Marketing sensorial: la relación con la afectividad hacia un producto/servicio

Hoy vengo con un análisis para ilustrar la importancia del componente sensorial, en la elicitación de emociones, en un producto/servicio. En nuestro día a día, a veces de manera inconsciente, ciertas emociones/sensaciones las condicionamos a un atributo sensorial.

Pensemos con la clásica sensación de malestar/incomodidad frente al acto de empezar un día de trabajo sin afeitarse. En el fondo, estamos echando en falta un atributo sensorial, del tacto, que por un proceso de repetición, hemos ya relacionado con el efecto de “sentirse bien”. Esto nos hace ver, de manera clara, la relación psico-emocional que pueden tener estos atributos sensoriales.

Y de este tipo, podemos citar otros ejemplos, respecto al concepto “sentirse bien”, que vemos a diario:

– El sabor de nuestra pasta de dientes favorita (gusto), el olor de nuestro champú (olfativo)…

Muchos de nosotros/as tenemos también condicionado este “sentirse bien” matutino al acto o no de la ducha. Y realmente estamos hablando también de unos atributos sensoriales.

En cierta manera ocurre un proceso de condicionamiento clásico, en los términos de Paulov, y condicionamos esa sensación y sus efectos emocionales, a los atributos sensoriales.


por David Camps
http://www.marketingcomunidad.com/marketing-sensorial-la-relacion-con-la-afectividad-hacia-un-productoservicio.html 

Hoy vengo con un análisis para ilustrar la importancia del componente sensorial, en la elicitación de emociones, en un producto/servicio. En nuestro día a día, a veces de manera inconsciente, ciertas emociones/sensaciones las condicionamos a un atributo sensorial.

Pensemos con la clásica sensación de malestar/incomodidad frente al acto de empezar un día de trabajo sin afeitarse. En el fondo, estamos echando en falta un atributo sensorial, del tacto, que por un proceso de repetición, hemos ya relacionado con el efecto de “sentirse bien”. Esto nos hace ver, de manera clara, la relación psico-emocional que pueden tener estos atributos sensoriales.

Y de este tipo, podemos citar otros ejemplos, respecto al concepto “sentirse bien”, que vemos a diario:

– El sabor de nuestra pasta de dientes favorita (gusto), el olor de nuestro champú (olfativo)…

Muchos de nosotros/as tenemos también condicionado este “sentirse bien” matutino al acto o no de la ducha. Y realmente estamos hablando también de unos atributos sensoriales.

En cierta manera ocurre un proceso de condicionamiento clásico, en los términos de Paulov, y condicionamos esa sensación y sus efectos emocionales, a los atributos sensoriales. Leer más “Marketing sensorial: la relación con la afectividad hacia un producto/servicio”

Secrets to Phone Pitching

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.
But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.


Lizzie | http://www.dontdrinkthekoolaidblog.com/

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.

But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.

If a phone call will do, make your call wisely. Is your list of media to call seven pages long? Treat those seven pages one call at a time.  Research the pub and the person to make sure you have a fit and that you know just the way to propose it to the person on the other end.

PR secrets to phone pitching

Then when you do pick up the phone keep the following tips in mind: Leer más “Secrets to Phone Pitching”

INFOGRAPHIC: Privacy On Facebook Versus Google Plus Posted by Jackie


By Cohen
http://www.allfacebook.com/infographicprivacy-on-facebook-versus-google-plus-2011-10 

Which site offers more privacy, Facebook or Google Plus? A pretty good comparison between the two appears in an infographic below.

Peer One Hosting created the infographic that illustrates how neither site outdoes the other in the way of privacy.

REPORT: The 100 Most Engaging Brands On Facebook


Posted by Jackie Cohen  

Sony Ericsson had the most active fans on Facebook compared to any other brand during the month of September.

That comes from a ranking of the 100 most engaging brands by Fangager.

The company clarified that this list doesn’t include Facebook pages representing personalities, artists, sports, political concerns nor charities — many of which have fan counts and interaction totals that greatly exceed what the brands garner.

The brands near the top of the list below represent a diverse array of consumer-facing industries, yet share an ability to keep consumers clicking like and posting comments. What strategies do you see on the highest ranked pages? Leer más “REPORT: The 100 Most Engaging Brands On Facebook”

What’s up with Bing and Yahoo?

