The web design community is both strong and deep. We support each other and quickly find out that everyone is encouraged to both grow with, and contribute to, the community.
Certain individuals within our community will stand out as experts and will be looked upon for words of wisdom and examples of great design. But, still, to say that the perfect web designer does not exist is not a huge stretch of the imagination because we all have our weaknesses, and no one is perfect, right?
Well, I will do you one better: Even great designers don’t exist. And finding good designers is (or should be) pretty tough.
As a member of this wonderful web design community, I know it can be quite easy to get caught up with the creations of our colleagues. But this game of «keeping up with the Joneses» and searching through web design galleries for «inspiration» is a dangerous one to play. It has become all too easy to forget what really matters in web design: the users.
Unless you are designing a website for the web design community, your average user just doesn’t care how pretty your site is or how much blood, sweat, and tears you put into it.
Instead, more often than not, if someone wants to know who made the web page they are browsing, it’s because something went gone wrong and they are looking for someone to blame for its atrocious acts.
So, then, the goal of the designer is to be unremarkable. And the better you are at design, the more unremarkable you become. The perfect designer then, doesn’t exist.
The «perfect» website’s goal isn’t to make sure that site visitors see the pretty pictures, amazing color combinations, and wonderful typography. Instead, it wants to convey a message to the user.
The perfect web design is simply a structure that has been developed so that the consumer can absorb a message or complete a task as quickly and as painlessly as possible. If the consumer is focused on the design or development of a site, then attention is drawn away from that core task or message.
When your target audience is caught up on the content of your website — the design does not exist at all, or is invisible — and, in turn, the web designer and any trace of his work ceases to exist.
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The web design community is both strong and deep. We support each other and quickly find out that everyone is encouraged to both grow with, and contribute to, the community.
Certain individuals within our community will stand out as experts and will be looked upon for words of wisdom and examples of great design. But, still, to say that the perfect web designer does not exist is not a huge stretch of the imagination because we all have our weaknesses, and no one is perfect, right?
Well, I will do you one better: Even great designers don’t exist. And finding good designers is (or should be) pretty tough.
As a member of this wonderful web design community, I know it can be quite easy to get caught up with the creations of our colleagues. But this game of «keeping up with the Joneses» and searching through web design galleries for «inspiration» is a dangerous one to play. It has become all too easy to forget what really matters in web design: the users.
Unless you are designing a website for the web design community, your average user just doesn’t care how pretty your site is or how much blood, sweat, and tears you put into it.
Instead, more often than not, if someone wants to know who made the web page they are browsing, it’s because something went gone wrong and they are looking for someone to blame for its atrocious acts.
So, then, the goal of the designer is to be unremarkable. And the better you are at design, the more unremarkable you become. The perfect designer then, doesn’t exist.
The «perfect» website’s goal isn’t to make sure that site visitors see the pretty pictures, amazing color combinations, and wonderful typography. Instead, it wants to convey a message to the user.
The perfect web design is simply a structure that has been developed so that the consumer can absorb a message or complete a task as quickly and as painlessly as possible. If the consumer is focused on the design or development of a site, then attention is drawn away from that core task or message.
When your target audience is caught up on the content of your website — the design does not exist at all, or is invisible — and, in turn, the web designer and any trace of his work ceases to exist. Continuar leyendo «The Perfect Web Designer Should Not Exist»
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