Facebook Marketing: A Comprehensive Guide for Beginners

As the largest social network in the world, it has more than 500 million active users, half of whom log in on a daily basis. They rack up a total of more than 700 billion minutes on Facebook every month. People share more than 30 billion pieces of content every month, including links, news stories, blog posts, photo albums, and notes.

With numbers like those, ignoring Facebook isn’t really an option anymore for most marketers. The problem is, how are you supposed to use it?

If you’re not an active user, it can be confusing. Sure, catching up with old classmates is easy enough, but how do you turn all of those little messages and profiles into actual results?

Well… it’s simpler than you might think. In this post, I’ll show you the basics of how to use Facebook to your advantage. It’s aimed at the beginner who maybe has a personal profile but has done little else, and it’s restricted primarily to marketing on Facebook, not with all the FB social add-ons recently released.

Let’s get started.
Who’s On Facebook?

Let’s get one common misconception out of the way right off: Facebook is not just for college kids anymore. Sure, it started out that way, as a social network specifically for college students, but Facebook now has millions of members across the demographic spectrum.

The largest segment of Facebook users fall into the 35-54 age range, while the fastest-growing segment is over 55. So regardless of how old your target market is, Facebook can be a great way to reach them.
How Can You Market on Facebook?

Facebook has three tools that can be used by anyone. Each of these options has its own purpose, and can be combined for greater reach.

Pages

Facebook pages are similar to profiles, but for businesses, organizations and public figures.

While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have the same restriction on the number of friends/fans they can have, unlike profiles (which are limited to 5,000 friends).

Advantages: They’re free and easy to set up.

Disadvantages: Can be hard to get a foothold and build a fan base.

Ads

Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, age groups, and even things like college major. Facebook also lets users like ads or close ads they don’t like, meaning that Facebook is constantly delivering better-targeted ads to their users.

Advantages: Powerful targeting parameters.

Disadvantages: Can get expensive, depending on your goals.

Groups

Facebook groups are similar to discussion forums but with additional features similar to what pages and profiles have (like a Wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.

Advantages: Free and high levels of engagement.

Disadvantages: Can be very time consuming.


This is icon for social networking website. Th...

By Cameron Chapman

Facebook is big.

As the largest social network in the world, it has more than 500 million active users, half of whom log in on a daily basis. They rack up a total of more than 700 billion minutes on Facebook every month. People share more than 30 billion pieces of content every month, including links, news stories, blog posts, photo albums, and notes.

With numbers like those, ignoring Facebook isn’t really an option anymore for most marketers. The problem is, how are you supposed to use it?

If you’re not an active user, it can be confusing. Sure, catching up with old classmates is easy enough, but how do you turn all of those little messages and profiles into actual results?

Well… it’s simpler than you might think. In this post, I’ll show you the basics of how to use Facebook to your advantage. It’s aimed at the beginner who maybe has a personal profile but has done little else, and it’s restricted primarily to marketing on Facebook, not with all the FB social add-ons recently released.

Let’s get started.

Who’s On Facebook?

Let’s get one common misconception out of the way right off: Facebook is not just for college kids anymore. Sure, it started out that way, as a social network specifically for college students, but Facebook now has millions of members across the demographic spectrum.

The largest segment of Facebook users fall into the 35-54 age range, while the fastest-growing segment is over 55. So regardless of how old your target market is, Facebook can be a great way to reach them.

How Can You Market on Facebook?

Facebook has three tools that can be used by anyone. Each of these options has its own purpose, and can be combined for greater reach.

Pages

Facebook pages are similar to profiles, but for businesses, organizations and public figures.

While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have the same restriction on the number of friends/fans they can have, unlike profiles (which are limited to 5,000 friends).

Advantages: They’re free and easy to set up.

Disadvantages: Can be hard to get a foothold and build a fan base.

Ads

Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, age groups, and even things like college major. Facebook also lets users like ads or close ads they don’t like, meaning that Facebook is constantly delivering better-targeted ads to their users.

Advantages: Powerful targeting parameters.

Disadvantages: Can get expensive, depending on your goals.

Groups

Facebook groups are similar to discussion forums but with additional features similar to what pages and profiles have (like a Wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.

Advantages: Free and high levels of engagement.

Disadvantages: Can be very time consuming.

