3 febrero 2012 – Gabriel Catalano®

RIM se prepara para lanzar su nueva BlackBerry

De la imagen, también se desprende que tendrá un diseño más estilizado y un cuerpo más delgado. En cuanto a las especificaciones, el portal especializado Gizmos sugiere que llevará procesador de doble núcleo a 1.5GHz. Otras páginas indican que incluirá una cámara de 8 a 10 megapíxeles, pero no hay datos oficiales otorgados por RIM.

«London va a cambiar las normas del juego», sostuvo la firma cuando anunció, meses atrás, que estaba desarrollando el prototipo de este nuevo teléfono.

http://america.infobae.com

El dispositivo será el primero en estrenar el nuevo sistema operativo desarrollado por la propia marca, BBX. A diferencia de sus antecesores, solo tendrá teclado táctil. Se espera que salga a la venta a mitad de este año

BlackBerry London es el nuevo teléfono en el que está trabajando la compañía, cuyos fundadores renunciaron hace dos semanas. La principal particularidad del smartphone es que inaugurará el Blackberry OS 10 (BBX), el nuevo sistema operativo que promete suplir todas las falencias de programación y funcionalidad de los anteriores.

El sitio Crackberry obtuvo una imagen promocional del producto, que saldría a la venta entre el segundo y el tercer trimestre del año. Lo que llama la atención es que, en base a dicha fotografía, el móvil no tendrá teclado QWERTY, sino que será exclusivamente táctil, al igual que el iPhone de Apple y la mayoría de los Galaxy de Samsung. Continuar leyendo «RIM se prepara para lanzar su nueva BlackBerry»

Women’s Influence on Purchase Decisions on the Rise

Women’s use of social networks such as Facebook continues to grow year over year—73% of US female internet users now use Facebook, compared with 65% in 2010. The number of Facebook friends for the average US woman also continues to grow, and so does the number of brands she follows. According to the Fleishman-Hillard/Hearst study, women follow 12% more brands than they did in 2010.

In terms of talking about brands and making product recommendations on social networks, millennials appear to be standouts. Nearly half of online millennial women said they prefer shopping on the internet vs. in a store. And 51% use social networks to share commentary related to products and shopping.

http://www.emarketer.com

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Millennial women most likely to broadcast shopping decisions, recommendations

Today’s US woman is expanding her “sphere of influence,” according to September 2011 research fromFleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.

According to the survey, 54% of US female internet users said they feel a responsibility to help friends and family make wise purchase decisions, and nearly half said they influence friends and family to buy—or not buy—a product or service on a regular basis. When a similar study was conducted in September 2008, only 31% of women said they felt they regularly influenced other people’s purchase decisions.

Social networks and social reviews have played an important role in this rise in purchase influence. In the last six months, 46% women said they had read reviews about a product on a website. Moreover, 33% had recommended a specific product or service to someone, and 30% had reviewed a product or service on a website.

Continuar leyendo «Women’s Influence on Purchase Decisions on the Rise»

Self-Image Is The Key To Success In Business And In Life

“There are no limitations to the mind except those we acknowledge.»–Napoleon Hill

It has been conclusively demonstrated that individuals who expect to succeed at a given venture are more likely to do so than those who expect to fail. Positive expectations work as a sort of self-fulfilling prophecy–those who expect to succeed are more likely to do so, thus maintaining and reinforcing their expectation for success.

Today, we are going to take this analysis one step further and address the underlying cause of these expectations.

The expectations we have for ourselves are largely determined by our self-image. The opinion you have of yourself directly impacts your expectations and thus your chances for success in ventures of all sorts.

http://www.fastcompany.com
BY FC EXPERT BLOGGER ETHAN HALE
This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

“There are no limitations to the mind except those we acknowledge.»–Napoleon Hill

Today, we are going to take this analysis one step further and address the underlying cause of these expectations.

Desarrollo sostenible: crítica al modelo estándar, por Leonardo Boff

Socialmente justo: si hay una cosa que el actual desarrollo industrial/capitalista no puede decir de sí mismo es que es  socialmente justo. Si lo fuera, no habría 1,4 miles de millones de hambrientos en el mundo y la mayoría de las naciones en la pobreza. Detengámonos solamente en el caso de Brasil. El Atlas Social de Brasil de 2010 (IPEA) refiere que 5000 familias controlan el 46% del PIB. El gobierno destina anualmente 125.000 millones de reales al sistema financiero para pagar con intereses los préstamos hechos y destina solamente 40.000 millones de reales a los programas sociales que benefician a las grandes mayorías pobres. Todo esto denuncia la falsedad de la retórica de un desarrollo socialmente justo, imposible dentro del actual paradigma económico.

