Día: 4 enero, 2011

Coca Cola lanza su propia marca de yerba mate

en por Gabriel Catalano - human being | (#IN).perfección®en Apertura.com

La mayor fabricante de gaseosas del mundo intentará nuevamente competir en el negocio del mate argentino.

La multinacional de gaseosas, Coca Cola planea competir en el negocio de la yerba mate con su propia marca. Se trata de La Vuelta, que fue lanzada oficialmente en el país la semana pasada por la filial local de Coca Cola. En la primera etapa, no será comercializada en Capital Federal y tampoco tendrá una presencia masiva en la provincia de Buenos Aires.

Según confirmó El Cronista, se trata de un producto que será fabricado en Misiones. Y que tendrá que competir en un mercado donde proliferan más de 60 marcas, entre ellas, Cruz de Malta, CBsé, Taraguí, Rosamonte y Unión. En principio, será distribuida en paquetes de 500 grs. y 250 grs. ($5 y $ 2,80 respectivamente) en las provincias de Corrientes, Misiones, Neuquén, Río Negro, La Pampa, Chubut, Santa Cruz, Tierra del Fuego y en diferentes puntos del ámbito bonaerense. Seguir leyendo “Coca Cola lanza su propia marca de yerba mate” →

2011. This is the year that will shape the future of our lives online.

en por Gabriel Catalano - human being | (#IN).perfección®en Blogs.hbr.org

http://blogs.hbr.org/samuel/2011/01/social-medai-in-2011-who-will.html
By: Alexandra Samuel is the Director of the Social + Interactive Media Centre at Emily Carr University and the co-founder of Social Signal.
Follow her on Twitter as @awsamuel.
————————————————————————————————————————————–

After all, 2010 was the year we woke up and started asking the tough questions about our always-on, connected lifestyle. Questions like “What kind of brain is the Web giving us?” And does “juggling e-mail, phone calls and other incoming information..change how people think and behave”?

In the big picture, this was a reasonably quick wake-up call; we’re already examining the social web‘s effect on us and most of us have only been on Facebook for 3-4 years, have carried an iPhone for 2-3 years (and a Droid for less), and have been on our BlackBerries for, at most, 8 years. We’re still in the early days of creating a new society in which our lives are lived online as much as face-to-face. This is the year for us to start making choices about what we want that society to look like.

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline:

What am I choosing to do on the Web? Imagine turning your computer off every time you turn away from it, and then using the next boot-up cycle to think about what you want to accomplish when you get back online. I’m not advocating that kind of wear and tear on your on/off switch, but I know that our lives online would be infinitely more satisfying if we each took 30 seconds to stop and think about what we want to experience or achieve each time we go back to the Internet.

The pace of our online lives intensifies the need for absolutely clarity about our personal and professional goals: the Internet hurls so many tasks, distractions and genuine opportunities our way that it’s easy to get blown off course. But if you’re clear about what you want the web to do for you — the kinds of relationships you want to build, the conversations you want to have, the ideas you want to express — your time online can actually support and sharpen your vision for a fulfilling life. Make 2011 the year in which the web becomes a means of pursuing your personal and professional priorities, rather than an end in itself. Seguir leyendo “2011. This is the year that will shape the future of our lives online.” →

Facebook and Goldman Sachs: Inflating a New Bubble?

en por Gabriel Catalano - human being | (#IN).perfección®en Businessweek.com

Goldman’s gambit, of buying Facebook shares before they go public, values the social network at a hefty $50 billion

By Mathew Ingram
http://www.businessweek.com/technology/content/jan2011/tc2011013_185170.htm

More than a decade has passed since Time Warner (TWX) and America Online (AOL) merged in a $180 billion deal, marking the peak of the Internet bubble and beginning a long drought for technology stocks—a drought that has arguably been broken only by Apple (AAPL) and Google (GOOG). Now Facebook seems to be taking the lead in the next wave of tech-stock enthusiasm, with Goldman Sachs (GS) reportedly investing $450 million in the social network, giving the company a theoretical market value of $50 billion and positioning it for what seems like an inevitable initial public offering. That may be good for Facebook and Goldman, but will it be good for investors? Seguir leyendo “Facebook and Goldman Sachs: Inflating a New Bubble?” →

10 websites to watch in 2011

en por Gabriel Catalano - human being | (#IN).perfección®en #gabrielcatalano

http://edition.cnn.com/2011/TECH/web/01/04/websites.to.watch.mashable/index.html?hpt=Sbin

MASHABLE
By Josh Catone, Mashable
January 4, 2011 — Updated 1241 GMT (2041 HKT) | Filed under: Web
Hipmunk is fixing everything that's wrong with flight searches with a tool whose usefulness is immense.
Hipmunk is fixing everything that’s wrong with flight searches with a tool whose usefulness is immense.
STORY HIGHLIGHTS
  • Kickstarter is a crowdfunding platform for creative endeavors
  • Grooveshark might be the next big thing in online music
  • Diaspora is an open source social network platform

(Mashable) — There are more than a trillion URLs in Google’s index. Yes, that’s a one with twelve zeros after it. And Google crossed that milestone two and a half years ago. With so many sites on the web in 2011, how do you know which to pay attention to?