How to Market with Pages… Leer más “Facebook Marketing: A Comprehensive Guide for Beginners”

How Fun is Your Website?

The secret to success for a website these days is really no secret at all. Websites that really bring home the bacon are the ones driven by loyal visitors who frequent the site on a regular basis. Building a community like this often takes a lot of time and loads of great content.

But is there a way to shortcut the tried and true methods of great material and great marketing?

What if a website were fun to play?

Games and gaming are two terms that are quickly finding themselves a new meaning on the web. What used to be associated with an acne-prone teenager alone in a windowless basement is being transformed into a socially hip hobby. The age range for gaming is expanding, and the activities that include gaming features are shifting as well.

Games in general are nothing new. For centuries, we have been enjoying sports, card games, and board games. In the past few decades, the evolution of video games has spawned the modern “casual game.” On the web, these games include online Flash games, mobile apps, and most recently, social networking and community-oriented websites.

Gaming, most recently, has entered the social media space, in incarnations such as Foursquare and Gowalla, as well as Facebook applications such as FarmVille, with great success. While the likes of location-aware social networking services like Foursquare and Gowalla may not seem like much of a game at first — don’t be fooled. Checking into your favorite locations in order to earn rewards such as points or badges is a solid game element.


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How Fun is Your Website?

The secret to success for a website these days is really no secret at all. Websites that really bring home the bacon are the ones driven by loyal visitors who frequent the site on a regular basis. Building a community like this often takes a lot of time and loads of great content.

But is there a way to shortcut the tried and true methods of great material and great marketing?

What if a website were fun to play?

Games and gaming are two terms that are quickly finding themselves a new meaning on the web. What used to be associated with an acne-prone teenager alone in a windowless basement is being transformed into a socially hip hobby. The age range for gaming is expanding, and the activities that include gaming features are shifting as well.

Games in general are nothing new. For centuries, we have been enjoying sports, card games, and board games. In the past few decades, the evolution of video games has spawned the modern “casual game.” On the web, these games include online Flash games, mobile apps, and most recently, social networking and community-oriented websites.

Gaming, most recently, has entered the social media space, in incarnations such as Foursquare and Gowalla, as well as Facebook applications such as FarmVille, with great success. While the likes of location-aware social networking services like Foursquare and Gowalla may not seem like much of a game at first — don’t be fooled. Checking into your favorite locations in order to earn rewards such as points or badges is a solid game element.

Gowalla

Is gaming something that can be incorporated into a website in order to draw in a wider audience? And more importantly, can game mechanics keep our users coming back? Leer más “How Fun is Your Website?”

What Keanu Reeves Can Teach us About Personal Branding

Fill a role

He plays variations of himself in every movie he stars in. So, a casting agent needs an A-list actor to play an out of touch, emotionally dead but likeable character? Keanu gets a call.

Lesson to learn: Fill a void. Be that person who is the go-to person for a very specific service. Maybe you have a knack for hand-drawn type or resume design. If an Art Director needs someone to create some original artwork for an editorial spread ( or a new resume) you become the person to call.
Do one thing really well

He has (knowingly or not) embraced the typecast he has been given. His detached acting style makes for a perfect cop, alien and confused “Chosen One.”

Lesson to learn:If you are a killer illustrator, immerse yourself in illustrative work. Develop a body of work that has a distinct style and point of view. Provide tutorials, design freebies and inspirations for people to look at. It goes hand in hand with filling a void.


http://www.inspiredm.com/2010/09/28/keanu-reeves-personal-branding/

Shenee is a writer, designer, photographer and pop culture curator. She recently founded You’ll Look Great. She tweets. Mostly about writing, music and 90′s kids movies @sheneeh. She also blogs.

Keanu Reeves. The man. The myth. The subject of many drinking games. He’s known for his stoic gaze and monotone voice. For a lot of people this is considered a negative but I think there is value in what the man does. He’s solid. Don’t like Keanu? You wouldn’t be a movie ticket to one of his movies. He’s built a image based on reliability and consistency with the occasional pleasant surprise. Sound familiar? Starbucks or Apple, anyone? He’s built the perfect personal brand and we can learn something from his career highs and lows.

6 Lessons on Branding from Keanu Reeves

Fill a role

He plays variations of himself in every movie he stars in. So, a casting agent needs an A-list actor to play an out of touch, emotionally dead but likeable character? Keanu gets a call.

