KLM y su nueva forma de hacer check-in, “Meet and Seat”

Esta nueva plataforma creada por KLM puede considerarse, cuanto menos, novedosa ya que es la primera aerolínea que permite elegir el asiento no sólo pensando si queremos ventana o pasillo, si no según la persona que nos interese que vaya sentada al lado nuestro.

Por supuesto que esto puede generar también opiniones opuestas. Algunos la han considerado una propuesta un tanto discriminatoria ya que no se sabe qué criterios se utilizarán para elegir al compañero de asiento. Otros creen que será una nueva estrategia para ligar o incluso como una herramienta de networking o búsqueda de empleo.


http://www.elogia.net/blog/klm-nueva-forma-check-in-meet-and-sea/
Cote Maturana 0 y 4

 

La aerolínea KLM (de la que, curiosamente, ya hemos hablado en otras ocasiones), en su sucursal argentina, ha lanzado una nueva y creativa forma de elegir asiento: Una aplicación llamada “Meet and Seat” (“Conocéos y Sentáos), que permite a todos aquellos pasajeros que hacen el check-in online escoger a su compañero de asiento según su perfil en redes sociales como Facebook y LinkedIn.

Leer más “KLM y su nueva forma de hacer check-in, “Meet and Seat””

¿Las tablets matarán a las revistas “papel”?


por Alejandro Marticorena

Me resultó interesante un artículo que se publicó ayer en la edición on-line del diario español El País. Es una entrevista a Mike McCue, creador -entre otros emprendimientos- de Flipboard, un agregador de contenidos para el iPad sin costo, que posibilita visualizar contenidos de los medios que deseen sumarse, y que tiene un diseño y una usabilidad que busca parecerse a la de las revistas y diarios en papel.

La entrevista, que de por sí me parece interesante desde el punto de vista de lo que significa ese emprendimiento, contiene un pasaje que me pareció destacable (la negrita es mía).

Dice la nota de El País: “El éxito de Flipboard  ha reavivado el debate sobre el futuro de la prensa y el papel. Para McCue, se acabó el café del domingo por la mañana periódico en mano. ‘Dentro de 10 años solo leeremos en tabletas. Comprar un periódico o una revista en papel se verá como una experiencia retro, casi de lujo. Eso no significa que los medios vayan a desaparecer, simplemente está cambiando el modelo de distribución’” (sigue). Leer más “¿Las tablets matarán a las revistas “papel”?”

Why Social Media will Disappear

So how do you plan for converging media?

Create media for traditional and social (Video should be created that can be published and promoted on mass and social channels)
Create content for the 3 screens
Make “Liquid Content” (Coca Cola, Old Spice)
Create business social media network channels such as Facebook, Twitter and YouTube for publishing and promoting your video and written content
Use paid media such as “Search Engine Marketing” (SEM) and “Social Media Marketing” (SMM) to provide the initial catalyst.
Create a hub such as a website or blog that becomes your central point of content publishing and then share it on social networks where your audience is


Written by Jeff Bullas

In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape.

Why Social Media will Disappear

The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies.

The advertising agencies had to reinvent themselves as the new technology became widespread and by 1979 over 300 million televisions were occupying the corners of peoples living rooms. Leer más “Why Social Media will Disappear”

What’s A Picture Worth?


by David Armano

Screen shot 2012-01-13 at 1.33.26 PM

Just updated my “Visual Thinking Archive” on Flickr. It provides a variety of frameworks, visual thoughts and non text based strategic thinking would could apply to a variety of business cases. What’s a picture worth? It’s up to you to determine the worth. For me, it helps the thinking process.

Demystifying Social Business

If you Google the phrase “social business” you’ll get a variety of results returned. One of the first and perhaps oldest is a Wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”


Screen shot 2011-12-19 at 11.16.31 PM
Originally published on Edelman Digital

If you Google the phrase “social business” you’ll get a variety of results returned. One of the first and perhaps oldest is a Wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”

Leer más “Demystifying Social Business”

Social Business Planning in 2012

Today marks my two-year anniversary at Edelman, or what we affectionately like to refer to as an “Edelversary”. So much has changed in the industry since joining the team here—we are truly working in a real-time business environment. We’ve seen “social” move from an item to be checked off the list from major brands to something they are genuinely grappling with in terms of integrating at scale across the enterprise. At Edelman Digital, we’ve always approached social a bit differently from others—focusing on the fact that much if it revolves around human-to-human interactions (we now call this community management), but if social is to scale—it must begin to spill out of the marketing silo and truly influence how we do business. We believe a connected business is better positioned for the future than a business, which remains disconnected and non adaptive.


Originally posted on Edelman Digital

Today marks my two-year anniversary at Edelman, or what we affectionately like to refer to as an “Edelversary”. So much has changed in the industry since joining the team here—we are truly working in a real-time business environment. We’ve seen “social” move from an item to be checked off the list from major brands to something they are genuinely grappling with in terms of integrating at scale across the enterprise. At Edelman Digital, we’ve always approached social a bit differently from others—focusing on the fact that much if it revolves around human-to-human interactions (we now call this community management), but if social is to scale—it must begin to spill out of the marketing silo and truly influence how we do business. We believe a connected business is better positioned for the future than a business, which remains disconnected and non adaptive.

Leer más “Social Business Planning in 2012”

Ads from a Consumer’s Perspective

We all know that cars, especially new ones, are big ticket items. Now I see why Auto is usually the largest spending category. I understand the importance of good creative in advertising and I also understand why putting in an offer is also important. As a marketer I’ve learned that when you are a consumer you want to see an offer, you want as much information as possible – I will definitely keep this in mind when I am putting together media plans moving forward.

I watch every auto ad and I don’t care if they are placed right next to each other. I watch them differently than I did before I was considering buying a car.


http://www.dontdrinkthekoolaidblog.com/
by Meredith

I recently went to the San Diego Auto Show and it was awesome!  I remember my dad dragging me along to the Los Angeles Auto Shows as a kid.  Aside from the time I got to spend with him, I never had an interest in any of the cars or what was going on. 

The San Diego Auto Show changed my mind.

My car is 9 years old now and I’m starting to think – maybe I should get a new car?  I definitely have a couple of years left on my 2003 eclipse, if I want them.  But seeing all the new cars made me seriously think about making a purchase. Leer más “Ads from a Consumer’s Perspective”