The Core Challenge in Managing Innovation

It’s so important that the people that write about innovation keep coming up with new ways to state the challenge. James March talks about the need to be good at both exploration and exploitation. Roger Martin reframes this as the need to be good at both reliability (producing consistent results) and validity (producing novel outcomes the fulfil important needs). John Hagel, John Seeley Brown and Lang Davison contrast the creative activities that take place at the edge with the re-creative activities that go on in the core of an organisation.

To innovate we have to discover new things. This requires creativity, experimentation, risk, failure, and novelty. At the same time, to innovate we have to be able to consistently re-create the things that we have discovered. This requires discipline, the elimination of variance, and efficiency.


A consistent point of controversy is whether or not innovation can be managed. If you think of innovation only as generating new, novel ideas, then it is very difficult to see how this could be actively managed (although there are in fact things we can do to encourage and improve creative thinking, so even here there is some scope for managing). On the other hand, if you view innovation as a process that includes steps such as generating, selecting, executing and diffusing ideas, then it is a bit easier to see how it might be managed.

Part of the problem here is how we define management. If we view it only as control, then it is hard to manage innovation because control will stifle the creativity needed at the front end of the process. However, if we view the main job of managers as enabling, or removing obstacles, then managing innovation starts to make more sense.

I ran across a quote today from the performance artist Marina Abramovi? that helps illustrate the issue. She is talking about how working in a studio can inhibit creativity by encouraging artists to follow a formula:

You understand the kind of work tha twill have success with your audience and you start making it again and again, and you lose yourself. The worst part is that you don’t surprise yourself with your work, you don’t get new ideas, or take risks, because of the possibility of failure. But failure is an incredibly important part of the work. Life itself is what’s important, not studio space.

So this is the problem: to create novel ideas, we have to be working at the edge – out where failure is a distinct possibility, out where the artists are. However, within organisations, unlike artists once we discover something new, we also have to figure out a way to make it again and again.

Managing the tension between these two acts – creation and re-creation – is the core challenge in managing innovation. Leer más “The Core Challenge in Managing Innovation”

El futuro de la atención al cliente está en la Web 2.0

Para la realización del informe, Detecon entrevistó a 78 expertos del ramo de la atención al cliente, el CRM, el marketing y la gestión empresarial. De la encuesta, se pueden extraer dos conclusiones fundamentales: que el cliente demanda cada vez más “autoservicio” en su relación con las compañías, y que los social media serán en el futuro el principal canal de atención al cliente.


http://www.marketingdirecto.com

Las herramientas de la nueva web participativa han operado profundos cambios en el consumidor. Como consecuencia del constante flujo de información sobre productos y servicios que genera la Web 2.0, el cliente se ha vuelto más crítico y exigente y, en consecuencia, las empresas se están viendo obligadas a introducir cambios en sus servicios de atención al consumidor. Así lo concluye un estudio desarrollado en Alemania por la consultora Detecon, informa Acquisa.

Para la realización del informe, Detecon entrevistó a 78 expertos del ramo de la atención al cliente, el CRM, el marketing y la gestión empresarial. De la encuesta, se pueden extraer dos conclusiones fundamentales: que el cliente demanda cada vez más “autoservicio” en su relación con las compañías, y que los social media serán en el futuro el principal canal de atención al cliente. Leer más “El futuro de la atención al cliente está en la Web 2.0”

RC de Windows Live Essentials 2011 pronto

Las aplicaciones que han destacado en la ultima BETA han sido Windows Live Sync que ha pasado a llamarse Windows Live Mesh, algo que personalmente esperaba ya que era un usuario de Microsoft Mesh y con el anuncio del fin de esta aplicación quede a la deriva de que pasaría con mis archivos y con la sincronización que tenia con mi PC, pero lo bueno es que ya esta solucionado y todos pueden probar la aplicación.

Otro detalle que se ha destacado de la ultima BETA de Essentials es la posibilidad de chatear desde Windows Live Messenger con usuarios de Facebook sin realizar mayores configuraciones que autorizar a WIndows Live para ello, por lo demás las otras aplicaciones son conocidas y coronaron el fin de la Wave 4 que trajo novedades interesantes y más de algún desastre en Microsoft, pero que al fin y al cabo es algo que es una costumbre e incluso de se hecha de menos cuando no pasa.


