How to Get More Done and Have More Fun

Have you ever thought that by simply rearranging your daily tasks you could increase your productivity, get more done and enjoy yourself more? The biggest asset of freelancers worldwide is that they usually do what they love, and love what they do. But, what happens when you get stressed with deadlines, long working hours and lots of clients and you don’t have any more time for yourself, your family or your personal projects?

Most of you are probably organized to some extent. Most of you probably have a to-do list where you add tasks that need to be done and tick them off once they’re completed. However, have you ever thought that by simply rearranging that to-do list you can rediscover that working is fun, pleasant and enjoyable? By simply rearranging to-dos you can give yourself daily boosts.

How? You may ask. In this post, I’ll answer that question and show you how to get more from your work and more time for yourself.


//freelancefolder.com | Bogdan Pop

Have you ever thought that by simply rearranging your daily tasks you could increase your productivity, get more done and enjoy yourself more? The biggest asset of freelancers worldwide is that they usually do what they love, and love what they do. But, what happens when you get stressed with deadlines, long working hours and lots of clients and you don’t have any more time for yourself, your family or your personal projects?

Most of you are probably organized to some extent. Most of you probably have a to-do list where you add tasks that need to be done and tick them off once they’re completed. However, have you ever thought that by simply rearranging that to-do list you can rediscover that working is fun, pleasant and enjoyable? By simply rearranging to-dos you can give yourself daily boosts.

How? You may ask. In this post, I’ll answer that question and show you how to get more from your work and more time for yourself.

Leer más “How to Get More Done and Have More Fun”

Como saber si una foto ha sido retocada con Photoshop

La forma en que trabaja es así, salvar en jpeg una imagen una y otra vez. ¿Por qué? Las imágenes en formato jpeg pierden calidad cada vez que se salvan, por ejemplo, si uno tiene una imagen al 90% de la calidad original, y la guarda, tendrás una imagen que es el 90% del 90% de la original (alrededor de un 81%).

De esta manera, al salvarlo una y otra vez, esta aplicación va detectando las zonas donde la resolución se pierda en menor medida que en otras, desplegando un mapa térmico donde las áreas que han recibido edición aparecen de un color mas “vivo”.


Autor: r.avila

Gran idea que tuvieron aquí, nueva aplicación web nos dice cuando una imagen ha sido retocada con photoshop.

Sitio que identifica si una foto fue retocada o alterada en photoshop

Hay ciertas imágenes que al verlas de reojo uno puede identificar que han pasado por un editor de imágenes, y las hay que han sido modificadas por un maestro de estos software (Todos conocemos a alguien que utilice Photoshop), con un grado de error tan bajo que se necesita de cierta ayuda para saber si es real o fue alterada.

Por suerte, para aquellos que se nos dificulta identificar la viabilidad de las imágenes, hay un nuevo sitio web que nos ayuda con esta difícil tarea.

Ingresando al sitio errorlevelanalysis, indicamos la url de la imagen que queremos comprobar, aunque únicamente trabaja con formato jpeg, es una gran ayuda en un apuro donde necesitemos comprobar que tanta fantasía fue añadida a la imagen. Leer más “Como saber si una foto ha sido retocada con Photoshop”

10 Essential Pages in Your Freelance Site

I saw something interesting on my Twitter stream the other day: “Your blog is the new resume.”

How true! Everyone is so web savvy nowadays that we know we can get the dish on anybody by Googling their name.

Even if your prospects don’t have online businesses, they know that they can easily find out more about you on the Internet.

And, what are they likely to find? Embarrassing photos in Facebook? Less than flattering remarks you make on Twitter? Or, posts in which you complain about clients on your blog?
Why Your Blog Is So Important

One way to make sure your freelance site or blog projects you at your best is to have the following essential pages. These pages will help your prospects to:

* Find out what you do best and how you can help them
* Discover how good you are
* Determine if they can afford you or not
* Get to know, like and trust you
* Connect with you to explore working together

A good freelance site has one sole purpose: to compel the visitor to get to know you better, either by contacting you directly or by giving you their contact information so you can keep sending them more content.

The ten essential pages for your freelance site are…


//freelancefolder.com
Lexi Rodrigo

I saw something interesting on my Twitter stream the other day: “Your blog is the new resume.”