Lesson to learn: Fill a void. Be that person who is the go-to person for a very specific service. Maybe you have a knack for hand-drawn type or resume design. If an Art Director needs someone to create some original artwork for an editorial spread ( or a new resume) you become the person to call.

Do one thing really well

He has (knowingly or not) embraced the typecast he has been given. His detached acting style makes for a perfect cop, alien and confused “Chosen One.”

Lesson to learn:If you are a killer illustrator, immerse yourself in illustrative work. Develop a body of work that has a distinct style and point of view. Provide tutorials, design freebies and inspirations for people to look at. It goes hand in hand with filling a void. Leer más “What Keanu Reeves Can Teach us About Personal Branding”

5 Advanced Google Tricks to Help You Become a Better Web Designer

You can use some simple Google tools in very creative ways, as well as use some more advanced ones to:

* find high-quality tutorials for any web design software tool, and find them easier and faster
* find decent alternatives for the current web design software you’re using
* search for what Spanish (or ) web designers are talking about

…and much more! You’ll learn all of this in the text below. I’ll use specific examples to illustrate my points, but that doesn’t mean you can’t use your own examples when you understand the points. So let’s get started, shall we?
1. A Small Google Suggest Trick Can Help You Find What Kind of Photoshop Brushes People Are Searching For…

Let’s suppose you’re looking for Photoshop brushes on Google. So you type ‘Photoshop brushes’ in Google and get the usual results. One of the first things you will eventually find is what type of brushes exist. The traditional way people do this is going through multiple sites, seeing what they have to offer and using a lot of trial & error.

But what if I told you there’s a better way to find what type of brushes people are actually searching for on Google? That can help you find some popular (and with the wisdom of crowds, popular can mean good) brushes you can use in your designs. How can you do this? With Google Suggested Results.

How to do it: Type ‘photoshop brushes’ into Google. Suggested results will appear (depending on whether or not you have Instant turned on, you’ll see 5 or 10 suggested results max. I’ll turn off Instant for now in order to get more suggested results). Position your mouse cursor immediately after ‘photoshop’. Now press space. The following should appear…


By Darrenhttp://www.1stwebdesigner.com/development/advanced-google-tricks-better-web-designer/

You can use some simple Google tools in very creative ways, as well as use some more advanced ones to:

  • find high-quality tutorials for any web design software tool, and find them easier and faster
  • find decent alternatives for the current web design software you’re using
  • search for what Spanish (or ) web designers are talking about

…and much more! You’ll learn all of this in the text below. I’ll use specific examples to illustrate my points, but that doesn’t mean you can’t use your own examples when you understand the points. So let’s get started, shall we?

1. A Small Google Suggest Trick Can Help You Find What Kind of Photoshop Brushes People Are Searching For…

Let’s suppose you’re looking for Photoshop brushes on Google. So you type ‘Photoshop brushes’ in Google and get the usual results. One of the first things you will eventually find is what type of brushes exist. The traditional way people do this is going through multiple sites, seeing what they have to offer and using a lot of trial & error.

But what if I told you there’s a better way to find what type of brushes people are actually searching for on Google? That can help you find some popular (and with the wisdom of crowds, popular can mean good) brushes you can use in your designs. How can you do this? With Google Suggested Results.

How to do it: Type ‘photoshop brushes’ into Google. Suggested results will appear (depending on whether or not you have Instant turned on, you’ll see 5 or 10 suggested results max. I’ll turn off Instant for now in order to get more suggested results). Position your mouse cursor immediately after ‘photoshop’. Now press space. The following should appear:

Leer más “5 Advanced Google Tricks to Help You Become a Better Web Designer”

Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

* Why SEO Doesn’t Matter Anymore and What You Should Do Instead
* How to Deal With Negative Criticism
* How to Improve Your Online Social Life?
* How to Boost Your Online Portfolio
* Are You Just a Freelancer? Or a Successful One?
* Bulletproof Email Marketing: Overview, Tips and Tools

Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.
Things To Remember While Writing Online
instantShift – Make Your Website Copy Dazzle

Headings

Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.
Profiles

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.
Importance First

instantShift – Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites.


InstantShift - Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.

Things To Remember While Writing Online

instantShift - Make Your Website Copy Dazzle

Headings

Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.

