Lo que opinan los usuarios del timeline de Facebook – infografía




Facebook va a hacer en pocos días extensivo su nuevo timeline a todos los usuarios de la red social. Pero no todo el mundo está a gusto con esta nueva organización, tal y como muestra la siguiente infografía. Los más receptivos al cambio son los que están en la franja de edad que va de los 18 a los 24 años.

El timeline de Facebook es un cambio importante, que renueva la interfaz de los perfiles en la red social. Cuando llegan novedades con tanto impacto en la experiencia de usuario son inevitables las críticas. La infografía elaborada por SodaHead muestra recoge algunas primeras impresiones en forma de estadísticas.

facebook timeline infografia

Ya se puede descargar Chrome para Android


Después de varios años de ausencia en el panorama móvil, Google ha lanzado una versión de su conocido navegador para smartphones y tabletas, aunque con limitaciones. Sólo se puede descargar Chrome en Android 4.0. Ice Cream Sandwich Los usuarios que no dispongan de esta actualización del sistema no tienen acceso. Además, no soporta Flash.

La esperada versión móvil de Chrome acaba de dar el primer paso con el lanzamiento para Android 4.0. De momento sólo estará disponible para los dispositivos que tengan la última actualización del sistema, también llamada Ice Cream Sandwich.

El navegador, reputado por su ligereza y su sencillez, está disponible para descargar en versión beta para Android 4.0. Esto es un comienzo para que Google lleve Chrome a otras plataformas, como iOS.

Seguir leyendo “Ya se puede descargar Chrome para Android”

Prototype Like A Pro Using Tools You Already Know ***HOT APPs | recommended ***

Keynotopia transforms your favorite presentation application into the best rapid prototyping tool for creating mobile,  web and desktop app mockups

Keynotopia is the largest collection of user interface design templates that enable you to prototype and test your app ideas in 30 minutes or less using Apple Keynote, Microsoft PowerPoint, or OpenOffice Impress.

The templates include thousands of wireframe and high fidelity vector UI components, meticulously designed from scratch in Keynote, Powerpoint and OpenOffice, and fully editable and customizable without needing additional design tools.

What is Keynotopia? from Amir Khella on Vimeo.

Create winning client proposals, deliver killer product demos, win your investors pitches, and finish projects on time and on budget

Keynotopia lets users design quick and easy interfaces and interactive mockups for web, mobile and desktop apps without touching a line of code

Design Elegant User Interfaces Without Messing With Colors, Pixels Or Layers

Create a new slide for each application screen, then copy elements from Keynotopia templates and paste them into your slides to create a great looking user interface in minutes!keynotopia examples Seguir leyendo “Prototype Like A Pro Using Tools You Already Know ***HOT APPs | recommended ***”

JOBS Why the Future Depends on Today’s Discouraged Workers

By MICHAEL SIVY | @MFSivy | http://business.time.com JAIME MONFORT / GETTY IMAGES
The economy, the stock market and even the November elections will largely be determined by a group of people who are almost invisible to forecasters.

Economists, investment advisors and political strategists are closely watching the unemployment rate. But few commentators acknowledge just how faulty the employment statistics are. One key problem is that a crucial group of people can’t be tracked and measured. These are the so-called discouraged workers, who have given up looking for employment. They are the economic equivalent of astrophysicists’ dark matter – the particles scattered throughout the universe that can’t be seen but have enough mass to alter the course of everything we can see.Jaime Monfort / Getty Images

There have always been discouraged workers, of course, but the recent recession has multiplied their number. And it has enlarged a related category, as well, those who could be described as disgruntled workers – the underemployed, who have been forced to accept jobs with fewer hours or lower pay than they would like. These two groups aren’t counted in the unemployment rate either because they aren’t listed as looking for work or because they are listed as already working.

The uncounted include people who lost their jobs and spent months unsuccessfully looking for new ones until they finally gave up; women, and some men, who would like to work but have decided it makes more financial sense to stay home and care for kids instead; and teenagers who have not been able to find entry-level jobs.  There are also older middle managers who have had to take early retirement even though they would prefer to continue working. To those groups, add anyone who lost a job and ended up having to accept a new one that was worse.

And why do these people matter so much? As I see it, it breaks down into three basic reasons… Seguir leyendo “JOBS Why the Future Depends on Today’s Discouraged Workers”

Convertir un sitio web en una aplicación para Mac OS X con Fluid

por Juanguis  | http://www.puntogeek.com


Fluid es una interesante aplicación que nos permite convertir un sitio web en una aplicación para Mac OS X, o dicho en otras palabras, crear una aplicación de un sitio web. Obviamente con esta herramienta podemos crear la aplicación de un sitio web sin saber ni tener que escribir ni una línea de código.

