How social media is really driving sales

The question of whether or not social media can result in sales is pretty much as old as social media itself. What we’re seeing recently is an increase in social commerce – where both aspects are able to live happily next to each other and companies can track ROI for time and money invested in social media. For a number of reasons people now seem to be more comfortable with their social and purchasing behaviour moving closer together, as social technologies work their way into different platforms instead of just living in social networks themselves. This isn’t necessarily commerce as we know it though. The potential for social commerce to transform the way we purchase our products and services is huge. Just as consumers are now social, the products they buy and the companies they interact with have to be as well. It’s not just about having a presence on Twitter or Facebook, but using this to change the traditional purchasing process.


4458502219 e44a10497b How social media is really driving salesThe question of whether or not social media can result in sales is pretty much as old as social media itself. What we’re seeing recently is an increase in social commerce – where both aspects are able to live happily next to each other and companies can track ROI for time and money invested in social media. For a number of reasons people now seem to be more comfortable with their social and purchasing behaviour moving closer together, as social technologies work their way into different platforms instead of just living in social networks themselves. This isn’t necessarily commerce as we know it though. The potential for social commerce to transform the way we purchase our products and services is huge. Just as consumers are now social, the products they buy and the companies they interact with have to be as well. It’s not just about having a presence on Twitter or Facebook, but using this to change the traditional purchasing process. Leer más “How social media is really driving sales”

How To Create a Detailed Briefcase Icon in Photoshop


Follow this step by step guide to create a detailed briefcase icon in Photoshop. We’ll build the rough outline with basic shapes, then add depth and definition with various Photoshop layer styles such as Inner Glow and Stroke. To really bring the icon to life we’ll use real photographic textures to give a tactile leather feel to the icon.

Briefcase icon

The icon we’ll be building has that crisp digital appearance popular in icons on the web. The sharp lines really help define what the icon actually depicts, which is important when it’s used at small scales in a web design or web app. What really brings the icon to life is the subtle gradients and textures. These additions don’t stand out when viewing the icon at a whole, but without them the design would appear flat and lifeless. Let’s go through the step by step process of how it’s made in Photoshop. Leer más “How To Create a Detailed Briefcase Icon in Photoshop”

40 Beautiful & Inspiring .Org Websites


The .org domain, being short for “organization”, was originally intended for non-profit groups or organizations of a non-commercial character. Since non-profits and big design budgets aren’t normally associated with one another, it’s refreshing to see such great design in these types of websites. So for this post, we’ve put together a list of .org websites that are beautiful and guaranteed to inspire you.

Spring: Supporting Local Biodiversity

Spring is a funding program of The Sprout Fund. Program support is generously provided by The Pittsburgh Foundation. Complementing Pittsburgh’s status as North American Host City for the United Nations World Environment Day, as well as the International Year of Biodiversity, Spring offers local opportunities for the citizens of Southwestern Pennsylvania to join these global efforts.

orgsites01

1Love

A global cause backed by Bob Marley’s vision of hope and unity.

orgsites02

Participatory Politics Foundation

The Participatory Politics Foundation is a 501(c)3 non-profit organization with a mission to increase civic engagement. PPF develops websites that create new opportunities for engagement with government. Voting is important, but we have a chance to go further and create a political process that is meritocratic, creative, and participatory.

orgsites03 Leer más “40 Beautiful & Inspiring .Org Websites”

How to Web Work Your Way to Success

Home Office Setup

Most of the web workers become web workers to escape from the daily commute and enjoy the freedom of working from home.

Make sure you create your own isolated space in home from where you can work peacefully. Set up your home office like a real office: a chair, a desk, a whiteboard and all that. Don’t use your bedroom as your office. If you do, you’ll find yourself dozing off more often than ever.