For years now, Bing and Yahoo have been struggling to keep up with the king of search engines which is Google. The recent anti-trust challenge of Google in Washington DC didn’t help with Bing and Yahoo’s problems. It was just a simple showcase of the lack of knowledge of lawmakers in correct regulation. Anyway, back to Bing and Yahoo’s dilemma. Let’s look into each search engine’s current situation.


SEO by admin
http://www.provenseo.com/2011/10/whats-up-with-bing-and-yahoo/

For years now, Bing and Yahoo have been struggling to keep up with the king of search engines which is Google. The recent anti-trust challenge of Google in Washington DC didn’t help with Bing and Yahoo’s problems. It was just a simple showcase of the lack of knowledge of lawmakers in correct regulation. Anyway, back to Bing and Yahoo’s dilemma. Let’s look into each search engine’s current situation. Leer más “What’s up with Bing and Yahoo?”

How To Add A Facebook Like Box To Your Email Signature

People are always looking for ways to increase the exposure of their Facebook page and attract new people to it. One simple way is to utilize all the assets that you have and with your company sending out hundreds of emails every single day it is wise to have a link to your Facebook page in your email signature. A new extension to an already popular plugin called Wisestamp (which we first covered over 2 years ago) now allows you to add a full Facebook box to your email


Facebook
Full article:  
http://www.simplyzesty.com/facebook/how-to-add-a-facebook-like-box-to-your-email-signature/


People are always looking for ways to increase the exposure of their Facebook page and attract new people to it. One simple way is to utilize all the assets that you have and with your company sending out hundreds of emails every single day it is wise to have a link to your Facebook page in your email signature. A new extension to an already popular plugin called Wisestamp (which we first covered over 2 years ago) now allows you to add a full Facebook box to your email signatures. It’s a browser plugin so you will have to go through a couple of very simple install steps but once you do and you connect your Facebook page you can then choose which of the pages or personal profiles that you manage that you would most like to set up and pull in automatically. You can also add Twitter accounts, RSS feeds to pull in your latest blog posts or a whole host of other social profiles. Once you’ve set it up the hard work is done and every time you send an email it will be automatically pulled in for you.

How can I recover from a Google penalty?

SEO is one of the fastest growing and changing IT industries, with the techniques that bring SEO success constantly evolving. SEO techniques considered effective and a great way to do SEO may not be as effective a month later, and could result in adverse effects for your site and its SEO campaign. Therefore, focus on white hat SEO techniques and keep up with the goings on and changes that bring success when it comes to SEO. As a general rule, this ought to prevent you from obtaining a Google penalty. However, Google penalties do happen, but recovery from such a penalty is possible.

The biggest downside of a penalty from Google is the loss of rankings, and removal from search results. One of the most talked about examples of Google penalty being imposed on a business is that of J.C. Penney. This was a case a while back where J.C. Penney used link building strategies that violated Google webmaster rules. When discovered and written about by The New York Times, Google’s response was to issue a penalty that removed the site from search results.

Fast forward two months, and J.C. Penney is now starting to return to the Google search results, showing it is possible to recover from a Google penalty should it occur.

Accept that the problem has occurred and take steps to fix it

First of all, accept the reality that the Google penalty occurred, and focus on making things right. Determine what caused the penalty and take corrective action to fix it. Depending on what the issue was the fix may be a lengthy process, but this is the first step to take when it comes to resolving the issue that incurred the penalty.

Once resolved, submit a reconsideration request to Google

Once you feel that the problem has been resolved, submit a reconsideration request to Google. This will ask Google to visit your site and assess its suitability to be added (or re-added, in this instance) to Google search results.

If successful, don’t expect results to be what they once were right away. Chances are your site will be quite low in search results, and you have to build up trust with Google that your site should be higher up. Rebuilding is a process that takes time, just like an SEO campaign does in its early days.

Utilise SEO techniques that are within Google guideline


http://www.webmarketingexperts.com.au/blog/2011/08/how-can-i-recover-from-a-google-penalty/

SEO is one of the fastest growing and changing IT industries, with the techniques that bring SEO success constantly evolving. SEO techniques considered effective and a great way to do SEO may not be as effective a month later, and could result in adverse effects for your site and its SEO campaign. Therefore, focus on white hat SEO techniques and keep up with the goings on and changes that bring success when it comes to SEO. As a general rule, this ought to prevent you from obtaining a Google penalty. However, Google penalties do happen, but recovery from such a penalty is possible.