Profiles

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.

Importance First

instantShift - Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites. Leer más “Online Copywriting: Make Your Website Copy Dazzle”

Effective and Powerful CSS Tools & Generators for Designers

Effective and Powerful CSS Tools & Generators for Designers

Realizing the increasing demand of useful apps across the web, we regularly feature commercial and free software on instantShift, so decided it was time to bring a roundup of highly essential CSS tools & generators applications to your attention. Just keep in mind that this list isn’t a ranking list of web apps. So, Let’s start with this compilation that every web developer, designer and freelancer should consider.

CSS Tools for HTML Newsletters
* Primer CSS
* Mail Chimp CSS Inliner
* CSS – Sprit
* CSS Text Wrap
CSS Layouts Tools
* CSS Layout Generator
* Layout Generator
* Grid System Generator
* Design by Grid
CSS Frameworks Tools
* Blueprint CSS
* Bluetrip
* CSS Framework from Content with Style
* Unobtrusive CSS
* Elements
* xCSS
* Ez – CSS
* YAML Builder
Typography CSS Tools
* CSS Typeset
* Typetester
* Fonttester
* Typogridphy
* CSS font style
* CSS Color Replace
CSS Colors Tools
* Somacon CSS Color Chart
* Colors Conversion
* CSS Color Codes
* CSS Colors
* Crockford
* Color Scheme Designer
CSS Sprite Tools
* Spritegen CSS Sprites
* CSS Sprites
* Website Performance (CSS Sprite Generator)
* CSS Sprite Generator
CSS Grids Tools
* 960
* Mindplay Grid
* Net Protozo
* Spry Soft Variable Grid System
* Grid based Layout
* Grid Layout Generator
Other CSS Tools
* Drawter
* Developer
* Firebug
* Pagelayout
* Spiffy Corners
* Sky CSS tool
* Simple CSS
* CSS Compressor
* iSnoop CSS SuperScrub
* PageColumn Layout Generators
* CSS Menumaker
* Em Calculator
* IE6 Fixer
* CSSEvolv
* WordOff
* CSS Sorter
* Quick Form Builder
CSS Browser Extension Plugins
* Dust-Me selector
* Fireshot
* CSS Viewer
* Web Developer
* Measure It


http://www.instantshift.com/2010/10/01/effective-and-powerful-css-tools-generators-for-designers/

InstantShift - Effective and Powerful CSS Tools & Generators for Designers

CSS has come a long way from formatting the structured content. It was used to control layout of documents precisely and to apply different layouts to media types. Today CSS is used to give the look and feel of giving importance to the layout and design. It saves the time which makes loading much faster and is quite easy to maintain. But not so easy to design a page with CSS because of the compatibility issues with different browsers and even the best designers may find it time consuming to develop the whole by themselves, due to which they have to rely on online tools sometimes because they are quite easy to download, work well with your browser and provide you with ample time for testing too. So we have development tools which help you to overcome these problems.

We present you with some of the solutions in the form Powerful and Effective tools presented in this section which allows you to overcome the inconsistencies of the browsers and also gives a new and fresh look to your website.

You may be interested in the following application related articles as well.

Please feel free to join us and you are always welcome to share your thoughts even if you have more reference links that our readers may like.

Don’t forget to Subscribe to our RSS-feed subscribe to our RSS-feed and Follow us on Twitter follow us on Twitter — for recent updates.

Effective and Powerful CSS Tools & Generators for Designers

Realizing the increasing demand of useful apps across the web, we regularly feature commercial and free software on instantShift, so decided it was time to bring a roundup of highly essential CSS tools & generators applications to your attention. Just keep in mind that this list isn’t a ranking list of web apps. So, Let’s start with this compilation that every web developer, designer and freelancer should consider.

CSS Tools for HTML Newsletters

CSS technology allows for more powerful and flexible website designs. But there are certain restrictions using CSS and HTML support, and even with inline styles, So presenting you some of the tools for CSS for designing your email newsletter to make your job easier.

Primer CSS

InstantShift - Effective and Powerful CSS Tools & Generators

Primer covers your CSS by pulling out all of your classes and id’s and placing them into a starter stylesheet. Paste your HTML in the space given to get started.

Official Link Back To Top…. Leer más “Effective and Powerful CSS Tools & Generators for Designers”