How would be the future if the present were design thinking?

Clarify the analytical thinking and design

According to Roger Martin, AG Lafley when he was CEO of P&G always made a great effort to explain their thinking. Be transparent “with his logic”, gave those who are below, in the hierarchy of Lafley, the guidance they need to one day succeed him, and to organize all the chances to keep its trajectory.

This is certainly not the posture of many of the leaders of organizations and companies, especially if we consider the financial areas.

Roger Martin considers that integrative thinking should be a key discipline of management. Design thinking is the application of integrative thinking.

However, there are still a large number of designers who would like design to be an art, and are really offended by the concept of design thinking. Martin said: “I had several nasty notes saying,” you’re not a designer, you are not trained in design, how dare to talk about it? “

Firstly it is easy to see that there are not only silos in organizations, where everyone learns well their model and closes in their habitat, without concern for clarify their thinking and its intention to management, but also in designers who hid behind a search of a path that does not converge to the business.

Integrative thinking often arises as a discomfort for both managers and designers when it comes to creating a model that is neither A nor B but can be a new created from the design and business processes.

For example, when speaking to clarify the thought of a manager of a financial area, surely we aren’t waiting for behaviors that are identical to those of AG Lafley, although this was desirable.


Por jabaldaia
http://abaldaia.wordpress.com/2010/12/10/how-would-be-the-future-if-the-present-were-design-thinking/

Clarify the analytical thinking and design

According to Roger Martin, AG Lafley when he was CEO of P&G always made a great effort to explain their thinking. Be transparent “with his logic”, gave those who are below, in the hierarchy of Lafley, the guidance they need to one day succeed him, and to organize all the chances to keep its trajectory.

This is certainly not the posture of many of the leaders of organizations and companies, especially if we consider the financial areas.

Roger Martin considers that integrative thinking should be a key discipline of management. Design thinking is the application of integrative thinking.

However, there are still a large number of designers who would like design to be an art, and are really offended by the concept of design thinking. Martin said: “I had several nasty notes saying,” you’re not a designer, you are not trained in design, how dare to talk about it? “

Firstly it is easy to see that there are not only silos in organizations, where everyone learns well their model and closes in their habitat, without concern for clarify their thinking and its intention to management, but also in designers who hid behind a search of a path that does not converge to the business.

Integrative thinking often arises as a discomfort for both managers and designers when it comes to creating a model that is neither A nor B but can be a new created from the design and business processes.

For example, when speaking to clarify the thought of a manager of a financial area, surely we aren’t waiting for behaviors that are identical to those of AG Lafley, although this was desirable.

Leer más “How would be the future if the present were design thinking?”

What Rockmelt Shows Us About Innovation

Here’s an interesting question. Why is there so much innovation around internet browsing? Why is it that we have Internet Explorer, Firefox, Chromium, Safari, and now RockMelt, and sure to be others right around the corner? Why so much innovation in viewing web content? What does innovation in the browser space tell us about innovation in general?

After all, it’s not like we haven’t been here before. Netscape was the original internet browser, and worked reasonably well, but was overwhelmed by Microsoft when it decided to get serious about browsers and incorporate a browser in its operating system. Firefox and other open source browsers were a response to IE when the open source market really took off, and now Firefox represents a large proportion of the browser marketplace. Google entered with Chromium, but really hasn’t had the impact I’m sure they wanted. It will take firms like Rockmelt and others to extend the Chromium platform and break away from the Google mothership before people get too invested. Why create another Internet Explorer monopoly tied to Google rather than Microsoft?


What Rockmelt Shows Us About InnovationHere’s an interesting question. Why is there so much innovation around internet browsing? Why is it that we have Internet Explorer, Firefox, Chromium, Safari, and now RockMelt, and sure to be others right around the corner? Why so much innovation in viewing web content? What does innovation in the browser space tell us about innovation in general?