The biggest downside of a penalty from Google is the loss of rankings, and removal from search results. One of the most talked about examples of Google penalty being imposed on a business is that of J.C. Penney. This was a case a while back where J.C. Penney used link building strategies that violated Google webmaster rules. When discovered and written about by The New York Times, Google’s response was to issue a penalty that removed the site from search results.

Fast forward two months, and J.C. Penney is now starting to return to the Google search results, showing it is possible to recover from a Google penalty should it occur.

Accept that the problem has occurred and take steps to fix it

First of all, accept the reality that the Google penalty occurred, and focus on making things right. Determine what caused the penalty and take corrective action to fix it. Depending on what the issue was the fix may be a lengthy process, but this is the first step to take when it comes to resolving the issue that incurred the penalty.

Once resolved, submit a reconsideration request to Google

Once you feel that the problem has been resolved, submit a reconsideration request to Google. This will ask Google to visit your site and assess its suitability to be added (or re-added, in this instance) to Google search results.

If successful, don’t expect results to be what they once were right away. Chances are your site will be quite low in search results, and you have to build up trust with Google that your site should be higher up. Rebuilding is a process that takes time, just like an SEO campaign does in its early days.

Utilise SEO techniques that are within Google guidelines

When re-building your SEO strategy, consider the techniques you wish to use. Google is tough on what it considers black hat techniques, so ensure any strategies you wish to carry out abide by its guidelines. If a link building strategy is planned, ensure that links are obtained from good quality sites. These can be from sites that are an authority or leader in the industry, or otherwise are relevant to your business. Don’t buy links from sites, these are now showing to have no benefit due to the fact that anyone can obtain them, and offer very little value when it comes to your own website.

Top 10 Mobile Apps for Designers

For the majority of designers, a typical day is diverse and without a lot of structure. Environments are widely variable, and mobile devices have become as critical an attachment as the computer. With mobile development evolving rapidly, designers can get more and more accomplished on the go, spending more time being creative and less time worrying about the tasks piling up at the studio.

You May Be Interested In The Following Posts

If you like this article, you might be interested in some of our older articles about 10 Great Mobile Website Designs + 5 Awesome Mobile Website Builders, 25 Original Flash Solutions for a Web/Graphic Designers Website or Avatar Movie Inspired Designers Artworks.

Below are 10 of the most essential mobile apps for designers, chosen for their utility, usability, and necessity. Even if you don’t own an Android or iPhone, this list can serve as inspiration for what you need to get next.

Sketchbook Mobile

Voted one of the “5 Must-Have iPad Apps” by Wired magazine, this amazing app from Autodesk transforms your mobile device into the ultimate sketchbook. It boasts professional sketching capabilities, a rich toolset, and intuitive interface. With just your fingers, you can create anything from a rough sketch to deeply detailed artwork, and each file can be saved in a variety of formats or imported directly to PhotoShop.

Availability: iPhone, iPad, iPod Touch, Android


http://www.psdeluxe.com/articles/tools/mobile-apps-for-designers/

For the majority of designers, a typical day is diverse and without a lot of structure. Environments are widely variable, and mobile devices have become as critical an attachment as the computer. With mobile development evolving rapidly, designers can get more and more accomplished on the go, spending more time being creative and less time worrying about the tasks piling up at the studio.

You May Be Interested In The Following Posts

If you like this article, you might be interested in some of our older articles about 10 Great Mobile Website Designs + 5 Awesome Mobile Website Builders, 25 Original Flash Solutions for a Web/Graphic Designers Website or Avatar Movie Inspired Designers Artworks.


Below are 10 of the most essential mobile apps for designers, chosen for their utility, usability, and necessity. Even if you don’t own an Android or iPhone, this list can serve as inspiration for what you need to get next.

Sketchbook Mobile

Voted one of the “5 Must-Have iPad Apps” by Wired magazine, this amazing app from Autodesk transforms your mobile device into the ultimate sketchbook. It boasts professional sketching capabilities, a rich toolset, and intuitive interface. With just your fingers, you can create anything from a rough sketch to deeply detailed artwork, and each file can be saved in a variety of formats or imported directly to PhotoShop.