How true! Everyone is so web savvy nowadays that we know we can get the dish on anybody by Googling their name.

Even if your prospects don’t have online businesses, they know that they can easily find out more about you on the Internet.

And, what are they likely to find? Embarrassing photos in Facebook? Less than flattering remarks you make on Twitter? Or, posts in which you complain about clients on your blog?

Why Your Blog Is So Important

One way to make sure your freelance site or blog projects you at your best is to have the following essential pages. These pages will help your prospects to:

  • Find out what you do best and how you can help them
  • Discover how good you are
  • Determine if they can afford you or not
  • Get to know, like and trust you
  • Connect with you to explore working together

A good freelance site has one sole purpose: to compel the visitor to get to know you better, either by contacting you directly or by giving you their contact information so you can keep sending them more content.

The ten essential pages for your freelance site are… Leer más “10 Essential Pages in Your Freelance Site”

Six Keys to Being Excellent at Anything

I’ve been playing tennis for nearly five decades. I love the game and I hit the ball well, but I’m far from the player I wish I were.

I’ve been thinking about this a lot the past couple of weeks, because I’ve taken the opportunity, for the first time in many years, to play tennis nearly every day. My game has gotten progressively stronger. I’ve had a number of rapturous moments during which I’ve played like the player I long to be.

And almost certainly could be, even though I’m 58 years old. Until recently, I never believed that was possible. For most of my adult life, I’ve accepted the incredibly durable myth that some people are born with special talents and gifts, and that the potential to truly excel in any given pursuit is largely determined by our genetic inheritance.

During the past year, I’ve read no fewer than five books — and a raft of scientific research — which powerfully challenge that assumption (see below for a list). I’ve also written one, The Way We’re Working Isn’t Working, which lays out a guide, grounded in the science of high performance, to systematically building your capacity physically, emotionally, mentally, and spiritually.


Harvard Business Publishing
by Tony Schwartz | http://blogs.hbr.org/cs/2010/08/six_keys_to.html

I’ve been playing tennis for nearly five decades. I love the game and I hit the ball well, but I’m far from the player I wish I were.

I’ve been thinking about this a lot the past couple of weeks, because I’ve taken the opportunity, for the first time in many years, to play tennis nearly every day. My game has gotten progressively stronger. I’ve had a number of rapturous moments during which I’ve played like the player I long to be.

And almost certainly could be, even though I’m 58 years old. Until recently, I never believed that was possible. For most of my adult life, I’ve accepted the incredibly durable myth that some people are born with special talents and gifts, and that the potential to truly excel in any given pursuit is largely determined by our genetic inheritance.

During the past year, I’ve read no fewer than five books — and a raft of scientific research — which powerfully challenge that assumption (see below for a list). I’ve also written one, The Way We’re Working Isn’t Working, which lays out a guide, grounded in the science of high performance, to systematically building your capacity physically, emotionally, mentally, and spiritually. Leer más “Six Keys to Being Excellent at Anything”

Pepsi conecta con su público mediante el móvil

Mayte Areces, Manager Media & Digital de Pepsi, ha apuntado hacia “las grandes posibilidades que ofrece el marketing móvil a nivel publicitario”. La Directora Comercial de Microsoft Advertising, Marisa Manzano, ha afirmado: “el usuario puede acceder a toda la información y entretenimiento de los servicios Windows Live y al portal de MSN a través de su móvil, por lo que encontramos aquí una oportunidad para el anunciante de llegar a su público desde cualquier dispositivo y a través de múltiples pantallas digitales”·


http://www.marketingdirecto.com/

Pepsi se ha convertido en el primer anunciante en España que utiliza el formato “take over” en móviles para dirigirse a su target. Microsoft Advertising ofreció a Pepsi utilizar este nuevo formato de publicidad. El “take over” consiste en comprar el 100% de los emplazamientos publicitarios durante un tiempo, normalmente un día. La campaña se segmentó por edad para impactar a usuarios de hasta 24 años mediante MSN Y Messenger Mobile durante dos fines de semana alternos de agosto.

