Is Web Copy Ruining Your Design?

Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.

To ensure that web copy and design collectively attain optimal results, the designer and writer must have a shared understanding in at least four areas:

* Website’s purpose
* Website’s audience
* Brand’s characteristics
* Web requirements and constraints

Define the Website’s Purpose

Every website and web page should have a purpose. Amongst the most important questions a designer can ask a client is: “What is the objective of your website, and how does it support your business goals?” Surprisingly, many business owners aren’t sure.

With a bit of prodding, the designer can establish the website’s objective, which might entail, but not be limited to:

* Selling products online
* Producing leads
* Creating awareness
* Building a brand
* Attracting subscribers
* Establishing a community
* Generating feedback

What’s more, defining a website’s main objective helps shape the site’s primary call to action, which might be to get the visitor to subscribe to a newsletter, call or email, request a quote, download a demo, and so on. And when the design and copywriting are collectively geared toward getting users to take that action, the website will produce higher conversion rates and overall success.


by Rick Sloboda
http://sixrevisions.com/content-strategy/is-web-copy-ruining-your-design/

 

Is Web Copy Ruining Your Design?

Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.

To ensure that web copy and design collectively attain optimal results, the designer and writer must have a shared understanding in at least four areas:

  • Website’s purpose
  • Website’s audience
  • Brand’s characteristics
  • Web requirements and constraints

Define the Website’s Purpose

Every website and web page should have a purpose. Amongst the most important questions a designer can ask a client is: “What is the objective of your website, and how does it support your business goals?” Surprisingly, many business owners aren’t sure.

With a bit of prodding, the designer can establish the website’s objective, which might entail, but not be limited to:

  • Selling products online
  • Producing leads
  • Creating awareness
  • Building a brand
  • Attracting subscribers
  • Establishing a community
  • Generating feedback

What’s more, defining a website’s main objective helps shape the site’s primary call to action, which might be to get the visitor to subscribe to a newsletter, call or email, request a quote, download a demo, and so on. And when the design and copywriting are collectively geared toward getting users to take that action, the website will produce higher conversion rates and overall success. Leer más “Is Web Copy Ruining Your Design?”

Anatomy of an Apple Email

The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.


by Ethan Bloch

110110-FLOW-APPLE

The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.

Read more: http://www.flowtown.com/blog/anatomy-ofan-apple-email#ixzz1AuOipRFS

Once A Like Not Always A Like On Facebook

The race is on for Facebook likes. Every brand, small business and individual around the world are looking for them but I wanted to have a look at what happens after you get those elusive likes. Nobody thinks about what happens to the likes that they already have with most just looking at the top line figure. I wanted to ask…Do people who like your page automatically see your content? How many people are un-liking your page? Are people hiding your content or are they just ignoring you? Getting likes on Facebook is as easy as paying a few cents per like (and you can be sure at that price they are not worth much) but the real challenge is keeping them and making sure you engage with the people who like your page through lasting content. So here is how Facebook determines just what you see each time you log in to Facebook…


by Niall Harbison
http://www.simplyzesty.com/facebook/once-a-like-not-always-a-like-on-facebook/

 

The race is on for Facebook likes. Every brand, small business and individual around the world are looking for them but I wanted to have a look at what happens after you get those elusive likes. Nobody thinks about what happens to the likes that they already have with most just looking at the top line figure. I wanted to ask…Do people who like your page automatically see your content? How many people are un-liking your page? Are people hiding your content or are they just ignoring you? Getting likes on Facebook is as easy as paying a few cents per like (and you can be sure at that price they are not worth much) but the real challenge is keeping them and making sure you engage with the people who like your page through lasting content. So here is how Facebook determines just what you see each time you log in to Facebook… Leer más “Once A Like Not Always A Like On Facebook”

5 Practices Your Clients Will Love

If your business relationships are going to work, your clients have to like you. If they feel comfortable with you, you’ll be on solid ground; a good rapport reduces the likelihood that you’ll get into difficult client situations. When you invest in a relationship — any relationship — the value of that relationship increases and it becomes more likely to bear fruit. So, once you’ve found awesome clients who are fond of you and your work, go the extra mile to ensure their loyalty and esteem. Here are a few ideas to get you started.


by Maria Malidaki
http://sixrevisions.com/project-management/5-practices-your-clients-will-love/

5 Practices Your Clients Will Love

If your business relationships are going to work, your clients have to like you. If they feel comfortable with you, you’ll be on solid ground; a good rapport reduces the likelihood that you’ll get into difficult client situations. When you invest in a relationship — any relationship — the value of that relationship increases and it becomes more likely to bear fruit. So, once you’ve found awesome clients who are fond of you and your work, go the extra mile to ensure their loyalty and esteem. Here are a few ideas to get you started.

