Google builds a bridge to the cloud

Google has introduced a Cloud Connect feature for the latest iteration of its Search Appliance that allows users to search across on-premise and cloud-based content from a single box.

“In the last year, businesses have started using cloud-[powered] applications from [us] and other technology providers at an accelerated rate,” explained Rajat Mukherjee, Google Enterprise Search product manager.

“While many organizations still have information that resides in on-premise systems, more and more important business information today is living in the cloud, in collaborative tools like Google Apps – now used by more than 3 million businesses – and services like Twitter.”

Google builds a bridge to the cloudAs such, Cloud Connect displays relevant, personalized results from Google Docs and Google Sites, alongside results from more traditional repositories, like file shares and content management systems.

This facilitates easier access to collaborative documents, spreadsheets, presentations and sites – while permitting users to search content via Twitter, blogs and websites.

The new version of the Search Appliance is also expected to optimize collaboration between employees with the addition of People Search – which makes it easy to locate experts and contact co-workers related to a search query, right from the search results page.


Google has introduced a Cloud Connect feature for the latest iteration of its Search Appliance that allows users to search across on-premise and cloud-based content from a single box.

“In the last year, businesses have started using cloud-[powered] applications from [us] and other technology providers at an accelerated rate,” explained Rajat Mukherjee, Google Enterprise Search product manager.

“While many organizations still have information that resides in on-premise systems, more and more important business information today is living in the cloud, in collaborative tools like Google Apps – now used by more than 3 million businesses – and services like Twitter.”

Google builds a bridge to the cloudAs such, Cloud Connect displays relevant, personalized results from Google Docs and Google Sites, alongside results from more traditional repositories, like file shares and content management systems.

This facilitates easier access to collaborative documents, spreadsheets, presentations and sites – while permitting users to search content via Twitter, blogs and websites.

The new version of the Search Appliance is also expected to optimize collaboration between employees with the addition of People Search – which makes it easy to locate experts and contact co-workers related to a search query, right from the search results page. Leer más “Google builds a bridge to the cloud”

10 Social Media Marketing Ideas That The Experts Are Talking About

Social media is empowering startup brands and forcing established brands to create new measures of success for their campaigns. The day and a half I spent at the Social Media Strategies conference was a buffet of problems, solutions and more than a few predictions of what lies ahead for the advertising industry in the rapid evolving social media landscape.

My takeaways include restatement of social media marketing basics worthy of repetition and some fresh ideas for you to consider as you move your campaigns forward.

#1 — Social media is motivating brands to provide more responsive customer service

Several speakers expressed that it is essential that brands monitor social media conversations for complaints about their brands and suggesting the right “formula” of on-platform and behind-the-scenes resolution. It’s great that a consumer can voice his or her grievance on Twitter and get a rapid response. It stinks that so many brands have been failing for years to provide this respect for its customers via its support channels. If brands provide better service in response to a tweet than to a phone call, are we going to inadvertently create a culture of public “whining”?



Social media is empowering startup brands and forcing established brands to create new measures of success for their campaigns. The day and a half I spent at the Social Media Strategies conference was a buffet of problems, solutions and more than a few predictions of what lies ahead for the advertising industry in the rapid evolving social media landscape.

My takeaways include restatement of social media marketing basics worthy of repetition and some fresh ideas for you to consider as you move your campaigns forward.

#1 — Social media is motivating brands to provide more responsive customer service

Several speakers expressed that it is essential that brands monitor social media conversations for complaints about their brands and suggesting the right “formula” of on-platform and behind-the-scenes resolution. It’s great that a consumer can voice his or her grievance on Twitter and get a rapid response. It stinks that so many brands have been failing for years to provide this respect for its customers via its support channels. If brands provide better service in response to a tweet than to a phone call, are we going to inadvertently create a culture of public “whining”? Leer más “10 Social Media Marketing Ideas That The Experts Are Talking About”

Facebook Gamers Play 927 Million Hours of Games Per Month [Infographic]


Did you know that 50% of Facebook log-ins are to play Facebook games, and that the number of players that play every day is about 56 million people?

