to push a member of his team to make more sales. But to manipulate and coerce is to misunderstand what leadership is about and, in the end, is counterproductive. The reality is that people cannot be coerced. In his book, Choice Theory, William Glasser makes the compelling case that, even in the most extreme situations, people cannot be forced into things, and that, even when coercive tactics appear to work, they do not produce the best or sustainable results. People might comply to some extent, but they will never be putting their heart into the task so long as they feel forced.

The real, and often misunderstood, job of a leader is simply this – to put people in a position to thrive. When people thrive – when they have a clear sense of purpose and are successful – they are using all their energy, achieving more and contributing fully. So how does a leader do this? Here are ten behaviors of outstanding leaders. See how you measure up. Leer más “The 10 Traits of Outstanding Leadership”

How to Offer an Awesome Customer Support

Cover the E-Basics

If you’ve chosen email as an option, make sure your customers can contact you through your website. This can be done several ways, depending on your needs. Small entities will need only direct email links, like support@yourcompany.com, prominently placed, as well as a Contact Us page, which is a standard requirement for e-commerce sites. Larger corporations may choose instead to implement a “ticket” system in which customers can express a concern or place an order. The ticket will then get routed to the appropriate department for follow-up.

The big daddy of help desk management is zendesk, but there are many excellent options on the market now. Search for ‘best help desk’ and you’ll see tons of great options for managing each customer support ticket or “case.”

Whatever you choose, be sure that you have a way to track the communications. Have your staff make notes about each correspondence in your CRM (customer relationship management) software. In fact, many of the more robust CRMs like Salesforce and Zohoalready have ticket systems with built-in tracking solutions. Just don’t drop the ball. Consider what happens if the person primarily responsible for email is out of the office. Who is the back-up?

If you’re the least bit technologically savvy, you can employ Google Apps as your email solution. Mail will professionally come and go from your domain, but be accessible from anywhere, and you won’t have to host an enterprise email package on in-house servers. Depending on the size of your company, Google Apps can be FREE, and there are now countless add-ons and integrations that let you run everything right out of your Google account.


Neal Lacy | http://workawesome.com
Customer SupportIn an ideal world, your customers would communicate with you only during business hours. They would peruse your website before calling you about anything, and place online orders – which you’d gleefully fill while enjoying your morning coffee. You’d never get a crabby email clearly demanding customer support, and you could disconnect your phones.

Unfortunately, the ideal world is far from reality. Your customers are anywhere in the world. They have questions about everything, including things that you’ve painstakingly outlined on your website. They’ll email you when you are closed and leave you a needy voicemail before you’ve had the opportunity to respond. Then, while you’re solving the problem, your Live Chat window will pop open, demanding your immediate attention.

Streamlining your customer communications will make your business more efficient, save you time and energy, and yield a happier customer base.

Assume Nothing, Decide What You Want to Do

Where are you now? If you’re a start-up, consider what aspects of customer “touch” you’re hoping to personally manage in-house. Don’t fall into the trap of setting up full-featured hard-wired PBX phone systems, enterprise email solutions, Live Chat interfaces, and high-touch social media outreach campaigns all at once before considering the consequences.

If you manage any of these things poorly, it will reflect negatively on your brand. It may be better to not offer Live Chat than to only make it available for a few hours a day. Consider: Does “LIVE CHAT IS CLOSED” look good on your website during the 16 hours every day and all weekend that your chat is unavailable? Similarly, it’s probably better to eliminate your email customer support if it takes two or more days for you or your staff to respond. Whatever you are going to offer, only do it if you can do it well.

So, determine what you and your team are going to do well. It’s OK if it’s only one or two things. Then, outsource the pieces that you still want to offer. Leer más “How to Offer an Awesome Customer Support”

The company behind the brand: in reputation we trust

Our study confirms that consumers make purchase decisions based on company reputation, not just on the goods or services they buy. The consuming public makes it their business to know who sells products / services they like by checking labels, doing research and showing displeasure if the company behind the brand is not readily apparent. Consumers are no longer passive or in the dark. They are in the driver’s seat. Whether they are steered by where goods are manufactured, how employees are treated, what a company is doing for (or to) the environment or a host of other reasons, consumers made it abundantly clear in our survey that they want to know where their money is going and who they are supporting by buying their goods. In this new decade of financial constraints where consumers feel that they have far less say over their economic futures than they did years ago, consumers are taking greater control over what brands they buy. They now consider
themselves rightful investors in the companies they choose to support…


http://www.webershandwick.es | Weber Shandwick es el líder mundial de las agencias de comunicación RETHINKING

CORPORATE REPUTATION

Brand

Monumental shifts in the reputation landscape today are transforming how and what companies communicate. Radical changes caused by the internet, globalisation, NGOs/third parties, diminishing returns on traditional media, a more demanding general public and increasing social activism have created a new dynamic where the company behind the brand is becoming as or more important than individual brands themselves.

As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards.