Mashable’s editors haven’t quite visited a trillion pages, but we’ve checked out a lot in the past year, and we’ve compiled a list of 10 websites we think are poised to have big years in 2011.

Some of these are relatively new sites we think will catch the mainstream’s attention next year and others are older sites that we think will finally hit the big time in 2011. Seguir leyendo “10 websites to watch in 2011” →

Loaded with cash, Facebook may take on Google

en por Gabriel Catalano - human being | (#IN).perfección®en Computerworld.com

Analysts warn CEO Mark Zuckerberg not to lose focus

Computerworld – With Facebook now flush with cash, the social networking phenom has the muscle to better duke it out with tech industry heavy-weight Google.

But while the investment of $500 million from Goldman Sachs and a Russian investor could do a lot to validate the business behind social networking, the question remains as to what Facebook CEO Mark Zuckerberg should do with this new financial muscle and industry clout.

While opinions vary as to what Zuckerberg’s next step will be, most agree that the 26-year-old entrepreneur and billionaire shouldn’t lose focus.

“Facebook needs to avoid the dangers that come from being big and having a lot of cash,” said Augie Ray, an analyst with Forrester. “There can be the temptation to throw a lot of money around exploring different ideas, but Facebook needs to continue to focus on the unique core value drivers it has around personal sharing, relationships and communications.”

Seguir leyendo “Loaded with cash, Facebook may take on Google” →

Like or Dislike?: Five Tips for Analyzing Social Media Sentiment

en por Gabriel Catalano - human being | (#IN).perfección®en Blog.ogilvypr.com

by Claire Lekwa
http://blog.ogilvypr.com/2011/01/like-or-dislike-five-tips-for-analyzing-social-media-sentiment/

As companies prepare to implement their new social media strategies for 2011, there’s an important metric that shouldn’t be overlooked. In addition to conversation volume, share of voice, level of engagement and monthly trends, is social media sentiment a part of your monitoring process? If not, this may be an important factor missing from your listening routine.

Included in one of the three areas in which Ogilvy 360° Digital Influence categorizes metrics as part of its Conversation Impact™ measurement model, sentiment can be one of the most valuable aspects of social media. Facebook, Twitter and blogs give anyone the power to dash off their opinions to friends, followers or readers; but more importantly, these comments leave a traceable mark online. If it’s posted on a public profile or page, companies have the ability to access these remarks and gain insight into how people feel about their brands and products. During a new product launch, brand transformation or a crisis, this kind of knowledge on consumer sentiment is essential. Seguir leyendo “Like or Dislike?: Five Tips for Analyzing Social Media Sentiment” →

Mobile Marketing Association to Address Smartphone Privacy Issue

en por Gabriel Catalano - human being | (#IN).perfección®en Readwriteweb.com

http://www.readwriteweb.com/mobile/2011/01/MMA-addressing-smartphone-privacy-with-new-guidelines.php

This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent. As you’re exploring these resources, check out this helpful resource from our sponsors: Cultivating a Developer Ecosystem: Understanding Their Needs 

apps_150x150.pngAs Apple faces a class action lawsuit where it’s being accused of sharing users’ personal information with advertising networks without their consent, the Mobile Marketing Association (MMA) is now stepping in with plans to develop a set of mobile privacy guidelines for the industry.

The new guidelines will complement the group’s existing Global Code of Conduct, and will attempt to address the growing need for marketers and consumers to have a “transparent, accepted understanding,” in its words, as to how information on a mobile device is collected and what’s being done with it. Seguir leyendo “Mobile Marketing Association to Address Smartphone Privacy Issue” →

“Tweet”, “Viral” Top List of Banned Words, Again

en por Gabriel Catalano - human being | (#IN).perfección®en Socialtimes.com2 comentarios

For yet another year, terms used in the world of social media have become far too prominent in society’s everyday lexicon. At least that’s according to a Michigan school’s annual list of banned words, in which ‘viral’ was the most loathsome term uttered throughout 2010.

