Stat of the Day: Mobile Phones Overtake PCs

The Google data also finds that more consumers in each of these markets now have an internet-capable mobile device than have a desktop or laptop computer. In the U.S. the difference is nearly 10% more (76% to 68%), although consumers still report accessing the internet on multiple types of devices.

Tablets were seen as gaining share, hovering around 10% in each market outside the U.S. and slightly higher (17%) here. This week Pew Research Center issued some new numbers from its ongoing internet and American Life survey that show holiday sales of tablets and e-readers have doubled market share in a matter of weeks. The new Kindles and strong iPad sales helped drive that.


AdAgeStat

More Consumers in Key Global Markets Have Internet-Capable Mobile Devices Than Computers

By: New data from Google released exclusively to Ad Age shows the share of smartphone users on a fast rise, at the expense of feature-phone penetration. Feature phones allow internet access, but don’t have the full array of apps available to smartphones.
Alt Google Smartphone Penetration

The Google study looked at device ownership in five key global markets. Phase two of the survey was conducted in September and October 2011 and benchmarked against an earlier round conducted in January and February of last year. In each country, it’s easy to see the share of feature phones decreasing and the share of smartphones increasing. Leer más “Stat of the Day: Mobile Phones Overtake PCs”

This is the full list of apps included in Facebook’s massive new Open Graph update

Facebook is currently holding a media event where it just announced its Open Graph program which has begun life with an initial 60 developer partners.

Through the partners, Facebook will bring more than 60 apps to its users’ timelines, and the company has now released a list of the major apps that will be available initially.

Given that this is Facebook, you can bet that this list will be added to very soon, and with some of the premier names on the Web; already you can see Pinterest, LivingSocial, Airbnb, eBay, Digg, Foursquare, Ticket Master and Monster are amongst those supported on launch.


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Facebook is currently holding a media event where it just announced its Open Graph program which has begun life with an initial 60 developer partners.

Through the partners, Facebook will bring more than 60 apps to its users’ timelines, and the company has now released a list of the major apps that will be available initially.

Given that this is Facebook, you can bet that this list will be added to very soon, and with some of the premier names on the Web; already you can see Pinterest, LivingSocial, Airbnb, eBay, Digg, Foursquare, Ticket Master and Monster are amongst those supported on launch.

TRAVEL
* Gogobot
* Airbnb
* TripAdvisor​
* Wipolo
* Where I’ve Been

FOOD Leer más “This is the full list of apps included in Facebook’s massive new Open Graph update”

Apple: 315 million cumulative iOS device sales; more than 85 million iCloud users as of today

Apple today announced its earnings for its first fiscal quarter of 2012. Apple’s revenue amounted to $46.33B in Q1. With earnings of $13.87 per share. The company’s net profit in Q1 was $13.06B. These numbers destroyed industry estimates across the board in every area of hardware sales and profitability aside from iPods.
Apple sold 37.04M iPhones, up 128% year over year, and 15.43M iPads this quarter, up 111% year over year. Apple sold 5.2M Macs during the quarter, bringing sales up 26% when compared to the same quarter a year ago. iPod sales were down 21%.


Apple Inc.

Apple said during its earning call today that there have been a cumulative total of 315M iOs devices sold, and that over 85M of those are iCloud users. Apple’s iCloud service was introduced last year along with deep integration into its iOS 5 software.

Apple today announced its earnings for its first fiscal quarter of 2012. Apple’s revenue amounted to $46.33B in Q1. With earnings of $13.87 per share. The company’s net profit in Q1 was $13.06B. These numbers destroyed industry estimates across the board in every area of hardware sales and profitability aside from iPods.

Apple sold 37.04M iPhones, up 128% year over year, and 15.43M iPads this quarter, up 111% year over year. Apple sold 5.2M Macs during the quarter, bringing sales up 26% when compared to the same quarter a year ago. iPod sales were down 21%.

