Social networking is an effective marketing tool utilized by many B2B companies as a way to keep the customers updated on key business developments and periodical success stories. A closer and clearer look at social media as a marketing device reveals that it is more effective as a community than a mere communication idea. Most IT companies understand that the online community always begins as discussion threads and with the help of supportive forums. Real value from the customer rolls out from a deep engagement that is substantially relevant and inter-personal.
Recognition is valuable, and the capital that you have truly accrued to your online presence. Community building aspects of social media offer a powerful platform which provides real value to your customers and keeps them coming back for more. For building an effective online community your online experience must however include –Building Personal Profiles
This will give your customer a personal bonding and create a belonging with the community. His ability to project himself as he is will immediately help him connect with the surrounding. He will be able to find and communicate with like minded people, look around and desire to expand his horizons. He will be able to permanently retain his online ‘space’ in this gathering of people enriching the virtual space.
Allow Creation of Different Groups
The community will be what you and the other members make of it. Being a part of it and involved in the growth process helps create strong bonds. These online groups have almost been useful ever since the birth of the internet. Over 270,000 distinct communities and forums were registered at the start of this decade. Different groups allow for the much required breathing space, and enable growth as communities within the community.
Encourage and Allow Collaboration
Instead of building single communication threads which may collapse any moment without a trace, it would be meaningful to allow for collaboration among members at different levels. This inter-woven structure would withstand all kinds of virtual weather-storms that might affect the health and growth of the virtual community. Working together is not only easy, but it also enables build stronger and lasting platforms. Online saloons and discussion forums therefore must encourage and allow collaboration making inter-linking possible and gain on strength.
A Rating System Encouraging Personal Recognition
Awarding has always been able to generate the requisite enthusiasm whenever effectively applied. An internal rating system among the members of groups will definitely boost and encourage wider participation.
Man has always been that social animal who has enjoyed meeting people, playing around, sharing jokes, stories, and has always been interested in one another. Online virtual communities will always prosper as an extension of this basic human nature.