Why Make Effective Networking Part Of Your Freelance Job

Being a freelancer is no regular job to do. It takes a lot of hard work to become successful in this field. And as a freelancer, it is essential to build contacts for your business work. You need sufficient references – people who work out as your clients. You need people to help you deliver expected results. So what drastic steps should you do in establishing contacts for your business?

This is where effective networking comes in. Networking simply means the act of creating, extending and maintaining personal connections with different types of people in the business. It is a way to seek sources for opportunities like extending business to more clients and how to gain technical expertise.


http://www.1stwebdesigner.com/design/networking-freelance/
Posted in: Web DesignWritten by: riza_gamutan

Being a freelancer is no regular job to do. It takes a lot of hard work to become successful in this field. And as a freelancer, it is essential to build contacts for your business work. You need sufficient references – people who work out as your clients. You need people to help you deliver expected results. So what drastic steps should you do in establishing contacts for your business? 

This is where effective networking comes in. Networking simply means the act of creating, extending and maintaining personal connections with different types of people in the business. It is a way to seek sources for opportunities like extending business to more clients and how to gain technical expertise.

Why Make Effective Networking Part Of Your Freelance Job

Networking is easily achieved if the person steps out of his normal work environment. This is because most people are so engrossed with what they work and the people that surround them. If they just only start breaking loose from what they are accustomed with, it is the only way towards building an effective network.

Why the need for networking?

networking
Image by Laura Leavell

1) Finding jobs easily through connections

Networking can help you land jobs of your dreams. Take for instance a manager who has sought another employment. With networking, he is able to extend jobs to his former colleagues even if distance has kept them apart. With the right connection, he gets to choose his own team in the current employment. Hence, this could be another step to achieve the company’s objectives.

This also applies to freelancers working through networking. Because people are aware with what you can extend to them, existing contacts like friends and associates recommend you to where they might be right now. This is because they need your service and therefore, a network is built out from staying closely connected with them. It is also in this way that you prolong your career. Leer más “Why Make Effective Networking Part Of Your Freelance Job”

Infographics to Enrich Your Knowledge

Over the past few years, social media networking sites have been growing rapidly — this is something we all might have obviously noticed already. The question is whether we’re aware of how many users there are out there across the world who cannot imagine their lives without their social media networks.

Here is a collection of forty useful and appealing social media infographics that will enrich our knowledge, our lives and thoughts about the advantages and disadvantages of such networks. If you have found an infographic you’ve found useful, feel free to share it with us!


by Aquil Akhter
http://www.noupe.com/graphics/infographics-to-enrich-your-knowledge.html

Over the past few years, social media networking sites have been growing rapidly — this is something we all might have obviously noticed already. The question is whether we’re aware of how many users there are out there across the world who cannot imagine their lives without their social media networks.

Here is a collection of forty useful and appealing social media infographics that will enrich our knowledge, our lives and thoughts about the advantages and disadvantages of such networks. If you have found an infographic you’ve found useful, feel free to share it with us!

Useful Social Media Infographics

The Boom of Social Sites
The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct:

Socialmediainfographics399 in Infographics to Enrich Your Knowledge

Facebook’s World
Facebook is the most dominant brand in the world of social media. Ever wonder how? Click the image below to view a comprehensive infographic:

Socialmediainfographics13 in Infographics to Enrich Your Knowledge

Age Distribution on Social Networking Sites
Here’s some interesting statistics regarding the age distribution across many of the popular social networking websites:

Socialmediainfographics20 in Infographics to Enrich Your Knowledge Leer más “Infographics to Enrich Your Knowledge”

The Pros and Cons of Art Directed Blog Posts

When it comes to blogging, for a designer, the art can feel somewhat lacking in, well, art. So it is natural for the designer inside us to begin craving a new approach to this task, which can at times feel a bit tiresome and trying. Blogging can often feel this way for a designer, because we are not necessarily the best at expressing ourselves through our words. We tend to be much more visual creatures.

