Branding : What colors in logos mean

When you think of Coke, it’s the red color that comes to your mind, right? Happiness, Radiance, Life and a set of emotions too comes along with it. Why? It’s the branding psychology.

Colors and shapes makes a huge impact on branding. And they always convey something unique to the user/viewer about the product. Here’s an experts explanation of what each color in logos and brands signifies.


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When you think of Coke, it’s the red color that comes to your mind, right? Happiness, Radiance, Life and a set of emotions too comes along with it. Why? It’s the branding psychology.

Colors and shapes makes a huge impact on branding. And they always convey something unique to the user/viewer about the product. Here’s an experts explanation of what each color in logos and brands signifies.

brand colors thumb

What does each color in brands & logos signify?

Red – Evokes aggressiveness, passion, strength and vitality
Pink – Evokes femininity, innocence, softness and health.
Orange – Evokes fun, cheeriness and warm exuberance.
Yellow – Evokes positivity, sunshine and cowardice.
Green – Evokes tranquility, health and freshness.
Blue – Evokes authority, dignity, security and faithfulness.
Purple – Evokes sophistication, spirituality, costliness, royalty and mystery.
Brown – Evokes utility, earthiness, woodsy-ness and subtle richness.
White – Evokes purity, truthfulness, being contemporary and refined.
Gray – Evokes somberness, authority, practicality and a corporate mentality.
Black – Evokes seriousness, distinctiveness, boldness and being classic.

Read Christopher Simmons article on how colors and logos play a crucial role in branding messages.

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