[G] What does the future of display advertising look like?

Official Google Blog:
What does the future of display advertising look like?

This afternoon, we gave a keynote address at the Interactive Advertising Bureau’s MIXX Conference in New York, entitled “Display 2015: Smart and Sexy.”

As you know by now, we’re investing significantly to make display advertising better for users, advertisers and publishers. Display advertising really is at the heart of what we’re doing at Google these days. 99 percent of our top 1,000 clients are now running campaigns on the Google Display Network. And last year, they increased their spending on display advertising by over 75 percent.

Today, we explained why we think display advertising is about to go through the biggest and most important revolution in its history. We made seven predictions about where display advertising will be in 2015:

* 50 percent of ad campaigns will include video ads bought on a cost-per-view basis (that means that the user will choose whether to watch the ad or not, and the advertiser will only pay if the user watches). That’s up from very little today.
* Today, advertisers are starting to deliver ads that are tailored to particular audiences. Many are using real-time bidding technology, so that they can bid on the ad space that they think is most valuable. In 2015, 50 percent of these ads will be bought using this real-time technology.
* With smartphone growth skyrocketing, mobile is going be the number one screen through which users engage with advertisers’ digital brands.
* Today, the “click” is the most important way that advertisers measure their display ad campaigns, but it’s not always the best measure—especially if an ad campaign is designed to boost things like brand awareness or recall. With new measurement technologies emerging, in five years, there will be five metrics that advertisers commonly regard as more important than the click.
* Just like most news articles on the web today can be commented on, shared, discussed, subscribed to and recommended, in 2015, 75 percent of ads on the web will be “social” in nature—across dozens of formats, sites and social communities.
* Rich media formats work. They enable great creativity and interaction between users and advertisers, but today they only represent about 6 percent of total display ad impressions. That will increase to 50 percent, for brand-building ad campaigns.
* All the investments that are making display advertising smarter and sexier will help publishers increase their revenues. Display advertising is going to grow to a $50 billion industry in five years.


Official Google Blog:
What does the future of display advertising look like?

This afternoon, we gave a keynote address at the Interactive Advertising Bureau’s MIXX Conference in New York, entitled “Display 2015: Smart and Sexy.”

As you know by now, we’re investing significantly to make display advertising better for users, advertisers and publishers. Display advertising really is at the heart of what we’re doing at Google these days. 99 percent of our top 1,000 clients are now running campaigns on the Google Display Network. And last year, they increased their spending on display advertising by over 75 percent.

Today, we explained why we think display advertising is about to go through the biggest and most important revolution in its history. We made seven predictions about where display advertising will be in 2015:

  • 50 percent of ad campaigns will include video ads bought on a cost-per-view basis (that means that the user will choose whether to watch the ad or not, and the advertiser will only pay if the user watches). That’s up from very little today.
  • Today, advertisers are starting to deliver ads that are tailored to particular audiences. Many are using real-time bidding technology, so that they can bid on the ad space that they think is most valuable. In 2015, 50 percent of these ads will be bought using this real-time technology.
  • With smartphone growth skyrocketing, mobile is going be the number one screen through which users engage with advertisers’ digital brands.
  • Today, the “click” is the most important way that advertisers measure their display ad campaigns, but it’s not always the best measure—especially if an ad campaign is designed to boost things like brand awareness or recall. With new measurement technologies emerging, in five years, there will be five metrics that advertisers commonly regard as more important than the click.
  • Just like most news articles on the web today can be commented on, shared, discussed, subscribed to and recommended, in 2015, 75 percent of ads on the web will be “social” in nature—across dozens of formats, sites and social communities.
  • Rich media formats work. They enable great creativity and interaction between users and advertisers, but today they only represent about 6 percent of total display ad impressions. That will increase to 50 percent, for brand-building ad campaigns.
  • All the investments that are making display advertising smarter and sexier will help publishers increase their revenues. Display advertising is going to grow to a $50 billion industry in five years. Leer más “[G] What does the future of display advertising look like?”

The Social Network: Ecosystem vs. Egosystem


Social Media Today

Editor’s Choices

The Social Network: Ecosystem vs. Egosystem

By Brian Solis – Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized experience that looks and feels less like a “social” network and instead, creates as an empowering information exchange. Twitter is at the heart of the Web’s evolving egosystem and its archetype is powerful and quite understated.
» Continue…

Study Finds Celebrities Have Little Twitter Influence

By Steve Olenski – “Celebrities who have an army of followers on Twitter do not actually hold any influence on the micro-blogging website, scientists have discovered.” This was the headline on a story posted to the telegraph.co.uk this past Saturday, September 25th. Now my initial reaction was one of feigned disbelief… Really? How can that be?
» Continue…

Social Media: In-House or Outsourced

By Maria Ogneva – Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it’s still a developing field and best practices are formed every day, there are certain spoken and unspoken rules and approaches. With that said, it’s imperative that brands adopt a smart strategy and thoughtful execution of social media.
» Continue…