Keep your home office clean and tidy. Understand that your home office plays a vital role in your overall productivity as a web worker. A nicely lit and organized home office will make getting your work done easier.
Tools for Productivity

As a web worker, you should hunt for (and use) tools that make you more productive. Try eliminating boring and repetitive tasks through tools and focus on the stuff that really matters.

Here are some tools you should be using, regardless of the work you do.

1. Gmail

Gmail is undoubtedly the most robust and feature-rich email application. Using any other tool for handling email could be a serious waste of time.

2. Google Chrome

Chrome is fast and useful. It is fast becoming the preferred web browser for those who spend the majority of their 24 hours online.

3. Evernote

Evernote is an amazing note-taking and organization tool. It can help you capture and organize ideas quickly and efficiently.

4. Skype

Using Skype for talking and conferencing saves money and also ensures that you can hear someone else’s voice apart from your own every day.

There are many more tools, depending upon the kind of work you do online, you could make use of. I’ll talk in detail about some of them in a future article.


Abhijeet Mukherjee | //thenetsetter.com

I am sure most of you would agree that working full-time on the web from home today isn’t as uncommon as it used to be a few years ago. In my last 2 years of full-time web working, I have seen many of my friends ditch their day jobs and take the plunge into this new world of self-employment.

Having said that, web work shouldn’t be misunderstood for the dream job you’ve been waiting for since…forever. I have also seen people returning to a day job after 2 or 3 months of trying to work online. So, as you can see, not everyone can make it through.

Here are some tips on what one could do to survive, thrive and ultimately flourish as a web worker.

Is Web Work Right for You?

The most important question one should ask before taking the plunge is:

Are you really cut out to work online?

That said, very few think about it. The temptation of working from home, being your own boss and creating your own schedule is enough to shun other thoughts.

But it is essential that you do a ruthless analysis of your traits, strengths and weaknesses before you think about working on the web. Sitting alone all day working on your computer isn’t easy. If you are someone who loves being around people and you enjoy professional company, you might fare well in a regular office job rather than as a web worker.

Choose the Right Profession

Once you’ve decided that you want to be a web worker (and you are certain that it aligns with your traits and interests), you need to choose the path you’ll follow.

The coolest thing about the internet is that there are literally thousands of ways to make money doing things that are legitimate. Be it writing, designing or coding – all real-life skills can be put to use to earn money on the internet.

If you’ve always loved writing, you could set up a blog to start with. Even set up a blog business if you can invest the time and resources it needs. If you’ve been playing around with Photoshop, you could start helping people design banners, websites and more. The bottom line is that it is better to go with something you love to do…and do well. Leer más “How to Web Work Your Way to Success”

Speak Up! Women and How they Say Things

Paralinguistic cues can give clues to our stress level, age, height, weight, socio-economic status, anxiety, gender, personality characteristics, and culture. In fact, our voices are so unique voiceprints can be used to identify individuals today in the same way that DNA has been used for forensic purposes. Take, for instance, recent events in the Persian Gulf. The opening salvos of the 2003 War in Iraq were aimed at a bunker complex in which it was believed Iraqi president Saddam Hussein was meeting with his sons. When Hussein showed up on television shortly thereafter, there was some belief that a body double was being used to fool the Iraqi population (and the Allied forces) into believing that he was still alive. To verify Hussein’s status, U.S. intelligence began analyzing voiceprints of his speech, comparing them to earlier television addresses. Other nonverbals couldn’t be trusted. One can manipulate the facial hair, expression, or even appearance, but controlling vocal cues is much more difficult!

We make myriad judgments about people based on their vocal cues alone. Studies have found high correlation among listeners regarding the personality traits of speakers.

It’s amazing how much information the voice can carry. It has been shown that from voice alone, listeners can accurately distinguish between female and male speakers. In one study, for instance, listeners who heard twenty speakers pronounce six recorded vowels were able to correctly identify the sex of the speaker 96 percent of the time.