Leer más “Facebook Gamers Play 927 Million Hours of Games Per Month [Infographic]”

Five Unique Calls to Action that Will Make You Click Twice

The call to action is the “Holy Grail” of every marketer. Get it right, and you’re swimming in sales. Get it wrong, and your traffic tends to stagnate. You may get lots of visits, but little to show for it. To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.
Address Customer Reluctance Upfront (LightCMS)

LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it. Their call to action button includes numerous statements that propel the hesitant customer forward: Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.


call-to-action

The call to action is the “Holy Grail” of every marketer.  Get it right, and you’re swimming in sales.  Get it wrong, and your traffic tends to stagnate.  You may get lots of visits, but little to show for it.  To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.

Address Customer Reluctance Upfront (LightCMS)

LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it.  Their call to action button includes numerous statements that propel the hesitant customer forward:  Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.

speaklight call to action example

Think Outside the Rectangle (Storenvy)

Most call to action buttons are simply rectangles, but some of the highest click-through rates have been reported on buttons that break outside the box.  Unusual shapes or even rounded buttons, such as Storenvy’s Join Now, give the appearance of an actual button to be pressed.  With more and more people browsing on touch-screen smart phones, making buttons stand out with a slight beveled edge or shadow gives the appearance of “pressability”.

storenvy call to action example

What Happens After I Push It? (Mozilla Firefox)

As enticing as your graphics look, many people don’t convert because they don’t know what will happen after they click.  One call to action button that solves this issue beautifully is Mozilla Firefox’s own download button.  Not only does it tell you the approximate size of the download, but correctly guesses the language and operating system from the browser you’re currently using. Having a small downward arrow icon beside “Free Download” immediately lets the user know what will happen when they click. Leer más “Five Unique Calls to Action that Will Make You Click Twice”

The Benefits of Retreating

Retreat or withdrawal brings the idea of weakness and defeat to mind. On the surface, it looks as if you are running away because you cannot handle a situation. But at times, you may have to make a planned retreat when faced with overwhelming odds to stage a comeback. A well-planned retreat is a prudent move with benefits that can help you on a personal and a professional level. Read on to find out what the benefits are.

Maintains Relationships

Relationships define our lives. Whether it is on a personal or professional level, most of us have to interact with people. And as you already know, interacting with people is not easy. You have to give and take. In the course of any relationship, you will face conflicts from time to time. Conflicts have the potential to harm a relationship if you do not manage it well. When you find the odds against you, it might be better to retreat to maintain the relationship.

For example, if your boss had a bad day, it would not be wise to ask him for a raise even if you deserve it. On the one hand, he would not be receptive to the idea. On the other hand, you could piss him off and blow your chances in the process. Retreat if the moment is not right to press your case. In doing so, you avoid a needless clash that could cause problems in a relationship.


Retreat or withdrawal brings the idea of weakness and defeat to mind. On the surface, it looks as if you are running away because you cannot handle a situation. But at times, you may have to make a planned retreat when faced with overwhelming odds to stage a comeback. A well-planned retreat is a prudent move with benefits that can help you on a personal and a professional level. Read on to find out what the benefits are.

Maintains Relationships

Relationships define our lives. Whether it is on a personal or professional level, most of us have to interact with people. And as you already know, interacting with people is not easy. You have to give and take. In the course of any relationship, you will face conflicts from time to time. Conflicts have the potential to harm a relationship if you do not manage it well. When you find the odds against you, it might be better to retreat to maintain the relationship.

