“Top 20 Most Powerful Celebrities in the World 2010″ | By Jeremy Waite

Posted on October 7, 2010

  • By Jeremy Waite

    Welcome to my mash-up of marketing stories and celebrity gossip. If you love marketing or want to be inspired at work, everything here is written for you. Enjoy!

Is Lady Gaga the World’s Most Powerful Celebrity? 

In advance of my book “Sex, Brands & Rock’n’Roll” coming out next month, I’ve put together a cheeky little eBook which will hopefully inform and inspire you.  It lists the top 20 most powerful celebrities in the world this year, how much $ they’ve made and inspirational quotes that show ‘why they are, who they are’.  But who’s number 1? Enjoy!

Click here for my FREE eBook to find out who are the “Top 20 Most Powerful Celebrities in the World”

The Essential Element of Trust in Open Innovation

by Stenfan Lindeegar

What are the barriers against building trust and relationships with stakeholders in your ecosystem

  • Most organizational structures foster an internal rather than an external perspective.
  • Most companies view external partners as someone paid to deliver a specific service rather than a source of co – creation and open innovation.
  • Most companies are more focused on protecting their own knowledge and intellectual property rather than opening up and exploring new opportunities. They play defense rather than offense. This should not come as a surprise as one of the main objectives for corporate lawyers is to minimize risk, and it is fair to say that opening up to the outside world increases the risk element.
  • Forging strong relationships takes time and personal commitment. We are just too busy to make it happen and it does not help that most companies do not provide the necessary time, resources, and encouragement to make this happen.

What should you do to foster an organizational mindset that supports the building of trust?

Read this article:

With Less than 50% Market Share, IE Is Now Losing the Browser Wars

Jolie O’Dell http://mashable.com

According to data from StatCounter, Internet Explorer has dipped below the 50%-mark in its global share of the Internet browser market.

StatCounter shows IE at 51.34% of the market in August 2010; by the end of September, IE was holding on to just 49.87% of the browser market. The browser also shows a drop of nearly 10% year over year.

This is the first time IE has fallen below the halfway point in market share, and from where we sit, the glass is looking half empty.

These losses come in the face of steady growth from Firefox (Firefox) over the past several years and speedy gains by Chrome (Chrome) in recent months.

During the same month that IE sank to its all-time low, Firefox grew by about half a percent to 31.5%, while Chrome added almost a full percentage point to its share of the market.

Seguir leyendo “With Less than 50% Market Share, IE Is Now Losing the Browser Wars”

Huye de las agencias que te ofrezcan campañas 360º | [y finalmente alguien lo dijo]


Brujula Leo en Slogan Magazine un artículo conciso y pertinente sobre el término “360º”.  Me gustaría desarrollar el asunto mirando hacia la oferta comercial que las agencias de publicidad hacen a sus clientes.

Esto de “360º” alude al objetivo de conseguir que una campaña publicitaria se haga omnipresente, impactando al target desde la mayor variedad posible de medios. Fue acuñado en los años 80 por el publicitario británico David Ogilvy y todavía sigue siendo utilizado por la agencia que él fundó.

Las idea de publicidad 360º se fundamenta en nociones sobre la comunicación de marcas que también datan de los 80.  El impacto publicitario (GRP´s = cobertura x frecuencia) se construye a base de identificar al target e impactarle repetidas veces con la misma campaña desde la tele, la radio, la prensa, el medio exterior…  Se supone que la notoriedad publcitaria se construye de modo acumulativo: 3 impactos generan un recuerdo superior al tiple del recuerdo generado por un sólo impacto, ya que van generando un poso en la memoria.  E.d.: cuantos más medios mejor, cuantos más pases mejor, cuanta más presencia mejor.

Cuanto más ruido mejor. Incluso si el medio o la campaña o ambos, son irrelevantes para el target.

…seguí leyendo en:

The Internet Is Still Not For Everyone

By Antonio Lupetti @woork
It radically changed the way we all interact and it has become the main medium of mass communication of our (if not all) time. Nevertheless it is used by just a few. How and why the Internet is still a technology available to less than 29% of the global population.

Full article: