Trends in in-game advertising

Social gaming is huge at the moment. Zynga are firmly owning this space and are consistently proving the business-case for social gaming, with the majority of their revenue coming from users purchasing virtual-goods that enhance their experience. As much as social gaming is a revenue-generator for many tech companies, it’s also providing a whole new advertising opportunity for brands. We saw the first high-profile example of this when Microsoft sponsored Farmville earlier this year. Since then, how is it progressing and is it really providing value to advertisers?

The answer to the second question, seems to be a big fat yes. Though it is still new and it is arguably only the more tech/social savvy companies that are really eyeing this up, the revenue potential is clear. According to a recent survey issued by Nielsen and Electronic Arts, when Gatorade invested in in-game advertising by placing branded goods in different online points, the real-life spend on Gatorade increased by 24%. Clearly this is an exciting, lucrative area and the ad dollars are following. The ad spend on game advertising in the U.S. was at $370 million in 2006 and this is expected to expand to $2 billion by 2012. And it’s casual/PC/mobile in-game advertising that will reap this revenue. In 2006 this accounted for 27% of the game advertising market, and by 2012 it will account for more than 80%. This is big money and big business and represents another stage in social advertising that can potentially transform advertising as we know it.
Case study – McDonalds

Earlier this month McDonalds experimented with one of the first advertising examples of its kind, by teaming up with Zynga to create a branded farm for just one day, that offered users the chance to grow mustard seed and tomato crops. They were then rewarded with branded products that would help them improve the growth of the their own farms. Though it only lasted 24 hours, it was available to every single Farmville user, being shown as a neighbour farm.That’s instant, deep ingrained (excuse the pun) exposure to nearly 70 million Farmville players worldwide.

Anuncios

Screen shot 2010 10 17 at 17.24.28 200x148 Trends in in game advertisingSocial gaming is huge at the moment. Zynga are firmly owning this space and are consistently proving the business-case for social gaming, with the majority of their revenue coming from users purchasing virtual-goods that enhance their experience. As much as social gaming is a revenue-generator for many tech companies, it’s also providing a whole new advertising opportunity for brands. We saw the first high-profile example of this when Microsoft sponsored Farmville earlier this year. Since then, how is it progressing and is it really providing value to advertisers?

The answer to the second question, seems to be a big fat yes. Though it is still new and it is arguably only the more tech/social savvy companies that are really eyeing this up, the revenue potential is clear. According to a recent survey issued by Nielsen and Electronic Arts, when Gatorade invested in in-game advertising by placing branded goods in different online points, the real-life spend on Gatorade increased by 24%. Clearly this is an exciting, lucrative area and the ad dollars are following. The ad spend on game advertising in the U.S.  was at $370 million in 2006 and this is expected to expand to $2 billion by 2012. And it’s casual/PC/mobile  in-game advertising that will reap this revenue. In 2006 this accounted for 27% of the game advertising market, and by 2012 it will account for more than 80%. This is big money and big business and represents another stage in social advertising that can potentially transform advertising as we know it.

Case study – McDonalds

Earlier this month McDonalds experimented with one of the first advertising examples of its kind, by teaming up with Zynga to create a branded farm for just one day, that offered users the chance to grow mustard seed and tomato crops. They were then rewarded with branded products that would help them improve the growth of the their own farms. Though it only lasted 24 hours, it was available to every single Farmville user, being shown as a neighbour farm.That’s instant, deep ingrained (excuse the pun) exposure to nearly 70 million Farmville players worldwide. Leer más “Trends in in-game advertising”

Social Media and Graphic Designers – Pros and Cons

Social Media is not a new name and almost everybody is pretty much acquainted with the uses and effects of social media websites. In this techno-oriented world, social media networking is a prevailing trend that continues to grow with increasing awareness. People from all walks of life are prone to its usage. Likewise, graphic designers are also into using social media websites and many of them are pretty fond of it. However, what I have noticed is that with the growing challenges of graphic designing, social media has become more of a necessity for every graphic designer.

