Understanding the Laws of the Digital Jungle

Note: For the point of this piece it’s essential that I provide a disclaimer saying that I am not a lawyer or legal professional. I am simply a freelancer offering their insights and nothing I say is to be taken “as-is”. If you do have an issue, I urge you to seek assistance from a qualified legal professional.
Rights and Obligations

The web can be a scary place with the lawsuits which constantly rage on behind the scenes. While the public’s knowledge of how law affects them online can be somewhat confused, it’s important that we as service providers respect the laws which exist and ensure that we safeguard both our customers and (more importantly) ourselves. As a web designer there are several factors which do require a bit of recognition and it’s up to you as a professional to know your obligations and rights.


http://www.onextrapixel.com/2010/12/09/understanding-the-laws-of-the-digital-jungle/

While the subjects of design and development are things we regularly enjoy talking about, the issue of how law affects us as professionals doesn’t get nearly as much attention as it should do. While the web may be a place of free speech, diversity and competition there are a few constant issues which designers and developers alike need to be aware of if only to not do anything which might put them into a dispute. The aim of this article is to simply highlight the issues you may encounter.

Understanding the Laws of the Digital Jungle
Image credit: John Althouse Cohen

Note: For the point of this piece it’s essential that I provide a disclaimer saying that I am not a lawyer or legal professional. I am simply a freelancer offering their insights and nothing I say is to be taken “as-is”. If you do have an issue, I urge you to seek assistance from a qualified legal professional.

Rights and Obligations

The web can be a scary place with the lawsuits which constantly rage on behind the scenes. While the public’s knowledge of how law affects them online can be somewhat confused, it’s important that we as service providers respect the laws which exist and ensure that we safeguard both our customers and (more importantly) ourselves. As a web designer there are several factors which do require a bit of recognition and it’s up to you as a professional to know your obligations and rights.

Rights and Obligations
Image credit: crationc

Figure 1: The Internet isn’t free from the law, so beware if you break it!

Below we shall cover very briefly the types of laws that can affect you and the reasons why you need to know about it. Because law is a complicated subject you’re going to need to research the subject further and if you feel confused or worried about anything, get some proper advice from someone who’s well versed in Internet law. Hopefully the recognition of the below will give you the knowledge you need to get started and perhaps save you a lot of potential hassle in the future! Leer más “Understanding the Laws of the Digital Jungle”

Challenging Our People

One of Leadership’s core responsibilities is to address issues and challenges within the business. But what if we flipped that model and gave part of that responsibility to our employees? People are our greatest asset as we hire the best and brightest to join us in delivering the highest quality professional services, so involving them in addressing challenges is imperative. Now with the power of new technologies, the discussion that once took place in a conference room can be opened to everyone across the globe for their ideas and thoughts. As such, we found a way to tap into the knowledge and expertise of our people and challenge them to help solve the business challenges facing us.

Innovation challenges are time bound initiatives to challenge our people to share their ideas in response to a particular business issue. Business sponsors are responsible for championing the challenge by setting the challenge question and assembling teams of people in place to respond, evaluate, and bring ideas forward toward implementation. These individuals are members of leadership who are empowered to create organization change and have an extensive network to make it happen. A challenge may run anywhere from two to three weeks focused on soliciting as many ideas as possible.


by Michele McConomy | Innovation Office, PwC
http://pwcinnovate.wordpress.com/

One of Leadership’s core responsibilities is to address issues and challenges within the business.  But what if we flipped that model and gave part of that responsibility to our employees?  People are our greatest asset as we hire the best and brightest to join us in delivering the highest quality professional services, so involving them in addressing challenges is imperative.  Now with the power of new technologies, the discussion that once took place in a conference room can be opened to everyone across the globe for their ideas and thoughts.  As such, we found a way to tap into the knowledge and expertise of our people and challenge them to help solve the business challenges facing us.

Innovation challenges are time bound initiatives to challenge our people to share their ideas in response to a particular business issue.  Business sponsors are responsible for championing the challenge by setting the challenge question and assembling teams of people in place to respond, evaluate, and bring ideas forward toward implementation.   These individuals are members of leadership who are empowered to create organization change and have an extensive network to make it happen.  A challenge may run anywhere from two to three weeks focused on soliciting as many ideas as possible. Leer más “Challenging Our People”

What New PR Pros Need to Know

One of my favorite things about my job is coordinating the BG PR internship program. As I search for our newest intern, it got me thinking about what new pros, college graduates and students vying for an internship need to know. I even asked some of my Twitter friends and mentors (in 140 characters) for advice to share with you.

