How would be the future if the present were design thinking?

Clarify the analytical thinking and design

According to Roger Martin, AG Lafley when he was CEO of P&G always made a great effort to explain their thinking. Be transparent “with his logic”, gave those who are below, in the hierarchy of Lafley, the guidance they need to one day succeed him, and to organize all the chances to keep its trajectory.

This is certainly not the posture of many of the leaders of organizations and companies, especially if we consider the financial areas.

Roger Martin considers that integrative thinking should be a key discipline of management. Design thinking is the application of integrative thinking.

However, there are still a large number of designers who would like design to be an art, and are really offended by the concept of design thinking. Martin said: “I had several nasty notes saying,” you’re not a designer, you are not trained in design, how dare to talk about it? “

Firstly it is easy to see that there are not only silos in organizations, where everyone learns well their model and closes in their habitat, without concern for clarify their thinking and its intention to management, but also in designers who hid behind a search of a path that does not converge to the business.

Integrative thinking often arises as a discomfort for both managers and designers when it comes to creating a model that is neither A nor B but can be a new created from the design and business processes.

For example, when speaking to clarify the thought of a manager of a financial area, surely we aren’t waiting for behaviors that are identical to those of AG Lafley, although this was desirable.


Por jabaldaia
http://abaldaia.wordpress.com/2010/12/10/how-would-be-the-future-if-the-present-were-design-thinking/

Clarify the analytical thinking and design

According to Roger Martin, AG Lafley when he was CEO of P&G always made a great effort to explain their thinking. Be transparent “with his logic”, gave those who are below, in the hierarchy of Lafley, the guidance they need to one day succeed him, and to organize all the chances to keep its trajectory.

This is certainly not the posture of many of the leaders of organizations and companies, especially if we consider the financial areas.

Roger Martin considers that integrative thinking should be a key discipline of management. Design thinking is the application of integrative thinking.

However, there are still a large number of designers who would like design to be an art, and are really offended by the concept of design thinking. Martin said: “I had several nasty notes saying,” you’re not a designer, you are not trained in design, how dare to talk about it? “

Firstly it is easy to see that there are not only silos in organizations, where everyone learns well their model and closes in their habitat, without concern for clarify their thinking and its intention to management, but also in designers who hid behind a search of a path that does not converge to the business.

Integrative thinking often arises as a discomfort for both managers and designers when it comes to creating a model that is neither A nor B but can be a new created from the design and business processes.

For example, when speaking to clarify the thought of a manager of a financial area, surely we aren’t waiting for behaviors that are identical to those of AG Lafley, although this was desirable.

Leer más “How would be the future if the present were design thinking?”

What Rockmelt Shows Us About Innovation

Here’s an interesting question. Why is there so much innovation around internet browsing? Why is it that we have Internet Explorer, Firefox, Chromium, Safari, and now RockMelt, and sure to be others right around the corner? Why so much innovation in viewing web content? What does innovation in the browser space tell us about innovation in general?

After all, it’s not like we haven’t been here before. Netscape was the original internet browser, and worked reasonably well, but was overwhelmed by Microsoft when it decided to get serious about browsers and incorporate a browser in its operating system. Firefox and other open source browsers were a response to IE when the open source market really took off, and now Firefox represents a large proportion of the browser marketplace. Google entered with Chromium, but really hasn’t had the impact I’m sure they wanted. It will take firms like Rockmelt and others to extend the Chromium platform and break away from the Google mothership before people get too invested. Why create another Internet Explorer monopoly tied to Google rather than Microsoft?


What Rockmelt Shows Us About InnovationHere’s an interesting question. Why is there so much innovation around internet browsing? Why is it that we have Internet Explorer, Firefox, Chromium, Safari, and now RockMelt, and sure to be others right around the corner? Why so much innovation in viewing web content? What does innovation in the browser space tell us about innovation in general?