GIRL TALK: THE FEMALE PERSPECTIVE
Women communicate a level of authenticity through the expressive variation of their vocal cues. They can demonstrate real sincerity, show their true feelings, and exhibit empathy in what they say. The variation inherent in the female voice conveys charisma. This is a great asset for public speaking. Women also talk to bond and connect, to fill up the empty space in order to make others feel more comfortable. Indeed, filling the silence can increase the comfort level for everyone, including the women themselves! If we don’t have a good comfort level, we don’t have good communication-our interactions become strained and forced. Women engage in “relationship talk” (classically called “chit-chat”) to help them warm up and ease the conversation into an easy, spontaneous flow.

Unfortunately, this doesn’t always go over well with the men folk. In my own family, my 16-year-old son, Armand, and even Geoff, my significant other, wave me on to speak faster. My son complains that my voicemail messages go on and on. Geoff will cue me to, “Cut to the chase!” Or ask “What’s the bottom line?” Incidentally, both of those expressions are born of male culture, and I believe are a result of men’s need to be goal- rather than process-oriented (“Just the facts, ma’am.”). To a woman, the conveying of the “story” is as important as the story itself, but most men don’t care about the details! They want to get to the bottom of things.

Sad to say, some women can’t tolerate pauses in conversations and will talk to fill up the empty silence. This is often perceived as “gibberish.” Unfortunately, in the process they undermine their credibility. In fact, several other paralinguistic features of women’s nonverbal communication work against them.


He Speaks, She Speaks

A gender communication specialist unravels the mystery of how men and women communicate.
by Audrey Nelson, PhD | //psychologytoday.com

Benjamin Disraeli is credited with having said that there is no index of character so sure as the voice. Indeed, it’s not what we say, but how we say it that’s important. When we open our mouths we reveal all kinds of things about ourselves that have nothing at all to do with the words we are uttering.The importance of this area of nonverbal communication was borne out historically in April 1974 when Richard Nixon sent written transcripts rather than audiotapes of his secret White House conversations to the House Judiciary Committee investigating his possible impeachment. Members of the Committee quite rightly complained that written transcripts could not convey the full and correct meaning of an utterance since they lacked the additional nonverbal cues that one derives from the voice: inflection, stress, context, and other such nuances. They demanded the actual tapes because they contained this vital information. The landmark decision to provide the Committee the tapes eventually led to Nixon’s resignation, but it also legitimized paralinguistic communication-the study of voice and how words are said. Leer más “Speak Up! Women and How they Say Things”

Fring Challenges Skype With $0.01 Per Minute VoIP Calls

The mobile voice over IP (VoIP) service Fring now allows its users to make phone calls to land line and cell phone numbers anywhere in the world with prices starting at one cent per minute. Not all calls will be that cheap. Calls to Canada start at 0.4 cents per minute, and calls to India start at 1.1 cents, for example. But it’s more competition in a very small space currently dominated by Skype and to a lesser extent Google Voice.

You used to be able to make Skype calls using the Fring applications for mobile phones like the iPhone and Android devices, but following the launch of the iPhone 4, Skype and Fring got in a bit of a scuffle and Fring users were left in the cold — no Skype access.

Rather than bridge the gap between the two services, Fring has opted to launch its own service to connect its users with outside phone lines. That service is called fringOut, and it’s hard to miss that it sounds a lot like Skype’s own service for that purpose, SkypeOut.


Samuel Axon | //mashable.com

The mobile voice over IP (VoIP) service Fring now allows its users to make phone calls to land line and cell phone numbers anywhere in the world with prices starting at one cent per minute. Not all calls will be that cheap. Calls to Canada start at 0.4 cents per minute, and calls to India start at 1.1 cents, for example. But it’s more competition in a very small space currently dominated by Skype and to a lesser extent Google Voice.

You used to be able to make Skype calls using the Fring applications for mobile phones like the iPhone and Android devices, but following the launch of the iPhone 4, Skype and Fring got in a bit of a scuffle and Fring users were left in the cold — no Skype access.