How successful are Facebook ads?
By Donna DeClemente – Like all internet-based content providers making a killing despite charging nothing for their products, Facebook delivers advertisements. Unlike Google, whose AdWords system has rewritten some basic concepts of internet advertising, Facebook ads often prove far more annoying, or simply confounding, than successful. 
» Continue…

Social Media: In-House or Outsourced
By Maria Ogneva – Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it’s still a developing field and best practices are formed every day, there are certain spoken and unspoken rules and approaches. With that said, it’s imperative that brands adopt a smart strategy and thoughtful execution of social media. 
» Continue…

B2B and Social Media: A Logical Fit
By Drew Hawkins – When something is past the point of experimentation and is still sticking around as a business tool, it’s more than likely here to stay. This video found here shows that. I’ve heard estimates of nearly 20% of people use social tools like LinkedIn and Twitter over email as their primary communication tool. That’s not to say that email is dead (far from it actually) but it is a note that the pendulum is swinging.
» Continue…

El futuro para los anuncios a través de Internet. SEM de Ciencia Ficción.

A través del siempre interesante blog de Google leo que el pasado 28 de septiembre tuvo lugar un interesante KeyNote por parte de Google en el Interactive Advertising Bureau’s MIXX Conference in New York, titulada “Display 2015: Smart and Sexy”. Mostramos las conclusiones más interesantes:

– El 50 por ciento de las campañas publicitarias incluirán anuncios de vídeo bajo sistema coste-por-visión (el usuario elija la posibilidad de ver el anuncio o no, y el anunciante sólo paga si los usuarios lo ven).

– Hoy en día, los anunciantes están empezando a ofrecer anuncios adaptados a un público en particular. Muchos están utilizando (en tiempo real) la tecnología de subasta, para que puedan pujar por el espacio publicitario que ellos piensan que es más valioso. En 2015, el 50 por ciento de estos anuncios se pueden comprar usando esta tecnología en tiempo real.

Los móviles van ser el principal lugar donde los usuarios interactuarán con las marcas de los anunciantes digitales.

– En 2015, el 75 por ciento de los anuncios en Internet estarán en las redes sociales a través de docenas de formatos (hoy en día sólo representan alrededor del 6 por ciento del total de anuncios tipo display).

– Todas las agencias que apuesten por publicidad gráfica más inteligente y atrevida harán ganar más a sus anunciantes.

– Youtube Trueview que se lanzará a finales de año. Este formato le da al público la opción de omitir un anuncio si no lo quiere ver o de elegir de entre varios, aquel que quieren ver. Importante: los anunciantes solo pagan si los usuarios escogen ver su anuncio.

– A tener en cuenta algunas de las cosas que se podrán hacer con Teracent como alternar dinamicamente el contenido de los anuncios para Internet.

– Google Googles , con el que, a través de una imagen se podrá generar una búsqueda y mostrarlas en 3d a través de dispositivos móviles.


semyseo-google-keynoteA través del siempre interesante blog de Google leo que el pasado 28 de septiembre tuvo lugar un interesante KeyNote por parte de Google en el Interactive Advertising Bureau’s MIXX Conference in New York, titulada “Display 2015: Smart and Sexy”. Mostramos las conclusiones más interesantes:

– El 50 por ciento de las campañas publicitarias incluirán anuncios de vídeo bajo sistema coste-por-visión (el usuario elija la posibilidad de ver el anuncio o no, y el anunciante sólo paga si los usuarios lo ven).

– Hoy  en día, los anunciantes están empezando a ofrecer anuncios adaptados a un público en particular. Muchos están utilizando (en tiempo real) la tecnología de  subasta, para que puedan pujar por el espacio publicitario que ellos piensan que es más valioso. En 2015, el 50 por ciento de estos anuncios se pueden comprar usando esta tecnología en tiempo real.

Los móviles van ser el principal lugar donde los usuarios interactuarán con las marcas de los anunciantes digitales.

– En 2015, el 75 por ciento de los anuncios en Internet estarán en las redes sociales a través de docenas de formatos (hoy en día sólo representan alrededor del 6 por ciento del total de anuncios tipo display).

– Todas las agencias que apuesten por  publicidad gráfica más inteligente y atrevida harán ganar  más a sus anunciantes.

Youtube Trueview que se lanzará a finales de año. Este formato le da al público la opción de omitir un anuncio si no lo quiere ver o de elegir de entre varios, aquel que quieren ver. Importante: los anunciantes solo pagan si los usuarios escogen ver su anuncio.

– A tener en cuenta algunas de las cosas que se podrán hacer con Teracent como alternar dinamicamente el contenido de los anuncios para Internet.

– Google Googles , con el que, a través de una imagen se podrá generar una búsqueda y mostrarlas en 3d a través de dispositivos móviles.
________________________________________________________
Leer más “El futuro para los anuncios a través de Internet. SEM de Ciencia Ficción.”