After all, it’s not like we haven’t been here before. Netscape was the original internet browser, and worked reasonably well, but was overwhelmed by Microsoft when it decided to get serious about browsers and incorporate a browser in its operating system. Firefox and other open source browsers were a response to IE when the open source market really took off, and now Firefox represents a large proportion of the browser marketplace. Google entered with Chromium, but really hasn’t had the impact I’m sure they wanted. It will take firms like Rockmelt and others to extend the Chromium platform and break away from the Google mothership before people get too invested. Why create another Internet Explorer monopoly tied to Google rather than Microsoft? Leer más “What Rockmelt Shows Us About Innovation”

Looking Beyond the Breakthrough Idea

While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to the many other benefits of engaging your stakeholders using crowdsoucing methods. In fact, even if a breakthrough is unlikely, there are still ample reasons to begin crowdsourcing. Here are a few:

Seed concepts: If you are looking for that next great idea or solution, crowdsourcing will help you get there even if the crowd itself doesn’t come up with it directly. The crowd will definitely spur your thinking, get you out of your rut, and perhaps plant the seed of a new idea or concept that will blossom into the breakthrough idea you are seeking.

Market validation: All companies have hunches – but often don’t have the proof of whether their hunches are right or not. At a bare minimum, crowdsourcing will confirm some of the hunches you have, and even better, help you refine your hunches into market proven data points. Or it will warn you that your hunch is wrong and prevent a potentially costly mistake.


Randy Corke
http://www.chaordix.com/blog/2010/11/24/looking-beyond-the-breakthrough-idea/

While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to the many other benefits of engaging your stakeholders using crowdsoucing methods. In fact, even if a breakthrough is unlikely, there are still ample reasons to begin crowdsourcing. Here are a few:

Seed concepts: If you are looking for that next great idea or solution, crowdsourcing will help you get there even if the crowd itself doesn’t come up with it directly. The crowd will definitely spur your thinking, get you out of your rut, and perhaps plant the seed of a new idea or concept that will blossom into the breakthrough idea you are seeking.

Market validation: All companies have hunches – but often don’t have the proof of whether their hunches are right or not. At a bare minimum, crowdsourcing will confirm some of the hunches you have, and even better, help you refine your hunches into market proven data points. Or it will warn you that your hunch is wrong and prevent a potentially costly mistake. Leer más “Looking Beyond the Breakthrough Idea”

Touchpoints Bring the Customer Experience to Life

In the first two pieces in this series we looked at defining customer experience, and using a customer journey map to gain more insight into how customers engage with your organization. A customer journey looks at things entirely from the customers’ point of view:; their actions, goals, questions, and barriers over time. In this installment we’ll look at a framework for understanding how your organization supports the customer throughout that journey. This is accomplished by orchestrating touchpoints — a touchpoint being any interaction point between the customer and your brand.

Being creative with how you think about the touchpoints along the customer journey can yield surprising benefits. For example, in the car insurance customer journey, one of the stages — if you’re unlucky — is getting in an accident and having to report a claim. With most insurance companies this is a complicated and poorly-defined process that takes place at a traumatic time.


by Adam Richardson
http://blogs.hbr.org/cs/2010/12/touchpoints_bring_the_customer.html

In the first two pieces in this series we looked at defining customer experience, and using a customer journey map to gain more insight into how customers engage with your organization. A customer journey looks at things entirely from the customers’ point of view:; their actions, goals, questions, and barriers over time. In this installment we’ll look at a framework for understanding how your organization supports the customer throughout that journey. This is accomplished by orchestrating touchpoints — a touchpoint being any interaction point between the customer and your brand.

Being creative with how you think about the touchpoints along the customer journey can yield surprising benefits. For example, in the car insurance customer journey, one of the stages — if you’re unlucky — is getting in an accident and having to report a claim. With most insurance companies this is a complicated and poorly-defined process that takes place at a traumatic time. And for insurers it is also a time of risk because a significant number of claims are fraudulent — the accident never happened. Progressive Insurance rethought this step of the journey and introduced a new touchpoint — their now-famous white vans show up at the scene of the accident as soon as it’s reported. This helps the customer feel taken care of at a stressful moment, and it minimizes the possibilities for fraud because the accident can be verified. (I’m endebted to Frances X. Frei, who wrote about Progressive in this HBR article, and revealed the insights about the dual benefits of its operational choices.) Leer más “Touchpoints Bring the Customer Experience to Life”