Una vez que abrieron Fluid tienen que ingresar la URL del sitio web del cual quieren crear la aplicación, asignarle un nombre y un ícono. El programita crea la app en menos de 10 segundos y nos notifica mediante una ventana de confirmación. Luego sólo queda abrir la aplicación desde el directorio de aplicaciones (o donde hayan elegido que se guarde la app). Seguir leyendo “Convertir un sitio web en una aplicación para Mac OS X con Fluid”

How to Increase Traffic with Social A/B Testing




How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people?

If you’re not considering these factors (and they are factors, believe me), you may be selling yourself short socially. If you want to find the maximum amount of followers, increase clickthrough rates on your shares, attract the maximum amount of traffic via social shares and build a tighter network of influencers, you’ve got to optimize your public face.

optimize your public social profile

Social media is becoming an increasingly important factor in site optimization and traffic generation. Whether you’re engaging in social media to take advantage of Google’s growing interest in social signals as ranking factors or you want to establish a presence for your business to engage with customers, optimizing your social presence is quickly becoming an essential part of a successful site strategy.

Social sharing helps attract more visitors to your site, and the social signals the search engines receive act as a sort of social proof to your visitors that your product is trustworthy; if someone likes your site or your product, their friends can see those likes, +1s and tweets in Google’s results and in their various social networks.

socialized search results Seguir leyendo “How to Increase Traffic with Social A/B Testing”

47 Essential Social Media Tools for Content Marketers

By Joe Pulizzi | http://blog.junta42.com

Social Media ToolsIt’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand.  Since there are so many, I decided to update this post from almost three years ago.  It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.

Which ones am I missing that you cannot live without? [disclaimer: many of the tools below are CMI partner tools]

The Basics

How to generate leads from social media – five tips

by Sookie Shuen | http://wallblog.co.uk/

Something big has happened to social media. In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us.

Now 23% of all the time we are online takes place on social networks and blogs. Internet users are now spending more time on Facebook than on any other web brand combined (Source: Nielson). Business is quickly catching on to the potential, with recent research showing that a third of companies in the UK now put up to 20% of their marketing budget into business social networking (Source: Regus).

Why many businesses still aren’t getting it… Seguir leyendo “How to generate leads from social media – five tips”

Did Super Bowl Advertisers Take Advantage of Search Interest?

by  | http://searchengineland.com

Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web sites where rather than talk about a brand as they can on social media sites, they can watch the commercials again, cementing brand messaging, and take a closer look at the products being sold. (Which is presumably why a company would spend $3.5 million dollars on a thirty second spot in the first place.)

Commercials Drive Searches

Since the 2009 Super Bowl, I’ve monitored how the ads influence search interest, and every year, the trend has been the same. As people watch the Super Bowl, they search for everything they’re watching: teams, players, performers, and of course, commercials. The trend continues the day after the game as people talk about the commercials and turn to Google (and Bing) to watch them again. Take a look at the spiking searches for February 7th, the day after the game according to Google Trends:

Google Super Bowl Trends - Monday Seguir leyendo “Did Super Bowl Advertisers Take Advantage of Search Interest?”

Lethal Generosity: The Key To Your Online Content Strategy

By Joe Pulizzi | http://blog.junta42.com/2012/02/lethal-generosity/

The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Simply put:

Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace.

In short, the company whose representative posts the most tips, links, advice, case studies, best practices that followers find useful will always [rise] to the top, not just in influence but also in search results.  The more outbound links you post, the more inbound links you are likely to receive.

Although Mr. Israel focuses this point in a social media context, the application of this idea is much broader.

Those companies that give away their industry insight and expertise on a consistent basis, and publish that information free and through multiple channels, can dominate their industry niche – including social media and communications in general.

Can You Share Too Much Information? Seguir leyendo “Lethal Generosity: The Key To Your Online Content Strategy”

How Apple Changed the Smartphone World

How Apple Changed the Smartphone WorldThe name Apple is synonymous with innovation. Long has the Silicon Valley giant brought childlike excitement into the tech industry, thanks largely to the vision of its late CEO, Steve Jobs. Remember the launch of the Apple II? We don’t either, but it was one of their crucial first steps towards greatness.

Arguably though, Apple’s greatest achievement came in 2007, when the company flipped the smartphone world upside down and back to front with the launch of the very first iPhone.

It changed everything.

Apple said, ‘Forget everything you know about smartphones’ – and we did. Of course, back then we still used our mobiles to call friends, play games, listen to music and access the internet. But the iPhone did something different. It took the normal functions of a phone and made them fun. It made them stylish and artistic, yet simple and minimalist.

‘No keyboards here!’ Apple boldly proclaimed. No, the screen was the phone. Software took centre stage, and the beautiful interface asked us to use gestures to navigate. We were asked to pinch, zoom and pan, using truly revolutionary controls. And after the excitement of scrolling wore off, there was the App Store to keep us engaged. For the first time ever, we had a simple way to browse, purchase and download apps. Amongst these apps were a few games – games controlled (could it possibly be true?!) by moving the phone itself. We shuffled our songs with a shake, and drove fast cars on the tube.

