http://readwriteweb.com | Te lo compilo 8 OCT


Developer Discussion: What Do You Use For AJAX in PHP?

jquery_ajax_1010.jpgA quick question with a potentially longer discussion. What do you use for AJAX in PHP, and why?

XAJAX is a simple way to do it, and this is the approach I’ve been using for some time. In very simple terms, you write PHP methods that can be called from JavaScript by prefixing the method name with xajax_.

IT Workers Still Looking to Jump Ship, Even In Rough Job Market

A Computerworld survey confirms what a Harris Interactive survey found in July: about 36% of IT workers are looking for a new job. Harris found 37%. Approximately 25% of IT workers polled by Computerworld are making less than they were two years ago. However, unemployment figures released today are grim. Will workers actually be able to find new jobs to jump to?

Yahoo let the cat out of the bag earlier this week, when one of its executives told Reuters that it would begin offering video chat via Yahoo Messenger to both the iPhone and Android smartphones.

The move would bring Yahoo, which already has 81 million Yahoo Messenger users, again to the forefront of chat services and posing a serious challenge to Apple’s own FaceTime.

Anuncios

Real-Time News Curation – The Complete Guide Part 5: The Curator Attributes And Skills

In Part 4 I have gone through the newsmaster workflow, the tasks and specific responsibilities and in Part 5, I am covering the key attributes, qualities and skills a successful real-time news curator must have.

To identify them I have been looking both at the experience I have gained with this practice in this last five years, as well as at the growing literature available online on this “content curation” topic.

Most people to whom I have shown, explained or illustrated the “newsmastering” workflow, as I like to call it, have missed to understand the value and potential of the curation process, by focusing too much on the technology aspect: how do you do it, where do you click, how do you publish it on your site, and so on.

In fact, while technology does play an important role in helping a curator find, aggregate, filter, curate and re-publish existing content, it is in the expertise and skills of the curator the opportunity to create meaning, make sense of disparate info and add value to a newly created “whole”.

What makes a successful “newsmaster” is therefore not the ability to maneveur freely with RSS feeds, aggregators and PHP includes, or having access to the latest content curation technology, but rather the level of passion and depth of interest for a specific subject matter, and the harmonious and coordinated application of a rare and multidisciplinary skillset. Something, I would hope, that will be soon taught in professional journalism and communication schools.

Therefore, if you have been wondering what are the specific skills and attributes a real-time news curator must have, I have devoted this section of the guide, to this very specific topic.

Here is what I have discovered:


What skills do I need to have if I want to be an effective real-time news curator? Can I just pick the best headlines and links on my topic of interest or do I need to do know / do more? What makes a great news curator stand out from those who do automatic aggregation or from bloggers who create simple news stories lists?

real-time_news_curation_curator_guide_newsmastering_newsmaster_attributes_skills_000009349745_size485_c.jpg
Photo credit: thesuperph

In the previous parts of this Guide to Real-Time News Curation I have looked at what are the key problems giving way to the emergence of real-time news curation, at the differences between automatic aggregation and filtering and human-powered manual curation. I have also spent some time illustrating some real-world examples of both automated aggregation and human curated news content. Leer más “Real-Time News Curation – The Complete Guide Part 5: The Curator Attributes And Skills”

Publicidad en Digital Signage y Marketing Digital Crossmedia

La comunicación digital integral es posible cuando todos los medios convergen en el digital signage.

El digital signage es el resultado de la evolución en la comunicación exterior (publicidad exterior) y en la publicidad en el punto de venta (PLV), hacia una transformación digital. Esta revolución ha llevado a la utilización de sistemas como pantallas, tótems táctiles, proyectores y otras tecnologías para comunicar con el público en retail y en la calle.

El digital signage es la evolución de la comunicación exterior (publicidad exterior) y la publicidad en el punto de venta (PLV). Podríamos realizar definiciones técnicas y complejas, pero creo que coincidiremos si lo resumimos en: el digital signage es un medio de comunicación en el punto de venta y en lugares públicos a través de dispositivos de emisión de contenidos digitales, como pantallas, proyectores, tótems o paneles táctiles.

El alto desarrollo de medios digitales como Internet y el móvil están obligando a una especialización en medios que sufren un consumo “en cualquier momento”. Por este motivo, medirlos y desarrollar estrategias específicas se vuelve clave: evaluar los planes de medios desde la perspectiva del consumidor y segmentar muy bien. Es necesario llegar a comunicar a “perfiles específicos de clientes“, lo que obliga a crear estrategias digitales crossmedia.

Esta conclusiones no pasan inadvertidas para el digital signage, que forma parte de ese abanico de medios digitales e integra gran parte de ellos en estrategias publicitarias conjuntas, ya que ningún medio es un todo por sí solo. Las estrategias crossmedia permitirán, en los próximos años,, una notable mejora en la inversión publicitaria en digital signage.


por Roi Iglesias

La comunicación digital integral es posible cuando todos los medios convergen en el digital signage.

