Marketing para gente mayor

Vale la pena recordar que hay otros segmentos de mercado de un grupo particular de la sociedad, además del joven, que valen la atención de empresas interesadas en satisfacer las necesidades y carencias de un grupo de la sociedad.

Japón es tal vez el mejor ejemplo de un país rico con un grupo relativamente grande de gente mayor adinerada. The Economist publicó un artículo sobre la cadena de cafeterías Ueshima cuya estrategia de marketing es precisamente el sector de la tercera . allí dice que los pasillos de las cafeterías son más anchos, las sillas más sólidas y las mesas más bajas. Todo lo comestible es blando—sandwiches, ensaladas, bananas, nada difícil de masticar. El personal lleva los pedidos a las mesas. Los menúes están escritos en alfabeto japonés en lugar del occidental y el cuerpo de las letras es grande.


http://www.mercado.com.ar/nota.php?id=371153

Vale la pena recordar que hay otros segmentos de mercado de un grupo particular de la sociedad, además del joven, que valen la atención de empresas interesadas en satisfacer las necesidades y carencias de un grupo de la sociedad.

Japón es tal vez el mejor ejemplo de un país rico con un grupo relativamente grande de gente mayor adinerada. The Economist publicó un artículo sobre la cadena de cafeterías Ueshima cuya estrategia de marketing es precisamente el sector de la tercera . allí dice que los pasillos de las cafeterías son más anchos, las sillas más sólidas y las mesas más bajas. Todo lo comestible es blando—sandwiches, ensaladas, bananas, nada difícil de masticar. El personal lleva los pedidos a las mesas. Los menúes están escritos en alfabeto japonés en lugar del occidental y el cuerpo de las letras es grande.  Leer más “Marketing para gente mayor”

Community Manager Appreciation Day 2012

Characteristics of a Community Manager

A well rounded community manager makes everyone feel welcome.
He doesn’t judge a user based on his ability to communicate (or to type).
She always gives warnings and second chances, because her goal is a happy community, not vengeance.
He may not be an extrovert in real life, but online he’s the life of the party, bringing a great deal of charisma, wit and wisdom to every encounter.
May start her career as an unpaid volunteer. Often brags that it’s the best ROI of any career decision she’s ever made.
She knows every meme and can work that knowledge into most conversations.
Doesn’t mind long hours, because he knows that the work he is doing makes a difference in the lives of so many people across the world.
Smiles in real life every time she types a smiley emoticon.
Often is ‘discovered’ based on his passionate voice within an exiting community.
Innately understands marketing, customer support, product strategy and user experience.
Enjoys learning new things, from honing a new skill to becoming fluent in a new language.
Devours analytics because it’s the best way to truly understand his community.
Knows that first and foremost, she’s the user’s advocate, because in any meeting, everyone else is the company’s advocate.
Defends his company fiercely, but is not afraid to admit when a mistake has been made.
Fights tooth and nail for the right outcome in a situation, even when it’s not the easiest or most popular solution.
Enjoys the spotlight externally, but tends to be quietly efficient internally.
He doesn’t toot his own horn, but it often gets tooted for him.
Is fascinated by how people think. He reads psychology texts and stats reports for fun.
Truly enjoys helping others.
Is empathetic to a fault.


http://www.readwriteweb.com/archives/community_manager_appreciation_day_2012.php#more
By 

cmad2012.jpg

Today is the 3rd Annual Community Manager Appreciation day.Originally founded back in 2010 by Jeremiah Owyang, the 4th Monday of January has since become a day to both thank Community Managers and to enjoy some great community-themed content.

Community Managers are, on the whole, good people. They are slow to anger, and quick to give second (and tenth) chances. They cheer-lead awesome folks and great ideas, while quietly, but firmly, discouraging bad behavior. They’re passionate about their product, protective of their site and fervently supportive of their community. And, despite working long and varied hours, they still will tell you that they have the coolest job in the world. Keep reading to hear my decidedly biased view of community managers, colored by my almost 16 years of managing communities.

Role Definition Leer más “Community Manager Appreciation Day 2012”

Apple vs. Android: War Without End?

Steve Jobs’s hatreds are nearly as famous as his innovations: buttons, styluses, complicated remote controls. He loathed nothing more, however, than Google’s Android—a total rip-off, in his opinion, of Apple’s work. “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” he vowed, according to Walter Isaacson’s recent, hefty biography. Armed with his company’s arsenal of patents, Jobs threatened “thermonuclear war.” He sued the three leading Android handset makers—HTC, Motorola, and Samsung—in countries all around the world, seeking to have their products banned.


http://www.thedailybeast.com

Apple’s attacks on Android have backfired. Should the company call a truce?

Steve Jobs’s hatreds are nearly as famous as his innovations: buttons, styluses, complicated remote controls. He loathed nothing more, however, than Google’s Android—a total rip-off, in his opinion, of Apple’s work. “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” he vowed, according to Walter Isaacson’s recent, hefty biography. Armed with his company’s arsenal of patents, Jobs threatened “thermonuclear war.” He sued the three leading Android handset makers—HTC, Motorola, and Samsung—in countries all around the world, seeking to have their products banned.

Apple

 

Emmanuel Dunand / AFP-Getty Images
But nearly two years after the first salvos were fired, Apple’s war on Android has ac-complished almost nothing. And it’s starting to look as if Apple’s patent portfolio isn’t nearly as lethal as Jobs seemed to think.

 

Three of Apple’s claims against Motorola recently got tossed out by the International Trade Commission. Many of Apple’s claims against HTC and Samsung failed as well, and the two claims that were upheld were both easy to work around. Samsung simply widened the frame on its Galaxy Tab, and HTC removed a tiny software feature that lets you tap a phone number in an email and pull up a menu of options. Meanwhile, Android keeps growing and has become the top smartphone platform. Samsung has leap-frogged Apple to become the biggest smart-phone maker in the world. Leer más “Apple vs. Android: War Without End?”

White House joins Google+ to further engage with voters

It’s on all the other social networking sites so it was only a matter of time before it joined Google+. And on Friday it did—the White House now has an account with Google+ as it seeks to engage with more voters in the run up to November’s presidential election.

With the annual State of the Union address a matter of hours away and an election looming later this year, the White House has signed up to social networking newcomer Google+ in a bid to connect with even more voters.

The move to get the White House on Google+ was announced on the White House’s offical blog in a post on Friday. “On day one, President Obama made clear that this Administration is committed to public engagement and participation,” spokesperson Kori Schulman wrote in the post.

The Google+ page will offer up news from the blog, photos and videos from behind the scenes and give voters an opportunity to participate, Schulman said.

She continued, “We hope you’ll add your voice to the discussion and share the things you find interesting with people in your circles.”


Trevor Mogg
http://www.digitaltrends.com/social-media/white-house-joins-google-to-further-engage-with-voters/
BY 

It’s on all the other social networking sites so it was only a matter of time before it joined Google+. And on Friday it did—the White House now has an account with Google+ as it seeks to engage with more voters in the run up to November’s presidential election.

With the annual State of the Union address a matter of hours away and an election looming later this year, the White House has signed up to social networking newcomer Google+ in a bid to connect with even more voters.

The move to get the White House on Google+ was announced on the White House’s offical blog in a post on Friday. “On day one, President Obama made clear that this Administration is committed to public engagement and participation,” spokesperson Kori Schulman wrote in the post.

The Google+ page will offer up news from the blog, photos and videos from behind the scenes and give voters an opportunity to participate, Schulman said.

She continued, “We hope you’ll add your voice to the discussion and share the things you find interesting with people in your circles.” Leer más “White House joins Google+ to further engage with voters”