Why Collaborating with Other Freelancers Can be a Great Idea

Being a freelancer is a great way to work for a lot of designers and creatives. To be able to give your clients the best possible package though, you may have to look at doing things a bit differently. By considering to collaborate with other freelancers, you’ll have an even better chance to offer something great, along with getting more social in a job that often is quite lonely. Here are some of the reasons why working with others can be a great idea!

Being a freelancer means a lot of responsibility on your shoulders along with many “lonely” days at work. Being specialized in one field can definitely appeal to clients if you’re good at what you do, but today the ability to be versatile becomes more and more important. Clients know what they want and with all the designers and companies in the market, they can also afford to be a bit picky.
How to collaborate with others?

This can be done in different ways and you need to have a look at your options, who you know, who are available in your area and if they’re interested. A collaboration with other freelancers can mean to share office-space with them, have “unwritten” agreements on helping each other out with things you excel at and pointing clients in the direction of others when getting enquiries that involve projects that are a bit outside your comfort area.

Picture by Oliver Tam

The collaborations can be small or big depending on what you prefer. In many cases freelancers can take on bigger projects together, dividing parts of the work between them according to their different skills. As long as you’re able to find a way of billing and time-tracking that can be dealt with in a legal and correct way, you have many options.

Here are some reasons why you should consider working alongside other freelancers to get more clients by offering what they want!
Being able to compete better with bigger companies

Picture by Martin Boulanger

As companies with several designers also have more knowledge and a broader skill-range, collaborating can help you get up to that same level. This means that as you are more people doing the project, you can offer the skills and deadlines that usually are some of the benefits clients get when choosing to work with companies over freelancers.
Offering more

A bit of the same as the first point. If you are a web designer collaborating with a freelance writer, graphic artist or photographer, you will most likely be able to offer the client a more complete package. Clients love it when they don’t have to look around for many different people to work with. If you have a deal with others you can simply tell the client that you’re able to also take the pictures for the website, design the logo and so on.

Anuncios

By Hilde Torbjornsen | http://www.1stwebdesigner.com/design/freelance-collaboration/

Being a freelancer is a great way to work for a lot of designers and creatives. To be able to give your clients the best possible package though, you may have to look at doing things a bit differently. By considering to collaborate with other freelancers, you’ll have an even better chance to offer something great, along with getting more social in a job that often is quite lonely. Here are some of the reasons why working with others can be a great idea!

 

Being a freelancer means a lot of responsibility on your shoulders along with many “lonely” days at work. Being specialized in one field can definitely appeal to clients if you’re good at what you do, but today the ability to be versatile becomes more and more important. Clients know what they want and with all the designers and companies in the market, they can also afford to be a bit picky.

How to collaborate with others?

This can be done in different ways and you need to have a look at your options, who you know, who are available in your area and if they’re interested. A collaboration with other freelancers can mean to share office-space with them, have “unwritten” agreements on helping each other out with things you excel at and pointing clients in the direction of others when getting enquiries that involve projects that are a bit outside your comfort area.

Picture by Oliver Tam

The collaborations can be small or big depending on what you prefer. In many cases freelancers can take on bigger projects together, dividing parts of the work between them according to their different skills. As long as you’re able to find a way of billing and time-tracking that can be dealt with in a legal and correct way, you have many options.

Here are some reasons why you should consider working alongside other freelancers to get more clients by offering what they want!

Being able to compete better with bigger companies

Picture by Martin Boulanger

As companies with several designers also have more knowledge and a broader skill-range, collaborating can help you get up to that same level. This means that as you are more people doing the project, you can offer the skills and deadlines that usually are some of the benefits clients get when choosing to work with companies over freelancers.

Offering more

A bit of the same as the first point. If you are a web designer collaborating with a freelance writer, graphic artist or photographer, you will most likely be able to offer the client a more complete package. Clients love it when they don’t have to look around for many different people to work with. If you have a deal with others you can simply tell the client that you’re able to also take the pictures for the website, design the logo and so on. Leer más “Why Collaborating with Other Freelancers Can be a Great Idea”

Como un artista sabe más de mkt online que publicistas y empresarios. [ Prgtl. a Blockbuster, out of title…]

En un entorno donde los conceptos publicitarios clásicos se están quedando cada vez más obsoletos y donde, quien no controle los medios digitales están más cerca de estar fuera, de lo que podemos entender por comunicación y promoción, resulta cuanto menos curioso el pequeño caso de estudio que hoy presento.