Since 1976, Lake Superior State University has released their much anticipated list on New Year’s Day. People from around the world submit entries to what is officially called ‘The List of Words Banished from the Queen’s English for Mis-Use, Over-Use and General Uselessness.’ Every year the list captures the attention of the nation, accurately calling out phrases that have become meaningless and annoying. For a second straight year, social media has made words that once clever or creative, now are ugly and banal.

The call to ban social media terms from last year simply failed, so to speak. 

This year ‘viral’ led the way in popularity, or unpopularity as it were, based on more than 1,000 submissions. “I knew it was time when the 2010 list of banished words appeared in Time magazine’s, ‘That Viral Thing’ column,” wrote in Dave Schaefer of Glenview, Ill. Seguir leyendo ““Tweet”, “Viral” Top List of Banned Words, Again” →

William Zinsser’s 5 tips for becoming a better writer

en por Gabriel Catalano - human being | (#IN).perfección®en Poynter.org

Mallary Jean Tenore by Mallary Jean Tenore
http://www.poynter.org/how-tos/newsgathering-storytelling/112132/william-zinssers-5-tips-for-becoming-a-better-writer/

William Zinsser has spent a lifetime teaching people how to become better writers. Now at 88, the author of “On Writing Well” is just as much a student of the craft as he is a teacher.

He’s finding ways to remain relevant as a writer in a digital world because, as he says, he “doesn’t want to get stuck in the 20th century.” About a year ago, he decided to set up a personal website and start a weekly blog for the American Scholar. He still teaches at The New School and Columbia University‘s graduate school of journalism and spends much of his free time reading and writing in his New York City apartment.

In a recent phone interview, Zinsser talked with me about the craft and shared these five tips for journalists who want to grow as writers. Seguir leyendo “William Zinsser’s 5 tips for becoming a better writer” →

Deconstructing Your Social Business Plan For 2011

en por Gabriel Catalano - human being | (#IN).perfección®en Darmano.typepad.com

http://darmano.typepad.com/logic_emotion/2011/01/sb_2011.html

Screen shot 2011-01-02 at 9.22.14 PM
It’s 2011 and as you gear up for planning initiatives for the new year, it’s the best time ever to take a step back and think about what needs to be done before you take action. But before even doing that, you may want to think about how you’ve approached initiatives in the past. Here’s a simple framework to consider:

Implementation & Execution
If you’ve launched anything—whether it be a Facebook page, Twitter account, YouTube, or an internal communication/collaboration platform then you are to be congratulated because you have executed. However, many organizations who have jumped into the social waters now find themselves dealing with new challenges. Large organizations who operate globally may have scores of digital embassies which do not coordinate or exist within any defined architecture. Departments may have launched pilots as rogue efforts which initially were successful but are difficult to scale. Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Your business partners may be engaging in their own turf wars. In short, getting something executed and maintaining it is a great place to be in, but it also creates new challenges which require formalization as the space matures.
Seguir leyendo “Deconstructing Your Social Business Plan For 2011” →

A Year In Stats For A Social Media Blog – Analyzing The Trends

en por Gabriel Catalano - human being | (#IN).perfección®en Simplyzesty.com

I’m obsessed by stats. I follow all sorts of trends online and always like to have as much information as possible. If there is one thing that annoys me it is how secretive websites and blogs are with their traffic stats and if there is one thing that I’d love to open source and let everybody have open access to it would be website traffic. With that In mind I thought I’d have a look at our own site and see what sort of traffic trends we experienced throughout 2010. I wanted to see in particular what sort of an effect social media had on traffic here and which of the big social networks sent the most traffic. Ours is a small blog that is 18 months old and last year saw some good growth so I also hope to show with these stats the potential growth curve there for others starting their own blogs and show what channels work best and should be focused on. Here are the stats (Google Analytics) for the Simply Zesty blog for the entire year of 2010…. Seguir leyendo “A Year In Stats For A Social Media Blog – Analyzing The Trends” →

When Bieber tops the list, is influence dead?

en por Gabriel Catalano - human being | (#IN).perfección®en Simplyzesty.com1 comentario

http://www.flickr.com/photos/liquidsunshine49/5146648169/I’ve written a bit about influence online and it’s an area that really fascinates me. But when social media service Klout currently have Justin Bieber at the top of their top 20 list for influence, you have to wonder if this is pretty spot on, or if it actually means that influence is dead? I’m inclined to think, unfortunately, that influence is dead. That’s not to say that I don’t recognise the huge popularity that Bieber has online, but can you really classify him as more influential than Barack Obama? They shouldn’t really even be in the same list.

