Advertising on Facebook seem to be catching attention of internet marketers. Some predict it to give a real tough competition to Google’s advertisings. A lot more companies are reserving a part of their budget for Facebook ads. This trend has significantly started showing up ever since Microsoft announced its $240 million investment in Facebook.
Already there are many businesses who are trying to engage their consumers and potential customers by setting up fan pages on Facebook. The advertising on Facebook seems to be the next new big ‘IN’ thing.
But honestly are Facebook advertisements really worth all the hype they have created?
Here you can find both positive and negative arguments and enough data to support both the views. So instead of condemning one or the other, the best approach for a business would be to use both for targeting different specifics.
When to use Google and when to use Facebook advertisements?
If click-through is really important to your website, and you can see that more people are likely to reach your site by search engines or your business belongs to a certain niche, going for a Google ad campaign would be a better option. Facebook advertisements have not been successful for pulling in the traffic as yet. Also, many people have observed the irrelevancy factor in the ad placing of Facebook e.g. an advertisement to date singles in an area was shown on many married peoples profiles. This is sheer waste of the advertising money.
The USP of Facebook advertisements is the idea of “Engagement ads”. This means that the advertisement here is not just for display and getting clicks. These ads will allow the people to make comments, become a fan of the company’s fan page and also see how many from the friends list made comments on the page etc. The feature of thumbs up and thumbs down will also be available.
According to Facebook these advertisements will be better targeted e.g. a person whose status message mentions something about a burger may find ad of a local eatery selling pizzas and burgers. So this will be like a widget and help you collect business intelligence.
Traditionally the advertisements on social media site have had poor click-through rate but a better conversion ratio. So businesses should carefully strategize their goals and seek out a campaign that best serves to fulfill it.