Ambientalmente correcto: el actual tipo de desarrollo se hace llevando a cabo una guerra imparable contra Gaia, arrancando de ella todo lo que le es útil y objeto de lucro, especialmente para aquellas minorías que controlan el proceso. Según el índice Planeta vivo de la ONU (2010) en menos de 40 años la biodiversidad global sufrió una caída del 30%. Solamente desde 1998 hasta ahora ha habido un salto del 35% en las emisiones de gases de efecto invernadero. En vez de hablar de los límites del crecimiento, mejor haríamos en hablar de los límites de agresión a la Tierra.

http://espiritualidadypolitica.blogspot.com
Por Cristóbal Cervantes

Los documentos oficiales de la ONU así como el borrador actual de Río+20 dedican gran espacio al modelo de desarrollo sostenible: debe ser económicamente viable, socialmente justo y ambientalmente correcto. Es la famosa tripleta llamadaTriple Botton Line (la línea de los tres pilares) , creada en 1990 por el británico John Elkington, fundador de la ONGSustainAbility. Pero este modelo no resiste una crítica seria.

Desarrollo económicamente viable: En el lenguaje político de los gobiernos de las empresas, desarrollo equivale al producto interior bruto (PIB). ¡Ay de la empresa y del país que no tengan índices positivos de crecimiento anual! Entran en crisis o en recesión con la consiguiente disminución del consumo y generación de desempleo: en el mundo de los negocios, éste consiste en ganar dinero, con la menor inversión posible, con la máxima rentabilidad posible, con la competencia más fuerte y en el menor tiempo posible. Continuar leyendo «Desarrollo sostenible: crítica al modelo estándar, por Leonardo Boff»

The Value of Theoretical And Practical Knowledge

Formal education tends to lean toward the theory side of the spectrum and teaching things to yourself tends to lean toward the practical. You can learn both through either method, but each tends to give you a little more of one over the other.

The key to getting all of the knowledge you need is to understand that whichever route you’ve chosen you’ve probably gained a lot more of one side of the knowledge equation and need to spend some time acquiring knowledge from the other end to balance your education.

If you go the 4 year degree route realize that many people in the work force can already perform the specifics of your job better than you can. It’s up to you to put in the time gaining the practical experience you need to complement the theory you learned. While in school don’t pass on opportunities to gain the practical. Apply for that internship. Try to get a summer job in your chosen profession no matter what the specific job.

If you skip school and go straight to the workforce, understan

by Steven Bradley
http://www.vanseodesign.com/whatever/theoretical-practical-knowledge/

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A couple of recent guest posts have discussed the value of 4 year and online degrees as compared to learning on your own. While I’ve added some thoughts to the previous 2 posts, I wanted to clarify some thing in a post of my own.

In case you missed them here are the 2 guest posts I’m referring to.

Before anything else let me make it clear that I think knowledge is incredibly important to any career and life in general. In the signature to my email I add a line from a Bob Dylan song. Brownie points if you know the song.

He not busy being born is busy dying.

I use the quote as a reminder to always be learning something new and always striving to grow. The moment you stop doing either is the moment you stop being.

Theory vs. Practical

When it comes to knowledge there are different kinds of knowledge and different ways of acquiring each kind. On one side is theory and on the other side is the practical application of theory. Both types of knowledge are important and both make you better at whatever you do.

I think those who advance the furthest in life tend to be those who acquire knowledge at both ends of the spectrum and acquire it in a variety of ways.

Theoretical knowledge — teaches the why. It helps you understand why one technique works where another fails. It shows you the whole forest, builds the context, and helps you set strategy. Where self education is concerned theory prepares you to set a direction for your future education. Theory teaches you through the experience of others.

Theoretical knowledge can often lead to a deeper understand of a concept through seeing it in context of a greater whole and understanding the why behind it..

Practical knowledge — helps you acquire the specific techniques that become the tools of your trade. It sits much closer to your actual day-to-day work. There are some things you can only learn through doing and experiencing. Where theory is often taught in the ideal of a vacuum, the practical is learned through the reality of life.