Here were some common themes:

Integration is where it’s at- When I received a tweet from Deirdre Breakenridge (@dbreakenridge ) offering her advice to new pros, I knew I had hit social media gold. The author of “Putting the Public Back in Public Relations” and an adjunct professor, Deirdre said, “Grads should know that communications can’t work in a vacuum. It’s very important to be hybrid working with other marketing disciplines. And, in order to educate our brands we must be embracing social media, staying on top of technology and constantly educating ourselves.” I couldn’t have said it better myself.


Erika | dontdrinkthekoolaidblog.com

One of my favorite things about my job is coordinating the BG PR internship program. As I search for our newest intern, it got me thinking about what new pros, college graduates and students vying for an internship need to know. I even asked some of my Twitter friends and mentors (in 140 characters) for advice to share with you.

Here were some common themes:

Integration is where it’s at– When I received a tweet from Deirdre Breakenridge (@dbreakenridge ) offering her advice to new pros, I knew I had hit social media gold. The author of “Putting the Public Back in Public Relations” and an adjunct professor, Deirdre said, “Grads should know that communications can’t work in a vacuum. It’s very important to be hybrid working with other marketing disciplines. And, in order to educate our brands we must be embracing social media, staying on top of technology and constantly educating ourselves.” I couldn’t have said it better myself. Leer más “What New PR Pros Need to Know”

Radiografía de los emprendedores de la Generación Y

A mediados de octubre, Mariela Sporn (25) lanzó una red social que permite calificar a las empresas, según la experiencia de actuales y ex empleados. Al estilo de los sitios de Internet en que los usuarios evalúan a vendedores, productos y servicios, Realref.com ofrece referencias de más de 600 empresas de distintos rubros y tamaños, según su ambiente de trabajo, el trato, la flexibilidad para manejar los propios tiempos, la posibilidad de crecimiento y apertura a nuevas ideas. En apenas un mes, la página recibió más de 5.000 visitas y 500 calificaciones, y se está convirtiendo en un sitio de referencia, no sólo de los jóvenes que buscan trabajo, sino de los responsables de Recursos Humanos de las compañías a quienes les sirve para medir el “clima laboral” en tiempo real y sin esperar a los resultados de una encuesta interna.


Cada vez más, los jóvenes prefieren crear la propia empresa a trabajar en una gran corporación. Es el caso de la camada de emprendedores de entre 20 y 30 años, que fundara su compañía para cumplir un sueño, más allá de crear valor y trabajo para otros. Las nuevas tecnologías y las redes de contactos les allanan el camino para llegar a los mercados en forma rápida y a bajo costo. Sin embargo, la falta de experiencia y de acceso al financiamiento son su principal obstáculo. 

>> por María Gabriela Ensinck

A mediados de octubre, Mariela Sporn (25) lanzó una red social que permite calificar a las empresas, según la experiencia de actuales y ex empleados. Al estilo de los sitios de Internet en que los usuarios evalúan a vendedores, productos y servicios, Realref.com ofrece referencias de más de 600 empresas de distintos rubros y tamaños, según su ambiente de trabajo, el trato, la flexibilidad para manejar los propios tiempos, la posibilidad de crecimiento y apertura a nuevas ideas. En apenas un mes, la página recibió más de 5.000 visitas y 500 calificaciones, y se está convirtiendo en un sitio de referencia, no sólo de los jóvenes que buscan trabajo, sino de los responsables de Recursos Humanos de las compañías a quienes les sirve para medir el “clima laboral” en tiempo real y sin esperar a los resultados de una encuesta interna. Leer más “Radiografía de los emprendedores de la Generación Y”

Get Organized Now: 3 Ways to Get Organized

Getting organized can be a huge pain the butt. Tasks pile up, your to-do list gets out of control, you feel overwhelmed with all that needs done, and you dread home office organization. Yet, if you want to have peace of mind and a clean work space, you need to get organized. So how to get organized, then? Well, you’re in luck, because this article features three ways to get organized.

