The Essential Element of Trust in Open Innovation

What are the barriers against building trust and relationships with stakeholders in your ecosystem

* Most organizational structures foster an internal rather than an external perspective.
* Most companies view external partners as someone paid to deliver a specific service rather than a source of co – creation and open innovation.
* Most companies are more focused on protecting their own knowledge and intellectual property rather than opening up and exploring new opportunities. They play defense rather than offense. This should not come as a surprise as one of the main objectives for corporate lawyers is to minimize risk, and it is fair to say that opening up to the outside world increases the risk element.
* Forging strong relationships takes time and personal commitment. We are just too busy to make it happen and it does not help that most companies do not provide the necessary time, resources, and encouragement to make this happen.

Anuncios

by Stenfan Lindeegar
http://www.15inno.com/

What are the barriers against building trust and relationships with stakeholders in your ecosystem

  • Most organizational structures foster an internal rather than an external perspective.
  • Most companies view external partners as someone paid to deliver a specific service rather than a source of co – creation and open innovation.
  • Most companies are more focused on protecting their own knowledge and intellectual property rather than opening up and exploring new opportunities. They play defense rather than offense. This should not come as a surprise as one of the main objectives for corporate lawyers is to minimize risk, and it is fair to say that opening up to the outside world increases the risk element.
  • Forging strong relationships takes time and personal commitment. We are just too busy to make it happen and it does not help that most companies do not provide the necessary time, resources, and encouragement to make this happen.

What should you do to foster an organizational mindset that supports the building of trust?

Read this article:
http://www.15inno.com/2010/10/05/essentialelement/

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!