Autor: Angello T. | http://www.geekets.com

Todos conocemos incluso la mayoría de nosotros hemos probado la suite de aplicaciones Windows Live Essentials 2011, donde se incluye el conocido Windows LIve Messenger, programa de mensajería instantánea más popular hasta el momento.

Windows Live Essentials 2011 beta 2 disponible

Por ahora solo teníamos algunas noticias de cuando seria la versión final de Windows LIve Essentials, a finales de septiembre, pero en aquel tiempo donde la Wave 4 anunciaba grandes cambios aun no era definitiva esta fecha, pero según se rumorea podría ser el final de septiembre la fecha escogida para la presentación de la RC de la suite de aplicaciones.

La RC de Windows Live Essentials 2011 corregiría los errores de la segunda BETA que dicho sea de paso ha sido bien evaluada por los medios más conocidos, destacando su enfoque más social que su versión antecesora, aunque claro con algunas criticas por su no incorporación en Windows XP lo que se justifica por el final del ciclo de este sistema operativo y para alentar a los usuarios a hacer upgrade de su sistema a Windows 7. Leer más “RC de Windows Live Essentials 2011 pronto”

Los usuarios de social media estarían dispuestos a promocionar marcas a cambio de incentivos

Según los encuestados, sus esfuerzos deberían valorarse en unos 179 dólares por cada post en un blog y 124 dólares por tweet. Además, afirmaron que prefieren recibir dinero por estas promociones por encima de otro tipo de incentivo. Los productos gratuitos también son considerados un buen reclamo, pero los descuentos y cupones les resultan menos atractivos.

Las estimaciones de PQ Media de mayo de 2010 señalan que se gastarán unos 56,8 millones en patrocinios de los social media en Estados Unidos, y la mayoría de estas compensaciones no serán incentivos económicos.

Para proteger a los lectores de los social media del mal uso de estos contenidos patrocinados, la Comisión Federal de Comercio de Estados Unidos lanzó, en diciembre de 2009, una serie de pautas a seguir en este tipo de actividades. Pero, según el estudio de IZEA, más de un tercio de los profesionales de relaciones públicas, social media y marketing no ha oído hablar nunca de estas reglas y sólo el 29,9% afirmó haberlas leído y entendido. La Comisión ha declarado que no actuará contra los bloggers o usuarios de los social media que incumplan estas pautas, pero los anunciantes tendrán que ser responsables de las asociaciones que crean con ellos.


http://www.marketingdirecto.com

Los social media y otras herramientas online han logrado elevar el valor del boca a boca, una forma de publicidad cuya clave es que no se puede comprar, es la opinión sincera de quien lo publica sobre algo. Pero parece que muchas de las personas que publican estos contenidos sociales estarían dispuestas a establecer relaciones con los anunciantes para convertir sus contenidos sociales en contenidos pagados, según ha publicado eMarketer.

En una encuesta realizada la compañía de social media marketing IZEA se preguntó a usuarios de Twitter, blogs y otros tipos de social media qué pensaban de que se patrocinaran los contenidos sociales que publicaban. Más de la mitad afirmó haber monetizado ya sus actividades (un 56%) y más de un tercio se mostraba dispuesto a hacerlo (32,1%). En general, el 71,3% ya había recibido algún tipo de incentivo, como dinero, productos gratis o descuentos, por un post en su blog o un tweet que promocionara la marca. Muchas de estas ofertas eran como compensación directa a una publicación o serie de publicaciones, pero también hay algunos encuestados que afirmaron haber recibido ofertas sin necesidad de escribir sobre ningún producto. Leer más “Los usuarios de social media estarían dispuestos a promocionar marcas a cambio de incentivos”

Los blogs, nuevos competidores de los medios por la publicidad online

Los blogs ya compiten con otros medios online por el mercado publicitario de internet. Es una de las principales conlcusiones de los expertos convocados por Fundación Telefónica en la conferencia “Bloguero profesional”, perteneciente al Ciclo “Internet y las Nuevas Tecnologías crean nuevas profesiones”. El acto, moderado por el director de Debate y Conocimiento de Fundación Telefónica, José de la Peña, contó con el cofundador de Weblogs SL, Antonio Ortiz, una de las empresas líderes en lo que se ha dado en llamar “granjas de blogs” o conjuntos de blogs verticales con vocación comercial; y el blogger y twittero Carlos Rebato.

