Las claves de las redes sociales para el 2011

El sitio especializado ReadWriteWeb publicó las que, de acuerdo a sus pronósticos, serán las claves de Social Media para el año próximo. Los cambios en la experiencia online involucrarán no solo al usuario promedio, también a las empresas que explotarán aún más las bondades del universo 2.0.

Estas serán las principales tendencias para 2011:

Crecimiento exponencial
Si bien el fenómeno del crecimiento masivo se viene dando desde hace rato, en 2011 será más notorio aún, gracias al surgimiento de nuevos dispositivos móviles con mayores capacidades, nuevas aplicaciones y widgets para las redes y servicios “en la nube”.

Nuevo comportamiento de las companías
Las grandes marcas, de un tiempo a esta parte, debieron aggiornarse al mundo de la web, ya no como un espacio puramente institucional sino de interacción con el consumidor, más horizontal y menos vertical. 2011 traerá aparejado no un mero cambio de tecnología, sino “una nueva era de liderazgo con un nuevo comportamiento y nuevas formas de trabajar”.

Smartphone, dispositivo global
2010 abrió la puerta a la telefonía móvil 3g, que a su vez se adaptó a nuevos formatos, como las tablet. El año próximo traerá aparejada una gran interacción entre telefonía móvil y web, que incluirá más compras por internet, más aprendizaje a distancia o e-learning y mayor consumo de contenidos vía streaming: videos y música ya no tienen por qué ocupar valioso espacio en tu memoria.

Expansión del formato video
El auge de las plataformas streaming, como cuevana, seriesyonkis, youtube yvimeo entre otros, ayudó al incremento de usuarios que se animan a disfrutar videos por esta vía. Influye en gran medida el avance de la tecnología HD, que ya se puede disfrutar incluso desde celulares.

Anuncios

Si 2010 fue el año de las redes sociales, 2011 –lejos de revertir esta tendencia– ejercerá un efecto multiplicador en cuanto a interacción, negocios e innovaciones. Enterate cuáles son los cambios que se vienen

El sitio especializado ReadWriteWeb publicó las que, de acuerdo a sus pronósticos, serán las claves de Social Media para el año próximo. Los cambios en la experiencia online involucrarán no solo al usuario promedio, también a las empresas que explotarán aún más las bondades del universo 2.0. Leer más “Las claves de las redes sociales para el 2011”

What do people really want from brands online?

The sometimes skewed approach that many brands have when they carry out activity in social media, is to think about what particular product or content they want to push onto consumers. It’s very tempting to become obsessed with how your brand appears that you try and push the boundaries of social media to the limit, until you end up with the most complicated campaign that uses all the latest technology. The only problem is that you’ve become so obsessed with how to portray your brand as a leader in social technologies that you’ve forgotten to ask what it is your customers actually want from you.

The first thing to remember is that people don’t actually want to be your friend. They’re not following you on Twitter or Facebook because they want to have a one on one conversation about the weather or your thoughts on who should have won X Factor. What people actually want from brands is a mixture of news, promotions and just generally to get a query sorted as quickly as possible. Indeed, a recent survey by emarketer found that while 25% of people wanted to follow a brand for promotions, just 4% wanted to feel part of that brand’s community. So as much as you can focus on building the coolest community around your brand with impressive apps and social tools, it’s the relatively unsexy things such as discounts and offers that customers actually want.


The sometimes skewed approach that many brands have when they carry out activity in social media, is to think about what particular product or content they want to push onto consumers. It’s very tempting to become obsessed with how your brand appears that you try and push the boundaries of social media to the limit, until you end up with the most complicated campaign that uses all the latest technology. The only problem is that you’ve become so obsessed with how to portray your brand as a leader in social technologies that you’ve forgotten to ask what it is your customers actually want from you.

The first thing to remember is that people don’t actually want to be your friend. They’re not following you on Twitter or Facebook because they want to have a one on one conversation about the weather or your thoughts on who should have won X Factor. What people actually want from brands is a mixture of news, promotions and just generally to get a query sorted as quickly as possible. Indeed, a recent survey by emarketer found that while 25% of people wanted to follow a brand for promotions, just 4% wanted to feel part of that brand’s community. So as much as you can focus on building the coolest community around your brand with impressive apps and social tools, it’s the relatively unsexy things such as discounts and offers that customers actually want. Leer más “What do people really want from brands online?”