We are better at finding the right look than at finding the right words, so blogging can move us a bit out of our comfort zone, even though we tend to have a firm enough grasp on the topics that we tackle.

Art directed blog posts are posts that are designed individually to match the subject of the post, and they tend to break from the usual look and setup of your site. This allows you as a designer to keep a proverbial fresh coat of paint on your site, without having to take the time and make all of the considerations that come with a complete redesign.


by Angie Bowen
http://www.problogdesign.com/design/the-pros-and-cons-of-art-directed-blog-posts/

Art Directed Posts

When it comes to blogging, for a designer, the art can feel somewhat lacking in, well, art. So it is natural for the designer inside us to begin craving a new approach to this task, which can at times feel a bit tiresome and trying. Blogging can often feel this way for a designer, because we are not necessarily the best at expressing ourselves through our words. We tend to be much more visual creatures.

We are better at finding the right look than at finding the right words, so blogging can move us a bit out of our comfort zone, even though we tend to have a firm enough grasp on the topics that we tackle.

Art directed blog posts are posts that are designed individually to match the subject of the post, and they tend to break from the usual look and setup of your site. This allows you as a designer to keep a proverbial fresh coat of paint on your site, without having to take the time and make all of the considerations that come with a complete redesign.

Below is a look at some of the positive and negative aspects of this approach, followed by a few tips and examples so you can see for yourself if this is the next step for your blog. Or if you have already taken that step, this post can help you make sure you are solid ground as you proceed. Leer más “The Pros and Cons of Art Directed Blog Posts”

We Can Do Better: The Overlooked Importance of Professional Journalism

This article is accompanied by examples of photojournalism, which is the practice of communicating news through photographs. The above photo of a 1940′s newsstand in New York City was taken by photojournalist Ruth Orkin

We, designers, go on all day about the usability of our WordPress layouts and the readability of our typography, but all of those things have been considered in vain if our writing is poorly spelled, riddled with inaccuracies, or based on second-hand assumptions that will leave our audience misled, confused, or worse. Even if you’re just casually writing about why you personally love/hate the iPad (for example), you can do so in a truthful way (truthful to your own opinions and truthful to the information you are discussing).

Whether or not you strive to produce writing that you consider journalism is not all that important. What is important is that no matter what writing genre you specialize in, you have a responsibility to your readers to publish high quality writing that is truthful, accurate, and readable. Oh, and this applies to your professional Twitter stream and Facebook updates, too. All of these elements have a reflection on you and your brand.

Trained professional journalists spend years studying the complex techniques and thorny philosophical values that define the trade of journalism, so don’t expect to receive a Master’s degree from Columbia by the end of this article. What this piece can serve as is a crash course designed to introduce concepts that will improve your writing, pique your interest, and instill a sense of respect for the fundamentals of a noble profession.


1

The Web is a galaxy of information that is rapidly expanding. Blogs and online magazines are helping shape the future of this Information Age that we live in. Those of us who read, write and design blogs and online magazines possess extraordinary power and potential. How will we choose to use it?

If you use your website to publish news, events, opinions or interviews, you should familiarize yourself with the basics of journalism. These tools can help us develop and share information that is exciting, intelligent, and responsible. They can provide guidance and support as you pursue a career or hobby writing online.

Newsstand2 in We Can Do Better: The Overlooked Importance of Professional Journalism2

This article is accompanied by examples of photojournalism, which is the practice of communicating news through photographs. The above photo of a 1940′s newsstand in New York City was taken by photojournalist Ruth Orkin

We, designers, go on all day about the usability of our WordPress layouts and the readability of our typography, but all of those things have been considered in vain if our writing is poorly spelled, riddled with inaccuracies, or based on second-hand assumptions that will leave our audience misled, confused, or worse. Even if you’re just casually writing about why you personally love/hate the iPad (for example), you can do so in a truthful way (truthful to your own opinions and truthful to the information you are discussing).

Whether or not you strive to produce writing that you consider journalism is not all that important. What is important is that no matter what writing genre you specialize in, you have a responsibility to your readers to publish high quality writing that is truthful, accurate, and readable. Oh, and this applies to your professional Twitter stream and Facebook updates, too. All of these elements have a reflection on you and your brand.