OMD participó como agencia de medios en la campaña, que estuvo compuesta por dos acciones: una ligada a generar clics y otra a la creación de marca. Se superaron los objetivos planteados, obteniéndose una tasa de clic media de 0,85%, 23.000 visitas a la página web, y una potenciación del recuerdo de marca. Leer más “Pepsi conecta con su público mediante el móvil”

A la hora de buscar agencia de publicidad, prima el boca a boca

Para allanar el a menudo tortuoso camino en que se convierte la búsqueda y elección de agencia de publicidad, la mayor parte de las empresas confía en los contactos personales y en las recomendaciones. Así lo concluye un estudio de la Asociación Alemana de Agencias de Publicidad (GWA) desarrollado en colaboración con la revista Absatzwirtschaft.

El informe, para el cual se entrevistó a más de 100 directores de marketing, revela que el 87% de los consultados recurre a sus contactos personales para buscar agencia, mientras que el 77% se decanta por las recomendaciones. Otras fórmulas alternativas para la búsqueda y elección de agencia hayan, en cambio, mucha menor acogida entre los entrevistados. Sólo el 15% opta, por ejemplo, por los consultores para el desarrollo de pitchs.


http://www.marketingdirecto.com

Para allanar el a menudo tortuoso camino en que se convierte la búsqueda y elección de agencia de publicidad, la mayor parte de las empresas confía en los contactos personales y en las recomendaciones. Así lo concluye un estudio de la Asociación Alemana de Agencias de Publicidad (GWA) desarrollado en colaboración con la revista Absatzwirtschaft.

El informe, para el cual se entrevistó a más de 100 directores de marketing, revela que el 87% de los consultados recurre a sus contactos personales para buscar agencia, mientras que el 77% se decanta por las recomendaciones. Otras fórmulas alternativas para la búsqueda y elección de agencia hayan, en cambio, mucha menor acogida entre los entrevistados. Sólo el 15% opta, por ejemplo, por los consultores para el desarrollo de pitchs. Leer más “A la hora de buscar agencia de publicidad, prima el boca a boca”

50+ Pattern Sets To Spice Up Your Website’s Background

Have you ever felt bored with the plain colored background on your website? When a plain colored background can’t create the mood you want to present in your design, maybe you should try to improve your design by using a tiled pattern for your background.

Though repetitive patterns often remind us of the old-fashioned era, sometimes a pattern can also be the answer to your confusion in taking your design appearance to the next level. Let’s take a look at some examples of nice websites with a repetitive pattern as the background below.


By: Citra Sudirohttp://www.onextrapixel.com

Have you ever felt bored with the plain colored background on your website? When a plain colored background can’t create the mood you want to present in your design, maybe you should try to improve your design by using a tiled pattern for your background.

Though repetitive patterns often remind us of the old-fashioned era, sometimes a pattern can also be the answer to your confusion in taking your design appearance to the next level. Let’s take a look at some examples of nice websites with a repetitive pattern as the background below.

Some Good Examples

Kaleidoscope
From Kaleidoscope website, we learn that a patterned background can be combined with some colorful elements and the result is still eye-catching. For web-designers with great talent in illustration, they can mix and match a colorful illustration and paste it on a repetitive background to make the design more memorable like what we see on the Hugs For Monster website.

Kaleidoscope

Hugs For Monster
Hugs For Monster

Tanya Merone
As in Tanya Merone and Elitist Snob’s websites, we learn that combining a tiled patterned background and a plain colored background is just like getting the best of both worlds. We could get a bit of simplicity from the plain background and also a bit of crowd from the repetitive pattern which together turn the design appearance into something in balance.

Tanya Merone

Elitist Snob
Elitist Snob

Viget Labs
Patterns remind us of our home’s wallpapers and some designers also use it to create a real situation in design. Take a look at the Viget Labs website, the designer has combined the tiled pattern with real object photos to make the design look real, it feels like we’re staring at the wall of someone’s house for real.

Viget Labs Leer más “50+ Pattern Sets To Spice Up Your Website’s Background”

LinkedIn integrated with Windows Live, Facebook chat hits Hotmail

LinkedIn contacts are linked to their corresponding Windows Live contacts, enabling existing Windows Live features such as picture tagging and the e-mail address book to include data from LinkedIn. LinkedIn status updates will now be visible in Messenger, just like existing MySpace and Facebook contacts. And just as with those status updates, comments posted from Windows Live will be visible in LinkedIn. Users can also update LinkedIn status from within Messenger, the natural counterpart to the ability to see contacts’ statuses.