For example, if your boss had a bad day, it would not be wise to ask him for a raise even if you deserve it. On the one hand, he would not be receptive to the idea. On the other hand, you could piss him off and blow your chances in the process. Retreat if the moment is not right to press your case. In doing so, you avoid a needless clash that could cause problems in a relationship. Leer más “The Benefits of Retreating”

Mentally Hijacked: How to Recognize Constructive and Destructive Emotions

Emotions are a natural and basic part of life. They signal how we feel about a certain situation or occurrence, so we can take the necessary action to deal with the situation. Emotions in this sense aren’t positive or negative, but are more along the lines of constructive or destructive, depending on how they are utilized. Emotions can become destructive and cause serious distress when they become overwhelming and take over how we act, what we say, and what we do. This emotional high-jacking is where many problems emerge.

The high-road and low-road

Taking a closer look at the human brain and how it relates to emotions, we can examine two overall parts of the brain; the high-road and low-road. Both parts communicate with each other and help us navigate through the world. The low-road is the primitive part of the brain, where our emotions immediately come from, and signals when we feel sad, mad, or fearful. This can be helpful when it’s necessary to act quickly for our safety, or to remind us how we felt in a previous similar situation.

But, this low-road route is where emotional high-jacking occurs. It can lead to rash decision making, not thinking before acting, and ultimately hurting ourselves or others.

Your low-road sends the immediate signal of an emotion, and the high-road then assesses the situation to see what needs to be done to deal with the threat. The high-road is there so we can think about things before acting, and find the best options to solve our problem.


Emotions are a natural and basic part of life. They signal how we feel about a certain situation or occurrence, so we can take the necessary action to deal with the situation. Emotions in this sense aren’t positive or negative, but are more along the lines of constructive or destructive, depending on how they are utilized. Emotions can become destructive and cause serious distress when they become overwhelming and take over how we act, what we say, and what we do. This emotional high-jacking is where many problems emerge.

The high-road and low-road

Taking a closer look at the human brain and how it relates to emotions, we can examine two overall parts of the brain; the high-road and low-road. Both parts communicate with each other and help us navigate through the world. The low-road is the primitive part of the brain, where our emotions immediately come from, and signals when we feel sad, mad, or fearful. This can be helpful when it’s necessary to act quickly for our safety, or to remind us how we felt in a previous similar situation.

But, this low-road route is where emotional high-jacking occurs. It can lead to rash decision making, not thinking before acting, and ultimately hurting ourselves or others.

Your low-road sends the immediate signal of an emotion, and the high-road then assesses the situation to see what needs to be done to deal with the threat. The high-road is there so we can think about things before acting, and find the best options to solve our problem.

If you’ve ever been emotional distraught, you know it can be tough to think straight.

Using emotions advantageously comes from thinking before acting, and can help to prevent causing harm to yourself and others. Leer más “Mentally Hijacked: How to Recognize Constructive and Destructive Emotions”

Blog Action Day 2010: How to Save Water One Work Day at a Time

When you get ready for work, are you aware of how much water you use? Do you leave the tap running while you brush your teeth? How long does it take you to shower?

It’s easy to take water for granted. We turn on a faucet and so much water gushes out that we think, “There must be more where that came from, right?”

Wrong. Today is Blog Action Day, and like last year, the thousands participating hope to bring more focus to an issue that involves health, human rights, and the environment: water.

The scarcity of clean water is a global crisis that won’t go away overnight. But by being aware of the issue, taking action when you can, and influencing others to do the same, we can all contribute to the solution. But you don’t have to go to Ethiopia to learn how to save water. You can help from the comfort of your own home or office. [Más…]

Awareness

It’s hard to be motivated by something that does not affect you directly. But when you see how the issue causes other people to suffer — and how you may be contributing to their plight — it’s hard not to be involved. Here are some ways you can be more aware of the water crisis:


Red Tani
http://workawesome.com/office-life/how-to-save-water/ 

When you get ready for work, are you aware of how much water you use? Do you leave the tap running while you brush your teeth? How long does it take you to shower?

It’s easy to take water for granted. We turn on a faucet and so much water gushes out that we think, “There must be more where that came from, right?”

