The name Apple is synonymous with innovation. Long has the Silicon Valley giant brought childlike excitement into the tech industry, thanks largely to the vision of its late CEO, Steve Jobs. Remember the launch of the Apple II? We don’t either, but it was one of their crucial first steps towards greatness.
Arguably though, Apple’s greatest achievement came in 2007, when the company flipped the smartphone world upside down and back to front with the launch of the very first iPhone.
It changed everything.
Apple said, ‘Forget everything you know about smartphones’ – and we did. Of course, back then we still used our mobiles to call friends, play games, listen to music and access the internet. But the iPhone did something different. It took the normal functions of a phone and made them fun. It made them stylish and artistic, yet simple and minimalist.
‘No keyboards here!’ Apple boldly proclaimed. No, the screen was the phone. Software took centre stage, and the beautiful interface asked us to use gestures to navigate. We were asked to pinch, zoom and pan, using truly revolutionary controls. And after the excitement of scrolling wore off, there was the App Store to keep us engaged. For the first time ever, we had a simple way to browse, purchase and download apps. Amongst these apps were a few games – games controlled (could it possibly be true?!) by moving the phone itself. We shuffled our songs with a shake, and drove fast cars on the tube.
‘How much is this thing?’ we asked. ‘Affordable’ was the answer. Apple don’t create shoddy products and then ask you to cough up a fortune – they create amazing products, and ask you to pay what they’re worth. Which is quite a lot, admittedly.
Yes, the iPhone became iconic for many reasons. Seguir leyendo “How Apple Changed the Smartphone World”