Trained professional journalists spend years studying the complex techniques and thorny philosophical values that define the trade of journalism, so don’t expect to receive a Master’s degree from Columbia by the end of this article. What this piece can serve as is a crash course designed to introduce concepts that will improve your writing, pique your interest, and instill a sense of respect for the fundamentals of a noble profession.

What is Journalism? Leer más “We Can Do Better: The Overlooked Importance of Professional Journalism”

My Revised “Most Important Task First” Model

Are you more focused and energetic in the morning?
Doing your “Most Important Task” first assumes that you’re most focused first thing in the morning. The idea is to shift this big task to the time when your mental powers are at their height. If you’re naturally inclined to be more focused later in the day, this model might not work for you. You’ll want to calibrate your MIT time to your natural creative rhythms.


http://the99percent.com/tips/6980/Lab-Rat-Do-Your-Most-Important-Task-First

Step 1: Spend 30 minutes scanning email and responding to urgent items.

Step 2: Turn off email and other distractions. Focus for 2-3 hours on completing your “Most Important Task.”

Step 3: Take a lunch break away from your desk. Leaving your computer and recharging is the key to being productive after your MIT time.

Step 4: Devote the post-lunch day to taking care of ongoing tasks and other “reactionary work” that requires less mental stamina.

The Caveat

Although tackling hard work first seems like a no-brainer, I did have to alter the model a bit for it to work for me, which made me realize that this approach really depends on your personality. For some, it may be an easy switch that will exponentially increase productivity, but for others, it might cause extra stress. Leer más “My Revised “Most Important Task First” Model”

Doreen Lorenzo: Clients Don’t Deserve Surprises

A World of Tweets: Data visualization Frog created to show tweets from across the globe.
According to advertising maven David Ogilvy, “Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.” It’s an apt comparison. Like doctors, creatives are regularly called upon to educate their clients, and a good bedside manner is crucial.
Client relationships are the bedrock of innovation at Frog Design, a global innovation firm founded in 1969. To name just a few of Frog’s accomplishments: they partnered with Apple to create the revolutionary Apple IIc in 1982; they designed the highest grossing e-commerce site of its time, Dell.com, in 2000; and, more recently, they created the popular Roku Netflix video player.

So how do they do it? We sat down with president Doreen Lorenzo for a conversation about how Frog “looks after clients” and “teaches young designers” – and how both of these elements play into the company’s remarkable ability to create break-through products.


 

A World of Tweets: Data visualization Frog created to show tweets from across the globe.
According to advertising maven David Ogilvy, “Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.” It’s an apt comparison. Like doctors, creatives are regularly called upon to educate their clients, and a good bedside manner is crucial.
Client relationships are the bedrock of innovation at Frog Design, a global innovation firm founded in 1969. To name just a few of Frog’s accomplishments: they partnered with Apple to create the revolutionary Apple IIc in 1982; they designed the highest grossing e-commerce site of its time, Dell.com, in 2000; and, more recently, they created the popular Roku Netflix video player. 

So how do they do it? We sat down with president Doreen Lorenzo for a conversation about how Frog “looks after clients” and “teaches young designers” – and how both of these elements play into the company’s remarkable ability to create break-through products.
Leer más “Doreen Lorenzo: Clients Don’t Deserve Surprises”

The Five Levels of Communication in a Connected World

In the digital world in which we live, it has become too easy to send emails, ping people via instant message, text, tweet, etc. Upon reflection, I think I’ve been too haphazard about how I communicate with my colleagues, clients, friends, and family. Oftentimes, an email about a problem should have been a phone call. And sometimes a phone call should have been an in-person meeting.
Knowing what to say and when to say it is not enough. In the modern day, we must decide HOW to communicate. [Más…]
Consider the five levels of communication:

Level 1: Message into the Ether
Snail mail and email have a few things in common: They can be of any length, and they are not conversational. Emails and letters are sent out, and then new messages are composed and returned. Sometimes it takes days or weeks before a response arrives. Since emails and letters are not conversational (they lump all points together rather than go point, counterpoint, point, etc…), there is a HIGH LEVEL of misunderstanding with this medium of communication. As many of us know, little issues can escalate over email.