Profit vs. Principle: The Neurobiology of Integrity

Let your better self rest assured: Dearly held values truly are sacred, and not merely cost-benefit analyses masquerading as nobel intent, concludes a new study on the neurobiology of moral decision-making. Such values are conceived differently, and occur in very different parts of the brain, than utilitarian decisions.

“Why do people do what they do?” said neuroscientist Greg Berns of Emory University. “Asked if they’d kill an innocent human being, most people would say no, but there can be two very different ways of coming to that answer. You could say it would hurt their family, that it would be bad because of the consequences. Or you could take the Ten Commandments view: You just don’t do it. It’s not even a question of going beyond.”


Wired Science News for Your Neurons

Let your better self rest assured: Dearly held values truly are sacred, and not merely cost-benefit analyses masquerading as nobel intent, concludes a new study on the neurobiology of moral decision-making. Such values are conceived differently, and occur in very different parts of the brain, than utilitarian decisions.

“Why do people do what they do?” said neuroscientist Greg Berns of Emory University. “Asked if they’d kill an innocent human being, most people would say no, but there can be two very different ways of coming to that answer. You could say it would hurt their family, that it would be bad because of the consequences. Or you could take the Ten Commandments view: You just don’t do it. It’s not even a question of going beyond.” Leer más “Profit vs. Principle: The Neurobiology of Integrity”

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About PSD Vault

In operation since 2008, PSD Vault (www.psdvault.com) is a blog that focuses on providing high quality, step-by-step Photoshop tutorials to all Photoshop lovers and hobbyist around the world.

On top of providing Photoshop tutorials, we also run regular digital art showcases, collecting graphic designer resources and freebies to give to our readers.

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Quema tus libros de marketing, porque ya no sirven: Einstein dixit: “si hacemos siempre lo mismo, no esperemos obtener resultados diferentes”.

El I+D: cómo desarrollar una vaca morada donde todas las demás son grises. Ayudar a entender a los alumnos que innovar no es sólo fichar a los mejores ingenieros para que tu videoconsola sea la más tecnológica, sino cuestionar los estándares de la categoría de arriba a abajo: ¿podemos utilizar un packaging más conveniente, práctico o medioambiental?, ¿distribuir el producto más cerca del alcance del consumidor?, ¿podemos ofrecer variantes a nuevos segmentos de mercado en los que antes nos daba espanto pensar?, ¿podemos desarrollar el mercado sugiriendo nuevas ocasiones de consumo?, ¿podemos utilizar el cross-branding para aumentar el alcance de la marca?.

Contenido, contenido, contenido de marca!!!: cómo desarrollar una historia, que tus clientes identifiquen con tu marca, que te haga destacar sobre el resto, que aporte valor y así les estimule y retenga.


por Javier Regueira
http://www.puromarketing.com/27/7918/quema-libros-marketing-porque-sirven.html

 

 

Los profesionales del Marketing nos enfrentamos a un difícil dilema:  tenemos que desarrollar un trabajo para el que no estamos preparados.  Nos formaron para hacer una cosa y el mercado en el que compiten nuestras marcas nos exigen otra muy diferente.

Así es el Marketing que todavía hoy se enseña en las facultades:

Se enseñan las herramientas (investigación de mercados, paneles de detallistas, planificación de campañas publicitarias), más que la estrategia en sí (cómo dar vida a nuestras marcas).

Es obsoleto: los autores de referencia siguen siendo Drucker, Kotler, Porter.  Expertos que aportaron notables avances a esto del desarrollo de marcas pero que ahora están jubilados y lejos de la realidad del mercado.

Está fundamentado en la interrupción y la repetición para conseguir notoriedad: el consumidor es un ser pasivo al que hay que sacar de su Babia particular chutándole doscientas veces el mismo spot.

Este no es el marketing que me interesa, ni creo que con la que está cayendo sea honesto animar a los futuros directores de marca a que se sumen a la orgía de ineficacia publicitaria que vemos cada noche en la tele. Leer más “Quema tus libros de marketing, porque ya no sirven: Einstein dixit: “si hacemos siempre lo mismo, no esperemos obtener resultados diferentes”.”