After all, it’s not like we haven’t been here before. Netscape was the original internet browser, and worked reasonably well, but was overwhelmed by Microsoft when it decided to get serious about browsers and incorporate a browser in its operating system. Firefox and other open source browsers were a response to IE when the open source market really took off, and now Firefox represents a large proportion of the browser marketplace. Google entered with Chromium, but really hasn’t had the impact I’m sure they wanted. It will take firms like Rockmelt and others to extend the Chromium platform and break away from the Google mothership before people get too invested. Why create another Internet Explorer monopoly tied to Google rather than Microsoft? Leer más “What Rockmelt Shows Us About Innovation”

Looking Beyond the Breakthrough Idea

While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to the many other benefits of engaging your stakeholders using crowdsoucing methods. In fact, even if a breakthrough is unlikely, there are still ample reasons to begin crowdsourcing. Here are a few:

Seed concepts: If you are looking for that next great idea or solution, crowdsourcing will help you get there even if the crowd itself doesn’t come up with it directly. The crowd will definitely spur your thinking, get you out of your rut, and perhaps plant the seed of a new idea or concept that will blossom into the breakthrough idea you are seeking.

Market validation: All companies have hunches – but often don’t have the proof of whether their hunches are right or not. At a bare minimum, crowdsourcing will confirm some of the hunches you have, and even better, help you refine your hunches into market proven data points. Or it will warn you that your hunch is wrong and prevent a potentially costly mistake.


Randy Corke
http://www.chaordix.com/blog/2010/11/24/looking-beyond-the-breakthrough-idea/

While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to the many other benefits of engaging your stakeholders using crowdsoucing methods. In fact, even if a breakthrough is unlikely, there are still ample reasons to begin crowdsourcing. Here are a few:

Seed concepts: If you are looking for that next great idea or solution, crowdsourcing will help you get there even if the crowd itself doesn’t come up with it directly. The crowd will definitely spur your thinking, get you out of your rut, and perhaps plant the seed of a new idea or concept that will blossom into the breakthrough idea you are seeking.

Market validation: All companies have hunches – but often don’t have the proof of whether their hunches are right or not. At a bare minimum, crowdsourcing will confirm some of the hunches you have, and even better, help you refine your hunches into market proven data points. Or it will warn you that your hunch is wrong and prevent a potentially costly mistake. Leer más “Looking Beyond the Breakthrough Idea”

Touchpoints Bring the Customer Experience to Life

In the first two pieces in this series we looked at defining customer experience, and using a customer journey map to gain more insight into how customers engage with your organization. A customer journey looks at things entirely from the customers’ point of view:; their actions, goals, questions, and barriers over time. In this installment we’ll look at a framework for understanding how your organization supports the customer throughout that journey. This is accomplished by orchestrating touchpoints — a touchpoint being any interaction point between the customer and your brand.

Being creative with how you think about the touchpoints along the customer journey can yield surprising benefits. For example, in the car insurance customer journey, one of the stages — if you’re unlucky — is getting in an accident and having to report a claim. With most insurance companies this is a complicated and poorly-defined process that takes place at a traumatic time.


by Adam Richardson
http://blogs.hbr.org/cs/2010/12/touchpoints_bring_the_customer.html

In the first two pieces in this series we looked at defining customer experience, and using a customer journey map to gain more insight into how customers engage with your organization. A customer journey looks at things entirely from the customers’ point of view:; their actions, goals, questions, and barriers over time. In this installment we’ll look at a framework for understanding how your organization supports the customer throughout that journey. This is accomplished by orchestrating touchpoints — a touchpoint being any interaction point between the customer and your brand.

Being creative with how you think about the touchpoints along the customer journey can yield surprising benefits. For example, in the car insurance customer journey, one of the stages — if you’re unlucky — is getting in an accident and having to report a claim. With most insurance companies this is a complicated and poorly-defined process that takes place at a traumatic time. And for insurers it is also a time of risk because a significant number of claims are fraudulent — the accident never happened. Progressive Insurance rethought this step of the journey and introduced a new touchpoint — their now-famous white vans show up at the scene of the accident as soon as it’s reported. This helps the customer feel taken care of at a stressful moment, and it minimizes the possibilities for fraud because the accident can be verified. (I’m endebted to Frances X. Frei, who wrote about Progressive in this HBR article, and revealed the insights about the dual benefits of its operational choices.) Leer más “Touchpoints Bring the Customer Experience to Life”

