Should We Always Deploy Content Management Systems?

Content management systems are a wonderful tool for empowering website owners. Most of us have witnessed the power and ease of use of CMSs like Drupal and WordPress. They have changed the web development industry in a significant way.

Now, even average Internet users who have very little technical knowledge can have the ability to run and manage websites without any help from trained web developers.

Because of this CMS revolution, a major segment of the web development industry — dedicated to developing simple to complex CMSs for a broad set of users and premium themes for popular publishing platforms — has blossomed.

There are quite a few benefits to developing a site powered by a CMS. Chief among them is that the website owner is able to add and manage their website’s content, thus keeping visitors interested and search engines tuned in. And for the web professional, he has much less responsibility in maintaining the website.

But is empowering the business owner with a CMS always the way to go? Sometimes leaving tasks such as website maintenance and system upgrades to a professional leads to better results for the owner.

To explore the question of whether or not we should always deploy content management systems for our clients, let us first go through some types of clients who would not fully benefit from them.


by Maria Malidaki
http://sixrevisions.com/project-management/always-deploy-cms/

 

Should We Always Deploy Content Management Systems?

Content management systems are a wonderful tool for empowering website owners. Most of us have witnessed the power and ease of use of CMSs like Drupal and WordPress. They have changed the web development industry in a significant way.

Now, even average Internet users who have very little technical knowledge can have the ability to run and manage websites without any help from trained web developers.

Because of this CMS revolution, a major segment of the web development industry — dedicated to developing simple to complex CMSs for a broad set of users and premium themes for popular publishing platforms — has blossomed.

There are quite a few benefits to developing a site powered by a CMS. Chief among them is that the website owner is able to add and manage their website’s content, thus keeping visitors interested and search engines tuned in. And for the web professional, he has much less responsibility in maintaining the website.

But is empowering the business owner with a CMS always the way to go? Sometimes leaving tasks such as website maintenance and system upgrades to a professional leads to better results for the owner.

To explore the question of whether or not we should always deploy content management systems for our clients, let us first go through some types of clients who would not fully benefit from them. Leer más “Should We Always Deploy Content Management Systems?”

Focus on online conversions, not visitor numbers


http://blog.marketinggrin.com/focus-on-online-conversions-not-visitor-numbers

The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of the campaign size, conversions are critical and ROI essential.

Digital marketing is no different. Digital campaigns should be focused around delivering a substantial ROI. The only way to achieve this is by having a clear conversion that you can measure on your site, and deliver a CPA (cost per acquisition) lower than the value of the conversion.

This sounds obvious; however 90% of websites fail to achieve this. Instead, generic, simple brochure style websites without sufficient call to actions are the norm. Unsurprisingly when digital campaigns are set-up, that solely drive traffic to these sites, they are unsuccessful. Simply driving targeted traffic to your site and hoping for results is a recipe for disaster. Targeted traffic will not convert if there is no conversion! This applies for both B2C as well as B2B industries. Leer más “Focus on online conversions, not visitor numbers”

Web Design Trends in 2012

It’s that time of year again, where we look into our crystal ball to see what will be the hot trends in web design for the upcoming year. It’s no secret that trends come and go, with some hanging around longer than they should. (Yes, splash page, I’m talking about you.) But trends are a necessity in the development and growth of our craft. Trends are born, improved upon, and often spawn other trends. So as a web designer, when you apply trends to your projects, challenge yourself to expand upon them and make them your own.

As you read this article, keep in mind that the shift in trends from one year to the next may be subtle, and you will probably recognize some of these trends already. But it’s our estimation that the concepts we mention below will grow and become even bigger in 2012.
1. Responsive Web Design

I believe eventually, we’ll all stop talking about responsive web design – not because it will go away, but because it will become what’s expected. However, I don’t think this will happen in 2012. It’s still too new of a concept, and there are many web designers that are not familiar with it at all.

320 and up boilerplate – responsive design

The continued introduction and adoption of more an more mobile devices is what will make 2012 the year of the responsive web site. Web designers and developers will move to the use of fluid layouts instead fixed width, and media queries will find their way into many more stylesheets – allowing more sites to easily be viewed across multiple screens sizes and devices.


It’s that time of year again, where we look into our crystal ball to see what will be the hot trends in web design for the upcoming year. It’s no secret that trends come and go, with some hanging around longer than they should. (Yes, splash page, I’m talking about you.) But trends are a necessity in the development and growth of our craft. Trends are born, improved upon, and often spawn other trends. So as a web designer, when you apply trends to your projects, challenge yourself to expand upon them and make them your own.

As you read this article, keep in mind that the shift in trends from one year to the next may be subtle, and you will probably recognize some of these trends already. But it’s our estimation that the concepts we mention below will grow and become even bigger in 2012.

1. Responsive Web Design

I believe eventually, we’ll all stop talking about responsive web design – not because it will go away, but because it will become what’s expected. However, I don’t think this will happen in 2012. It’s still too new of a concept, and there are many web designers that are not familiar with it at all.

320 and up boilerplate - responsive design

The continued introduction and adoption of more an more mobile devices is what will make 2012 the year of the responsive web site. Web designers and developers will move to the use of fluid layouts instead fixed width, and media queries will find their way into many more stylesheets – allowing more sites to easily be viewed across multiple screens sizes and devices. Leer más “Web Design Trends in 2012”

Optimizing your Website for Social User Experience

Form a Community

One of the first tasks you can perform is to surround your visitors with a sense of membership and community support. There are a number of ways you can synthesize this feeling with different web elements. Facebook lets you create a small widget you can embed into your sidebar, and FB users can “Like” your website right within the page. Additionally this widget catalogs the number of Likes as well as recent users & profile pics. Check out the Facebook social plugins menu to see what I’m talking about.

