So your AdWords program is humming, Bing is kicking out a smattering of leads and you’re running Facebook ads. Good stuff.
Have you tested LinkedIn Ads yet?
Like AdWords, Bing or Facebook, LinkedIn advertising has its idiosyncrasies. It’s quite different from SEM or display buying. It’s a unique ad buying and ad management experience that deserves a handbook of its own. In this post, I’ll lay down the basics, explain how it works, and share with you some tricks and best practices to get the most from your LinkedIn CPC investment.
Who Should Advertise On LinkedIn?
Before you decide whether this is truly a channel worth testing for your business, you should ask yourself:
“What affinity is a professional, in a day-job mindset, likely to have for my product, service or offer?”
Business-to-business marketing is usually a snug fit here. If you sell something that benefits business owners or working professionals and you can, in one short sentence, clearly delineate why, the answer is probably yes.
People are on this site to better their careers, find a new job, network, connect with business contacts, and to get a few minutes of mindless get-away-from-work time. Your offer should speak to someone in that head space.
If you make educational games for children, maybe LinkedIn Ads aren’t your hottest new marketing channel.
Who Sees LinkedIn Ads?
So your AdWords program is humming, Bing is kicking out a smattering of leads and you’re running Facebook ads. Good stuff.
Have you tested LinkedIn Ads yet?
Like AdWords, Bing or Facebook, LinkedIn advertising has its idiosyncrasies. It’s quite different from SEM or display buying. It’s a unique ad buying and ad management experience that deserves a handbook of its own. In this post, I’ll lay down the basics, explain how it works, and share with you some tricks and best practices to get the most from your LinkedIn CPC investment.
Who Should Advertise On LinkedIn?
Before you decide whether this is truly a channel worth testing for your business, you should ask yourself:
“What affinity is a professional, in a day-job mindset, likely to have for my product, service or offer?”
Business-to-business marketing is usually a snug fit here. If you sell something that benefits business owners or working professionals and you can, in one short sentence, clearly delineate why, the answer is probably yes.
People are on this site to better their careers, find a new job, network, connect with business contacts, and to get a few minutes of mindless get-away-from-work time. Your offer should speak to someone in that head space.
If you make educational games for children, maybe LinkedIn Ads aren’t your hottest new marketing channel.
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