- Specify your canonical
- Learn about the Canonical Link Element in 5 minutes
- Learn More about the Canonical Link Element
- Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter
- Canonical URL Tag – The Most Important Advancement in SEO Practices Since Sitemaps
- Dispelling a Persistent Rel Canonical Myth
- Canonical URL’s for WordPress
- Canonical URL links
- [When NOT To Use Canonical URL Links ]
- A Standard for Robot Exclusion
- Get yourself a smart robots.txt
- Learn more about robots.txt
- Robots.txt from SEOmoz Knowledgebase
- URL Rewrites & Redirects: The Gory Details (Part 1 of 2)
- URL Rewrites & Redirects: The Gory Details (Part 2 of 2)
- Guide to Applying 301 Redirects with Apache
The anatomy of a server sided redirect: 301, 302 and 307 illuminated SEO wise
- Using htaccess Files for Pretty URLS
The way you structure your content plays a part in how well your content gets crawled and indexed. If you want a search engine to list one of your pages in their results, the search engine first needs to find that page. It’s important that we make it easier for spiders to find all of the pages we want indexed.
Fortunately most of the ways you help search engines find your content also helps real people find that same content. A sitemap for example can serve as a great backup to your main navigation and can be organized in a way that makes it a table of contents for your entire site. Shorter click paths mean people as well as spiders can get to your content quicker.
Sometimes though, we need to understand the difference in how people and search engines see things. Real people won’t have any problem with multiple URLs pointing to the same content. If anything it likely makes it easier for them. Search engines on the other hand still get confused by “duplicate content” and you need to be aware of that so you can help make things clearer for them.
Next week we’ll look beyond crawling and indexing and talk about siloing or theming your content. The idea is to develop the structure of your content in a way to help reinforce the different keyword themes on your site and in the process help your pages rank better for keyword phrases around those themes.