Para Antonio Ortiz, los blogs constituyeron en origen la primera forma en que el usuario medio de Internet, el amateur, podía tener presencia on line. “Ha sido un fenómeno similar al de la popularización en otro tiempo del SEAT 600”, ha afirmado en referencia a su difusión. Ortiz también ha hecho notar el descenso del número de blogs en España y su especialización: “de 4,2 millones de blogueros en España en 2008 hemos pasado a 200.000 blogs vivos en estos momentos”. En concreto, Ortiz se ha referido a los diferentes tipos de blogs que existen en la actualidad: la marca personal, el temático amateur –“similar a los fanzines de los años 80”–, el temático comercial –que se mantiene gracias a la explotación comercial publicitaria– y los blogs y comunidades de empresa –con el fin de contactar directamente con sus clientes.-


http://www.marketingdirecto.com

Los blogs ya compiten con otros medios online por el mercado publicitario de internet. Es una de las principales conlcusiones de los expertos convocados por Fundación Telefónica en la conferencia “Bloguero profesional”, perteneciente al Ciclo “Internet y las Nuevas Tecnologías crean nuevas profesiones”. El acto, moderado por el director de Debate y Conocimiento de Fundación Telefónica, José de la Peña, contó con el cofundador de Weblogs SL, Antonio Ortiz, una de las empresas líderes en lo que se ha dado en llamar “granjas de blogs” o conjuntos de blogs verticales con vocación comercial; y el blogger y twittero Carlos Rebato.

Para Antonio Ortiz, los blogs constituyeron en origen la primera forma en que el usuario medio de Internet, el amateur, podía tener presencia on line. “Ha sido un fenómeno similar al de la popularización en otro tiempo del SEAT 600”, ha afirmado en referencia a su difusión. Ortiz también ha hecho notar el descenso del número de blogs en España y su especialización: “de 4,2 millones de blogueros en España en 2008 hemos pasado a 200.000 blogs vivos en estos momentos”. En concreto, Ortiz se ha referido a los diferentes tipos de blogs que existen en la actualidad: la marca personal, el temático amateur –“similar a los fanzines de los años 80”–, el temático comercial –que se mantiene gracias a la explotación comercial publicitaria– y los blogs y comunidades de empresa –con el fin de contactar directamente con sus clientes.-
Leer más “Los blogs, nuevos competidores de los medios por la publicidad online”

JetBlue brings Wifi to its full fleet

JetBlue Airways has become the latest airline to introduce Wifi on all its planes, meaning there’s one less place for us all to hide from work.

The airline’s full fleet of over 160 planes will get inflight broadband from mid-2012, following a deal with satellite company ViaSat.

“In just the three years since we launched BetaBlue, the first commercial aircraft with simple messaging capability, technology has advanced by generations,” said CEO Dave Barger.

“Rather than invest in current technology, designed to transmit broadcast video and audio, we elected to partner with ViaSat to create broadband functionality worthy of today’s interactive personal technology needs.”

Unlike many of its competitors, JetBlue isn’t using Aircell’s Gogo technology; instead, the system uses ViaSat’s advanced Ka-band satellites. Under the arrangement, ViaSat will provide Ka-band antenna components and SurfBeam 2 modems for installation on the airline’s EMBRAER E190 and Airbus A320 aircraft, along with two-way transmission bandwidth services using the WildBlue-1 and ViaSat-1 satellites.


Emma Woollacott | http://www.tgdaily.com

JetBlue Airways has become the latest airline to introduce Wifi on all its planes, meaning there’s one less place for us all to hide from work.

The airline’s full fleet of over 160 planes will get inflight broadband from mid-2012, following a deal with satellite company ViaSat.

