GLOBAL – Unilever is boosting its global marketing team in an effort to improve the return from its US$7.2 billion annual spend.
The FMCG company is introducing three roles, including Helena Ganczakowski as global vice-president for agency relations, Jorgen Bartsch as global vice-president for marketing services and Paula Quazi as global vice-president for futures communications.
Ganczakowski, currently global vice-president of heart health, is a former marketing director for Unilever UK. Bartsch is director of marketing operations, based in Singapore, while Quazi has held several roles at the company, including vice-president of marketing in Europe.
The appointments are the first major change made by global chief marketing and communications officer Keith Weed since being promoted from executive vice-president of homecare, oral-care and water in April.
Weed took on additional communications responsibilities in April when he replaced Simon Clift, who stepped down from Unilever’s top marketing role after 30-years at the group.
This article was first published on marketingmagazine.co.uk.