Learning how to get organized is very simple. The point is to get organized so that you then focus on your important task at hand. Or your life. But definitely not focusing on the organizing itself. Getting organized is a means to an end.

So without further ado, here are the three ways to get organized:
1. Productively Procrastinate

You will inevitably procrastinate during part of your week. It’s fine – we all do. We’re only human. But just because you procrastinate doesn’t mean you need to waste time. You should productively procrastinate.

When you want to avoid doing the major task in front of you, take care of some not-as-important-but-still-useful tasks on your to-do list. The ones that don’t require much thought are especially good. Maybe it’s cleaning and organizing files and folders on your computer, or doing some home office organization. Anything that’s been lingering on your to-do list.

While these tasks aren’t the really important ones, they’re still useful. And rather than wasting your time surfing the web or watching cat videos, you can more effectively spend your procrastination time. Plus, you don’t have to set aside special time for getting organized: you simply use the pockets of time for when you feel like procrastinating. Productive procrastination is actually some of the best moments to get organized.


Organized

Getting organized can be a huge pain the butt. Tasks pile up, your to-do list gets out of control, you feel overwhelmed with all that needs done, and you dread home office organization. Yet, if you want to have peace of mind and a clean work space, you need to get organized. So how to get organized, then? Well, you’re in luck, because this article features three ways to get organized.

Learning how to get organized is very simple. The point is to get organized so that you then focus on your important task at hand. Or your life. But definitely not focusing on the organizing itself. Getting organized is a means to an end.

So without further ado, here are the three ways to get organized:

1. Productively Procrastinate

You will inevitably procrastinate during part of your week. It’s fine – we all do. We’re only human. But just because you procrastinate doesn’t mean you need to waste time. You should productively procrastinate.

When you want to avoid doing the major task in front of you, take care of some not-as-important-but-still-useful tasks on your to-do list. The ones that don’t require much thought are especially good. Maybe it’s cleaning and organizing files and folders on your computer, or doing some home office organization. Anything that’s been lingering on your to-do list.

While these tasks aren’t the really important ones, they’re still useful. And rather than wasting your time surfing the web or watching cat videos, you can more effectively spend your procrastination time. Plus, you don’t have to set aside special time for getting organized: you simply use the pockets of time for when you feel like procrastinating. Productive procrastination is actually some of the best moments to get organized. Leer más “Get Organized Now: 3 Ways to Get Organized”

20 consejos para un buen desempeño del social media marketing

El concepto de las redes sociales está muy de moda. Su clave está en la posibilidad de la interacción entre usuarios. Cada uno de ellos tiene derecho a expresarse y a comentar de la opinión de los demás. Es por esta razón que las redes sociales son un foco importante para las empresas, para, a través de éstas, presentar la empresa y sus productos.

Las redes sociales además brindan la posibilidad de una comunicación más directa con sus clientes fijos como también con sus clientes potenciales.

A continuación, se presentan algunos consejos de cómo mantener la apariencia en las redes sociales atractivas para los clientes.

1. El social media marketing debe ser profesional. Las redes sociales deben ser vistas con una parte elemental del marketing mix. Es por esta razón, que éstas deberán ser tratadas por profesionales con la ayuda de mucha creatividad y esfuerzo. Sólo de esta manera, la imagen de la empresa tendrá un efecto positivo a largo plazo.


http://www.marketingdirecto.com

El concepto de las redes sociales está muy de moda. Su clave está en la posibilidad de la interacción entre usuarios. Cada uno de ellos tiene derecho a expresarse y a comentar de la opinión de los demás. Es por esta razón que las redes sociales son un foco importante para las empresas, para, a través de éstas, presentar la empresa y sus productos.

Las redes sociales además brindan la posibilidad de una comunicación más directa con sus clientes fijos como también con sus clientes potenciales.

A continuación, se presentan algunos consejos de cómo mantener la apariencia en las redes sociales atractivas para los clientes.