“In just the three years since we launched BetaBlue, the first commercial aircraft with simple messaging capability, technology has advanced by generations,” said CEO Dave Barger.

“Rather than invest in current technology, designed to transmit broadcast video and audio, we elected to partner with ViaSat to create broadband functionality worthy of today’s interactive personal technology needs.”

Unlike many of its competitors, JetBlue isn’t using Aircell‘s Gogo technology; instead, the system uses ViaSat’s advanced Ka-band satellites. Under the arrangement, ViaSat will provide Ka-band antenna components and SurfBeam 2 modems for installation on the airline’s EMBRAER E190 and Airbus A320 aircraft, along with two-way transmission bandwidth services using the WildBlue-1 and ViaSat-1 satellites. Leer más “JetBlue brings Wifi to its full fleet”

Los Social Media y la movilidad geográfica

A todos nos ha pasado el encontrar un amigo que creíamos perdido a través de Facebook. De hecho nos sentimos mucho más cómodos sabiendo que lo tenemos como amigo entre nuestros contactos. Este nuevo tipo de relaciones 2.0 que exigen mucho menos esfuerzo e implicación emocional, han creado un nuevo tipo de “relaciones sociales pasivas”. Relaciones de carácter meramente presencial, que traspasan el límite de lo espacial, y que crean un entorno globalizado, que se traduce a una lista de amigos en Facebook, o de personas a las que sigues en Twitter. Con ello se elimina la intencionalidad de la comunicación, el compromiso y la cercanía necesarias para mantener una relación, pero también, se eliminan barreras y distancias, característica que algunos sociólogos denominan ya “sociedad postmoderna”, o sociedad de tercer tipo.

La evolución a una “sociedad postmoderna“, crea una desvinculación espacial, y una deslocalización del individuo, lo que supone una pérdida del freno emocional que le vincula y une a un lugar determinado. Lo que hace, que sea mucho más sencillo para el individuo moverse con libertad dentro de su propio mundo globalizado.


por Jorge Benedí  |  //www.marketingcomunidad.com

A todos nos ha pasado el encontrar un amigo que creíamos perdido a través de Facebook. De hecho nos sentimos mucho más cómodos sabiendo que lo tenemos como amigo entre nuestros contactos. Este nuevo tipo de relaciones 2.0 que exigen mucho menos esfuerzo e implicación emocional, han creado un nuevo tipo de “relaciones sociales pasivas”. Relaciones de carácter meramente presencial, que traspasan el límite de lo espacial, y que crean un entorno globalizado, que se traduce a una lista de amigos en Facebook, o de personas a las que sigues en Twitter. Con ello se elimina la intencionalidad de la comunicación, el compromiso y la cercanía necesarias para mantener una relación, pero también, se eliminan barreras y distancias, característica que algunos sociólogos denominan ya “sociedad postmoderna”, o sociedad de tercer tipo.

La evolución a una “sociedad postmoderna“, crea una desvinculación espacial, y una deslocalización  del individuo, lo que supone una pérdida del freno emocional que le vincula y une a un lugar determinado. Lo que hace, que sea mucho más sencillo para el individuo moverse con libertad dentro de su propio mundo globalizado. Leer más “Los Social Media y la movilidad geográfica”

“On Second Thought” Takes a Second Look at Our Thinking Process

Regardless of industry, experience or pay-grade, all of our work ultimately consists of a long series of decisions. The thinking process behind them involves either careful, deliberate calculation or the use of instincts, impulses, and “following your gut.” In the workplace, terms like “Jack-of-all-trades,” “wearing many hats” and “thinking on your feet” bring to mind images of multitasking, prioritizing and decisive action.

Which leaves us with a dilemma: ideally, you would have unlimited time and energy to carefully ponder every daily decision. But, realistically speaking, you’ll never have the resources to approach every challenge this way. Would you honestly eliminate dozens of choices one-by-one to find the perfect pre-interview lunch? Can you imagine picking out the perfect business attire by weighing the pros and cons of each and every outfit in your wardrobe?