Wrong. Today is Blog Action Day, and like last year, the thousands participating hope to bring more focus to an issue that involves health, human rights, and the environment: water.

The scarcity of clean water is a global crisis that won’t go away overnight. But by being aware of the issue, taking action when you can, and influencing others to do the same, we can all contribute to the solution. But you don’t have to go to Ethiopia to learn how to save water. You can help from the comfort of your own home or office. Leer más “Blog Action Day 2010: How to Save Water One Work Day at a Time”

The Netsetter: SEO Writing Tip #1 – Optimize Your Title Tag

“I don’t write for search engines,” blogs the social media cool kid. Presumably, he writes for “people”. Yeah, right.

If you read no further than this sentence, I’ll be content if you let just one concept sink in: Writing for search engines is writing for people.
The Case for SEO Writing

There are at least two types of writing for search engines. The type that understandably inspires contempt from writers of reputation is keyword article writing. Keyword articles are designed expressly to capture search traffic, and their quality is usually marginal, reflecting the pittance (by Western standards) paid to the writer ($3-10 per article). They’re often written in non-idiomatic English, stuffed with keywords (the terms that people put into search engines), and uninformative. A keyword article found on a search for “auto accident clam”, will feature fluff sentences like, “Auto accidents are something that everyone wants to avoid. Some only cause minor car damage, but others can be fatal. If you’re involved in an accident, you should file an auto accident claim”. This is the kind of content that gives SEO a bad rap.

The type of search optimized writing that I advocate is what might be termed SEO conscious writing, which can be applied to copy of any quality level. The writer’s goal isn’t to maximize keyword density or indiscriminately fill whitespace, but to maximize the content’s lifetime value through search discoverability. What does that mean?

Let’s look at a blog post title that sounds juicy, but is actually terrible for search engines: “10 Ways to Make Enemies on Twitter”. No doubt, it’s great linkbait, and provocative enough to stoke a flurry of pageviews. But what happens afterwards? After a few subsequent posts, this one falls off the front page and into the blog’s archive. A few dedicated readers will read past the first page, but for practical intents and purposes, the post no longer exists. Only those who were impressed enough by the post the first time to read it again will search to find it.

So why is this title bad for search engines, and why does it matter? No one searches for information on how to “make enemies on Twitter”. If that isn’t already obvious, put that phrase in the Google Keyword Tool and see if it shows more than zero searches a month. On the other hand, the keyword “how to use twitter” gets 8100 searches a month worldwide on average. This means that around 270 more people each day search for “how to use Twitter” than “make enemies on Twitter”. If your blog’s “How to Use Twitter” post ranked #1 in Google, it would receive 42% of the Google’s total search traffic (the statistical norm for the top search result): around 113 visits a day. The post, “How to Make Enemies on Twitter”, regardless of its ranking in Google, would receive close to zero search traffic.


The Netsetter: SEO Writing Tip #1 – Optimize Your Title Tag

“I don’t write for search engines,” blogs the social media cool kid. Presumably, he writes for “people”. Yeah, right.

If you read no further than this sentence, I’ll be content if you let just one concept sink in: Writing for search engines is writing for people.

The Case for SEO Writing

There are at least two types of writing for search engines. The type that understandably inspires contempt from writers of reputation is keyword article writing. Keyword articles are designed expressly to capture search traffic, and their quality is usually marginal, reflecting the pittance (by Western standards) paid to the writer ($3-10 per article). They’re often written in non-idiomatic English, stuffed with keywords (the terms that people put into search engines), and uninformative. A keyword article found on a search for “auto accident clam”, will feature fluff sentences like, “Auto accidents are something that everyone wants to avoid. Some only cause minor car damage, but others can be fatal. If you’re involved in an accident, you should file an auto accident claim”. This is the kind of content that gives SEO a bad rap.