In the digital world in which we live, it has become too easy to send emails, ping people via instant message, text, tweet, etc. Upon reflection, I think I’ve been too haphazard about how I communicate with my colleagues, clients, friends, and family. Oftentimes, an email about a problem should have been a phone call. And sometimes a phone call should have been an in-person meeting.
Knowing what to say and when to say it is not enough. In the modern day, we must decide HOW to communicate. Leer más “The Five Levels of Communication in a Connected World”

Sigue la publicación de resultados financieros: Motorola, LG, Nokia, Qualcomm, Samsung

El segundo turno no viene con un optimismo tan homogéneo. Vamos, entonces, a los números, en orden alfabético:

LG: la compañía coronó un mal año con un peor trimestre (ojo, PDF) aunque las cosas (al menos en los papeles) pintan mejor para 2011; tienen equipos muy atractivos. Como fuere, LG vendió un 8% más que en el trimestre anterior, pero un 15% menos que en 2009, y terminó el trimestre con pérdidas por 225 millones de dólares. Envió 30 millones de equipos, pero terminó el año con 116,7 millones de móviles vendidos, por debajo de los 140 millones que esperaba vender, y casi lo mismo que en 2009.

Motorola anduvo bastante mejor, con 4,9 millones de smartphones vendidos (sobre 11,3 millones de móviles) este último trimestre y una facturación de 3400 millones de dólares (un 21% mayor que el mismo trimestre de 2009), pero apenas US$ 80 millones de ganancias. Igual, para ser una compañía que el año pasado estaba a punto de ser historia (en oposición a hacer historia) no está mal.

Nokia sigue, para decirlo suavemente, en un momento difícil: aunque vendió 123,7 millones de equipos en el trimestre (más que todo lo que vendió LG en el año, por ejemplo), esto representa un 12% más que en el trimestre anterior, pero un 3% menos que en el mismo período de 2009. De estos, 28,3 millones de equipos fueron smartphones, un 36% más medido año a año, y un 7% más respecto del trimestre anterior. De todos esos equipos, más de 5 millones fueron móviles con Symbian^3.


Ricardo Sametband
http://blogs.lanacion.com.ar/

El mundo móvil sigue anunciando su performance económica en el último trimestre fiscal (porque recuerden, aunque lo hacen con todo el amor del mundo, el fin último de estas empresas es vender). Hace unos días les contaba los números de Apple, Sony Ericsson, HTC y Alcatel, en un ambiente generalmente positivo.

Como aperitivo, les dejo los últimos números generales de cómo crecieron los sistemas operativos móviles (es de Allaboutsymbian).

smartphone-q4-10-allaboutsymbian

Leer más “Sigue la publicación de resultados financieros: Motorola, LG, Nokia, Qualcomm, Samsung”

Soluciones imaginativas para problemas complejos

Tres proyectos en Roma muestran cómo estados, organismos no gubernamentales y el sector privado pueden combinarse y ser más efectivos. Por ejemplo, en ciberseguridad, hambre, energía o educación. Lo dice la consultoría Booz & Co.

Se trata de desafíos que pueden ser vitales, profundos y complejos, sostiene un informe difundido esta semana desde la capital italiana. Ahí también reside desde 1957 un club homónimo, muy cuestionado por dirigentes políticos occidentales y orientales.

Las propuestas actuales tienen asimismo alcances y repercusiones mundiales. Se basan en ir cambiando reglas de juego, algo que ya sucede en varios sectores y no desde ahora, sino por años. No obstante, aun las entidades más capaces y bien intencionadas, de por sí mismas, pueden chocar con serios obstáculos.