Connecting Windows Live profiles to LinkedIn is available immediately. Visibility of LinkedIn contacts in Hotmail has started rolling out already, and will be available worldwide in the next three weeks.
Hotmail

Speaking of Hotmail, there are more updates coming since the first Wave 4 revamp.

Facebook chat support is already coming to Messenger on the desktop and Messenger on the iPhone. Now it’s coming to the web-based Messenger in Hotmail too. The Messenger desktop application is already one of Facebook’s most-used applications; Hotmail integration is likely to further increase the number of people accessing Facebook’s features through Microsoft’s products.


By Emil Protalinski | //arstechnica.com

Microsoft has started rolling out multiple updates for the web services complementing Windows and Office. Over the last few months, the software giant has been regularly updating these services, but the number of features just announced implies today’s releases are not a coincidence.
Office

First up we have Office Web Apps, which Microsoft says reached the 20 million user mark (across the US, UK, Canada, and Ireland) in the 100 days or so since its launch. In addition to bug fixes and performance and reliability improvements, Office Web Apps are now available in seven more European countries.

The biggest new feature is that it’s now possible to embed public Excel and PowerPoint documents on your blog or website. Embedded Excel workbooks are automatically updated when they’re updated in Excel on the desktop, while embedded PowerPoint presentations can be viewed in full-screen mode with all the animations and transitions.

The Excel Web App is now supported on mobile devices, joining Word and PowerPoint. The PowerPoint Web App now has an Insert Clip-Art function that grabs photos and illustrations from Office.com’s image library.

Finally, files, there’s now a new “Open in [Office app]” available for jumping into Microsoft Office directly from the online file browser.
Windows

Secondly, Windows Live has announced a new partnership with business-oriented social networking site LinkedIn. Leer más “LinkedIn integrated with Windows Live, Facebook chat hits Hotmail”

Positive Relationships | by Michelle Gielan

An important relationship in my life just ended… and I’ll admit it, I didn’t really see it coming. That event has sparked a lot of thinking about relationships in general, and why I value them as much as I do (I am happy I do!). Having healthy, productive relationships with my family and friends is the most important thing to me in life. What I have come to more fully understand recently are the reasons why positive connections with others matter so much to me.

Positive, productive relationships demand the best of us. For a friendship or marriage to allow both people to flourish, each person is an active participant in helping create the other one’s positive future. Whether we are a friend, lover, daughter, or grandparent, each relationship gives us a chance to invest our energy in making another person’s reality better. Each of us needs to fully show up, be present, listen, express ourselves, and care for the other, and that requires time and attention. When it all works out well, and we can see the happiness on the other’s face, that creates, at least for me, the best feeling of satisfaction in the world.


http://www.psychologytoday.com

Michelle Gielan is a journalist and wellness expert,
receiving a Master of Applied Positive Psychology from UPenn.
She is a former national CBS News anchor.

An important relationship in my life just ended… and I’ll admit it, I didn’t really see it coming.  That event has sparked a lot of thinking about relationships in general, and why I value them as much as I do (I am happy I do!).  Having healthy, productive relationships with my family and friends is the most important thing to me in life. What I have come to more fully understand recently are the reasons why positive connections with others matter so much to me.

Positive, productive relationships demand the best of us. For a friendship or marriage to allow both people to flourish, each person is an active participant in helping create the other one’s positive future. Whether we are a friend, lover, daughter, or grandparent, each relationship gives us a chance to invest our energy in making another person’s reality better. Each of us needs to fully show up, be present, listen, express ourselves, and care for the other, and that requires time and attention.  When it all works out well, and we can see the happiness on the other’s face, that creates, at least for me, the best feeling of satisfaction in the world.


Relationships teach us about ourselves.
Sometimes, for good or bad, the person standing in front of us can be a mirror showing us who we really are. If we don’t like something in them, there are chances we don’t like it in ourselves. Friendships also give us a chance to watch ourselves in action. We can, on a moment-to-moment basis, pay attention to what we are thinking, feeling, or doing in response to what is happening externally. We can plug into our life story anytime, and learn from it.