The type of search optimized writing that I advocate is what might be termed SEO conscious writing, which can be applied to copy of any quality level. The writer’s goal isn’t to maximize keyword density or indiscriminately fill whitespace, but to maximize the content’s lifetime value through search discoverability. What does that mean?

Let’s look at a blog post title that sounds juicy, but is actually terrible for search engines: “10 Ways to Make Enemies on Twitter”. No doubt, it’s great linkbait, and provocative enough to stoke a flurry of pageviews. But what happens afterwards? After a few subsequent posts, this one falls off the front page and into the blog’s archive. A few dedicated readers will read past the first page, but for practical intents and purposes, the post no longer exists. Only those who were impressed enough by the post the first time to read it again will search to find it.

So why is this title bad for search engines, and why does it matter? No one searches for information on how to “make enemies on Twitter”. If that isn’t already obvious, put that phrase in the Google Keyword Tool and see if it shows more than zero searches a month. On the other hand, the keyword “how to use twitter” gets 8100 searches a month worldwide on average. This means that around 270 more people each day search for “how to use Twitter” than “make enemies on Twitter”. If your blog’s “How to Use Twitter” post ranked #1 in Google, it would receive 42% of the Google’s total search traffic (the statistical norm for the top search result): around 113 visits a day. The post, “How to Make Enemies on Twitter”, regardless of its ranking in Google, would receive close to zero search traffic. Leer más “The Netsetter: SEO Writing Tip #1 – Optimize Your Title Tag”

5 Tips for Building Confidence

What do you do when you have to step way out of your comfort zone? We all have to do it from time to time whether we’re closing a big sale, interviewing for a new job, giving a speech or going to a networking event.

In challenging situations like these, building self-confidence can make all the difference in the world. Confidence can turn that feeling of dread into a bubbling sense of excitement. It can open new doors, shake up your expectations and help you to grow in ways you never thought possible. So what are the steps for building confidence? [Más…]

1. Fake it till you make it.

When you’re trying something new or difficult, there’s only so much you can know ahead of time. Sometimes you just have to get in there, make a few mistakes and learn something. That’s the only way you can gain real experience.

It definitely helps to let go of your pride. You might look silly and that’s okay. If someone else was in your shoes, they’d be struggling just like you. Don’t judge yourself too harshly.

Remember that most people are not born natural geniuses. There is always a learning curve involved even for highly talented, exceptional people like yourself. Pablo Picasso once said:

“I am always doing that which I cannot do, in order that I may learn how to do it.”

Even he admitted that you have to make it up as you go.

The good news is that confidence has a snowball effect. If you project confidence, people will take you more seriously and you’ll feel even more confident. You may have started out feeling a little bit like an imposter, but you’ll gain a sense of authority and knowledge as you go.
2. Remember — not everyone has to like you.

We’re conditioned to believe that the worst thing we could ever do is piss someone off. Many of us are so afraid of annoying someone or being misunderstood that we’d rather not try at all. We’d rather dig a hole in the backyard and bury all our dreams in it.

But successful entrepreneurs and business people know that not everyone will like them, and that’s okay. When you put yourself out there, you may rub someone the wrong way. They may not have time for you. They may not understand you. They may not like you all that much. That’s just the way it goes.

Don’t let the fear of not being liked stop you from realizing your true potential. How can you develop confidence if you’re constantly worrying about what other people think? Let go of the need to be liked 100 percent of the time. It’s not going to happen. So you might as well be yourself.


Sarah Nagel
http://workawesome.com/communication/building-confidence/

What do you do when you have to step way out of your comfort zone? We all have to do it from time to time whether we’re closing a big sale, interviewing for a new job, giving a speech or going to a networking event.

In challenging situations like these, building self-confidence can make all the difference in the world. Confidence can turn that feeling of dread into a bubbling sense of excitement. It can open new doors, shake up your expectations and help you to grow in ways you never thought possible. So what are the steps for building confidence? Leer más “5 Tips for Building Confidence”