How To Help Search Engines Find Your Content | Van SEO Design

Additional Resources

Meta Robots

Canonical Tag


301 Redirects

Robotic spider


The way you structure your content plays a part in how well your content gets crawled and indexed. If you want a search engine to list one of your pages in their results, the search engine first needs to find that page. It’s important that we make it easier for spiders to find all of the pages we want indexed.

Fortunately most of the ways you help search engines find your content also helps real people find that same content. A sitemap for example can serve as a great backup to your main navigation and can be organized in a way that makes it a table of contents for your entire site. Shorter click paths mean people as well as spiders can get to your content quicker.

Sometimes though, we need to understand the difference in how people and search engines see things. Real people won’t have any problem with multiple URLs pointing to the same content. If anything it likely makes it easier for them. Search engines on the other hand still get confused by “duplicate content” and you need to be aware of that so you can help make things clearer for them.

Next week we’ll look beyond crawling and indexing and talk about siloing or theming your content. The idea is to develop the structure of your content in a way to help reinforce the different keyword themes on your site and in the process help your pages rank better for keyword phrases around those themes.


How To Help Search Engines Find Your Content | Van SEO Design.

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The CEO’s Innovation Nightmare – BusinessWeek


What is to be done?

Some Helpful Tips

We know this column could come across as a bit cynical. But we are truly hopeless optimists, so let’s get to some solutions. If you are a bullish CEO or a bullish innovator within the ranks, here are few tips that will absolutely make your corporate life better—and more fulfilling.

Let’s start with counsel for the CEOs:

Recruit believers. Henry Ford said, “If you believe you can or believe you can’t, you’re right.” If you have people on your staff who don’t really believe change is possible or that the old way is good enough, for God‘s sake, release them to find a more fulfilling destiny. If you don’t have the guts to do it, then please stop saying you are going to change the world. Because your people simply won’t let it happen, and you are going to look like a fool.

Hire objective senior managers. This is a nice way of saying you should bring in leaders from outside your industry.

Full article:
The CEO’s Innovation Nightmare – BusinessWeek

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The Blog Stylist

Star Blog Award: Wanna Be Balanced Mom

Star Blog Award: Wanna Be Balanced Mom

It’s been a little while since I posted my last “Star Blog Award”, so without any more delay, the next SBA winner is…

Chantelle Ellem's blog, Fat Mum Slim

Guest blogroll: Mummy blogs by Chantelle Ellem

Chantelle’s blog, Fat Mum Slim is a popular read for those who like a dose of living, loving and a little bit of everything in between. Here are Chantelle’s favourite mummy blogs

Blogger profile: Julia from Hooked on Houses

Blogger profile: Julia from Hooked on Houses

Julia loves houses. Inside houses, outside houses, TV houses, celebrity houses and houses for sale. Yes, she’s Hooked on Houses

Sitemaps de vídeo, más ayuda desde Google para indexar nuestros vídeos en la web. « Sem y SEO para todos los públicos

Image representing Google as depicted in Crunc...

Si la semana pasada publicábamos el enlace a la GUIA SEO de Google, hoy comento otro de los detalles interesantes de todos los cambios que están existiendo en Google.Suele ser habitual (y si no tienen un problema) que los sitios web que alojan vídeos tengan una página común de nivel superior en la que aparecen agrupados estos.

Para esto es recomendable utilizar un Sitemap para indicar a Google la URL de la página de la galería en la que aparecen los videos, con objeto de que queden indexados perfectamente (Google ya lo permite).

La etiqueta a  utilizar para especificar la URL es <video:gallery_loc> en cada uno de los vídeos. Ten en cuenta que no se puede utilizar más de una etiqueta “gallery_loc” por vídeo.


Sitemaps de vídeo, más ayuda desde Google para indexar nuestros vídeos en la web. « Sem y SEO para todos los públicos.

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Internet Explorer 9 Beta: Reviewed and Benchmarked | Nettuts+

Windows Internet Explorer 9 Banner


It appears Microsoft has clear goals when it comes to IE9. They want to embrace modern standards and contribute to governing bodies like W3C to aid interoperability. IE9 is a massive leap forward from IE8′s attempts at HTML5, CSS3 and SVG. And it also feels like this is the browser they wanted to release with Windows 7. Looking at some of the new interface changes, like Jump Lists, reinforces this.

The benchmarks have shown problems still exist between IE9 and HTML5, but the advancements in hardware acceleration really shine through. Bugs do exist, some websites fail to load and it may take some time to get used to the new layout, but we need to remember this is still in beta stages, so maybe we could forgive it for the odd problem throughout development.