Best of all, we get a chance everyday to practice acting from love. This goes beyond doing something nice for someone. Acting from love requires us to recognize the times when fear arises within us, and work to overcome it so we don’t choose a course of action from a fearful place. That takes awareness, hard work, and courage, but in those moments, when we choose love, we grow as human beings.

For me, keeping these things in mind has been incredibly powerful. It has propelled me to reconnect on an even deeper level with some of the people I am closest with in this world. I have been filled with gratitude every step of the way, and my heart is open as I move forward.

What do you value most in your relationships with people in your life?  What do you do to make these relationships the strongest they can be?

Michelle Gielan, a former CBS network news anchor, is pursuing a Master of Applied Positive Psychology from the University of Pennsylvania.  You can follow her on Facebook and Twitter.

http://www.psychologytoday.com/blog/lights-camera-happiness/201009/positive-relationships

Understanding The Discomfort of Social Anxiety

Your current thought patterns are likely what keep you trapped in the prison of social anxiety. To unlock yourself from this prison, you will likely need to have to rewire your brain with new thoughts that take time to cement in the brain, but if you try this as a start, it will lead you up the correct path.


Can you overcome social anxiety?
http://www.psychologytoday.com
Srini Pillay, M.D.
Srini Pillay, M.D.

is the author of the book: Life Unlocked:
7 Revolutionary Lessons to Overcome Fear
.
He is also an Assistant Clinical Professor at Harvard Medical School.

Your current thought patterns are likely what keep you trapped in the prison of social anxiety. To unlock yourself from this prison, you will likely need to have to rewire your brain with new thoughts that take time to cement in the brain, but if you try this as a start, it will lead you up the correct path. Leer más “Understanding The Discomfort of Social Anxiety”

Why the Old Recruiting Skills Are Dead, and Four Essential New Ones

There has never been a more challenging time to be a corporate recruiter. Hiring managers are very demanding and expect fast, personalized service by knowledgeable recruiters. Given the current unemployment rate and the perceived availability of talent, they may be unrealistic in what they expect. Nonetheless, they are the primary customer and need to be provided service at a high level. Candidates, too, are not what they used to be. The talented and highly in-demand candidates also want to be given fast, personalized service by an ethical and in-the-know recruiter.

All of this means that the skills that once defined a successful corporate recruiter are not sufficient. Indeed, those skills may even be detrimental to success.

A corporate recruiter has always had a different skill set than a recruiter working in an agency or as an independent. While agency recruiters have focused on building relationships (often in deep, vertical job families), on tapping into new sources of candidates, and on assessing candidates against a variety of criteria, the corporate recruiter has evolved three very different set of competencies over the years.

The first is the ability to facilitate hiring. These recruiters are adept at dealing with the corporate bureaucracy and legal issues. They are formidable navigators of the corporate landscape. They know every hill and valley, every bomb and sinkhole. These skills are unique to a particular company and do not transfer well. Recruiters with these competencies are most likely to have worked for the same firm for many years. Every bureaucracy has created people with these types of skills and could not function without them. The internal knowledge they have, and their ability to get things done in systems resistant to getting things done, makes them valuable, but only in that system. While this may seem as if it is practical and useful, the skills usually fail completely to help the recruiter navigate a talent-constrained marketplace, find the rare candidates, or convince them to work for the organization.


There has never been a more challenging time to be a corporate recruiter. Hiring managers are very demanding and expect fast, personalized service by knowledgeable recruiters. Given the current unemployment rate and the perceived availability of talent, they may be unrealistic in what they expect. Nonetheless, they are the primary customer and need to be provided service at a high level. Candidates, too, are not what they used to be. The talented and highly in-demand candidates also want to be given fast, personalized service by an ethical and in-the-know recruiter.

All of this means that the skills that once defined a successful corporate recruiter are not sufficient. Indeed, those skills may even be detrimental to success.

A corporate recruiter has always had a different skill set than a recruiter working in an agency or as an independent. While agency recruiters have focused on building relationships (often in deep, vertical job families), on tapping into new sources of candidates, and on assessing candidates against a variety of criteria, the corporate recruiter has evolved three very different set of competencies over the years.