Six Social Media Trends For 2011

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

I also outlined how “social media would look less social” or more accurately exclusive, and indeed, we’ve seen the re-launch of Facebook groups, which focus on niche interactivity, and more recently, the emergence of Path, billed as “the social network for intimate friends” which limits your network to only 50 people. The past year also saw some brands go full throttle on Foursquare’s game-like geo-location platform, attempting to reward mayors and creating custom badges for the network’s power users.


http://darmano.typepad.com/logic_emotion/

Screen shot 2010-12-10 at 9.20.28 AM

Originally published at Harvard Business Review

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

I also outlined how “social media would look less social” or more accurately exclusive, and indeed, we’ve seen the re-launch of Facebook groups, which focus on niche interactivity, and more recently, the emergence of Path, billed as “the social network for intimate friends” which limits your network to only 50 people. The past year also saw some brands go full throttle on Foursquare‘s game-like geo-location platform, attempting to reward mayors and creating custom badges for the network’s power users. Leer más “Six Social Media Trends For 2011”

Elements of a Facebook Page for Your Design Business

One of the most popular things in today’s world is a social networking website called Facebook. Anyone and everyone is on Facebook these days and not having an account on Facebook is known to be a very strange thing. Facebook is not only a great website for interacting with your loved ones; it is also a great platform to promote your business. Anyone who has a business or is working as a freelancer knows that they have to be on Facebook in order to be able to reach to their target audience.

You need to be aware of the importance of establishing a successful business page on Facebook so that you are able to advertise your business. Always keep in mind that you have to be active on the Facebook and only presence won’t help. You will have to really work hard on designing your Facebook page for your design business.

If you are a freelancer or a professional graphic designer and your design job is to make promotional materials like brochures, business cards, flyers or post cards etc. , a Facebook business page can help you a lot in not only promoting your business but also in finding new clients. Before you start working n your business page, you need to understand the essential elements that your Facebook page should have. When you visit different pages, they might look very simple and easy to make. This is not the case. There are a lot of elements that one should keep in mind while designing a Facebook page for his or her business page. Allow your Facebook fans to view work samples such as layouts for postcards and other marketing pieces you have designed.


By Arfa Mirza
http://www.dzinepress.com/2010/12/elements-of-a-facebook-page-for-your-design-business/



One of the most popular things in today’s world is a social networking website called Facebook. Anyone and everyone is on Facebook these days and not having an account on Facebook is known to be a very strange thing. Facebook is not only a great website for interacting with your loved ones; it is also a great platform to promote your business. Anyone who has a business or is working as a freelancer knows that they have to be on Facebook in order to be able to reach to their target audience.

You need to be aware of the importance of establishing a successful business page on Facebook so that you are able to advertise your business. Always keep in mind that you have to be active on the Facebook and only presence won’t help. You will have to really work hard on designing your Facebook page for your design business.

If you are a freelancer or a professional graphic designer and your design job is to make promotional materials like brochures, business cards, flyers or post cards etc. , a Facebook business page can help you a lot in not only promoting your business but also in finding new clients. Before you start working n your business page, you need to understand the essential elements that your Facebook page should have. When you visit different pages, they might look very simple and easy to make. This is not the case. There are a lot of elements that one should keep in mind while designing a Facebook page for his or her business page. Allow your Facebook fans to view work samples such as layouts for postcards and other marketing pieces you have designed. Leer más “Elements of a Facebook Page for Your Design Business”

New Linkedin Tool Lets You Create Your Professional Offline CV

With all the information about your professional career already stored on Linkedin it makes sense that there is an easy way to automatically generate a CV and to be honest I’m surprised that this feature has not existed up until now. The information populates automatically and you can then select a number of templates. Once you have finished mocking up your CV you can go ahead and print the CV or publish it as a PDF. Here are a couple of examples of what the CV will look like when finished. There really is no excuse for not having a properly formatted CV now but you will have to make sure your Linkedin information is up to date and accurate.