Rather than bridge the gap between the two services, Fring has opted to launch its own service to connect its users with outside phone lines. That service is called fringOut, and it’s hard to miss that it sounds a lot like Skype’s own service for that purpose, SkypeOut. Leer más “Fring Challenges Skype With $0.01 Per Minute VoIP Calls”

Coke Australia lanza “hadas de la Coca-Cola” en Foursquare

Aunque Foursquare fue creado para personas individuales, las marcas han logrado hacer de esta plataforma una manera de llevar a cabo sus campañas basadas en la geolocalización y empiezan a utilizar objetos o productos de la cultura popular en lugar de gente real para facilitar los registros y los retos.

El último caso de una marca que ha puesto su nombre a un producto en Foursquare es Coke Australia, que creó The Coke Machine Fairy (El hada de la máquina de Coca-Cola), que regala una botella de Coca-Cola en una máquina de refrescos cada día, según ha publicado Mashable. El hada de la máquina de Coca-Cola va dando pistas sobre su paradero en Foursquare y Twitter y los usuarios, siguiendo estas pistas, se registran en el lugar correcto y pueden obtener así distintos regalos, desde billetes de avión a clases de cocina o entradas para conciertos.


Aunque Foursquare fue creado para personas individuales, las marcas han logrado hacer de esta plataforma una manera de llevar a cabo sus campañas basadas en la geolocalización y empiezan a utilizar objetos o productos de la cultura popular en lugar de gente real para facilitar los registros y los retos.

El último caso de una marca que ha puesto su nombre a un producto en Foursquare es Coke Australia, que creó The Coke Machine Fairy (El hada de la máquina de Coca-Cola), que regala una botella de Coca-Cola en una máquina de refrescos cada día, según ha publicado Mashable. El hada de la máquina de Coca-Cola va dando pistas sobre su paradero en Foursquare y Twitter y los usuarios, siguiendo estas pistas, se registran en el lugar correcto y pueden obtener así distintos regalos, desde billetes de avión a clases de cocina o entradas para conciertos. Leer más “Coke Australia lanza “hadas de la Coca-Cola” en Foursquare”

How To Check If Your Business Social Media Profiles Are Available

Getting your branding right across your various online profiles is vitally important when picking a new business name or making sure you have the various profiles you need for your own business. It can be a very laborious task going through the various sites that you intend to use which is why we thought we would share this great tool that we often use for checking the availability of your various social profiles. The added bonus is that it also checks domain names across various different countries and in general gives you a great overview of where you stand with your business branding for the online world…
Check Username Availability

Simply add your desired username in to the search box and in a couple of seconds the tool will check all the main social profiles to see if the name you are looking for it actually available.


Author of How To Check If Your Business Social Media Profiles Are Available

by Niall Harbison in technology | //simplyzesty.com

Screen shot 2010 09 19 at 17.39.04 How To Check If Your Business Social Media Profiles Are AvailableGetting your branding right across your various online profiles is vitally important when picking a new business name or making sure you have the various profiles you need for your own business. It can be a very laborious task going through the various sites that you intend to use which is why we thought we would share this great tool that we often use for checking the availability of your various social profiles. The added bonus is that it also checks domain names across various different countries and in general gives you a great overview of where you stand with your business branding for the online world…

Check Username Availability

Simply add your desired username in to the search box and in a couple of seconds the tool will check all the main social profiles to see if the name you are looking for it actually available.

Screen shot 2010 09 19 at 17.23.01 How To Check If Your Business Social Media Profiles Are Available Leer más “How To Check If Your Business Social Media Profiles Are Available”

The Economist and the Human Potential

If TED is about “Ideas Worth Spreading,” then the Economist’s Ideas Economy conference series is – as the title would suggest – about ideas worth monetizing. It’s the Economist, stupid! The venerable publication, a notorious late adopter, has realized that despite solid market standing it must reinvent itself to survive, both through a suite of new digital products and by branching out into the conference business. The focus on Innovation (as in “a commercialized original idea,” as the excellent moderator Vijay Vaitheeswaran defined it in his opening remarks) is a natural fit: The Economist has always stood for liberal economic policies and liberal social values – which is typically the kind of fabric that innovation thrives in.