So despite it’s cons, I’m happy testing out my latest web designs in IE9 and I am really excited about the final product.

I hope you have enjoyed this introduction to IE9 Beta and try it out, even if it is only to play PacMan in the IE9 Test Center!

Full test here:
Internet Explorer 9 Beta: Reviewed and Benchmarked | Nettuts+

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New Data: Want More Leads? Offer Downloadable Content

Posted by Dan Zarrella |

banner 1

This post is a sneak peak at the exclusive new data from the upcoming Science of Lead Generation webinar on October 12th. Register now to reserve your spot. Remember, it’s more important how much business your site generates, than what it looks like.

One of the most important elements of lead generation is creating compelling offers to entice people to give you their contact information.

To understand what offers users perceive to be the most valuable, I conducted a survey asking people to rank a handful of offer types.


The results show that people prefer content-based offers rather than “demo” type offers which imply a more sales-oriented process. If you want leads, try offering a downloadable kit, or a free trial of your product.

Read more:

Links to…

Poderío e impotencia de Einstein (Ernesto Sábato, abril 1955)

Albert Einstein

La muerte del creador de la relatividad ha acongojado con razón a los espíritus generosos, pues, por encima de toda otra consideración, se sintió que había desaparecido un genio lleno de bondad, tolerante y puro; un ser asombroso en estos tiempos de campos de concentración que mirábamos hacia él con incredulidad.

No es sobre este aspecto de la personalidad de Einstein que nos parece necesario meditar, por lo evidente. Es sobre dos o tres hechos y opiniones, muy difundidos ya antes de la muerte del sabio, pero que ahora los periódicos han terminado de consagrar. En primer término, la creencia de que era el mayor genio del siglo. ¿Por qué una afirmación tan terminante, la mayor parte de las veces por profanos que están lejos de comprender sus teorías, o por especialistas científicos que difícilmente admitan o intuyan la genialidad de creadores artísticos o literarios? ¿ Y por qué ese unánime y curioso asentimiento popular a una afirmación tan categórica como difícil de probar? Seguir leyendo “Poderío e impotencia de Einstein (Ernesto Sábato, abril 1955)”

Innovation posts of the week: Organizational Innovation

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Answer One Question to be a Better Manager

What would I do differently if everyone reporting to me was a volunteer?

Some of the things I learned are:

  • Passion trumps everything: passion is what kept the station running. It’s why I got involved with it in the first place. All of us were passionate about finding music and sharing it with people (or sharing the news, or sports). How can you keep a group of 120 volunteers going? Purpose.
  • You can’t use power: when everyone is a volunteer (with more important things that the should probably be doing!), you can’t force them to do anything. If they don’t like the situation, they’ll quit.
  • The number one job of managers is to remove obstacles: when you have neither carrots nor sticks to fall back on for motivation, you develop a different set of management skills. Finding the things that motivate people is one of them. The big one though is figuring out how to clear out the obstacles that prevent people from getting things done. A good manager is not a director, but rather a supporter. Seguir leyendo “Answer One Question to be a Better Manager”

Innovation and the Renaissance man (or woman)

It’s increasingly obvious that good innovators come in all shapes and colors, all moods and forms.  What’s also obvious is that many of the best innovators seem to be “Renaissance” people – that is, people with a lot of interests or who are engaged in a lot of different fields.  This always poses an interesting chicken and egg question for me:  do you have to be a Renaissance person to be innovative, or do all innovators resemble Renaissance people?
Seguir leyendo “Innovation and the Renaissance man (or woman)”

BREAKING: Twitter CEO Evan Williams Stepping Down

By Ben Parr

Twitter co-founder Evan Williams has stepped down from his position as CEO of Twitter.

In a shocking announcement on the Twitter blog, Williams revealed that he asked Twitter COO Dick Costolo to step in as the company’s CEO. Williams will stay with the company though and “be completely focused on product strategy.”

From his announcement:

“The challenges of growing an organization so quickly are numerous. Growing big is not success, in itself. Success to us means meeting our potential as a profitable company that can retain its culture and user focus while having a positive impact on the world. This is no small task. I frequently reflect on the type of focus that is required from everyone at Twitter (Twitter) to get us there.

This led to a realization as we launched the new Twitter. I am most satisfied while pushing product direction. Building things is my passion, and I’ve never been more excited or optimistic about what we have to build.