Linkedin have been stepping things up over the last 6 months and really improving the features that we all use on a daily basis and they have just launched a feature that will be useful to the millions of people looking for work out there at the moment with the instant resume.
Screen shot 2010 12 10 at 14.56.02 New Linkedin Tool Lets You Create Your Professional Offline CV Leer más “New Linkedin Tool Lets You Create Your Professional Offline CV”

Why We Should Start Using CSS3 and HTML5 Today

For a while now, here on Smashing Magazine, we have taken notice of how many designers are reluctant to embrace the new technologies such as CSS3 or HTML5 because of the lack of full cross-browser support for these technologies. Many designers are complaining about the numerous ways how the lack of cross-browser compatibility is effectively holding us back and tying our hands — keeping us from completely being able to shine and show off the full scope of our abilities in our work. Many are holding on to the notion that once this push is made, we will wake to a whole new Web — full of exciting opportunities just waiting on the other side. So they wait for this day. When in reality, they are effectively waiting for Godot.

Just like the elusive character from Beckett’s classic play, this day of full cross-browser support is not ever truly going to find its dawn and deliver us this wonderful new Web where our work looks the same within the window of any and every Web browser. Which means that many of us in the online reaches, from clients to designers to developers and on, are going to need to adjust our thinking so that we can realistically approach the Web as it is now, and more than likely how it will be in the future.

Sometimes it feels that we are hiding behind the lack of cross-browser compatibility to avoid learning new techniques that would actually dramatically improve our workflow. And that’s just wrong. Without an adjustment, we will continue to undersell the Web we have, and the landscape will remain unexcitingly stale and bound by this underestimation and mindset.


For a while now, here on Smashing Magazine, we have taken notice of how many designers are reluctant to embrace the new technologies such as CSS3 or HTML5 because of the lack of full cross-browser support for these technologies. Many designers are complaining about the numerous ways how the lack of cross-browser compatibility is effectively holding us back and tying our hands — keeping us from completely being able to shine and show off the full scope of our abilities in our work. Many are holding on to the notion that once this push is made, we will wake to a whole new Web — full of exciting opportunities just waiting on the other side. So they wait for this day. When in reality, they are effectively waiting for Godot.

Just like the elusive character from Beckett’s classic play, this day of full cross-browser support is not ever truly going to find its dawn and deliver us this wonderful new Web where our work looks the same within the window of any and every Web browser. Which means that many of us in the online reaches, from clients to designers to developers and on, are going to need to adjust our thinking so that we can realistically approach the Web as it is now, and more than likely how it will be in the future.

Sometimes it feels that we are hiding behind the lack of cross-browser compatibility to avoid learning new techniques that would actually dramatically improve our workflow. And that’s just wrong. Without an adjustment, we will continue to undersell the Web we have, and the landscape will remain unexcitingly stale and bound by this underestimation and mindset. Leer más “Why We Should Start Using CSS3 and HTML5 Today”

14 Essential Utilities for Managing Your Freelance Design Business


While millions of people share the dream of working from home, very few understand its difficulties.

From online distractions to technical malfunctions, online entrepreneurs and freelancers face thousands of potential setbacks, each one threatening a decline in income or a pause in cash flow. We’re all familiar with this problem.

Yet the problem doesn’t affect every designer and developer. With so many tools available, anyone can optimize their work routine and increase productivity.

Becoming productive is about changing not only your behavior, but also your office environment, work style and software.

By using the right collection of software, online applications and utilities, changing your routine and managing your business can be fairly simple.

The following 14 applications are geared toward the design industry but would be effective in almost any online field.

1. EchoSign

From security to legal simplicity, there are hundreds of reasons to insist on a contract before starting a project. EchoSign is a simple online contract application that allows you to send and edit agreements before commencing a project. The pricing plans are clear, and the system itself is secure-some of the world’s largest banks, wholesalers and client-driven businesses use it.

 

2. Google Apps

Technically, Google Apps is a collection of several applications, but for the sake of simplicity, we’ll consider it one all-purpose suite. If you host email through your server or hosting account, forward it through Google Apps’ hosted email service. It will help you not only set appointments efficiently, but also manage your contacts and other data easily. Leer más “14 Essential Utilities for Managing Your Freelance Design Business”

How Industry Marketers Can Save Twitter’s Ecosystem

The Demise of the Ecosystem

Until this year, twitter had plenty of feature gaps. I remember when it wasn’t unusual to go to Twitter.com or text 40404 to share my thoughts with my followers. Over time, new companies were formed to take advantage of what Twitter wasn’t doing on its own. Smartphone apps, analytics, scheduled tweets, pictures and video, among others, were integrated into the service through third-party development efforts to make Twitter easier and more useful to its rapidly growing user base. This trend gave us a new wave of social media household names, such as HootSuite, TweetDeck, UberTwitter and Topsy.