El caso en cuestión es el del músico norteamericano Trent Reznor (no voy a entrar en detalles de quien es, os pongo un enlace a la Wikipedia), aunque ahora lo escuchareis por haber realizado la BSO de la película “The Social Network”
http://www.thesocialnetwork-movie.com


En un entorno donde los conceptos publicitarios clásicos se están quedando cada vez más obsoletos y donde, quien no controle los medios digitales están más cerca de estar fuera, de lo que podemos entender por comunicación y promoción, resulta cuanto menos curioso el pequeño caso de estudio que hoy presento.

El caso en cuestión es el del músico norteamericano Trent Reznor (no voy a entrar en detalles de quien es, os pongo un enlace a la Wikipedia), aunque ahora lo escuchareis por haber realizado la BSO de la película “The Social Network
http://www.thesocialnetwork-movie.com

Para ello me baso en conversaciones mantenidas con empresarios de la publicidad y como cada vez es más frecuente que estén “fuera de juego” de lo que está ocurriendo en Internet, como entorno, donde la nueva publicidad se está llevando a cabo (y la consiguiente pérdida de negocio). Me encantó este artículo donde define genialmente bien lo que quiero plasmar con este párrafo  . En muchos de los enlaces que os adjunto podréis ver ventas para ver la rentabilidad de sus proyectos.

Antes de nada, el detonante de todo esto fué el abusivo precio que la gente de marketing de su compañía les puso a su LP Year Zero argumentando mucha popularidad del artista.

Leer más “Como un artista sabe más de mkt online que publicistas y empresarios. [ Prgtl. a Blockbuster, out of title…]”

Evolution of Websites: A Darwinian Tale

The web is constantly evolving. It doesn’t take a rocket scientist to see how quickly new technologies are being adopted and how fragile design trends are. While the web is still an infant relative to other mediums such as print, TV and radio, and still has fair amount of growing up to do, it has already amassed a rich history. Let’s take a look at how the medium has evolved throughout the years.

A Matter of Carbon Dating

Evolution is inevitable. As British philosopher Herbert Spencer put it — inspired by Charles Darwin’s theory on natural selection — it’s “survival of the fittest.”

If we examine any aspect of web design, we can see that trends and technologies being discarded, improved on, or superseded by something better is common. Evolve or die, pick one of the two options. And if we delve deeper, we can see three core elements that dictate this natural selection and evolution.


by Alexander Dawson | http://sixrevisions.com/web-technology/evolution-of-websites-a-darwinian-tale/

 

Evolution of Websites: A Darwinian Tale

The web is constantly evolving. It doesn’t take a rocket scientist to see how quickly new technologies are being adopted and how fragile design trends are. While the web is still an infant relative to other mediums such as print, TV and radio, and still has fair amount of growing up to do, it has already amassed a rich history. Let’s take a look at how the medium has evolved throughout the years.

 

A Matter of Carbon Dating

Evolution is inevitable. As British philosopher Herbert Spencer put it — inspired by Charles Darwin’s theory on natural selection — it’s “survival of the fittest.”

If we examine any aspect of web design, we can see that trends and technologies being discarded, improved on, or superseded by something better is common. Evolve or die, pick one of the two options. And if we delve deeper, we can see three core elements that dictate this natural selection and evolution.

A Matter of Carbon Dating

 

Certain web browsers tend to be more evolved than others!

Code

One of the core elements of the web is code. As web designers and web developers, the success of a particular language largely depends on how much value it brings to our work. I’m sure only a handful of you remember VRML with the fondness of the concept that we could soon be browsing the web using the same virtual reality as used in the movie Tron. Alas, virtual reality didn’t take off.

A Matter of Carbon Dating

 

The idea of virtual reality and 3D objects fascinated developers. Leer más “Evolution of Websites: A Darwinian Tale”

The Power of Customers’ Mindset

re your customers in a concrete or abstract mindset as they think about purchasing your product? The answer can affect how much they buy.

Every day consumers make purchase decisions by choosing among large sets of related products available for sale in the aisles of stores. What factors might systematically affect how consumers make decisions among an array of products? Our research explores one aspect of that question.

As most marketers realize, not all shoppers are created equal. Within the same store, one may be searching for a specific product to meet an immediate need, while others may simply be browsing. Just as they can have different goals when they enter a store, individual consumers may approach purchase decisions with different mindsets that can affect how they shop. In social psychology, a mindset is defined as a set of cognitive processes and judgmental criteria that, once activated, can carry over to unrelated tasks and decisions. In other words, if you get a consumer thinking a certain way, that way of thinking — that mindset — can influence his or her subsequent shopping behavior.