Practical knowledge can often lead to a deeper understanding of a concept through the act of doing and personal experience.

Both of the above are important. You won’t survive in any career unless you can bring results and to do that you need practical knowledge. There’s no avoiding it.

At the same time learning how to solve a specific problem only teaches you how to solve that same problem again. Practice can only take you so far. Theory helps you apply what you learned solving one problem to different problems. Continuar leyendo «The Value of Theoretical And Practical Knowledge»

Argentina Facebook Statistics

Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 17784380 Facebook users in the Argentina, which makes it #12 in the ranking of all Facebook statistics by country.

Also, feel free to try our professional social media monitoring tool Engagement Analytics – monitor the situation on the market, track and analyze your fans’ engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.

http://www.socialbakers.com/facebook-statistics/argentina

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Continents » Countries » Argentina

Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 17784380 Facebook users in the Argentina, which makes it #12 in the ranking of all Facebook statistics by country.

Argentina General info

Total Facebook Users:	17784380
Position in the list:	12.
Penetration of population:	43.02%
Penetration of online population	66.82%
Average CPC:	$0.17
Average CPM:	$0.07

PRO Analytics for Facebook pages

TOP 5 brands in Argentina

Brands	Facebook users
Quilmes Cerveza	1393344
Frizzé	1139046
Cindor	1034842
Garbarino	914664
Greenpeace Argentina	881756

TOP 5 media in Argentina

Media brand	Facebook users
What da Faq Show	1040938
TN – Todo Noticias	981959
La Página Millonaria – Riverplate.com	471548
TV Pública	282357
Diario Clarín	217908

Continuar leyendo «Argentina Facebook Statistics»

How User Personas Can Improve Your CRO Strategy

Vodafone might be soliciting feedback on new site functionality by sending a survey out to their existing customers and readers. Let’s consider where each of the personas might hang out online:

Mike the Techie – according to his persona, he consumes content through Twitter, blogs, and RSS
Zoe the Socialite – again, in her persona we can see that she predominantly hangs out on Facebook
Cost-conscious Geoff – he doesn’t seem to use any social media platforms, so maybe sending something out to their email list might capture this sort of user.
In this case, Vodafone might want to consider using all of these channels to promote their survey to ensure that they have a broad range of feedback. Furthermore, perhaps they’ve developed a new feature that allows users to compare handset specs side-by-side. This sort of landing page might have been conceived particularly with users like Mike in mind, in which case feedback might only be solicited from his user group.

More accurately, capturing demographic information during user feedback, whatever the technique, can help to ensure that all bases are covered.

http://blog.kissmetrics.com/user-personas-for-cro/

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CRO is a technique that should be in every digital marketer’s arsenal – it would be short sighted to drive huge volumes of traffic to your site if you’re haven’t got an eye on whether they’re converting or not.

But how do you make sure that you’re optimizing your site for all the different types of users that visit your site, many of whom will have different aims and intentions for their visit? User personas offer a means of identifying these user groups and presenting them in an accessible format that can be shared throughout your business.

In my last post on the KISSmetrics blog, I spoke about how you can put user personas to work when carrying out keyword research or implementing a link building campaign. If you’re not familiar with personas and how they can be developed, I’d recommend you check out at least the first part before you read on.

Done? Great! Let’s have a look at how they can be useful in the CRO process.

User Research

Research is an integral part of any good CRO project – how can you make educated, informed changes to improve your website if you have no research to base them upon? User research allows you to get insights into how prospective customers might feel when using your site, how they react to different messaging, and what their objections might be.

Techniques employed during user research include:

One on one usability testing where representative users are asked to carry out representative tasks and vocalize their thoughts whilst the session is recorded or a tester takes notes.
Interviewing users either in person, online, or over the phone. This may be less focused on the usability of the site itself and more their attitudes towards the brand, the market, what they look for in a product or service.
Surveys and feedback forms which could be run on-site (typically and sometimes irritatingly presented as a screen overlay), promoted to email lists, promoted to social media followers, or respondents bought.

If you have already developed user personas for your site, this is a perfect opportunity to employ them to ensure that your user research includes responses that represent an accurate cross section of your user-ship.

