SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign!
- The Who and the What
Your website needs to tell people who you are, and what you do. You may want to create this content in conjunction with your SEO team, to take advantage of keyword research and placement.
- A URL That Brands Well
For best SEO effect, your domain name should contain a unique business name as well as a description of your business – usually your main keyword. It should be reasonably short, easy for people to remember, and professional.
- Site Map and Search Functions
When all else fails for your visitors, they’ll look for either a site map or a search bar to help them find what they want on your website. A site map is an essential element for base SEO, also, helping search engine crawlers find every page on your site.
- Contact Information
Even if you’re set up for online ordering, people (quite reasonably!) do not trust companies that offer no way to get in contact with them and no physical location or credentials. A web form for contact is fantastic, but should be supported by an email address on your own domain, a phone number, a contact name and business address.
- Calls to Action
If you want people to do something specific on your website (Add a product to their cart, make an enquiry, get a quote) you need to tell them to do it! Sprinkle calls to action throughout your content as well as big buttons for the same purpose.