Starting a web design business is one of the most lucrative opportunities

The key to running a profitable web designing business is to know that your job well and to satisfy your clients the best, so that they keep coming back to you for more work and also publicize your business. Publishing a couple web pages can be accomplished by just about anyone, However, to build a self-sustaining business one needs the right tools, planning, experience and training.

A fact that all freelancers should accept is that no matter how talented you are, initially you will have to make some extra efforts in order to promote yourself. Marketing your web designing business is very important. It is important to reach out to clients and in no way it means that you have to spend some really good cash to advertise your business. These days you have various ways to promote your web designing business without having to spend too much.

While entering into the world of web designing as a freelancer, you need to market yourself in a right way. Also, keep in mind that you will have to face a lot of competition in this field. Clients will be working some good freelancers already so you will have to give them reasons to work with you, and this can only happen if you present your web designing business in front of them in a good way. Marketing your web designing business will increase your income only if you do it in the right way.


Starting a web design business is one of the most lucrative opportunities out there in the professional world these days.  There are so many people who want to create websites for themselves or their business and so the demands for your services are extremely high. However, there is a lot more to being a successful web designer than just designing good web sites.

The key to running a profitable web designing business is to know that your job well and to satisfy your clients the best, so that they keep coming back to you for more work and also publicize your business. Publishing a couple web pages can be accomplished by just about anyone, However, to build a self-sustaining business one needs the right tools, planning, experience and training.

A fact that all freelancers should accept is that no matter how talented you are, initially you will have to make some extra efforts in order to promote yourself. Marketing your web designing business is very important. It is important to reach out to clients and in no way it means that you have to spend some really good cash to advertise your business. These days you have various ways to promote your web designing business without having to spend too much.

While entering into the world of web designing as a freelancer, you need to market yourself in a right way. Also, keep in mind that you will have to face a lot of competition in this field. Clients will be working some good freelancers already so you will have to give them reasons to work with you, and this can only happen if you present your web designing business in front of them in a good way. Marketing your web designing business will increase your income only if you do it in the right way.

Following are a few points that you should keep in mind while marketing your web designing business in order to generate a perfect clientele:

Offer Something Unique

Clients will only turn towards your business if you have something unique and exciting to offer them. Obviously there will be various freelance web designers who will be offering same services and almost similar prices. So, the question here arises is that why should a client go for you. It might be true that you are far better than them but for now the client does not know that right? Offering something unique can be anything for instance, you can offer your services of special skills you have that your fellow freelancers might not have.

You can also offer your clients 24/7 web designing services or quick customer support services. Let’s say you can reply to their queries within 10 minutes. This will sound really nice to a client who hardly gets response to his queries from other web designers. Always keep in mind that specializing in services does not mean that you cannot work on other things. Promote your skills as an added advantage. Later on you can even charge for your special services. Leer más “Starting a web design business is one of the most lucrative opportunities”

QR Codes – Smart Technology Or A Marketing Fad?

On the way to work today I counted 6 QR codes. I saw a couple in my morning newspaper, some on billboards and and one outside a shop. It’s clear that this relatively new technology is being embraced in marketing circles with some gusto but I wanted to ask are QR codes a useful technology that will be around for a generation or are they a passing fad? We have written about some fairly innovative ways in which QR codes are being used here in the past but are they actually working and does the man in the street understand the technology? Are we seeing a new trend emerge that will be around for generations to come on lots of physical products or is this a fad that will be gone this time next year?
Proliferation Of Smart Phones

The main reason that we are all starting to use QR codes is because so many more of us now have smart phones that are able to read the QR codes. The technology is hardly


On the way to work today I counted 6 QR codes. I saw a couple in my morning newspaper, some on billboards and and one outside a shop. It’s clear that this relatively new technology is being embraced in marketing circles with some gusto but I wanted to ask are QR codes a useful technology that will be around for a generation or are they a passing fad? We have written about some fairly innovative ways in which QR codes are being used here in the past but are they actually working and does the man in the street understand the technology? Are we seeing a new trend emerge that will be around for generations to come on lots of physical products or is this a fad that will be gone this time next year?