The truth is, we have neither the time nor the mental focus to ponder every decision with pros and cons or the process of elimination. To save brainpower, you might choose a “lucky lunch” that experience has shown always seems to get you a second interview or callback. Similarly, to pick your business attire, you might assemble an outfit much like one that impressed you at the last meeting. There’s no true calculation behind these decisions; they’re based on a tangled combination of instinct, experience, correlation, opinion and nuance.


Peter North | //workawesome.com

“On Second Thought” Takes a Second Look at Our Thinking Process

Regardless of industry, experience or pay-grade, all of our work ultimately consists of a long series of decisions. The thinking process behind them involves either careful, deliberate calculation or the use of instincts, impulses, and “following your gut.” In the workplace, terms like “Jack-of-all-trades,” “wearing many hats” and “thinking on your feet” bring to mind images of multitasking, prioritizing and decisive action.

Which leaves us with a dilemma: ideally, you would have unlimited time and energy to carefully ponder every daily decision. But, realistically speaking, you’ll never have the resources to approach every challenge this way. Would you honestly eliminate dozens of choices one-by-one to find the perfect pre-interview lunch? Can you imagine picking out the perfect business attire by weighing the pros and cons of each and every outfit in your wardrobe?

The truth is, we have neither the time nor the mental focus to ponder every decision with pros and cons or the process of elimination. To save brainpower, you might choose a “lucky lunch” that experience has shown always seems to get you a second interview or callback. Similarly, to pick your business attire, you might assemble an outfit much like one that impressed you at the last meeting. There’s no true calculation behind these decisions; they’re based on a tangled combination of instinct, experience, correlation, opinion and nuance. Leer más ““On Second Thought” Takes a Second Look at Our Thinking Process”

5 Traits That Will Lead You to Success

Some people just seem gifted. Somehow everything they do, they do well.
To the rest of us it seems like magic, we wish we had the same abilities.
Standing against the world
What is the difference between them and us?
Since I was little this “mystery” has intrigued me, when we were kids, some kids would just overnight become the best at the sports we played, they did well in classes, it felt as though they were in the top at whatever we did.

When I later started working I noticed the same thing. I started working in sales and some salesmen just had a gift. They would close everything. I had to know how and why. Since then I have studied good salesmen, poor salesmen, sports stars and other successful people like managers and business owners.

I have found that all successful people have 5 traits in common


by Daniel M. Wood//lookingtobusiness.com

Hi, you seem to be new here, you may want to subscribe to my RSS feed or Follow By Email. I recommend you start by reading These Articles.

Some people just seem gifted. Somehow everything they do, they do well.
To the rest of us it seems like magic, we wish we had the same abilities.
Standing against the world
What is the difference between them and us?
Since I was little this “mystery” has intrigued me, when we were kids, some kids would just overnight become the best at the sports we played, they did well in classes, it felt as though they were in the top at whatever we did.

When I later started working I noticed the same thing. I started working in sales and some salesmen just had a gift. They would close everything. I had to know how and why. Since then I have studied good salesmen, poor salesmen, sports stars and other successful people like managers and business owners.

I have found that all successful people have 5 traits in common

Leer más “5 Traits That Will Lead You to Success”

Why is engaging in social media an absolute necessity?

Gone are the days of “have a website and advertise”

Today, it is too costly to be noticed on an internet that is already full. Social media is the only way for new websites to get traction. If Darren Rowse, the guy behind ProBlogger, or Brian Clark, the guy who founded Copyblogger, talks about your website, then it’s visible. If your website comes up on the front page of Digg, then it’s visible. Once your website starts getting incoming links and lots of regular traffic, then you can use traditional SEO practices for staying visible.

image–3Some of the companies that benefited from social media are:

Rubbermaid: A survey conducted by BazaarVoice reported that when the company Rubbermaid added customer reviews to their website, their sales increased and returns of their products decreased.

Fog Creek software: This company has achieved great success with no advertising because its founder has built an amazingly popular blog about writing software.

Nike: This company allowed customers to build and order custom shoes on their website. This move was a great hit with people and generated a lot of profit for Nike.

Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.


By Vince Buffon //www.copperbridgemedia.com

If you read articles about image--2ting strategies, you will be flooded with advice about why you should have a blog and a Digg account and everything else. Today, even my 85-year-old grandfather who does not own a computer asks “What’s a Facebook?” because he read about it the daily newspaper.