The first is the ability to facilitate hiring. These recruiters are adept at dealing with the corporate bureaucracy and legal issues. They are formidable navigators of the corporate landscape. They know every hill and valley, every bomb and sinkhole. These skills are unique to a particular company and do not transfer well. Recruiters with these competencies are most likely to have worked for the same firm for many years. Every bureaucracy has created people with these types of skills and could not function without them. The internal knowledge they have, and their ability to get things done in systems resistant to getting things done, makes them valuable, but only in that system. While this may seem as if it is practical and useful, the skills usually fail completely to help the recruiter navigate a talent-constrained marketplace, find the rare candidates, or convince them to work for the organization. Leer más “Why the Old Recruiting Skills Are Dead, and Four Essential New Ones”

Best Practices for Designing Usable Websites for Kids

Designing for young kids is something not a lot of designers think about until approached by a client who wants to target that age group.

But the truth is that kids in the 3-12 age group are using the Internet in surprising numbers. Ten years ago, it was rare for a child who hadn’t even yet reached school-age to use a computer. Now, there are a surprising number of websites specifically catering to them. And that number is growing all the time.

The Nielsen Norman Group, long known for their usability studies, has recently completed a study on the Internet habits and related usability issues often encountered by kids in the 3-12 age group.

The report is based on actual user studies, rather than just surveys asking kids what their internet habits and experiences are, and provide invaluable insight into the real usability issues confronting kids, and what users can do about it.

Below is just a brief sampling of some of the topics covered in the report and the study. The report can be purchased and downloaded from the NN/G website.


//www.webdesignerdepot.com | Written exclusively for WDD by Cameron Chapman.

Designing for young kids is something not a lot of designers think about until approached by a client who wants to target that age group.

But the truth is that kids in the 3-12 age group are using the Internet in surprising numbers. Ten years ago, it was rare for a child who hadn’t even yet reached school-age to use a computer. Now, there are a surprising number of websites specifically catering to them. And that number is growing all the time.

The Nielsen Norman Group, long known for their usability studies, has recently completed a study on the Internet habits and related usability issues often encountered by kids in the 3-12 age group.

The report is based on actual user studies, rather than just surveys asking kids what their internet habits and experiences are, and provide invaluable insight into the real usability issues confronting kids, and what users can do about it.

Below is just a brief sampling of some of the topics covered in the report and the study. The report can be purchased and downloaded from the NN/G website.

Myth: Kids Have Cutting-Edge Technology

A lot of us tend to believe that kids have access to cutting-edge technology. They have the newest computers, cell phones, and other gadgets at their disposal. While this may be more common among teenagers, younger kids often have outdated computers.

If you think about it for a minute, it makes sense. Kids in elementary school often aren’t as dependent on computers for schoolwork, and therefore parents often give them hand-me-downs (either their own or from an older sibling) or less expensive machines. This not only means that kids often have computers with slower processors, but may also be more limited in internet connection speeds.

Even the computers kids use at school are often older and outdated. School computers are often donated and budgets for new technology are often very limited. School computer labs may hang on to the same computers for five years or more due to budgetary restrictions. And often these computers aren’t particularly cutting-edge when they’re purchased.

Myth: Kids Understand the Technology They Use

A lot of adults look at kids using computers and assume they understand how they work. After all, a lot of these kids have grown up using computers and it seems like second-nature for many of them.

The truth is that just because kids know how to use something doesn’t mean they have any clue how it actually does what it does:

Like most adults who don’t understand how a refrigerator works, kids do not feel they need to understand the underlying mechanisms of the Web before using it.

Because of this, it’s important that designers don’t overestimate the knowledge of their visitors. It becomes more important as a user’s age decreases, as they have less experience in how technology generally works.

Leer más “Best Practices for Designing Usable Websites for Kids”

¿Cómo implementar un buen sistema de selección de personal?