I’m going to refer to the example personas used in the SEO centric post I mentioned above – it’s from the Vodafone developer blog and depicts 3 groups of users that they considered when designing a widget (but in this post we’ll use them for their website in general):

Continuar leyendo «How User Personas Can Improve Your CRO Strategy»

Por qué los 5 pilares del marketing online son ahora más importantes que nunca

En ocasiones, y más en un sector como el marketing online en el que las novedades se suceden a la velocidad del rayo, es necesario volver a los orígenes. El marketing online tiene su origen en 5 pilares básicos que MP Daily Fixrecoge a continuación:

1. Diseño
Algunos anunciantes se empeñan en dar la espalda al diseño en sus acciones de marketing online. Sin embargo, lo cierto que sin un buen diseño es imposible comunicar cualquier mensaje de marketing. Sin diseño, el edificio del marketing online se derrumba por completo. El mejor diseño es siempre aquel que busca el mayor número de conversiones.

http://www.marketingdirecto.com

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En ocasiones, y más en un sector como el marketing online en el que las novedades se suceden a la velocidad del rayo, es necesario volver a los orígenes. El marketing online tiene su origen en 5 pilares básicos que MP Daily Fixrecoge a continuación:

1. Diseño
Algunos anunciantes se empeñan en dar la espalda al diseño en sus acciones de marketing online. Sin embargo, lo cierto que sin un buen diseño es imposible comunicar cualquier mensaje de marketing. Sin diseño, el edificio del marketing online se derrumba por completo. El mejor diseño es siempre aquel que busca el mayor número de conversiones. Continuar leyendo «Por qué los 5 pilares del marketing online son ahora más importantes que nunca»

Timing en Social Media Marketing [Infografía]

¿Cuando es el mejor horario para recibir la mejor respuesta de nuestros seguidores? Esta es una de las preguntas que nos hacemos siempre aquellos que nos dedicamos al márketing en redes sociales.

Una infografía publicada por ArgyleSocial.com ha profundizado un poco en el tema separando resultados obtenidos en Facebook y Twitter, además de diferenciar entre B2B (ne negocio a negocio) y B2C (del negocio al consumidor).

En Facebok cuando nos dirigimos a negocios es mejor hacerlo entre semana, mientras que si nos dirigimos a consumidores es mejor hacerlo en fin de semana consiguiendo así un 32% más de interacción.

Con Twitter pasa exactamente igual pero con la diferencia de que parece ser más efectivo que Facebook cuando nos dirigimos a empresas entre semana, logrando un 14% más de interacción.

Victor Martin | http://victormartinp.com/

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¿Cuando es el mejor horario para recibir la mejor respuesta de nuestros seguidores? Esta es una de las preguntas que nos hacemos siempre aquellos que nos dedicamos al márketing en redes sociales.

En Facebok cuando nos dirigimos a negocios es mejor hacerlo entre semana, mientras que si nos dirigimos a consumidores es mejor hacerlo en fin de semana consiguiendo así un 32% más de interacción.

Con Twitter pasa exactamente igual pero con la diferencia de que parece ser más efectivo que Facebook cuando nos dirigimos a empresas entre semana, logrando un 14% más de interacción.

Algunas conclusiones que podemos sacar de la infografía son las siguientes: Continuar leyendo «Timing en Social Media Marketing [Infografía]»

How To Be A Social Media Self-Righteous Jerk

The scale above shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status as a social media self-righteous jerk (or SMSRJ). In no particular order:

1. Join The Klout Gestapo
All social media SMSRJ’s know that Klout is simply evil incarnate and requires a organized force to take on this evil axis of influence wherever it resides. A true SMSRJ will never-ever create a Klout profile and lash out against anyone who dares do so. If Klout is the Devil, then Klout Perks is the Devil’s spawn. Perks are to be shunned, banished and those who recieve them should be branded with a scarlet «K».

http://darmano.typepad.com

1. Join The Klout Gestapo
All social media SMSRJ’s know that Klout is simply evil incarnate and requires a organized force to take on this evil axis of influence wherever it resides. A true SMSRJ will never-ever create a Klout profile and lash out against anyone who dares do so. If Klout is the Devil, then Klout Perks is the Devil’s spawn. Perks are to be shunned, banished and those who recieve them should be branded with a scarlet «K».

