Ideas Are Cheap

The problem for innovation isn’t that we don’t have enough ideas. We might not have enough good ones, but there are always plenty around.

But to innovate, we need great ideas, we need some way to figure out which ones to pursue (a selection process), and we have to figure out how to get the ideas to spread. Successful innovation takes all three.

I’ve got some ideas about how to get better ideas, but before I write them up, I have to figure out which ones are the good ones. Then I have to write them up in a way that makes sense.


About the author
http://timkastelle.org

http://timkastelle.orgYou can contact us through Tim at:  t.kastelle@business.uq.edu.au

I’ve said it before.

Andrew Hargadon has said it too – and in doing so he quotes Malcolm Gladwell saying it too.

Now one of my favourite current authors Charlie Stross says it as well: ideas are cheap.

Ideas are cheap.

They’re so damn easy to come by that I have difficulty understanding why so many people seem to want to ask me where I get my ideas from. All I do is read widely, and periodically bang a couple of random ideas together until I get a spark. It takes, on average, six to nine months to write a novel; but in brainstorming mode I can come up with half a dozen book-sized ideas in a week.

I have more ideas for books than I have time to write them. Also, some of these ideas are of … dubious, shall we say … commercial value.

The problem for innovation isn’t that we don’t have enough ideas. We might not have enough good ones, but there are always plenty around.

But to innovate, we need great ideas, we need some way to figure out which ones to pursue (a selection process), and we have to figure out how to get the ideas to spread. Successful innovation takes all three.

I’ve got some ideas about how to get better ideas, but before I write them up, I have to figure out which ones are the good ones. Then I have to write them up in a way that makes sense.

But one way or another, more soon!

http://timkastelle.org/blog/2010/09/ideas-are-cheap-2/

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!