The market for enhancing Twitter was robust and growing … which his probably what caught the company’s attention.

Though Twitter has dabbled in closing its feature gaps in the past – e.g., with the 2008 acquisition of Summize – it approached the task in 2010 with unparalleled vigor. Kicking off the Chirp developer conference in April with the acquisition of iPhone app developer Tweetie, Twitter introduced new features, applications and revenue models at a rapid pace, much of it coming at the expense of the ecosystem that fueled its popularity. Then, with the “new Twitter” rolled out, it almost looked as though the company was truly going head-to-head with its own application ecosystem.

And, it makes perfect sense.

Twitter is ostensibly eager to demonstrate the legitimacy of its sky-high valuation, estimated to be around $4 billion recently, especially if a liquidity event is in the cards. In the near-term, it’s prudent for the company to consolidate user interaction and traffic to increase revenues, widen margins and cultivate end-user loyalty. Consequently, what’s good for Twitter isn’t necessarily good for the companies that have tied their future to the platform – leaving the ecosystem exposed to considerable risk.

The Standard Coping Mechanism

The prevailing wisdom for ecosystem companies has been to pursue broader reach. It’s a straightforward diversification play, in which Twitter ecosystem companies expand their services to other platforms. HootSuite, for example, lets users publish to LinkedIn, Facebook and WordPress, as well as Twitter.

This tactic does reduce platform-related and strategy risks, but it fails to provide an opportunity for differentiation. Social media content and analytics management is already well on its way to commoditization, leaving little room for the rapid growth that Twitter ecosystem companies (and their investors) likely crave. The only ways to compete are on usability, insight and cross-platform reach. The barriers to entry are low – as Twitter has demonstrated in triggering this problem for its ecosystem – making differentiation virtually impossible.

For the ecosystem as a whole to recapture its momentum, a fundamentally different approach is necessary. Finding a way to cut through the endless tweets to help users with specific interests monitor and participate in a targeted manner could provide a wide range of opportunities to a sector that’s watching its future shrink.


The future of the Twitter ecosystem is uncertain, to say the least. A wave of enhancements this year has allowed Twitter to take traffic share back from the third-party application developers that helped accelerate Twitter’s growth. And, this appears to be a significant part of Twitter’s strategy going forward.

As Twitter looks to shore up its position, particularly as suitors reportedly bring multibillion dollar offers for the company, the ecosystem could suffer. Many of these companies are looking for ways to survive, yet they don’t seem to be looking in the right places: a great opportunity could be slipping through their fingers. For this sector of the social media market to regain its footing, it should look back to an approach that’s been around in the marketing world for decades. Leer más “How Industry Marketers Can Save Twitter’s Ecosystem”

2010 cerrará con un alza del 30% en dispositivos móviles

Se espera que la venta de dispositivos móviles cierre el año con un alza del 30%, impulsado por la mayor demanda de smartphones, tablets y celulares liberados.

A punto de terminar el año, el panorama tecnológico confirma sus signos de consolidación en todo el mundo. Sobre todo en los mercados maduros y emergentes, donde se espera que la venta de dispositivos móviles cierre el año con un alza del 30%, impulsado por la mayor demanda de smartphones, tablets y celulares liberados. Según proyecciones de la consultora Gartner, para 2011, las tablets llegarán a las 54,8 millones de unidades vendidas, lo que marca las buenas perspectivas que se vienen.

La consultora afirmó que, durante el tercer trimestre del año, las ventas de teléfonos celulares crecieron a nivel mundial un 35% y totalizaron 417 millones de unidades. En cuanto a la venta de terminales, el top tres sigue siendo para Nokia, Samsung y LG, a pesar de ceder algo de market share, en beneficio de los productores de dispositivos liberados y más económicos de origen asiático.


Se espera que la venta de dispositivos móviles cierre el año con un alza del 30%, impulsado por la mayor demanda de smartphones, tablets y celulares liberados.