The first successful communication on the internet was implemented on 25 December 1990. In 1992 internet access was made available to the common public and its use exploded. Until recently, websites were a great advertising platform. However, with the introducing of the first social networking site in 1995, and its widespread use today, websites have started to become invisible on the internet.

If you come up with a new website on the internet, then you would probably have to spend a lot of your time and resources to bring your website on the first page of the goggle search engine. However, a simpler way to let people know about your website or your company is through social media.

Social networking sites like Facebook, MySpace.com, Twitter, LinkedIn.com, etc. are very popular and so are great sources of promoting your website and products. Leer más “Why is engaging in social media an absolute necessity?”

Strategy – Give Your Online Business a Good Pair of Eyes

Make no mistake. In the kind of ocean the world-wide-web is, it is essential that you learn to navigate if you do not want to get lost. Building a strategy for your online business is going to help you reach your destination easier and faster. In the absence of being strategic, most of these untargeted efforts would only prove to be a big waste of efforts, money and time. Not knowing your way, or the marks that you want to set are a huge disadvantage to begin with.

Looking strategically is big help

Strategy is a lot about how to think more holistically. It enables you to be innovative, lead teams while helping you deliver value tactically daily. Shouting at people through television ads are actually days of the past when it comes to online marketing, and no more does this work like it used to. The consumers are really looking at different forms of consuming media, the social media scenario is a good example of this changing scenario.


Author: admin |   //www.provenseo.com/blogging

consultancyMake no mistake. In the kind of ocean the world-wide-web is, it is essential that you learn to navigate if you do not want to get lost. Building a strategy for your online business is going to help you reach your destination easier and faster. In the absence of being strategic, most of these untargeted efforts would only prove to be a big waste of efforts, money and time. Not knowing your way, or the marks that you want to set are a huge disadvantage to begin with.

Looking strategically is big help

Strategy is a lot about how to think more holistically. It enables you to be innovative, lead teams while helping you deliver value tactically daily.  Shouting at people through television ads are actually days of the past when it comes to online marketing, and no more does this work like it used to. The consumers are really looking at different forms of consuming media, the social media scenario is a good example of this changing scenario. Leer más “Strategy – Give Your Online Business a Good Pair of Eyes”

Building Virtual Communities

Social networking is an effective marketing tool utilized by many B2B companies as a way to keep the customers updated on key business developments and periodical success stories. A closer and clearer look at social media as a marketing device reveals that it is more effective as a community than a mere communication idea. Most IT companies understand that the online community always begins as discussion threads and with the help of supportive forums. Real value from the customer rolls out from a deep engagement that is substantially relevant and inter-personal.
Recognition is valuable, and the capital that you have truly accrued to your online presence. Community building aspects of social media offer a powerful platform which provides real value to your customers and keeps them coming back for more. For building an effective online community your online experience must however include –


Author: adminhttp://www.provenseo.com

vir-commuSocial networking is an effective marketing tool utilized by many B2B companies as a way to keep the customers updated on key business developments and periodical success stories. A closer and clearer look at social media as a marketing device reveals that it is more effective as a community than a mere communication idea. Most IT companies understand that the online community always begins as discussion threads and with the help of supportive forums. Real value from the customer rolls out from a deep engagement that is substantially relevant and inter-personal.
Recognition is valuable, and the capital that you have truly accrued to your online presence. Community building aspects of social media offer a powerful platform which provides real value to your customers and keeps them coming back for more. For building an effective online community your online experience must however include – Leer más “Building Virtual Communities”

Google Analytics-The best free software to find web traffic statistics.

Google has come up with an extremely helpful tool for all the webmasters as well as internet marketing teams. Google Analytics is a service that generates detailed statistics about traffic into a site. Google Analytics can be used to track visitors from referrals, search engines and other sources. It can also display PPC networks and email marketing. Typically Google allows 50 websites to be added by each user and each website typically has a traffic of less than around 5 million views per month. Analytics provides easy to read and comprehensive statistics for the casual user and detailed and in depth ones for hardcore marketers. Analytics is integrated with AdWords and users can use it to track the quality of base pages and see if goals are being fulfilled. Goals can be set according to the user’s choice and it can range from sales and lead generation to file downloads. Normally a page tag is added to every page of an user’s website and this serves as a signal sending back data which is accumulated and formulated into graphs and charts by Analytics. Some of the most popular websites which use Google Analytics is Twitter, MySpace and LinkedIN.