This is why I have decided to ask our COO, Dick Costolo, to become Twitter’s CEO. Starting today, I’ll be completely focused on product strategy.” Seguir leyendo “BREAKING: Twitter CEO Evan Williams Stepping Down”

Valor social, un paso más hacia la segmentación de clientes

por Francisco Javier Sánchez

Muchos estudios demuestran la gran influencia que tienen las experiencias y valoraciones de otras personas en nuestras decisiones de compra.

Es más, las opiniones de los demás no impactan sólo en la valoración de productos y marcas por parte de los consumidores, sino también en su nivel de fidelidad a la marca (Gruen, Osmonbekov & Czaplewski).

El éxito de comunidades online de viajes como minube o tripadvisor es la prueba más palpable de que la opinión de otros conduce a la acción.

En esta línea, Forrester ha reconocido que cualquier inversión en medios sociales es una pérdida de tiempo a menos que las marcas dejen de valorar a sus clientes únicamente desde el punto de vista financiero, ignorando su faceta social.

Coherente con este planteamiento, Forrester ha creado una metodología llamada “The Social Value Scorecard” que permite evaluar el valor social de tus Clientes, para lo que recomienda dar dos pasos relativamente simples:

  1. Saber qué hacen los consumidores. Aplicando herramientas como la escalera de Social Technographics y centrándose en el número y variedad de actividades realizadas por los distintos usuarios.
  2. Medir cuál es el nivel de influencia de estos consumidores. No siempre es más interesante relacionarse con los clientes que más conexiones tienen. Es mejor vincular a aquellos que ejercen más influencia sobre sus contactos. Seguir leyendo “Valor social, un paso más hacia la segmentación de clientes”

Intelligence Management: un enfoque de Gestión

por Alberto Roca Vanaclocha

Intelligence Management es un término que podríamos traducir literalmente como “gestión inteligente” y que hace referencia al modo de gestionar una organización o una problemática basado en el análisis de la información y la “gestión del conocimiento” para obtener el mejor resultado.

No se trata de una metodología en concreto aunque utiliza una metodología, y tampoco se trata de una aplicación informática aunque utiliza herramientas informáticas. Podríamos decir que Intelligence Management es un “enfoque” en el modelo de gestionar, dado que:

Con todo ello lo que se pretende es sistematizar un modelo de gestión que permita optimizar el desempeño corporativo de la organización o de las áreas de gestión en las que se aplica.

Intelligence Management

Por hacer una breve reseña, los orígenes de Intelligence Management los encontramos en la década de los cincuenta y sesenta, cuando el Instituto Carnegie de Tecnología desarrolla unos estudios teóricos sobre la toma de decisiones en las organizaciones que fueron tomados como base por el Instituto Tecnológico de Massachusetts para desarrollar unos sistemas informáticos bajo el concepto Decisión Support System (DSS) y que como su nombre indica tenían por objeto ayudar en el proceso de toma de decisiones.

Fue a partir de 1989 cuando Howard Dresner de Gartner Group popularizó el concepto de Business Intelligence, como un paraguas bajo el cual tenían cabida una serie de conceptos y métodos a implementar en las organizaciones orientados a lograr una toma de decisiones más eficientes soportadas sobre una aplicación informática tipo DSS. Desde entonces a nuestros días, han sido numerosas las acepciones que bajo el término “Intelligence” han aparecido, si bien con el propósito de identificar una u otra solución en particular bien fuera metodológica o informática: Business Intelligence, Customer Intelligence Management System, Intelligence Competitive, Corporate Intelligence, Market Intelligence, Strategic Intelligence, etc.

Como decimos, Intelligence Management es un enfoque de gestión orientado a obtener un alto rendimiento de la gestión a nivel corporativo, para lo cual se sistematiza un modelo de gestión que se focaliza en los distintos aspectos de la gestión que son cruciales.

Core Business… Seguir leyendo “Intelligence Management: un enfoque de Gestión”

Three-quarters of Americans have been confused by ads on TV

By David Kiefaber

ConfusedAccording to an AdweekMedia/Harris Poll, 75 percent of Americans have been confused by ads on television. This is readily apparent if you’re an ad blogger like me, but it’s not as serious as you’d think once the numbers are broken down. One curious result of the study is how little education matters to the final tally. College and graduate students are just as likely to be confused by advertising as people whose formal education ended in high school, so either we’re all getting dumber (possible!) or marketers have gotten too cute with their concepts at the expense of content, usually by overestimating their aptitude for absurdist humor or social-media navigation. Seguir leyendo “Three-quarters of Americans have been confused by ads on TV”