One of the vital things that are required for you to achieve long term success is proper branding. Common mistake is that people regard branding as a logo development. What they fail to see is that it is actually managing the feelings and the thoughts of your customers so that you can be sure that your product or service is what they desire. Now, branding is not just for large and multi-national companies. So if you’re a business owner, take a look at these tips for small business branding…
Keep in mind that the design of you company logo is not really that important. Although having a very nice and professional logo makes your company look great, it does not contribute to the increase of the sales. You don’t have to spend a lot of money on the logo. What’s essential is for you to include your logo every time you produce a piece of communication like business cards, envelopes, building signage and such. You can have your logo redesigned later once you have more income coming in and bigger budget.
It’s important to understand that having a website is not enough. You need to create a professional website that will reflect your brand image. The reason behind this is very simple. If someone recommends your business, the Internet is certainly the first place where possible customers will look for you. That is why you need to update your site on a regular basis. Gone are the days of static websites. People are looking for connections and websites that are active and engaging.
It is also good to have a company blog(s) since the valuable content that you provide there will make you look like an expert. And people nowadays want experts. Blogs are very easy to publish, they allow you to communicate with your clients and prospects, engage them in conversations and promote your products, services or events. Top keys in building a successful blog are value and consistency.
4. About Page
About page is the must. It doesn’t have to be long, but it needs to provide your readers with enough information about your company or yourself if you are a solopreneur, that they decide to follow you or choose you as their business partner. You might consider including the value proposition, benefits for your target audience, previous audience experience as well as a mini-case study.
Connect with people online and offline. Choose a social media you want to start with and build connections. Once you master one social media, add another one. Research and attend local business events. Know your unique selling proposition and build your networking skills.
I know I mentioned it before, but it is so important that I still decided to create a separate paragraph on this topic. When you say that you are going to do something, do it. Remember, when customers experience consistency, they tend to become brand loyal. Always consider the fact that the positive experience they have with you will give them good feelings about the company which will automatically lead them to refer others to you.
Now this is a fact – you can not be everything for everybody. If you’re trying to please everybody, there is a big possibility that you are attracting fewer customers than you actually can. You can not be an expert in everything. Choose a specific niche that you want to focus on and stand for one single thing.
Branding is about how people see you. If your current brand image is not what you’d like it to be, you need to find out what is not working and create a strategy to fix it. Whether you are just starting your business or you are an existing entrepreneur, there are ways to make your brand attractive for your prospects and clients. If you need help in this area, we’ll be more than happy to help you. Click here to choose the service that fits your needs the most and we’ll be looking forward to work with you.
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