El digital signage es el resultado de la evolución en la comunicación exterior (publicidad exterior) y en la publicidad en el punto de venta (PLV), hacia una transformación digital. Esta revolución ha llevado a la utilización de sistemas como pantallas, tótems táctiles, proyectores y otras tecnologías para comunicar con el público en retail y en la calle.

El digital signage es la evolución de la comunicación exterior (publicidad exterior) y la publicidad en el punto de venta (PLV). Podríamos realizar definiciones técnicas y complejas, pero creo que coincidiremos si lo resumimos en: el digital signage es un medio de comunicación en el punto de venta y en lugares públicos a través de dispositivos de emisión de contenidos digitales, como pantallas, proyectores, tótems o paneles táctiles.

El alto desarrollo de medios digitales como Internet y el móvil están obligando a una especialización en medios que sufren un consumo “en cualquier momento”. Por este motivo, medirlos y desarrollar estrategias específicas se vuelve clave: evaluar los planes de medios desde la perspectiva del consumidor y segmentar muy bien. Es necesario llegar a comunicar a “perfiles específicos de clientes“, lo que obliga a crear estrategias digitales crossmedia.

Esta conclusiones no pasan inadvertidas para el digital signage, que forma parte de ese abanico de medios digitales e integra gran parte de ellos en estrategias publicitarias conjuntas, ya que ningún medio es un todo por sí solo. Las estrategias crossmedia permitirán, en los próximos años,, una notable mejora en la inversión publicitaria en digital signage. Leer más “Publicidad en Digital Signage y Marketing Digital Crossmedia”

How Music Can Positively Influence Your Designs

2. Use the Music’s Rhythm to Drive You

The tempo and energy of the music you’re listening to can help you achieve a certain tempo or energy with your design.

Seems like forehead-slapping obviousness, but bear with this step. This isn’t meant in an abstract new-age-y way, but literally working along to the rhythm.

Meaning, don’t just stop at bopping your head and tapping your feet to the beat, but type, draw, move elements in your design, and whatever else to the tempo as well:

* Faster, more energetic music will make you create bolder, stronger, simpler designs.
* While slower, pastoral music might make you create deliberate, detailed, smoothed out designs.

If you’ve ever gone for a run or worked out to music, you might have noticed how you run or work out faster the faster the tempo or more energetic the tune. It’s the same here for designing, except now that you’re conscious of this, you can purposefully put faster and more energetic music on when you need to create bolder, stronger, simpler designs, and vice versa.
3. Switch Up the Music Styles to Stay Energized

Don’t have too much of the same type of music. Stay energized by throwing your ears for a loop every once in a while – a.k.a. Love Thy Shuffle Mode.

Too much of anything becomes monotonous. Even the loudest, most banging drum and bass tunes will wear you down and make it normal, not energizing. But intersperse it with some slower, chill tunes, then resume with the banging beats, and you’re jolted out of a routine and fired up again.

Imagine a band playing fast tunes non-stop for the entire show, with no pauses in between. Too much, and the energizing effect wears off after a while.

The same for music you’re playing while designing. True, you used steps #1 and #2 to select and harness the appropriate music in order to achieve your desired visual design style faster, easier, and better. But if you want to sustain that positive influence, you want to give your brain something different every so often to get a jolt and be re-energized.


By: Oleg Mokhov
http://www.onextrapixel.com/2010/10/08/how-music-can-positively-influence-your-designs/

3 Steps for Using Music to Influence Your Designs

1. Pick Music Appropriate to the Style You’re Creating In

If you listen to certain types of music, it can put you in the right mood, or set the right vibe to more effectively create specific visual designs:

Designer Headphones

  • Grungy – industrial music
  • Futuristic – electronic beats
  • Sunny – bright tropical grooves
  • Slick – driving house music
  • And so forth

You wouldn’t listen to futuristic electronic beats if you’re working on a serene, organic, wood-based design. And you wouldn’t blast acoustic folk tunes while crafting energetic, slick, futuristic designs.

So after you’ve decided what specific visual design style you’re going after or are having trouble achieving, start playing the appropriately-themed music while working.

Seriously, it’s not a tangible or easily-proven thing, but it really works. Just how the right music will fit and enhance the mood of a film (imagine upbeat jangle-pop rock in a brooding, dark horror film – it doesn’t work), in the same way the right music fits and enhances your ability to create a certain visual style. Leer más “How Music Can Positively Influence Your Designs”

Will Mobile Apps Put You Out Of Work?

Not long after the Wired article debuted, Barry Adams wrote about the potential death of seo for The Fire Horse Trail. Barry isn’t predicting seo’s demise so much as it’s change in the face of the move toward apps.

Again search engines can’t crawl apps and if that’s where content resides how will search engines crawl and index and rank content?

Websites still are and will be for some time the primary way we interact with content online. It’s not as though you’re going to wake up tomorrow in a world without them or a world without Google. 10 years from now we may not be using our browser as much as we do now, but we’ll likely still be using it.

As I mentioned above there are only so many apps you can realistic download and use. A browser can easily be the catchall app for all the apps we don’t inevitably download and use.