Leer más “5 Practices Your Clients Will Love”

Nuevas tecnologías para conocer a nuestro cliente

Conocer el comportamiento de los clientes que entran en nuestro establecimiento es una de las claves para garantizar el éxito de cualquier negocio. Saber en qué horarios prefiere hacer el cliente su compra o qué secciones de nuestro establecimiento captan su interés es una información tremendamente valiosa para poder satisfacer cada vez mejor al cliente.

Hasta la fecha, las observaciones hechas en la tienda y el sistema de cajas registradoras, que proporciona información acerca de cuándo y qué productos se compraron, han sido las dos vías para crear patrones de comportamiento de clientes. Sin embargo, la experiencia nos dice que no son suficientes, sobre todo teniendo en cuenta que el 70% de las decisiones de compra se toman en el Punto de Venta. Una cifra que pone de manifiesto que éste es el momento clave del proceso de compra, por lo que controlar lo que ocurre en este lapso de tiempo y garantizar que nos estamos adaptando a las necesidades del cliente es vital.


por Laura Robleño Moreno
http://www.marketingcomunidad.com/nuevas-tecnologias-para-conocer-a-nuestro-cliente.html

Conocer el comportamiento de los clientes que entran en nuestro establecimiento es una de las claves para garantizar el éxito de cualquier negocio. Saber en qué horarios prefiere hacer el cliente su compra o qué secciones de nuestro establecimiento captan su interés es una información tremendamente valiosa para poder satisfacer cada vez mejor al cliente.

Hasta la fecha, las observaciones hechas en la tienda y el sistema de cajas registradoras, que proporciona información acerca de cuándo y qué productos se compraron, han sido las dos vías para crear patrones de comportamiento de clientes. Sin embargo, la experiencia nos dice que no son suficientes, sobre todo teniendo en cuenta que el 70% de las decisiones de compra se toman en el Punto de Venta. Una cifra que pone de manifiesto que éste es el momento clave del proceso de compra, por lo que controlar lo que ocurre en este lapso de tiempo y garantizar que nos estamos adaptando a las necesidades del cliente es vital. Leer más “Nuevas tecnologías para conocer a nuestro cliente”

The Art and Science of Writing Good Titles

Crafting a good title for your pages or blog posts is a problem many people struggle with. Do you focus on keywords or on attention grabbing formulas? Hopefully this post will give you some insight into how to write better titles. The difficulty with crafting good titles is that it’s part science and part art, and you have to know when to lean in one direction or the other. To illustrate my point, I’m going to take the same concept and show you variations you would use for different purposes.

All three of these are similar but distinctly different posts. They will have different content and editorial styles …

Are you creating a page to drive sales, capture leads, or make conversions? If you are, you want to focus strictly on keywords and give little if any concern to being sensational or even slightly creative. An example would be…:


by Michael Gray
http://www.wolf-howl.com/seo/art-of-writing-good-titles/

Crafting a good title for your pages or blog posts is a problem many people struggle with. Do you focus on keywords or on attention grabbing formulas? Hopefully this post will give you some insight into how to write better titles. The difficulty with crafting good titles is that it’s part science and part art, and you have to know when to lean in one direction or the other. To illustrate my point, I’m going to take the same concept and show you variations you would use for different purposes.

All three of these are similar but distinctly different posts. They will have different content and editorial styles …

Are you creating a page to drive sales, capture leads, or make conversions? If you are, you want to focus strictly on keywords and give little if any concern to being sensational or even slightly creative. An example would be…: Leer más “The Art and Science of Writing Good Titles”

3 Tools That Let You Escape Social Media

You know the drill….Twitter, email, Tweetdeck, Youtube and round and round. It happens every single day of the week all over the world as our attention spans get shorter and shorter. It’s very hard for all of us to work when we are only ever a notification or a ping away from getting interrupted. Even if you actually vow to switch it all off you’ll more often than not find yourself clicking back in for that one sneaky look that inevitably takes you off on another merry go round of social media goodness. So with that in mind I wanted to find 3 simple tools that let you escape it all and actually physically took control of your computer as if you were in the online version of rehab for a couple of hours.


You know the drill….Twitter, email, Tweetdeck, Youtube and round and round. It happens every single day of the week all over the world as our attention spans get shorter and shorter. It’s very hard for all of us to work when we are only ever a notification or a ping away from getting interrupted. Even if you actually vow to switch it all off you’ll more often than not find yourself clicking back in for that one sneaky look that inevitably takes you off on another merry go round of social media goodness. So with that in mind I wanted to find 3 simple tools that let you escape it all and actually physically took control of your computer as if you were in the online version of rehab for a couple of hours. Leer más “3 Tools That Let You Escape Social Media”