2. Unfollow Offensive Twitter Followers In Public
Only seekers un-follow people or companies who they no longer derive value from quietly. It is the true SMSRJ who announces it out loud in some fashion or another. Tactics here can range from a thinly veiled post or an all out campaign. Make sure you get a few social media gurus on your side to link to your public posts and shout your discontent from the rooftops. A SMSRJ really knows how to make a public spectacle of their personal dissatisfaction. Continuar leyendo «How To Be A Social Media Self-Righteous Jerk»

30 Very Attractive And Creative Advertisements

Advertisements are getting more creative with the time. I feel there is so much competition in the market this is the reason every company try to make their product look different than other and to make their product look better than other they need to get the attention of customers. If you have a creative advertisement campaign then you will surely get the attention of customers. In this post I am going to showcase some really attractive and creative print advertisements.

by Vartika | http://creativedesignmagazine.com

For a Fresher World

creative advertisements

Awaken The Genius Within

creative advertisements

Shoot Duck

creative advertisements

Wide Lense

creative advertisements

Stihl Car

Continuar leyendo «30 Very Attractive And Creative Advertisements»

35 – Account Of Business Cards For Successful Businessmen

A professional business card always leaves a long-lasting imprint with anyone that holds on to them, it has a very distinctive context like meeting, conversation and functions where we can publicize our company, services and brand. These are delightful business cards completed by artistic designers, this roundup collection will give you inspiration, I added latest source for each business card also have some previous posts related awe-inspiring business cards.

http://www.smashingbuzz.com

A professional business card always leaves a long-lasting imprint with anyone that holds on to them, it has a very distinctive context like meeting, conversation and functions where we can publicize our company, services and brand. These are delightful business cards completed by artistic designers, this roundup collection will give you inspiration, I added latest source for each business card also have some previous posts related awe-inspiring business cards.

ICG – branding

Popular Front

Scenaria – corporate identity & design

Continuar leyendo «35 – Account Of Business Cards For Successful Businessmen»

How to Write a Business Plan

http://www.businessnewsdaily.com
By: Jeanette Mulvey, BusinessNewsDaily Managing Editor

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While it may sound complicated, a business plan is nothing more than an organized outline of your idea of how your business is going to function. And experts agree: you need one.

“A business plan is like a road map,” explained James Jacobs, the retired president of a Dallas-based financial services firm and a SCORE (Service Corps of Retired Executives) advisor. “It’s a road map that helps you identify where you want to go and how to get from point A to point B.”

A business plan should include a variety of pieces and some will be more detailed than others depending on the kind of business you’re running and your reason for writing the business plan.

There are certain pieces of the business plan that are must-haves:

Executive Profiles
Business Summary
Marketing Plan
Income and Expense Projections Continuar leyendo «How to Write a Business Plan»

Aprendizaje Invisible: Educación en la era digital

“El aprendizaje invisible es una propuesta conceptual que surge como resultado de varios años de investigación y que procura integrar diversas perspectivas en relación con un nuevo paradigma de aprendizaje y desarrollo del capital humano, especialmente relevante en el marco del siglo XXI. Esta mirada toma en cuenta el impacto de los avances tecnológicos y las transformaciones de la educación formal, no formal e informal, además de aquellos metaespacios intermedios. Bajo este enfoque se busca explorar un panorama de opciones para la creación de futuros relevantes para la educación actual. Aprendizaje invisible no pretende proponer una teoría como tal, sino una metateoría capaz de integrar diferentes ideas y perspectivas. Por ello ha sido descrito como un protoparadigma, que se encuentra en fase beta y en plena etapa de construcción.”

por Mariano Melamed | http://planetatelefonica.com.ar

Si algo hemos aprendido de los tiempos que nos toca vivir, es que ya no se aprende exclusivamente dentro del ámbito académico. La información está más al alcance de la mano que nunca antes en la historia de la humanidad.

Cristóbal Cobo y John W. Moravec han estudiado el tema en profundidad, y lo explican con alto rigor científico en su libro “Aprendizaje Invisible, hacia una nueva ecología de la educación”, el cual podemos descargar de manera gratuita en formato PDF desde www.aprendizajeinvisible.com

A modo de introducción, y con la explícita intención de estimular la curiosidad del lector, transcribo una breve descripción de la obra, que los propios autores publicaron en la página de la que se descarga el libro… Continuar leyendo «Aprendizaje Invisible: Educación en la era digital»