Steven Bradley

by Steven Bradley
http://www.vanseodesign.com | ABSTRACT
Thanks top Steven Bradley

In August Chris Andersen and Michael Wolf wrote an article for Wired Magazine under the title, The Web Is Dead. Long Live the Internet. The article talks about how the internet is moving away from the wide open web as viewed through a browser and toward a semi-closed web viewed through apps.

This paradigm shift has many implications that impact web designers as well as SEOs and I want to talk about this shift and what it means for those of us working online by looking at some of the other articles that have followed the Wired article and adding my thoughts to the mix.

iPhone home screen with folders of apps

Apps Are Here to Stay. Long Live Apps

I’m guessing many of you own a smart phone and possibly another mobile device capable of connecting to the internet. I own both an iPhone and an iPad and I have to agree that more and more I use an app instead of a browser to interact with content online.

Chris begins his portion of the Wired article describing a typical day in which you check email on an ipad or smart phone and move on to using Twitter and Facebook apps. Maybe you take in the NY Times and read through a list of feeds in two more apps. At the end of the day you unwind by playing games against friends on the Xbox Live or watch a movie over Netflix.

You’ve spent the day on the Internet — but not on the Web. And you are not alone.

More and more we’re using the Internet to to transport information, but less and less we’re using the browser to display and interact with that information.

Even on your computer you might choose an app over the web. For example I hardly every visit Twitter the website. Since the beginning I’ve used one of available desktop clients. Same for Facebook. Most of the content I absorb online comes in though my rss reader. This post will mostly be written in a couple of programs residing on my desktop only passing through the WordPress admin briefly as a last check before publishing.

Search engines can’t crawl apps. html isn’t the dominant language across apps. Many of the things you and I do as part of our jobs aren’t as prevalent inside apps as they are on the web itself. Surely this will affect us.

Theme design for Apple's app store

Chris points out how this shift was inevitable, citing past industries with similar change and pointing out that while most of us might intellectually appreciate openness we inevitably choose the path of least resistance. Apps are simply easier and often better than their website counterparts.

In Michael’s part of the article he also argues this shift is inevitable, but for a different reason. Business can make more money through apps than through the web. Most of us won’t pay to read the news on a website, yet many of us will happily shell out a few bucks to have the paper delivered to us via an app.

None of this is to say the web is going away and the browser will die an ugly death. Apps won’t kill the web any more than the web killed tv, tv killed radio, or radio killed print. We’ll be using our browser (another app) to visit web pages for quiet some time.

While I use more and more apps, I still inevitably find most through a web page in my browser. And as great as apps might be, there’s a limit to how many we can download and realistically use before their number overwhelms us. The web through a browser isn’t going away any time soon.

Still this shift is taking place and will only accelerate as more or us carry and use internet capable mobile devices like smart phones and tablets.

seo is dead

SEO is Dead. Long Live SEO… Leer más “Will Mobile Apps Put You Out Of Work?”

Why Paper Is Still One of THE Most Important and Useful Design Tools You Have

(…) Abstract
http://www.freelancereview.net/

5 Cool Ways to Use Paper in Your Office

So how can you integrate paper into your workflow other than simply drawing on your desk? Here’s five suggestions:

Clip Board

A personal favorite of mine, the clip board is portable and can store extra paper. It’s where I currently do most of my sketching.

Drafting Table

If you have the room, a drafting table can be an awesome addition to your office. It’s not only a good place to draw, but oftentimes they can store your supplies and some even come with their own light source. Many have an adjustable surface as well to make time spent there as ergonomic as possible.

Electronic Paper

Smart paper systems like that from Livescribe combine the best of paper and the digital realm. Everything you write can be recorded for playback, searched and shared. The accompanying pen even comes with apps.

Easel

An easel can be a great platform for creating quick charts or wireframes but is probably not best suited for logo sketching.

Hang On Wall

What’s to stop you from tacking up a huge sheet of paper on your wall? This could be a great addition to your office, especially if you want to reference your sketches from time to time without rummaging through a messy stack of papers.
Pros and Cons of Using Paper In Design…


(…) Abstract
http://www.freelancereview.net/

5 Cool Ways to Use Paper in Your Office

So how can you integrate paper into your workflow other than simply drawing on your desk? Here’s five suggestions:

Clip Board

A personal favorite of mine, the clip board is portable and can store extra paper. It’s where I currently do most of my sketching.

Drafting Table

If you have the room, a drafting table can be an awesome addition to your office. It’s not only a good place to draw, but oftentimes they can store your supplies and some even come with their own light source. Many have an adjustable surface as well to make time spent there as ergonomic as possible.

Electronic Paper

Smart paper systems like that from Livescribe combine the best of paper and the digital realm. Everything you write can be recorded for playback, searched and shared. The accompanying pen even comes with apps.

Easel

An easel can be a great platform for creating quick charts or wireframes but is probably not best suited for logo sketching.

Hang On Wall

What’s to stop you from tacking up a huge sheet of paper on your wall? This could be a great addition to your office, especially if you want to reference your sketches from time to time without rummaging through a messy stack of papers.

Pros and Cons of Using Paper In Design… Leer más “Why Paper Is Still One of THE Most Important and Useful Design Tools You Have”