‘How much is this thing?’ we asked. ‘Affordable’ was the answer. Apple don’t create shoddy products and then ask you to cough up a fortune – they create amazing products, and ask you to pay what they’re worth. Which is quite a lot, admittedly.

Yes, the iPhone became iconic for many reasons. Seguir leyendo “How Apple Changed the Smartphone World”

The rise of visual journalism – Why infographic thinking is not a fad

by @gordonmacmillan  |  http://wallblog.co.uk


Interesting video interview here with designer Francesco Franchi, from Italy’s Intelligence in Lifestyle magazine, who talks about “infographic thinking” and “visual” journalism”.

Franchi says that “visual” journalism” combines the graphic and narrative, which he describes as a “representation and an intereptation of reality to develop an idea”.

It is timely contribution to the infograpic and data journalism debate.  What Franchi says is that these can often lack “infographic thinking” or to put another way a full expression of the idea that that the graphics claim to represent.

Intelligence in Lifestyle is the monthly magazine of Italian financial newspaperIl Sole 24 ORE. Seguir leyendo “The rise of visual journalism – Why infographic thinking is not a fad”

At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities

by  | http://www.zmags.com/blog/?p=1238


NRF flew by in a flash, but if you were there you may have spotted some of our people canvassing the exhibit hall with an iPad-based retailer survey. “Retail’s BIG Show” provided a unique opportunity to collect some insight from attendees about their priorities and plans for 2012. We caught up with 740 of those attendees, and asked three key questions about their mobile, tablet and social commerce plans for 2012. Here’s what we found:

81% focused on tablet commerce

81% percent of respondents believe tablet commerce to be either somewhat important or critical in the coming year. It’s no surprise, with 87 percent of tablet owners using their tablets to shop this past holiday, that retailers are recognizing this urgent need to reach and capture the exploding market of consumers shopping on their tablets.

Retailers split on FacebookSeguir leyendo “At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities”

Nespresso y Post-It: no todo fue tan fácil como nos cuentan



nespresso-post-it-dos-buenas-ideas-a-punto-de-morirUno de los riesgos más grandes a los que se enfrenta cualquier organización es dejar pasar ideas con potencial transformador y de crecimiento alto, aunque a primera vista puedan parecer inútiles. Éste es el caso de ideas como Nespresso, que sufrió una interesante debacle interna antes de convertirse en el océano azul que todos conocemos. Algo similar sucedió con los Post-it, que vieron la luz porque su creador ideó una estrategia de guerrilla para conseguir su aprobación.


Y no es falta de visión de las compañías que las lanzaron finalmente, ni mucho menos… sino algo más insidioso y común: cuando tratamos con innovaciones disruptivas, es muy probable que mueran antes de nacer consecuencia de ser expuestas a un sistema de corporativo diseñado para trabajar sobre innovaciones incrementales únicamente…. y los métodos tradicionales para validar el éxito de una innovación incremental (estudios de mercado…etc) no sólo son inútiles sino negativos para valorar el impacto de una innovación disruptiva… porque:

¿Cómo va a poder valorar un mercado el interés en un producto que no conoce o en un producto que cambia sustancialmente la forma de hacer tradicionalmente las cosas?


Aunque el nacimiento de Nespresso se asocia a su indiscutible éxito en el mercado de masas, los que ya peinamos algunas canas recordamos que Nespresso era una estupenda pero cara marca que instalaba máquinas industriales en las empresas, a unos precios francamente altos, y que tenían una cuota de mercado reducida.

Entonces… ¿cómo surgió la idea de llevarlo al gran público? ¿Fue una genial idea que captó inmediatamente las mentes y corazones de los directivos de Nestle?
Ni mucho menos… Seguir leyendo “Nespresso y Post-It: no todo fue tan fácil como nos cuentan”

Social Media White Paper – Learn and Earn


Social Media White Paper

Social Media White Paper

The Microsoft Advertising Community team has been engaging with our customers online through social media marketing for nearly five years.

Ever since Microsoft Advertising adCenter was launched into beta back in 2005, the team has been supporting advertisers all over the world through the Microsoft Advertising Community site by blogging, answering questions in our forums, and disseminating news, tips, tricks and best practices more recently on Twitter @Microsoft adCenter and @MSAdvertising, and through our Facebook page.

With so many digital marketers using social networks and online applications to gather information, it made a lot of sense for us to invest in providing the very best insight into our products and services via the web.

A driving force at many industry events, the team also spends many hours every year at conferences, bringing sessions alive through social media for our fans and followers who may not have been able to attend. Seguir leyendo “Social Media White Paper – Learn and Earn”