The first problem is how you define influence. Is it the power to make a ruling over one of the most powerful countries in the world (Obama) or the ability to encourage thousands of retweets of one your random thoughts (Bieber). If influence is to mean anything as social media progresses, then we need to seriously redefine the meaning. The problem doesn’t lie with Klout, who have developed one of the most sophisticated systems for determining influence, but rather in how we interpret influence and what it means today. Seguir leyendo “When Bieber tops the list, is influence dead?” →

WordPress SEO Plugins – 2010

en por Gabriel Catalano - human being | (#IN).perfección®en #gabrielcatalano

WordPress

http://www.wolf-howl.com/seo/wordpress-seo-plugins-2010/

I haven’t done an updated “Reccomended SEO Plugins for WordPress” since 2008, so I figure it’s about time to correct that problem.

SEO

Surprisingly, the number pure SEO plugins is relatively short. This is due to two factors: my use of Thesis as a Theme (see Thesis Theme Review) and WordPress SEO Plugin.

WordPress SEO – In the past, I haven’t been a huge fan of all-in-one SEO plugins, but this year Joost De Valk changed my mind. This plugin does the work of 8 plugins. It builds XML sitemaps, breadcrumbs, builds the canonical tag, takes care of robots, Google analytics, and more. Really, if you use only one plugin from this entire post, this is the one to get.

Scribe SEO – Scribe SEO is a plugin that checks your post for keyword focus and bunch of other SEO factors (see my Scribe SEO Review for more details). This plugin is part of paid service, but I can tell you it’s one I use, and it makes me more money every month. For an example on how to use it, check out How to Perform a Content Audit. Seguir leyendo “WordPress SEO Plugins – 2010” →

Web Design Trends in 2011

en por Gabriel Catalano - human being | (#IN).perfección®en #gabrielcatalano

There is a thin line between design and development, and as we move into a new decade, this line is becoming extremely blurry. Is it enough to draw beautiful mock up in Photoshop? Maybe 5 years ago. These days, the average internet user requires more. All beauty, with no substance, gets boring after a while. If your only goal is to impress a community of fellow designers with your flashy designs, you’ll find yourself quickly beneath the tide. 2011 is not about beauty, it’s about function. The trends for this new year and emerging decade are responsive design, constant connection and virtual reality.

 

How will you stay relevant as a designer in 2011? The ultimate goal of a designer is not to dazzle but to entangle. Any designer can get ‘oohs’ and ‘ahhs’ that are easily forgotten. The supreme designer is able to create an environment which charms and captivates the user to the point where he does not want to find the ‘Back’ button. Several elements come together to forge such a wonderland: harmonious color scheme, intuitive design, easily accessible information and fast response. Additionally, one can never under-estimate the power of simplicity. Of course, this has always been the case, but in 2011, you are no longer at the forgiving discretion of the desktop, or even laptop, computer. Now, your design must contend with smart phones, netbooks, tablets and the like. Are you ready?

Take a gander at the top 11 trends for 2011.

1. More CSS3 + HTML5

What a gratifying sigh of relief! CSS3 and HTML5 have been on the distant horizon of web design for the past couple of years, but now, in 2011, we see an explosion of it. Designers are finally starting to let go of Flash. However you may feel about Flash, you do know that it does not play well with some of the hot, new technology available to your current and potential visitors. In 2011, you will slowly step away from Flash and embrace the magic known as HTML5. Look at the amazingly similar comparison:


Seguir leyendo “Web Design Trends in 2011” →

Is Good the Enemy of Great in Web Design?

en por Gabriel Catalano - human being | (#IN).perfección®en Six Revisions

by Jason Gross
http://sixrevisions.com/web_design/is-good-the-enemy-of-great-in-web-design/

Is Good the Enemy of Great in Web Design?

The popular phrase “good is the enemy of great” echoes a cautionary advice for the inspired and hopeful. The phrase means settling for acceptable or “good enough” results will prevent you from achieving greatness.

This advice, by logic, does stand to be true–allowing our second best effort so that we can just get the job done by the end of the day will always leave us short of our true potential as web designers.

Instead, it would be ideal for us to give 100% every time we fire up Photoshop or lay down a new line of code. Being great–under the premise that good enough prevents us from being great–means never failing, never being wrong, never producing work that sucks or is mediocre, and always being afraid and cautious of what we do.

However, is striving for greatness on every pixel we touch always the best approach to becoming successful in this business? Is good always the enemy of great? Seguir leyendo “Is Good the Enemy of Great in Web Design?” →