Tal el caso que presenta Fernando Napolitano, de la firma citada, en relación con una vasta compañía como Poste Italiane. La entidad funciona simultáneamente como correo, empresa de comunicaciones, celulares, emisora de tarjetas y banco de ahorros. Su conducción descubrió que, pese a operar según normas y con equipos de vanguardia, ha debido apelar a una serie de socios para afrontar problemas de ciberseguridad.


http://www.mercado.com.ar

Tres proyectos en Roma muestran cómo estados, organismos no gubernamentales y el sector privado pueden combinarse y ser más efectivos. Por ejemplo, en ciberseguridad, hambre, energía o educación. Lo dice la consultoría Booz & Co.

Se trata de desafíos que pueden ser vitales, profundos y complejos, sostiene un informe difundido esta semana desde la capital italiana. Ahí también reside desde 1957 un club homónimo, muy cuestionado por dirigentes políticos occidentales y orientales.

Las propuestas actuales tienen asimismo alcances y repercusiones mundiales. Se basan en ir cambiando reglas de juego, algo que ya sucede en varios sectores y no desde ahora, sino por años. No obstante, aun las entidades más capaces y bien intencionadas, de por sí mismas, pueden chocar con serios obstáculos.

Tal el caso que presenta Fernando Napolitano, de la firma citada, en relación con una vasta compañía como Poste Italiane. La entidad funciona simultáneamente como correo, empresa de comunicaciones, celulares, emisora de tarjetas y banco de ahorros. Su conducción descubrió que, pese a operar según normas y con equipos de vanguardia, ha debido apelar a una serie de socios para afrontar problemas de ciberseguridad.
Leer más “Soluciones imaginativas para problemas complejos”

¿Las agencias pueden gestionar una marca?

Hoy me gustaría plantear una pregunta: ¿Las agencias de publicidad pueden gestionar una marca? Según afirman muchas de ellas, sí que pueden. De hecho, cada vez es más frecuente escuchar eso de que “nosotros ya no hacemos publicidad, nosotros hacemos comunicación de marca”. ¿Pero esto es realmente así o estamos ante un intento de reposicionamiento con el fin de captar un trozo más grande del pastel? Está claro que las agencias que se autodenominan “de comunicación” tienen la necesidad de ofrecer algo nuevo, pero no creo que sea demasiado acertado afirmar que pueden llegar a dominar todos los elementos que integra una marca, como ya avanzamos en Innovando en comunicación.


Posted by Titonet
http://www.titonet.com

Hoy me gustaría plantear una pregunta:  ¿Las agencias de publicidad pueden gestionar una marca? Según afirman muchas de ellas, sí que pueden. De hecho, cada vez es más frecuente escuchar eso de que “nosotros ya no hacemos publicidad, nosotros hacemos comunicación de marca”. ¿Pero esto es realmente así o estamos ante un intento de reposicionamiento con el fin de captar un trozo más grande del pastel? Está claro que las agencias que se autodenominan “de comunicación” tienen la necesidad de ofrecer algo nuevo, pero no creo que sea demasiado acertado afirmar que pueden llegar a dominar todos los elementos que integra una marca, como ya avanzamos en Innovando en comunicación.

Leer más “¿Las agencias pueden gestionar una marca?”

De la creatividad a la innovación: ¿cómo avanzar desde ideas originales a proyectos rentables?

La innovación es una actividad de alto riesgo. Entre el 80 y el 95% de los nuevos productos fracasan en el mercado. Aquí, un método estructurado que va desde la generación de ideas originales hasta el lanzamiento en un contexto de riesgo controlado…

Por Ari Sabbagh y Federico Ast

Emprendedores y directivos saben que, para sobrevivir, deben ofrecer novedades a los clientes. Pero la innovación es una actividad de alto riesgo. De acuerdo con la firma de investigaciones de mercado AcuPoll, entre el 80 y el 95% de los nuevos productos fracasan.

De esta forma, las organizaciones se encuentran ante un doble desafío. Por un lado, necesitan generar ideas creativas para subsistir. Por el otro, deben evitar que el proyecto fracase en la implementación.