Availability: iPhone, iPad, iPod Touch, Android

Sketchbook Mobile

Palettes

Palettes is a powerful iOS app for the iPad and iPhone4 that lets you create palettes on the fly from anything, anywhere. You can select colors from a snapshot, webpage or pre-made models and store them in a handy palette library. Tapping a color from the Palette view gives you all the detail you could possibly want in the form of RGB, CMYK, Gray percentage, and Web Hex values. If you opt for the pro version, you can even import palettes into a wide variety of graphic editing programs, including the Adobe Suite.

Availability: iPhone, iPad

Palettes

WordPress Leer más “Top 10 Mobile Apps for Designers”

13 Ways for Bloggers to Make Money with Advertising

Recently, I posted my “How bloggers make money MindMap” on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Here’s a summary:

1. Ad networks

These are services like AdSense and Chitika but also smaller or more local ones like NuffNang (which operates out of Australia and Asia). They can probably fit in some of the other categories as well, as they use different models to deliver their ads.

2. Cost Per Impression (CMP)

This is where you sell space for an ad and get paid based upon how many times it loads. Usually you get paid per 1000 impressions of the ad. The rate varies a lot, depending upon topic. There are lots of very low, “remnant” ad networks out there that pay you a pittance per impression, but if you have a higher value niche you can get better money. I’ve been paid up to $40 per 1000 impressions.

3. Cost Per Acquisition (CPA)


Recently, I posted my “How bloggers make money MindMap” on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Here’s a summary:

1. Ad networks

These are services like AdSense and Chitika but also smaller or more local ones like NuffNang (which operates out of Australia and Asia). They can probably fit in some of the other categories as well, as they use different models to deliver their ads.

2. Cost Per Impression (CMP)

This is where you sell space for an ad and get paid based upon how many times it loads. Usually you get paid per 1000 impressions of the ad. The rate varies a lot, depending upon topic. There are lots of very low, “remnant” ad networks out there that pay you a pittance per impression, but if you have a higher value niche you can get better money. I’ve been paid up to $40 per 1000 impressions. Leer más “13 Ways for Bloggers to Make Money with Advertising”

Paying It Backward: How To Get Your Customers to Reciprocate

Loyalty Programs

A good way to get your customers to pay it backward is by installing a “loyalty program,” fit to whatever conditions you deem acceptable for your industry/business. According to an article by Inc, American Airlines was one of the first purveyors of this practice; it wanted more loyalty and participation for its customers, so it developed “frequent flyer miles” in the 1980s–and other airlines quickly followed suit. Regarding loyalty programs, Inc says that you should ask the following questions: “Is it customer tenure that’s most valuable? What about dollar-value of purchases? Would you rather be a company that delights clients with surprise bonuses or upgrades? Two other big issues should shape your decision: What your competitors are doing, and how much your company can afford to spend on the program.” Consider carefully these questions before you implement your program.


by Dan Martell
http://www.flowtown.com/blog/paying-it-backward-how-to-get-your-customers-to-reciprocate 

pay-it-forward

In the film Pay It Forward, the main character (played by actor Haley Joel Osment) is invited by his social studies teacher to “think of something to change the world.” He cleverly plays on the common notion of “giving back,” deciding instead to “pay it forward”– doing a favor for three new people as a means of repaying good deeds.

You can encourage customers to adopt this same good spirit with a similar practice: Paying It Backward. You need to make your customers enthusiastic about reciprocating services, advertising your company, and in general helping your business to expand. How can you achieve this?

Loyalty Programs

A good way to get your customers to pay it backward is by installing a “loyalty program,” fit to whatever conditions you deem acceptable for your industry/business. According to an article by Inc, American Airlines was one of the first purveyors of this practice; it wanted more loyalty and participation for its customers, so it developed “frequent flyer miles” in the 1980s–and other airlines quickly followed suit. Regarding loyalty programs, Inc says that you should ask the following questions: “Is it customer tenure that’s most valuable? What about dollar-value of purchases? Would you rather be a company that delights clients with surprise bonuses or upgrades? Two other big issues should shape your decision: What your competitors are doing, and how much your company can afford to spend on the program.” Consider carefully these questions before you implement your program. Leer más “Paying It Backward: How To Get Your Customers to Reciprocate”