Author: xP3cT0//www.provenseo.com

Google has come up with an extremely helpful tool for all the webmasters as well as internet marketing teams. Google Analytics is a service that generates detailed statistics about traffic into a site. Google Analytics can be used to track visitors from referrals, search engines and other sources. It can also display PPC networks and email marketing. Typically Google allows 50 websites to be added by each user and each website typically has a traffic of less than around 5 million views per month. Analytics provides easy to read and comprehensive statistics for the casual user and detailed and in depth ones for hardcore marketers. Analytics is integrated with AdWords and users can use it to track the quality of base pages and see if goals are being fulfilled. Goals can be set according to the user’s choice and it can range from sales and lead generation to file downloads. Normally a page tag is added to every page of an user’s website and this serves as a signal sending back data which is accumulated and formulated into graphs and charts by Analytics. Some of the most popular websites which use Google Analytics is Twitter, MySpace and LinkedIN. Leer más “Google Analytics-The best free software to find web traffic statistics.”

Guardian bundles interiors title with Saturday magazine

Homeworks is a perfect bound luxury interior and architecture magazine published by WriteOn UK Ltd, an independent company. The magazine will be included as an insert in the Saturday package.

The second issue of Homeworks for the Guardian will appear on 20 November. From 2011 the magazine is set to appear with the paper on the first Saturday of every month alongside existing Saturday magazines the Guardian Weekend and the Guide.

Homeworks has existed for eight years and has previously been distributed in the Mediterranean, included as part of the Malta Sunday Times package, reaching a circulation of 44,000.

The magazine is gradually being rolled out across the Guardian’s UK market, with the aim of reaching 600,000 readers nationwide by January.


The Guardian is adding an interior design magazine to its Saturday package this weekend in a commercial deal with an existing title.

Homeworks: Guardian bundles interiors title with Saturday magazine
Homeworks: Guardian bundles interiors title with Saturday magazine

Homeworks is a perfect bound luxury interior and architecture magazine published by WriteOn UK Ltd, an independent company. The magazine will be included as an insert in the Saturday package.

The second issue of Homeworks for the Guardian will appear on 20 November. From 2011 the magazine is set to appear with the paper on the first Saturday of every month alongside existing Saturday magazines the Guardian Weekend and the Guide.

Homeworks has existed for eight years and has previously been distributed in the Mediterranean, included as part of the Malta Sunday Times package, reaching a circulation of 44,000.

The magazine is gradually being rolled out across the Guardian’s UK market, with the aim of reaching 600,000 readers nationwide by January. Leer más “Guardian bundles interiors title with Saturday magazine”

BlackBerry to launch iPad rival

More recently, Samsung unveiled its Galaxy tablet. Unlike the iPad, Samsung’s device is able to load web pages built with Flash. It also has a camera on the front and back, a feature not included on current iPads.

RIM refused to comment on the launch.

Users can continuously communicate via email, voice and video call, SMS/MMS or social network, via its optimised user interface. Samsung has not released a launch date or price for the tablet.

Lenovo is also rumoured to be launching a tablet device before Christmas.


BlackBerry-maker Research in Motion (RIM) is to unveil its tablet device, dubbed the ‘Blackpad’, possibly as early as next week.

Apple iPad: faces challenge from imminent BlackBerry tablet
Apple iPad: faces challenge from imminent BlackBerry tablet

BlackBerry users are expecetd to be able to connect to the internet via 3G with their mobile phone connection, unlike the iPad, which requires a separate data subscription.

Binatone was the first electronic brand to launch a tablet device to compete with the iPad in August. Its budget HomeSurf tablet device, which runs on Google’s Android operating system, costs £130. Leer más “BlackBerry to launch iPad rival”