Proliferation Of Smart Phones

The main reason that we are all starting to use QR codes is because so many more of us now have smart phones that are able to read the QR codes. The technology is hardly Leer más “QR Codes – Smart Technology Or A Marketing Fad?”

Modelo de puntos de contacto (Touch Points)

En el mundo de la comunicación hay momentos, situaciones y/o proyectos que requieren una visión global. Actualmente el mercado cuenta con especialistas en áreas muy concretas, pero en un contexto tan complejo a veces también hace falta disponer de una foto del bosque y no sólo del árbol. Por ello creo que el modelo de puntos de contacto (Touch Point Model) ayuda mucho.

Supongamos que tienes una empresa y que quieres vender algo en un mercado determinado. Lo que haces es difundir un mensaje para que la gente vaya a un lugar concreto y compre tu producto. A continuación, el comprador tiene una experiencia de consumo. Si la experiencia de consumo es muy buena, tus clientes probablemente repetirán.


Posted by Titonet

En el mundo de la comunicación hay momentos, situaciones y/o proyectos que requieren una visión global. Actualmente el mercado cuenta con especialistas en áreas muy concretas, pero en un contexto tan complejo a veces también hace falta disponer de una foto del bosque y no sólo del árbol. Por ello creo que el modelo de puntos de contacto (Touch Point Model) ayuda mucho.

Supongamos que tienes una empresa y que quieres vender algo en un mercado determinado. Lo que haces es difundir un mensaje para que la gente vaya a un lugar concreto y compre tu producto. A continuación, el comprador tiene una experiencia de consumo. Si la experiencia de consumo es muy buena, tus clientes probablemente repetirán. Leer más “Modelo de puntos de contacto (Touch Points)”

¿Para qué sirve la publicidad?

Hace algún tiempo, hablaba por teléfono con alguien cuando me pidió, literalmente, “necesitamos un anuncio que venda mucho”.

He de reconocer que semejante pedido me dejó algo perplejo durante unos minutos. Cuando reaccioné, intenté explicarle, utilizando toda el arsenal retórico que pude reunir, que aquello era un pedido absurdo e improcedente. Pero para entonces, ya me había colgado, o se había dormido, no lo sé, pero el caso es que yo ya estaba hablando solo.

Esto es mucho más frecuente de lo que parece. Se pone en la publicidad una expectativa y una confianza en su supuesto “poder mágico” completamente exageradas e irracionales. Muchos cargan sobre los hombros de la publicidad todo el peso del marketing, confundiendo un término con otro. Y claro, a la hora de los resultados llega la decepción. Y con ella, la frase: “la publicidad no funciona”.

Así las cosas, y aprovechando las ganas aun de acabar aquella conversación telefónica, hoy he pensado: ¿para qué sirve la publicidad?. Creo que puedo explicarlo de una manera en la que podríamos ver también algunas formas interesantes de mejorar su rendimiento, reducirla e incluso, prescindir de ella. Allá vamos.


de Mau Santambrosio

Hace algún tiempo, hablaba por teléfono con alguien cuando me pidió, literalmente, “necesitamos un anuncio que venda mucho”.

He de reconocer que semejante pedido me dejó algo perplejo durante unos minutos. Cuando reaccioné, intenté explicarle, utilizando toda el arsenal retórico que pude reunir, que aquello era un pedido absurdo e improcedente. Pero para entonces, ya me había colgado, o se había dormido, no lo sé, pero el caso es que yo ya estaba hablando solo.

Esto es mucho más frecuente de lo que parece. Se pone en la publicidad una expectativa y una confianza en su supuesto “poder mágico” completamente exageradas e irracionales. Muchos cargan sobre los hombros de la publicidad todo el peso del marketing, confundiendo un término con otro. Y claro, a la hora de los resultados llega la decepción. Y con ella, la frase: “la publicidad no funciona”.

Así las cosas, y aprovechando las ganas aun de acabar aquella conversación telefónica, hoy he pensado: ¿para qué sirve la publicidad?. Creo que puedo explicarlo de una manera en la que podríamos ver también algunas formas interesantes de mejorar su rendimiento, reducirla e incluso, prescindir de ella. Allá vamos. Leer más “¿Para qué sirve la publicidad?”