OMD will be handling both traditional and online media for Mars, effective immediately.
“During the pitch process, OMD Taiwan impressed us with their positive energy and stellar presentation,” said Yin Wei Lee, commercial head of Mars Taiwan.
According to a company statement, Mars generates global sales of US$28 billion annually across six business segments, including chocolate, petcare, Wrigley gum and confections, food, drinks and symbioscience.
In China, Starcom is the media agency for Mars and Wrigley China following the agency’s appointment in June this year. The account is reportedly worth US$120 million.