Mars appoints OMD Taiwan following month of pitches


TAIPEI – OMD Taiwan has been appointed to the media business for Mars following a month-long competitive pitch against Mindshare and incumbent Dentsu Media Palette.

Mars appoints OMD Taiwan following month of pitches

OMD will be handling both traditional and online media for Mars, effective immediately.

“During the pitch process, OMD Taiwan impressed us with their positive energy and stellar presentation,” said Yin Wei Lee, commercial head of Mars Taiwan.

According to a company statement, Mars generates global sales of US$28 billion annually across six business segments, including chocolate, petcare, Wrigley gum and confections, food, drinks and symbioscience.

“Mars is a well-trusted brand in Taiwan and has a wide portfolio of products that are much loved by consumers in our market,” said Elle Huang, CEO of Omnicom Media Group Taiwan.

In China, Starcom is the media agency for Mars and Wrigley China following the agency’s appointment in June this year. The account is reportedly worth US$120 million.

http://www.campaignasia.com/Article/234436,mars-appoints-omd-taiwan-following-month-of-pitches.aspx

Autor: Gabriel Catalano - human being | (#IN).perfección®

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