En este artículo presentaremos un método de gestión de la innovación que permite generar las condiciones para la producción de ideas originales e implementarlas en un contexto de riesgo controlado.

El modelo es relevante tanto para equipos de innovación de grandes organizaciones como para emprendedores que pretenden lanzar un nuevo proyecto al mercado.


La innovación es una actividad de alto riesgo. Entre el 80 y el 95% de los nuevos productos fracasan en el mercado. Aquí, un método estructurado que va desde la generación de ideas originales hasta el lanzamiento en un contexto de riesgo controlado…

Por Ari Sabbagh y Federico Ast

Emprendedores y directivos saben que, para sobrevivir, deben ofrecer novedades a los clientes. Pero la innovación es una actividad de alto riesgo. De acuerdo con la firma de investigaciones de mercado AcuPoll, entre el 80 y el 95% de los nuevos productos fracasan.

De esta forma, las organizaciones se encuentran ante un doble desafío. Por un lado, necesitan generar ideas creativas para subsistir. Por el otro, deben evitar que el proyecto fracase en la implementación.

En este artículo presentaremos un método de gestión de la innovación que permite generar las condiciones para la producción de ideas originales e implementarlas en un contexto de riesgo controlado.

El modelo es relevante tanto para equipos de innovación de grandes organizaciones como para emprendedores que pretenden lanzar un nuevo proyecto al mercado. Leer más “De la creatividad a la innovación: ¿cómo avanzar desde ideas originales a proyectos rentables?”

What Every Social Media Marketer Should Know About Empathica’s GoRecommend

GoRecommend, a patent-pending “advocacy engine” from Empathica, helps convert consumers into brand advocates by enabling them to share positive retail experiences.

After customers complete a survey on a recent retail experience, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation. An automated referral process gives customers the opportunity to pass along their positive messages via Facebook, Twitter and email.

Ways the product benefits social media campaigns

Empathica has found that approximately four in five customers have had a positive retail experience and would be willing to promote the brand to their communities. GoRecommend facilitates sharing their retail experiences and becoming brand advocates. To date, GoRecommend is being used by more than 50 brands, and has generated over 181,000 consumer recommendations, exposed to more than 33 million individuals.


by Neil Glassman
http://www.socialtimes.com

GoRecommend, a patent-pending “advocacy engine” from Empathica, helps convert consumers into brand advocates by enabling them to share positive retail experiences.

After customers complete a survey on a recent retail experience, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation. An automated referral process gives customers the opportunity to pass along their positive messages via Facebook, Twitter and email.

Ways the product benefits social media campaigns

Empathica has found that approximately four in five customers have had a positive retail experience and would be willing to promote the brand to their communities. GoRecommend facilitates sharing their retail experiences and becoming brand advocates. To date, GoRecommend is being used by more than 50 brands, and has generated over 181,000 consumer recommendations, exposed to more than 33 million individuals. Leer más “What Every Social Media Marketer Should Know About Empathica’s GoRecommend”

Redes informales de empleados: cuando la realidad no coincide con el organigrama

Así, cuando un empleado necesita información crítica para hacer su trabajo, suele ingeniárselas para “puentear” las estructuras jerárquicas y buscar el conocimiento a través de las redes informales. Emails, blogs y teléfonos celulares son los grandes canales de la comunicación corporativa informal.

Así, si usted quiere ver cómo funcionan realmente las cosas en su empresa, olvídese del cuadrito del organigrama y fije su atención sobre las redes informales, es decir, los grupos de empleados unidos por intereses comunes que mantienen frecuentes interacciones.

La cantidad de información que circula por estas redes es abrumadoramente superior a la que viaja por los canales corporativos oficiales. Así, las estructuras del organigrama suelen no reflejar cómo se ejecuta realmente el trabajo en el día a día.


Hace algunas décadas, las organizaciones matriciales parecieron una gran solución para fomentar el intercambio de información en la empresa. Ahora, de la mano del email, los blogs y otras herramientas de la economía del conocimiento, el esquema matricial está quedando obsoleto…
Al principio, las corporaciones eran burocráticas estructuras piramidales y jerárquicas con relaciones de poder puramente verticales.