By Tim Leberecht – //designmind.frogdesign.com

If TED is about “Ideas Worth Spreading,” then the Economist’s Ideas Economy conference series is – as the title would suggest – about ideas worth monetizing. It’s the Economist, stupid! The venerable publication, a notorious late adopter, has realized that despite solid market standing it must reinvent itself to survive, both through a suite of new digital products and by branching out into the conference business. The focus on Innovation (as in “a commercialized original idea,” as the excellent moderator Vijay Vaitheeswaran defined it in his opening remarks) is a natural fit: The Economist has always stood for liberal economic policies and liberal social values – which is typically the kind of fabric that innovation thrives in.

The most recent event of the series (full disclosure: frog design was a sponsor) took place last week in New York: With the theme “Human Potential,” 250 business leaders, entrepreneurs, politicians, and academics discussed for two days how to foster and tap into the creativity and intellect of their employees, stakeholders, peers, and students. The cynic could object and ask “Do we indeed have potential?,” inferring that the term “potential” implies progress and betterment – but are we, humans, even good? And if so, can we get better?

According to Harvard psychologist Steven Pinker, the answer is a clear yes. He presented a “history of violence,” arguing that violence is on the decline, which, as he readily admitted, appears to be somewhat counter-intuitive, knowing that there has not been a single day without war in the history of mankind. Attribute this to a recording bias: The magnifying effect of mass media makes violence more visible than ever before. Yet, Pinker cited empirical studies showing that the amount of actions which cause physical harm has steadily decreased over the past centuries. Despite the many atrocities it saw, the 20th century was not the most violent century in terms of absolute numbers (compared to the total world population), and acts of terrorism, Pinker pointed out, can only be described as (statistically) “insignificant.” Clearly, Pinker commented, the US overreacted in response to the 9/11 attacks. Before you cheer about the rise of human enlightenment and moral reasoning, however, consider that the way violence is committed may have become more subliminal, and that, more pressingly, weapons of mass destruction in the hands of a few rogue individuals (or states) can arguably do more harm nowadays – that is, cause ‘ultimate violence’ – than ever before. Additionally, it remains difficult to project future trends based on historical data so that an overly optimistic, non-violent concept of human potential might be flawed because of a bias of retrospective. In fact, the Rational Optimist‘s great blind spot is that it cannot look into the “heart of darkness,” that it has no means to explain or forecast truly irrational behavior.

On top of that, it is, of course, particularly hard to assess the human potential when you are human. Is human potential limited to humans? Can humans really fully unleash their own potential or will it take artificial intelligence to do so? Were the attendees in New York able to realize human potential or rather its impediment? The conference, for the most part, stayed away from such provocations. Notwithstanding the occasional excursion into macro-economic or philosophical debate, most of the program was devoted to more pragmatic topics such as employee motivation, knowledge management, institutional and non-institutional learning, and creative thinking. Leer más “The Economist and the Human Potential”

The Future of College Recruiting Will be Dominated by Market Research (Part 1 of 2)

The current lull in college recruiting is an opportune time to evaluate new strategies and tools. It is no secret that the vast majority of organizations that recruit from college campuses globally do so tactically, employing little or no strategy. To even the casual observer, the approaches used are predictable, pedestrian, and in some cases laughable, but all of that is about to change.

From the vantage point of someone who has been involved in college recruiting for more than 40 years, either representing a corporation or a university, it is clear that we are approaching a strategic inflection point with regard to the amount of strategy supporting college recruiting.