This opportunity grants users a chance to connect with each other and consider the Internet community as a whole. If you run a blog through WordPress or Google Blogger it’s easy to update the comments form with Facebook connection as well. This means users can respond to each-other in real time and hold dynamic conversations.


Posted by
http://webdesignledger.com/tips/optimizing-your-website-for-social-user-experience

Social web 2.0 trends have taken over many of our modern static websites. Nowadays it’s difficult to find a company who isn’t on Facebook or Twitter or Foursquare, or any of the other increasingly popular social networks. It’s important to consider this experience and how you can portray social connection in the eyes of your visitors.

Fancy board room hotels

I’ve provided a few ideas for sprucing up any web design for a positive social UX layout. You’ll need to consider a number of factors such as interactivity and page elements for user interaction. From what I’ve experienced your visitors will be noticeably more interested in branding than anything else. And this interest always leads to more signups, conversions, and sales.

Form a Community

One of the first tasks you can perform is to surround your visitors with a sense of membership and community support. There are a number of ways you can synthesize this feeling with different web elements. Facebook lets you create a small widget you can embed into your sidebar, and FB users can “Like” your website right within the page. Additionally this widget catalogs the number of Likes as well as recent users & profile pics. Check out the Facebook social plugins menu to see what I’m talking about.

This opportunity grants users a chance to connect with each other and consider the Internet community as a whole. If you run a blog through WordPress or Google Blogger it’s easy to update the comments form with Facebook connection as well. This means users can respond to each-other in real time and hold dynamic conversations. Leer más “Optimizing your Website for Social User Experience”

The Grim Future of Web Browsers

Well if you haven’t, I can tell you for sure that you do. By using portable devices more often and desktop computers less the latest gadgets quickly become out of date. Without realizing we have become unplugged and do not need computers anymore – which also means we do not need browsers anymore. And why would we? At the end of the day we have our smartphones filled with apps that can keep us busy for a long time. Sometimes I don’t even check my Facebook from my computer, even if I am close to it, because it is much easier to do it from the phone. Ever since the IT world made it possible to connect to the internet wirelessly, nobody has looked back. People invest much more money today in phones and portable devices like tablets or eBook Readers than in computers.


Written by: Christian Vasile
http://www.1stwebdesigner.com/design/web-browser-grim-future/ 

Nothing new appearing today in the IT world is labelled as a surprise, because everything moves so fast and at some point in time you start to know when the big news hit the market. With the technology advancing so fast, especially all the mobile devices we call smartphones today part of the mainstream and are, maybe, the most important thing in our lives. So by sending a message from your QWERTY Android device or by playing Fruit Ninja on your latest iPhone, have you ever thought that you yourself are changing the IT world?

The Grim Future of Web Browsers

Well if you haven’t, I can tell you for sure that you do. By using portable devices more often and desktop computers less the latest gadgets quickly become out of date. Without realizing we have become unplugged and do not need computers anymore – which also means we do not need browsers anymore. And why would we? At the end of the day we have our smartphones filled with apps that can keep us busy for a long time. Sometimes I don’t even check my Facebook from my computer, even if I am close to it, because it is much easier to do it from the phone. Ever since the IT world made it possible to connect to the internet wirelessly, nobody has looked back. People invest much more money today in phones and portable devices like tablets or eBook Readers than in computers. Leer más “The Grim Future of Web Browsers”

The free way to see all your finances in one place. From any place.


WHAT IS MINT? HOW IT WORKS

Jonathan West
Marketing Director

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Branding y Social Media: la causa-efecto del nuevo panorama publicitario

Pensemos en el número de usuarios activos que tienen las redes en el momento actual. No cabe ninguna duda que el Social Media es ya hoy parte de nuestra cultura global e indivisible de nuestros hábitos y costumbres. Consolidar grupos de usuarios afines con los que interactuar, se ha transformado en el eje central del nuevo orden social. Y es que El branding y el social media se transforman en la causa efecto de éste proceso de aprendizaje por el que transitamos. Y para optimizar su eficiencia, debemos desterrar los hábitos y costumbres asimilados (hoy razones por las cuales se desintegran las economías) y en su lugar, situar los valores que nos diferencian de los animales.

Más allá de Facebook y Twitter, no podemos olvidar que avanzamos hacia un modelo en el que el hilo conductor es la emoción y el canal transmisor es la palabra, según recoge wwwhat’snew.com. Para transformar esto en crecimiento horizontal y eficiente, simultaneado con la generación de los recursos que necesitamos, las métricas y estadísticas emergen como indispensables. ¿Quieres un buen branding?, interactúa donde está tu target.


http://www.marketingdirecto.com/

Pensemos en el número de usuarios activos que tienen las redes en el momento actual. No cabe ninguna duda que el Social Media es ya hoy parte de nuestra cultura global e indivisible de nuestros hábitos y costumbres. Consolidar grupos de usuarios afines con los que interactuar, se ha transformado en el eje central del nuevo orden social. Y es que El branding y el social media se transforman en la causa efecto de éste proceso de aprendizaje por el que transitamos. Y para optimizar su eficiencia, debemos desterrar los hábitos y costumbres asimilados (hoy razones por las cuales se desintegran las economías) y en su lugar, situar los valores que nos diferencian de los animales.

Más allá de Facebook y Twitter, no podemos olvidar que avanzamos hacia un modelo en el que el hilo conductor es la emoción y el canal transmisor es la palabra, según recoge wwwhat’snew.com. Para transformar esto en crecimiento horizontal y eficiente, simultaneado con la generación de los recursos que necesitamos, las métricas y estadísticas emergen como indispensables. ¿Quieres un buen branding?, interactúa donde está tu target. Leer más “Branding y Social Media: la causa-efecto del nuevo panorama publicitario”