Social media often bridges the gap between the commercial arm of the business and customer service or marketing. It’s a good place to be because it gives you the freedom and creativity to add value and contribute across the company, but it’s also hard to keep your integrity when you have split priorities.
- Social media for example is ALL about engagement, customer service, retention, relationships, loyalty, trust and goodwill.
- Commerce is all about sales, transactions, media, acquisition, seo and page rankings. Leer más “Are You a Lumberjack or a Tree Hugger?”