In particular, social psychologists have identified two distinct mindsets that are relevant to how consumers make decisions when choosing among large sets of related products: abstract and concrete. An abstract mindset encourages people to think in a more broad and general way. Consumers in an abstract mindset who face an array of related products will focus more on the shared product attributes associated with an overarching purpose — for example, the general category of hair care or car maintenance. Conversely, a concrete mindset draws attention to lower-level details and attributes associated with execution or usage; consumers in a concrete mindset will thus focus on factors that differentiate between products.

(…)


By Kelly Goldsmith, Jing Xu and Ravi Dhar
Full article [PDF]
http://sloanreview.mit.edu/the-magazine/articles/2010/fall/52112/the-power-of-customers-mindset/

Are your customers in a concrete or abstract mindset as they think about purchasing your product? The answer can affect how much they buy.

Every day consumers make purchase decisions by choosing among large sets of related products available for sale in the aisles of stores. What factors might systematically affect how consumers make decisions among an array of products? Our research explores one aspect of that question.

As most marketers realize, not all shoppers are created equal. Within the same store, one may be searching for a specific product to meet an immediate need, while others may simply be browsing. Just as they can have different goals when they enter a store, individual consumers may approach purchase decisions with different mindsets that can affect how they shop. In social psychology, a mindset is defined as a set of cognitive processes and judgmental criteria that, once activated, can carry over to unrelated tasks and decisions. In other words, if you get a consumer thinking a certain way, that way of thinking — that mindset — can influence his or her subsequent shopping behavior.

In particular, social psychologists have identified two distinct mindsets that are relevant to how consumers make decisions when choosing among large sets of related products: abstract and concrete. An abstract mindset encourages people to think in a more broad and general way. Consumers in an abstract mindset who face an array of related products will focus more on the shared product attributes associated with an overarching purpose — for example, the general category of hair care or car maintenance. Conversely, a concrete mindset draws attention to lower-level details and attributes associated with execution or usage; consumers in a concrete mindset will thus focus on factors that differentiate between products.
(…) Leer más “The Power of Customers’ Mindset”

How to Diagnose and Improve Website Crawling

Sitemap Statistics

If things are radically out of whack, you can download a table of pages in the index from webmaster central and diagnose on a page by page level to see what is or or isn’t in the index.

Next, you want to try and do a full crawl of the website using something like Xenu. While it’s usually used to check for broken links, in the process it does crawl the website. If you have a large website, you are going to want to limit the crawling.

Another product that I like to use is Website Auditor. One of the interesting things about using Website Auditor is that you can specify crawling depth, which is how deep you want a crawl to go. Start at the homepage and go only one level. Run it again, this time with 2 levels, then 3. Additionally use your Webmaster Central report on most linked pages (think of them as link hubs). If your important pages aren’t within 2-3 pages of linking hubs on your website, you will have problems. IMHO it’s more important than ever to cultivate deep linking and to use that deep linking to spread your link equity, inbound trust, and authority wisely around your website.

In recent years Google has done away with the term/classification “supplemental index.” IMHO this was more of a public relations move, as they just grew tired of hearing from people who were upset that any part of their site was in the supplemental index–but I digress. There are certain parts of your website that aren’t as important as others or, as in the case of say a privacy policy, are important to people but not for rankings. To help you understand what pages Google thinks are important, you need to look at last crawl date in the Google Cache.

Pages that have the most links are going to get crawled more frequently. Pages that have the most trust and authority are going to get crawled most often. Pages that are linked to from those linking hubs, or trusted and authoritative hubs, will get crawled next most frequently. At each step away from the linking hubs, or authority points, crawl frequency will decrease–think of it like a classic pagerank model.


Michael Gray - Graywolf's SEO Blog

Michael Gray

By Michael Gray | http://www.wolf-howl.com/seo/diagnose-improve-crawling/

When you are reviewing a website, whether for your own projects or for a client project, one of the important areas to review is crawlability. In this post I’d like to talk about some of the ways you can look for and diagnose crawling issues.

If your important pages aren’t within 2-3 pages of linking hubs on your website, you will have problems …

The first step to diagnosing a crawling problem is to use a simple [site:example.com] search and compare how many pages you really have with how many Google thinks you have. Now, bear in mind that this number is an estimate. What you are trying to do is get a rough estimate of how many pages Google knows about, as Matt Cutts recently discussed in a Webmaster Central Video:

If you have several hundred or thousand pages but Google only shows 100, then you have a problem. Depending on how large the site is, anywhere from 10-30% accuracy would be a good rule of thumb.