As that inflection point approaches, there are several dramatic changes that you should anticipate, including:

* The growth of social media (already demonstrating significant impact), opens up hundreds of new communication channels, allowing organizations to present highly targeted messages to highly targeted prospect segments and to cultivate relationships with top talent throughout their academic careers.
* The growth in acceptance of and access to video communication equipment will make it possible for organizations to decrease the use of campus visits and embrace “remote college recruiting.” This societal change comes just as more universities embrace virtual classrooms that allow students to participate in courses without being physically present. Costs will drop, organizations will be able to expand the number of colleges mined for talent, and everyone involved will save time.
* The globalization of work will force organizations to embrace unified global sourcing. While most organizations today continue to recruit geographically, as work becomes more distributed and global universities refine their emphasis and establish stronger industrial ties (Petronas University of Technology for example), organizations will have no choice but to tap the global market to recruit the high volume of graduates with specialized skills needed.
* The “businessization” of university recruiting will require more strategic, longer-term programs to manage complex situations. Due to the dramatic growth of for-profit universities and ongoing economic pressures on public institutions, many educational programs today have direct ties to established corporations that enable benefactors closer access to top students. Cultivating a relationship with said students in such environments will require college recruiting functions to become more business-like, i.e. guided by strategy, empowered with real-time information and relationship-management tools, and world-class opportunities (think of jobs as products) to take to students.

All of the changes highlighted above point to a demand for the college recruiting function to migrate away from being a game of chance to a more serious function that embraces cutting-edge marketing and sales tactics to deliver specific students to the organization. The modern arsenal of tools needed will include CRM (customer relationship management) systems and highly segmented branding informed by robust market research.


by Dr. John Sullivan | //ere.net

The current lull in college recruiting is an opportune time to evaluate new strategies and tools. It is no secret that the vast majority of organizations that recruit from college campuses globally do so tactically, employing little or no strategy. To even the casual observer, the approaches used are predictable, pedestrian, and in some cases laughable, but all of that is about to change.

From the vantage point of someone who has been involved in college recruiting for more than 40 years, either representing a corporation or a university, it is clear that we are approaching a strategic inflection point with regard to the amount of strategy supporting college recruiting.

As that inflection point approaches, there are several dramatic changes that you should anticipate, including:

  • The growth of social media (already demonstrating significant impact), opens up hundreds of new communication channels, allowing organizations to present highly targeted messages to highly targeted prospect segments and to cultivate relationships with top talent throughout their academic careers.
  • The growth in acceptance of and access to video communication equipment will make it possible for organizations to decrease the use of campus visits and embrace “remote college recruiting.” This societal change comes just as more universities embrace virtual classrooms that allow students to participate in courses without being physically present. Costs will drop, organizations will be able to expand the number of colleges mined for talent, and everyone involved will save time.
  • The globalization of work will force organizations to embrace unified global sourcing. While most organizations today continue to recruit geographically, as work becomes more distributed and global universities refine their emphasis and establish stronger industrial ties (Petronas University of Technology for example), organizations will have no choice but to tap the global market to recruit the high volume of graduates with specialized skills needed.
  • The “businessization” of university recruiting will require more strategic, longer-term programs to manage complex situations. Due to the dramatic growth of for-profit universities and ongoing economic pressures on public institutions, many educational programs today have direct ties to established corporations that enable benefactors closer access to top students. Cultivating a relationship with said students in such environments will require college recruiting functions to become more business-like, i.e. guided by strategy, empowered with real-time information and relationship-management tools, and world-class opportunities (think of jobs as products) to take to students.