Today, every segment of industry is shifting its focus towards social media for its publicity and promotion. The graphic design industry is no exception with more and more graphic designers making use of it. But like every other technology that has been invented, social media has its particular pros and cons.

Every new development has its own advantages and disadvantages. Innovation can either lead to progression or devastation. It only depends on how you use it. On one side, social media has numerous benefits for graphic designers, however simultaneously; social media can prove to be disastrous. This post is to give you a balanced analysis of social media and its impacts on graphic designers.
Social Media for Graphic Designers – Pros


http://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/

pros-and-cons-530

Social Media is not a new name and almost everybody is pretty much acquainted with the uses and effects of social media websites. In this techno-oriented world, social media networking is a prevailing trend that continues to grow with increasing awareness. People from all walks of life are prone to its usage. Likewise, graphic designers are also into using social media websites and many of them are pretty fond of it. However, what I have noticed is that with the growing challenges of graphic designing, social media has become more of a necessity for every graphic designer.

Today, every segment of industry is shifting its focus towards social media for its publicity and promotion. The graphic design industry is no exception with more and more graphic designers making use of it. But like every other technology that has been invented, social media has its particular pros and cons.

Every new development has its own advantages and disadvantages. Innovation can either lead to progression or devastation. It only depends on how you use it. On one side, social media has numerous benefits for graphic designers, however simultaneously; social media can prove to be disastrous. This post is to give you a balanced analysis of social media and its impacts on graphic designers.

Social Media for Graphic Designers – Pros

Shortest Route to Publicity and Promotion

Publicity-and-Promotion
Surpassing all the conventional business promotion techniques, social media marketing is a known fact that the fastest way to promote something to the world. One single tweet on Twitter and graphic designers are able to share their designs with the entire designer community, rather the world.

Your Link to the Design Community

Design-Community
There are millions of graphic designers all over the world and all of us share almost the same feelings and understand each other. Also, it is quite universal that graphic designers benefits from each other. By using social media, graphic designers share their views and their designing work and provide useful feedback to each other. Leer más “Social Media and Graphic Designers – Pros and Cons”

75 Most Creative Free Social Media Icon Sets

We’re sharing hundreds of free social media icons for your website design needs, you can choose to download these all creative icons. we all know that social networks and social bookmarking are really important media for our websites or blogs, these can help to promote our business and news stories in world wide web.

Most of the icon-sets are really creative and professional designed to be universally used on every blog – but what if your blog is different, and in need of some social icons that are not only creative, unique and original also sharing different kind of icon sets. It’s also important that this feature isn’t over looked by web site visitors. So it’s always a good idea to use icons when linking to social media sites. They get peoples attention and the logos are immediately recognizable. Hope you like all listed beautiful icons, If I have missed any, leave send me the link via the comments.

Note: all listed icons are sharing as freebies, but you all respected visitors and readers may follow their owner terms and conditions of free license. Thanks

[Más…]
Picasso: A Free Social Media Icon Set

Picasso is a social media icon pack that is unique. The icon set was inspired – and dedicated to – the wonderful work of Pablo Picasso. You will find many subtle details inspired by this great artist if you look close enough!


http://www.dzinepress.com/2010/08/75-most-creative-free-social-media-icon-sets/

free-social-media-icons-530

We’re sharing hundreds of free social media icons for your website design needs, you can choose to download these all creative icons. we all know that social networks and social bookmarking are really important media for our websites or blogs, these can help to promote our business and news stories in world wide web.

Most of the icon-sets are really creative and professional designed to be universally used on every blog – but what if your blog is different, and in need of some social icons that are not only creative, unique and original also sharing different kind of icon sets. It’s also important that this feature isn’t over looked by web site visitors. So it’s always a good idea to use icons when linking to social media sites. They get peoples attention and the logos are immediately recognizable.  Hope you like all listed beautiful icons, If I have missed any, leave send me the link via the comments.