Muchas decisiones de contratación se toman por factores subjetivos como “me gustó su cara” o “parecía una buena persona”. Sin embargo, para que el proceso sirva realmente a los objetivos de la empresa, es necesario un cuidadoso plan de contratación…

Por Alejo Canton | //materiabiz.com

Pocas áreas tienen un impacto más inmediato y duradero sobre las organizaciones que el reclutamiento y selección de los empleados. Sin embargo, muchas empresas toman decisiones de contratación sin un plan coherente. Y, en última instancia, esto deriva en la captación de empleados que no sirven a los objetivos de la empresa.

Para evitar esta situación, es necesario implementar un sistema de provisión de personal que ofrezca un patrón, un modelo y un proceso a quienes reclutan, eligen, entrevistan y contratan a los nuevos empleados.


Muchas decisiones de contratación se toman por factores subjetivos como “me gustó su cara” o “parecía una buena persona”. Sin embargo, para que el proceso sirva realmente a los objetivos de la empresa, es necesario un cuidadoso plan de contratación…
Por Alejo Canton | //materiabiz.com

Pocas áreas tienen un impacto más inmediato y duradero sobre las organizaciones que el reclutamiento y selección de los empleados. Sin embargo, muchas empresas toman decisiones de contratación sin un plan coherente. Y, en última instancia, esto deriva en la captación de empleados que no sirven a los objetivos de la empresa.

Para evitar esta situación, es necesario implementar un sistema de provisión de personal que ofrezca un patrón, un modelo y un proceso a quienes reclutan, eligen, entrevistan y contratan a los nuevos empleados. Leer más “¿Cómo implementar un buen sistema de selección de personal?”

Los blogs seguirán creciendo, a pesar de los nuevos social media

El funcionamiento simple de las plataformas de blogs personales y el aumento de la confianza en los blogs como medios de comunicación son algunos de los factores que están impulsando el crecimiento de los blogs. Pero, los social media como Twitter o Facebook, al mismo tiempo, están ofreciendo a los consumidores una manera alternativa y menos intensiva de comunicar sus pensamientos al mundo.


//marketingdirecto.com

Las redes sociales y los microblogs han logrado sacar a los blogs del panorama de los social media y muchos consumidores han logrado encontrar en Facebook y Twitter el canal de comunicación real que antes les ofrecían los blogs. Pero a pesar de esto, los blogs siguen siendo importantes. Este año, más de la mitad de los usuarios de internet leerán algún blog al menos una vez al mes, y en 2014, el número de lectores crecerá hasta los 150 millones de norteamericanos, un 60% de la población de Estados Unidos, según las últimas estimaciones de eMarketer.

Una de las razones principales por las que el consumo de blogs aumentará es que cada vez son más aceptados como medio online. “Las tendencias en la lectura de blogs se mantendrán al alza a medida que los blogs sigan ganando influencia en los medios generales”, declaró Paul Verna, analista de eMarketer. Reconoce además que “con el tiempo, los blogs se distinguirán cada vez menos de los otros canales mediáticos”. Leer más “Los blogs seguirán creciendo, a pesar de los nuevos social media”

Landing pages: los 10 puntos clave para la generación de leads

No importa si nuestro cliente tiene o no un web site “oficial”. Si queremos conseguir leads debemos crear una landing page con los elementos que el usuario espera encontrar. Tanto si su “aterrizaje” proviene de una acción de e-mailing, de SEM, o de SEO, el contenido y el mensaje de la landing page deben ser particulares para cada uno de los casos, es decir, para cada usuario en función de su perfil. En este sentido, el uso de landing pages permite modificar y optimizar el contenido de forma muy rápida y flexible ofreciendo así un óptimo margen de adecuación a las necesidades de cada usuario.


por Verónica Miquel Miquel Torres

No importa si nuestro cliente tiene o no un web site “oficial”. Si queremos conseguir leads debemos crear una landing page con los elementos que el usuario espera encontrar. Tanto si su “aterrizaje” proviene de una acción de e-mailing, de SEM, o de SEO, el contenido y el mensaje de la landing page deben ser particulares para cada uno de los casos, es decir, para cada usuario en función de su perfil. En este sentido, el uso de landing pages permite modificar y optimizar el contenido de forma muy rápida y flexible ofreciendo así un óptimo margen de adecuación a las necesidades de cada usuario. Leer más “Landing pages: los 10 puntos clave para la generación de leads”