By T.L. Stanley | http://www.brandfreak.com
Royal Caribbean already reminded us how overworked and underappreciated we are in this crappy economy. Now, it’s time for Westin Hotels to tell us bedraggled American drones just what that all-work, no-play attitude is doing to us: making us miserable, shortening our lives and ruining our marriages, that’s what. Yikes! Better get out of town! Westin’s new campaign urges people to take the time off that’s owed them—and, naturally, spend it at one of the marketer’s many fine properties. A Westin study found that 58 percent of those surveyed said they need more vacation time, and 64 percent have canceled trips because of work. The campaign, anchored by Westin’s Travel and Be Well site, aims to educate 9-to-5ers about the health benefits of vacations and nudges them to sign an online petition promising to use their company-paid time by the end of the year. So far, more than 11,000 people have made the pledge. There’s a contest attached that gives away 200 four-day trips and an offer good through next year of a free fourth night with a three-day Westin stay. But if you choose to chain yourself to your desk, you can potentially expect an expanding waistline, a heart attack and a divorce in your future, along with a satisfied boss. How’s that sound?