The second thing you would want to look at would be Webmaster Central. If you submit a sitemap, Google tells you how many URLs you submitted and how many are in the index. The closer those numbers are, the better. Don’t worry if it’s not a 100% match because sometimes you include pages in your sitemap that get blocked at the page level with a robots meta tag. At this point, you are just concerned with gross numbers. Leer más “How to Diagnose and Improve Website Crawling”

Niveles de atención | …lo dejo a tu criterio! :_)

Uno de los fenómenos más interesantes fruto de la digitalización es el cambio en la gestión de la atención. Ya hablé sobre la Economía de la Atención y analicé el impacto de la misma sobre el mundo de la publicidad. Hoy me gustaría profundizar un poco más en este tema.

Una reflexión

Los medios (y las agencias de medios) se han ocupado de trabajar los contextos y las agencias creativas el contenido. En un mundo saturado es imposible la eficiencia -la atención focalizada- sin el trabajo conjunto de ambos. A día de hoy apenas existe entendimiento, ni procesos reales de colaboración. El resultado es que el anunciante no consigue una atención focalizada de sus mensajes y, en consecuencia, baja el valor de los mensajes que recibe el consumidor. ¿Hasta cuándo seguiremos sin entendernos? Lo veremos.

Como ya sabéis, la atención está relacionada con dos variables (interés & relevancia), por lo que podríamos plantear un esquema con dos ejes:


Uno de los fenómenos más interesantes fruto de la digitalización es el cambio en la gestión de la atención. Ya hablé sobre la Economía de la Atención y analicé el impacto de la misma sobre el mundo de la publicidad. Hoy me gustaría profundizar un poco más en este tema.

Una reflexión

Los medios (y las agencias de medios) se han ocupado de trabajar los contextos y las agencias creativas el contenido. En un mundo saturado es imposible la eficiencia -la atención focalizada- sin el trabajo conjunto de ambos. A día de hoy apenas existe entendimiento, ni procesos reales de colaboración. El resultado es que el anunciante no consigue una atención focalizada de sus mensajes y, en consecuencia, baja el valor de los mensajes que recibe el consumidor. ¿Hasta cuándo seguiremos sin entendernos? Lo veremos.

Como ya sabéis, la atención está relacionada con dos variables (interés & relevancia), por lo que podríamos plantear un esquema con dos ejes:

 

¿Qué significan los ejes?

El interés tiene que ver con el contenido del mensaje. El producto me interesa, la marca ha conseguido que tengamos algún tipo de relación y eso hace que me fije en ella. También puede ser que el contenido de su comunicación me resulta interesante, ya que conecta con mi forma de vida. Este eje nos ayuda a graduar el mensaje como ‘más’ o ‘menos interesante’.

La relevancia tiene relación con el momento de recibir el mensaje. Y pueden ser muchos y muy diferentes momentos: nuestra situación vital, el período del año, el momento del día que lo recibimos o incluso el estado de ánimo en el que nos encontremos.  El eje vendrá definido por la graduación entre el momento ‘adecuado’ y otro ‘menos adecuado’.

4 Áreas de Atención… Leer más “Niveles de atención | …lo dejo a tu criterio! :_)”

SEO Mistakes That Make You Look Like an Amateur

Everyone thinks they can win at SEO, but some SEO hopefuls make some pretty amateur mistakes – ones that can even hurt your rankings. Nancy Strauss, today’s guest poster, thought it might be a good idea to remind you of 5 SEO mistakes that make you look like an amateur… and I agreed. Enjoy!

I keep getting spam from “SEO companies” who promise that they can improve my website rankings for Google.

I figure if these companies were actually good at SEO, then they wouldn’t have to spam anyone. Customers would come to them. That’s the whole point of SEO — people who search on Google for the service you provide find your website in the top results.

The benefits of SEO are clear, and because it doesn’t have to cost money, it has become a particularly important tool for freelancers and small businesses with limited marketing budgets.
Want to optimize your website, or even your client’s? Avoid these common SEO mistakes…:


Everyone thinks they can win at SEO, but some SEO hopefuls make some pretty amateur mistakes – ones that can even hurt your rankings. Nancy Strauss, today’s guest poster, thought it might be a good idea to remind you of 5 SEO mistakes that make you look like an amateur… and I agreed. Enjoy!

I keep getting spam from “SEO companies” who promise that they can improve my website rankings for Google.

I figure if these companies were actually good at SEO, then they wouldn’t have to spam anyone. Customers would come to them. That’s the whole point of SEO — people who search on Google for the service you provide find your website in the top results.

The benefits of SEO are clear, and because it doesn’t have to cost money, it has become a particularly important tool for freelancers and small businesses with limited marketing budgets.
Want to optimize your website, or even your client’s? Avoid these common SEO mistakes…: Leer más “SEO Mistakes That Make You Look Like an Amateur”