A punto de terminar el año, el panorama tecnológico confirma sus signos de consolidación en todo el mundo. Sobre todo en los mercados maduros y emergentes, donde se espera que la venta de dispositivos móviles cierre el año con un alza del 30%, impulsado por la mayor demanda de smartphones, tablets y celulares liberados. Según proyecciones de la consultora Gartner, para 2011, las tablets llegarán a las 54,8 millones de unidades vendidas, lo que marca las buenas perspectivas que se vienen.

La consultora afirmó que, durante el tercer trimestre del año, las ventas de teléfonos celulares crecieron a nivel mundial un 35% y totalizaron 417 millones de unidades. En cuanto a la venta de terminales, el top tres sigue siendo para Nokia, Samsung y LG, a pesar de ceder algo de market share, en beneficio de los productores de dispositivos liberados y más económicos de origen asiático. Leer más “2010 cerrará con un alza del 30% en dispositivos móviles”

Crowd Mechanics

From our friend Niel at Trada… awesome blog post which offers excellent insight, particularly the seven crowd learnings. A key point from our perspective: “In our model, we want the crowd to work together”… something Chaordix continually strives to make happen. – SK

Trada recently celebrated its second birthday. It’s been an amazing ride helping our company grow and learning – in real time – about the product that we’re making. Any good organization these days is a learning organization, and I think in general we have a pretty humble attitude about how far we’ve come. While we think we’ve innovated dramatically in the paid search space, we have many things to refine in the subtleties of our marketplace, advertiser onboarding, optimizer engagement, and service delivery.

One of the things that makes Trada both beautiful and complex is that it is multifaceted: it’s a marketplace, a crowdsourcing platform, a collaboration system, and a community.

And each of these elements has at least two sides: buyers and sellers in a market, the crowd versus the consumer, etc. This means that the interactions and incentives between each party must be perfected. The more types of parties or diversity of desires of each party you have, the more complex it becomes.

Since day one we’ve fundamentally believed that we could align paid search experts’ goals and advertisers’ goals to create a positive incentive system. I think we’ve done a good job of pointing people in the same general direction. We‘ve also had to invent – literally – mechanisms to overlay an incentive system on a complex paid search ecosystem – for example, how do you deal with differing bid prices in AdWords auctions? How do you deal with shared keywords or organize ad groups in a collaborative campaign? But while we’ve innovated a great deal, we have been learning. And today I want to announce the second generation of Trada and a concept we call Crowd Mechanics.


Niel Robertson
Originally posted by Niel Robertson at trada.com
Via http://www.chaordix.com/blog/2010/12/02/crowd-mechanics/#more-2251

From our friend Niel at Trada… awesome blog post which offers excellent insight, particularly the seven crowd learnings. A key point from our perspective: “In our model, we want the crowd to work together”… something Chaordix continually strives to make happen. – SK

Trada recently celebrated its second birthday. It’s been an amazing ride helping our company grow and learning – in real time – about the product that we’re making. Any good organization these days is a learning organization, and I think in general we have a pretty humble attitude about how far we’ve come. While we think we’ve innovated dramatically in the paid search space, we have many things to refine in the subtleties of our marketplace, advertiser onboarding, optimizer engagement, and service delivery.

One of the things that makes Trada both beautiful and complex is that it is multifaceted: it’s a marketplace, a crowdsourcing platform, a collaboration system, and a community.

And each of these elements has at least two sides: buyers and sellers in a market, the crowd versus the consumer, etc. This means that the interactions and incentives between each party must be perfected. The more types of parties or diversity of desires of each party you have, the more complex it becomes.

Since day one we’ve fundamentally believed that we could align paid search experts’ goals and advertisers’ goals to create a positive incentive system. I think we’ve done a good job of pointing people in the same general direction. We‘ve also had to invent – literally – mechanisms to overlay an incentive system on a complex paid search ecosystem – for example, how do you deal with differing bid prices in AdWords auctions? How do you deal with shared keywords or organize ad groups in a collaborative campaign? But while we’ve innovated a great deal, we have been learning. And today I want to announce the second generation of Trada and a concept we call Crowd Mechanics.

Leer más “Crowd Mechanics”