Entre las décadas del ’60 y ’80, se impuso el paradigma de la organización matricial. Bajo este esquema, cada líder empezó a ser responsable ante dos o más ejecutivos de nivel superior según criterios funcionales, de producto o geográficos.

Por ejemplo, cada trabajador de marketing reporta, por un lado, ante el gerente de marketing. Aunque, por el otro, también es responsable ante el manager del proyecto al que está asignado actualmente.

En principio, esto parecía una buena forma de mejorar las interacciones y la circulación del conocimiento en las típicas compañías jerárquicas y piramidales. En las organizaciones matriciales, es más sencillo crear lazos de comunicación entre trabajadores de distintas áreas donde cada uno aporta su expertise para el éxito de un proyecto particular. Leer más “Redes informales de empleados: cuando la realidad no coincide con el organigrama”

2011′s breakout terms in Mobile Media predict the year to come in phones, tablets

This Mobile Media blog turned a year old on Jan. 21, 2010. It started with a write-up of a blog post by Chip Oglesby: “Newspapers need to connect their content to smart devices, location awareness.” More than 1,000 other updates followed.

Typically, such an anniversary could call for a list of the most popular stories from the last year, as well as a cogent analysis of the state of the industry. But I did those just before the new year:

* The top Mobile Media stories of 2010
* In its debut year, the iPad has not saved journalism, but it offers 3 lessons for media companies


Damon Kiesow
by Damon Kiesow
http://www.poynter.org

This Mobile Media blog turned a year old on Jan. 21, 2010. It started with a write-up of a blog post by Chip Oglesby: “Newspapers need to connect their content to smart devices, location awareness.” More than 1,000 other updates followed.

Typically, such an anniversary could call for a list of the most popular stories from the last year, as well as a cogent analysis of the state of the industry. But I did those just before the new year:

So instead, let’s look back and forward, with the help of a Wordle tag cloud of the headlines of the last year:

¿El final del concepto de “carrera”?

El “contrato patriarcal” por el que una compañía aseguraba a sus empleados trabajo de por vida y ascensos previsibles se debilita. Así, el concepto de “carrera en la empresa” se vuelve cada día más difuso…

Por Ricardo Czikk

Posiblemente, el concepto de “carrera en la empresa”, sea un resabio de lo que Peter Block llamó, hace ya muchos años, “contrato patriarcal”, una vinculación donde la empresa entregaba a sus empleados un mapa de futuro cierto, trabajo de por vida, crecimiento por antigüedad, ascensos previsibles y un retiro más o menos digno.

A cambio, exigía lealtad, permanencia y el compromiso de sentirse parte, la famosa “camiseta”.

De esta forma, en contextos económicos estables e industrias previsibles, las “descripciones de puesto” podían asegurar que cuando un vicepresidente se jubilaba, un cadete era automáticamente ascendido, por efecto de un movimiento vertical ordenado y prolijo.


El “contrato patriarcal” por el que una compañía aseguraba a sus empleados trabajo de por vida y ascensos previsibles se debilita. Así, el concepto de “carrera en la empresa” se vuelve cada día más difuso…

Por Ricardo Czikk

Posiblemente, el concepto de “carrera en la empresa”, sea un resabio de lo que Peter Block llamó, hace ya muchos años, “contrato patriarcal”, una vinculación donde la empresa entregaba a sus empleados un mapa de futuro cierto, trabajo de por vida, crecimiento por antigüedad, ascensos previsibles y un retiro más o menos digno.

A cambio, exigía lealtad, permanencia y el compromiso de sentirse parte, la famosa “camiseta“.

De esta forma, en contextos económicos estables e industrias previsibles, las “descripciones de puesto” podían asegurar que cuando un vicepresidente se jubilaba, un cadete era automáticamente ascendido, por efecto de un movimiento vertical ordenado y prolijo. Leer más “¿El final del concepto de “carrera”?”