Six Social Media Trends For 2011

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

I also outlined how “social media would look less social” or more accurately exclusive, and indeed, we’ve seen the re-launch of Facebook groups, which focus on niche interactivity, and more recently, the emergence of Path, billed as “the social network for intimate friends” which limits your network to only 50 people. The past year also saw some brands go full throttle on Foursquare’s game-like geo-location platform, attempting to reward mayors and creating custom badges for the network’s power users.


http://darmano.typepad.com/logic_emotion/

Screen shot 2010-12-10 at 9.20.28 AM

Originally published at Harvard Business Review

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

I also outlined how “social media would look less social” or more accurately exclusive, and indeed, we’ve seen the re-launch of Facebook groups, which focus on niche interactivity, and more recently, the emergence of Path, billed as “the social network for intimate friends” which limits your network to only 50 people. The past year also saw some brands go full throttle on Foursquare‘s game-like geo-location platform, attempting to reward mayors and creating custom badges for the network’s power users. Leer más “Six Social Media Trends For 2011”

Elements of a Facebook Page for Your Design Business

One of the most popular things in today’s world is a social networking website called Facebook. Anyone and everyone is on Facebook these days and not having an account on Facebook is known to be a very strange thing. Facebook is not only a great website for interacting with your loved ones; it is also a great platform to promote your business. Anyone who has a business or is working as a freelancer knows that they have to be on Facebook in order to be able to reach to their target audience.

You need to be aware of the importance of establishing a successful business page on Facebook so that you are able to advertise your business. Always keep in mind that you have to be active on the Facebook and only presence won’t help. You will have to really work hard on designing your Facebook page for your design business.

If you are a freelancer or a professional graphic designer and your design job is to make promotional materials like brochures, business cards, flyers or post cards etc. , a Facebook business page can help you a lot in not only promoting your business but also in finding new clients. Before you start working n your business page, you need to understand the essential elements that your Facebook page should have. When you visit different pages, they might look very simple and easy to make. This is not the case. There are a lot of elements that one should keep in mind while designing a Facebook page for his or her business page. Allow your Facebook fans to view work samples such as layouts for postcards and other marketing pieces you have designed.


By Arfa Mirza
http://www.dzinepress.com/2010/12/elements-of-a-facebook-page-for-your-design-business/



One of the most popular things in today’s world is a social networking website called Facebook. Anyone and everyone is on Facebook these days and not having an account on Facebook is known to be a very strange thing. Facebook is not only a great website for interacting with your loved ones; it is also a great platform to promote your business. Anyone who has a business or is working as a freelancer knows that they have to be on Facebook in order to be able to reach to their target audience.

You need to be aware of the importance of establishing a successful business page on Facebook so that you are able to advertise your business. Always keep in mind that you have to be active on the Facebook and only presence won’t help. You will have to really work hard on designing your Facebook page for your design business.

If you are a freelancer or a professional graphic designer and your design job is to make promotional materials like brochures, business cards, flyers or post cards etc. , a Facebook business page can help you a lot in not only promoting your business but also in finding new clients. Before you start working n your business page, you need to understand the essential elements that your Facebook page should have. When you visit different pages, they might look very simple and easy to make. This is not the case. There are a lot of elements that one should keep in mind while designing a Facebook page for his or her business page. Allow your Facebook fans to view work samples such as layouts for postcards and other marketing pieces you have designed. Leer más “Elements of a Facebook Page for Your Design Business”

New Linkedin Tool Lets You Create Your Professional Offline CV

With all the information about your professional career already stored on Linkedin it makes sense that there is an easy way to automatically generate a CV and to be honest I’m surprised that this feature has not existed up until now. The information populates automatically and you can then select a number of templates. Once you have finished mocking up your CV you can go ahead and print the CV or publish it as a PDF. Here are a couple of examples of what the CV will look like when finished. There really is no excuse for not having a properly formatted CV now but you will have to make sure your Linkedin information is up to date and accurate.


Linkedin have been stepping things up over the last 6 months and really improving the features that we all use on a daily basis and they have just launched a feature that will be useful to the millions of people looking for work out there at the moment with the instant resume.
Screen shot 2010 12 10 at 14.56.02 New Linkedin Tool Lets You Create Your Professional Offline CV Leer más “New Linkedin Tool Lets You Create Your Professional Offline CV”