1. El social media marketing debe ser profesional. Las redes sociales deben ser vistas con una parte elemental del marketing mix. Es por esta razón, que éstas deberán ser tratadas por profesionales con la ayuda de mucha creatividad y esfuerzo. Sólo de esta manera, la imagen de la empresa tendrá un efecto positivo a largo plazo. Leer más “20 consejos para un buen desempeño del social media marketing”

Pecados capitales del management

La operación. El día a día. Objetivos que se renuevan. Surgen nuevas áreas, canales, la necesidad de cambiar estrategias, ajustar otras. El dinamismo mismo en el que está inmersa toda organización hace que, inevitablemente, se generen desajustes. También, es frecuente que, por momentos, se pierda el norte, se desvíe el foco y hasta se confundan los roles de los integrantes de la empresa. “Es como la ropa que se desacomoda de un lado o del otro cuando la persona crece, engorda o adelgaza. Lo clave es que el manager sepa que eso ocurrirá en algún momento y prevea, con cierta frecuencia, ocuparse”, comenta el consultor Diego Bercovich. A continuación, siete pecados capitales en los que toda compañía cae en algún momento. Conozca cuáles son, cómo identificarlos y cómo solucionarlos.


Los desajustes más frecuentes en las empresas y cómo resolverlos.

>> por Carla Quiroga

La operación. El día a día. Objetivos que se renuevan. Surgen nuevas áreas, canales, la necesidad de cambiar estrategias, ajustar otras. El dinamismo mismo en el que está inmersa toda organización hace que, inevitablemente, se generen desajustes. También, es frecuente que, por momentos, se pierda el norte, se desvíe el foco y hasta se confundan los roles de los integrantes de la empresa. “Es como la ropa que se desacomoda de un lado o del otro cuando la persona crece, engorda o adelgaza. Lo clave es que el manager sepa que eso ocurrirá en algún momento y prevea, con cierta frecuencia, ocuparse”, comenta el consultor Diego Bercovich. A continuación, siete pecados capitales en los que toda compañía cae en algún momento. Conozca cuáles son, cómo identificarlos y cómo solucionarlos. Leer más “Pecados capitales del management”

Why The New York Times eliminated its social media editor position

Helping journalists effectively use social media

When Preston became social media editor a year and a half ago, she was criticized for not having a background in it. It helped, she said, to have a small group of Times journalists who were already well-versed in Twitter, Facebook and other social networking sites.

While some journalists at the Times were already using those sites, there wasn’t a newsroom-wide understanding of why the tools mattered. “At the beginning there was some resistance among my colleagues about using these tools,” Preston said. “What did I hear at the very beginning? ‘Twitter is all about what people are having for lunch.’ Now, no one says that anymore.”

As social media editor, Preston met regularly with section editors and reporters to demonstrate how they could use social media tools not just to promote content but to build communities and attract new audiences. Now, Times staffers regularly use social media to publish real-time news and updates for breaking stories and live events. Some departments, she said, have started using Facebook to help seed communities around areas of content.

Preston pointed to two projects that were especially critical in helping the Times realize social media’s potential. In her memo to Abramson, she said the Times’ Moment in Time interactive showed those in the newsroom how social media can be used as a powerful crowdsourcing tool. And the Fort Hood shootings showed the Times the value in using Twitter to get information from people at the scene of a breaking news story.


Mallary Jean Tenore
by Mallary Jean Tenore
http://www.poynter.org/latest-news/top-stories/110111/why-the-new-york-times-eliminated-its-social-media-editor-position/

Earlier this week, New York Times Social Media Editor Jennifer Preston tweeted that she would be returning to reporting full-time. The news made me wonder: What would this mean for social media at the Times?

Preston told me by phone that the Times plans to eliminate her position in early 2011 and shift social media responsibilities to Aron Pilhofer‘s interactive news team. When her current job ends, Preston will begin covering social media as a Times reporter.

The move is part of the Times’ efforts to more fully integrate its print and digital operations. It’s also an acknowledgment that social media needs to be — and is already — a shared responsibility.

“Social media can’t belong to one person; it needs to be part of everyone’s job,” Preston said. “It has to be integrated into the existing editorial process and production process. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Preston expressed these sentiments in a memo to News Managing Editor Jill Abramson last August and made the case that the job of a social media evangelist was no longer needed. She said she believed that Times’ reporters and editors really understood the value of social media for reporting, delivering real-time news updates and engaging with users. Leer más “Why The New York Times eliminated its social media editor position”