Google+ launched brand pages just six weeks ago, but some brands have already amassed considerable followings on the social network.
This week, Zoomsphere, which tracks brand traction on social networks, released charts that rank brands by follower, activity and engagement counts on Google+. Below, we’ve highlighted the most-followed brand pages. To dive further into the rankings, see here.
10 Most Circled Brands
1. Android: 250,937 followers
2. Google+: 171,017 followers*
3. Google: 150,778 followers**
4. Google Chrome: 136,895 followers
5. Mashable: 131,953 followers
6. Gmail: 114,020 followers***
7. Coldplay: 102,481 followers
8. H&M: 91,702 followers
9. New York Times: 91,467 followers
10. Marvel: 87,118 followers
*Zoomsphere ranked Google+ as the fourth most-followed brand. It is in fact second.
**Zoomsphere ranked Google as the sixth most-followed brand. It’s third.
**Zoomsphere ranked Gmail as the eighth most-followed brand. It’s sixth.
Further down the list, we were surprised to find that many of the brands with the largest Facebook followings, such as Coca-Cola (36 million), Disney (29 million) and Red Bull (24 million), didn’t hit the top of the Google+ charts. In fact, Coca-Cola hasn’t yet launched its page, and Disney hasn’t yet posted to Disney World, the only official Disney Google+ page we could find.
For a further look at how brands are thinking about Google+, and what kind of traction they’re getting so far, check out my colleague Todd Wasserman’s story.