Note: all listed icons are sharing as freebies, but you all respected visitors and readers may follow their owner terms and conditions of free license. Thanks

Leer más “75 Most Creative Free Social Media Icon Sets”

From Side Project to Sustainable Business … Using Social Media

This guest post is by Clare Lancaster, of WomenInBusiness.com.au.

Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid a cent to promote it.

When I decided to drop out of corporate life, my first move was to open a consultancy. I had been working online since 2001 and by 2008 was confident I’d accumulated enough skills and experience that finding work wouldn’t be a problem.

Around about this time, Twitter was the next big thing. I realized if I wanted to offer my clients the best service I could, I’d better get to know what Twitter was, and work out it was going to be any good for business.

Little did I know that the answer would be a resounding ‘yes’—and that it would help me take my side project from an idea to a sustainable business in less than two years.
Ten steps to sustainability
1. Establish a personal blog.

I started blogging on clarelancaster.com before I launched my consultancy.

I had a clear objective for the blog—that was, to demonstrate my knowledge and start to build my online reputation. I wrote about social media case studies, the basics of online marketing, and my journey so far. I shared my knowledge with wild abandon and started to attract an audience.

Not only did this blog allow me to demonstrate my knowledge but it provided me with a home base to send people I’d connected with through social media.
2. Build a social network with purpose.

Twitter was (and still is) my social networking platform of choice. When I signed up, I spent months observing the conversations, getting to know the etiquette and slowly but surely growing my network strategically.

I sought out and connected with industry thought leaders and journalists, identified people with similar work backgrounds and ethics, and spent time chatting and sharing links not only to my blog posts but to articles that I was reading that I knew would benefit my network.

My patience and consistency paid off when I received a DM from the editor of Australia’s largest small business magazine. She’d been following my blog and invited me to write a five-page article about social media.

That article led to another DM, this time from the editor of Australia’s largest online business magazine. I was invited to write a column with the potential of becoming a monthly contributor. I’ve just filed my 14th column with them.


This guest post is by Clare Lancaster, of WomenInBusiness.com.au.

Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid a cent to promote it.

When I decided to drop out of corporate life, my first move was to open a consultancy. I had been working online since 2001 and by 2008 was confident I’d accumulated enough skills and experience that finding work wouldn’t be a problem.

Around about this time, Twitter was the next big thing. I realized if I wanted to offer my clients the best service I could, I’d better get to know what Twitter was, and work out it was going to be any good for business.

Little did I know that the answer would be a resounding ‘yes’—and that it would help me take my side project from an idea to a sustainable business in less than two years. Leer más “From Side Project to Sustainable Business … Using Social Media”

The Social Buying Universe

Social buying or group buying websites have become increasingly more popular over the past few years, and with the business being reportedly worth more than $1 billion, a flurry of new investors has bumped their net traffic 75 times higher than last year. Here is a look at some of the most popular social buying sites, including: Woot!, LivingSocial, Gilt, 8Coupons, Groupon, Yipit, Qponus, Dealon, Pricebunch, MyDailyDeals, Jasmere, Buywithme, TIppr, KGB Deals, homerun, socialbuy, scoopst, dailydeal, dealster.


Real-Time Social Influencer Notifications in WordPress

1. Someone comments on a blog post
2. This person gets automatically imported into Flowtown
3. You get notified if their an influencer, have a particular occupation or is in a certain location
4. Instantly send a follow-up email or follow them on Twitter
5. Wicked cool


wordpress-logo

The folks over at Web Design and User Experience Agency Digital Telepathy, creators of SlideDeck, have built a rocking Flowtown WordPress Plug-in. Now anyone with a WordPress blog can seamlessly integrate their Blog with Flowtown!

What does that mean? Social Notifications.

1. Someone comments on a blog post
2. This person gets automatically imported into Flowtown
3. You get notified if their an influencer, have a particular occupation or is in a certain location
4. Instantly send a follow-up email or follow them on Twitter
5. Wicked cool