At the same time, leaders need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation. The mounting convergence of brand and corporate reputation revealed in our study ushers in a new era of marketing communications.

http://www.webershandwick.es/web/app/public/reports/InRepWeTrust_r12.pdf

 

Si Pinterest es la red de las mujeres, Google+ es la de los hombres

Estos datos deberían darle a las marcas un incentivo extra a la hora de desarrollar una estrategia en Google+ si no lo han hecho todavía. Sabiendo que la red social de Google es utilizada fundamentalmente por hombres, los contenidos que las compañías pueden compartir se deberían emitir con ese dato en mente. Algunas marcas que son populares en Facebook probablemente no conseguirían tanta atracción como en Google+ ya que es aquí donde hay más hombres. Así que todo anunciante que quiera promocionar un producto o servicio para los hombres ya sabe que Google+ podría ser el sitio en el que centrar su estrategia.


http://www.marketingdirecto.com
-.-

Con todo el interés está centrado en hablar sobre cómo el uso de Pinterest está enfocado hacia las mujeres, Google+ se posiciona, aparentemente, como una red dominada por los hombres, ya que más de dos tercios de sus usuarios son chicos. ¿Buenas noticias para los anunciantes que tengan una estrategia centrada en los hombres? Según un reciente estudio deNetworkWorld, llevado a cabo porWebsite-Monitoring.com, la red social de Google es el anti-Facebook, red en la que el 55% de los usuarios de EEUU son mujeres.

Otros datos interesantes que cabe destacar del estudio son:
– Los estudiantes son los usuarios más abundantes en Google+ por ocupación, ya que representan un 20% del total. Otras profesiones populares para Google+ incluyen ingenieros de software (2,65%), consultores (1,99%) y managers (1,72%).
– EEUU e India son los dos países con más usuarios de Google+, ya que en EEUU hay un 31,5% mientras que en India hay un 13,7%. Leer más “Si Pinterest es la red de las mujeres, Google+ es la de los hombres”

Check List para gestionar la reputación y la visibilidad en Linkedin

Hace tiempo publicábamos acerca de la gestión de la Reputación Profesional , en esta oportunidad tomamos a LinkedIn como una de las plataformas que nos generan mayor visibilidad profesional. La recomendación es que optimicemos todo lo factible de ser optimizado, para lo cual sigue a continuación una lista de chequeo de 10 factores en los cuales debemos trabajar para asegurarnos mayor visibilidad y gestionar nuestra presencia en esta red social profesional.
La base de la red social, son los perfiles individuales, con lo cual un perfil optimizado, 100% completo nos permitirá contar con una mejor visibilidad. Hay que distinguir entre el perfil público y el perfil privado accesible solo a nuestros contactos..

Vanity URL. Customizar la URL que incluya nuestro nombre ( En mi caso Lorena Amarante). Recordemos que es un recurso limitado
Foto (puede o no tener, ser visible a todos, mi red o solo mis contactos)
Extracto con descripción, intereses, especialidades (inlcuyendo palabras claves)
Idealmente el email principal corporativo visible, aunque es recomendable utilizar otrlios emails, tenemos que saber que es la manera en que otros profesionales nos pueden contactar.
Al menos 3 puestos relevantes, con descripción detallada de funciones principales, responsabilidades y logros.
Recomendaciones (Gestionarlas)
Incluir versiones en otros idiomas que dominemos.
2. Trabajar en cantidad y calidad de nuestros contactos –nuestro Grafo Social -.

Asegurarnos ampliar nuestra red en el sentido que deseamos
Hacer seguimiento de las estadísticas de crecimiento, no lo a nivel de cantidad sino puestos, industrias / invitaciones recibidas
Utilizar herramientas que permiten subir contactos de correo web mail o archivos, idealmente filtrando y seleccionando.
Sumar colegas o compañeros de estudio.


Posted by: Lorena Amarante  |  http://blog.demarketingonline.com

 

Hace tiempo publicábamos acerca de la gestión de la Reputación Profesional , en esta oportunidad tomamos a LinkedIn como una de las plataformas que nos generan mayor visibilidad profesional. La recomendación es que optimicemos todo lo factible de ser optimizado, para lo cual sigue a continuación una lista de chequeo de 10 factores en los cuales debemos trabajar para asegurarnos mayor visibilidad y gestionar nuestra presencia en esta red social profesional.

La base de la red social, son los perfiles individuales, con lo cual un perfil optimizado, 100% completo nos permitirá contar con una mejor visibilidad. Hay que distinguir entre el perfil público y el perfil privado accesible solo a nuestros contactos..

  • Vanity URL. Customizar la URL que incluya nuestro nombre ( En mi caso Lorena Amarante). Recordemos que es un recurso limitado
  • Foto (puede o no tener, ser visible a todos, mi red o solo mis contactos)
  • Extracto con descripción, intereses, especialidades (inlcuyendo palabras claves)
  • Idealmente el email principal corporativo visible, aunque es recomendable utilizar otrlios emails, tenemos que saber que es la manera en que otros profesionales nos pueden contactar.
  • Al menos 3 puestos relevantes, con descripción detallada de funciones principales, responsabilidades y logros.
  • Recomendaciones (Gestionarlas)
  • Incluir versiones en otros idiomas que dominemos.

2. Trabajar en cantidad y calidad de nuestros contactos –nuestro Grafo Social -.

    • Asegurarnos ampliar nuestra red en el sentido que deseamos
    • Hacer seguimiento de las estadísticas de crecimiento, no lo a nivel de cantidad sino puestos, industrias / invitaciones recibidas
    • Utilizar herramientas que permiten subir contactos de correo web mail o archivos, idealmente filtrando y seleccionando.