All of the changes highlighted above point to a demand for the college recruiting function to migrate away from being a game of chance to a more serious function that embraces cutting-edge marketing and sales tactics to deliver specific students to the organization. The modern arsenal of tools needed will include CRM (customer relationship management) systems and highly segmented branding informed by robust market research. Leer más “The Future of College Recruiting Will be Dominated by Market Research (Part 1 of 2)”

American Express lanza una campaña interactiva con el DJ Mark Ronson

American Express ha lanzado “My Live Story”, una campaña interactiva junto con el DJ, productor y compositor Mark Ronson. Es una de las mayores campañas interactivas realizadas por la compañía de tarjetas de crédito, en la que se pretende “descubrir las mejores experiencias musicales británicas, las historias memorables detrás de los conciertos para celebrar la participación de American Express en la música en directo y el programa ganador de un premio ‘Preferred Seating’ lanzado el año pasado”.

La campaña interactiva aparecerá en la web de Channel 4. La creatividad impresa y online para apoyar la campaña está en manos de Ogilvy London y la actividad de social media y relaciones públcias la lleva a cabo Mandate Communications.


American Express ha lanzado “My Live Story”, una campaña interactiva junto con el DJ, productor y compositor Mark Ronson. Es una de las mayores campañas interactivas realizadas por la compañía de tarjetas de crédito, en la que se pretende “descubrir las mejores experiencias musicales británicas, las historias memorables detrás de los conciertos para celebrar la participación de American Express en la música en directo y el programa ganador de un premio ‘Preferred Seating’ lanzado el año pasado”.

La campaña animará a los consumidores a celebrar sus momentos musicales más memorables subiendo fotos o vídeos y de ellos, las experiencias de los veintiún ganadores aparecerán en un corto que se emitirá en la televisión nacional. El ganador de todos ellos, además, conseguirá entradas VIP para asistir a la gala de los Grammy en Los Ángeles. Además, en el corto participarán el director Toby Dye y Mark Ronson, que colaborará con la banda sonora, informa Brand Republic. Leer más “American Express lanza una campaña interactiva con el DJ Mark Ronson”

5 Important New Trends in Location

Advancements in mobile phone location technology not only allow for automatic background location behaviors, but also facilitate real-time, private location sharing for more practical purposes of a personal variety.

Geofencing technology powers most of these features — a geofence is nothing more than a virtual perimeter for a geographic area. Simply put, newer location-based applications enable users to build virtual fences around areas of interest. Those fences can be static or dynamic in nature, and possess properties that trigger behaviors such as notifications and automatic location updates upon zone entry or exit.

In Neer, geofencing is used behind-the-scenes to update a user’s whereabouts and trigger follow-up behaviors. When a Neer user enters or leaves a pre-defined, geofenced region, the application will update accordingly. Friends and family will receive automatic notifications, should the user so specify.

Geoloqi offers another approach to private location-sharing. The full-featured mobile and web platform also taps into to geofencing technology so users can leave themselves geo-located notes and perform time-saving automatic location-specific activities — think sending and receiving SMS messages when you enter or leave designated areas.

These private location-sharing activities could come in handy if you want to automatically notify a friend that you’re on your way to their house, or auto-email your boss that you’re running late. The service is currently limited to beta testers, but it certainly highlights the practical potential of background location for personal and peer-to-peer use.


Jennifer Van Grove | //mashable.com

As Facebook enters into the location market with Facebook Places, the world’s largest social network will help to make the edgy concept of checkins and location-sharing a mainstream practice.

Facebook (Facebook) is just one company attempting to add location for context; there are countless others going above and beyond checkins to push the space forward. There’s also a noticeable uptick in consumer interest around applications and services that feature location for sharing or utility.

The geolocation space is the one to watch right now — celebrities are flocking to Foursquare (Foursquare), location is finding a unique purpose in many mobile apps, background location is becoming a commonplace feature on smartphones, geofencing is evolving in purpose and function, and location-based social networks are proving to be the perfect platforms for cause marketing. What follows is a more detailed look at these five huge trends in location and how they will influence consumer adoption and inspire developer creativity. Leer más “5 Important New Trends in Location”

Gestores de contenido y SEO, matrimonio de conveniencia

Dentro de la importancia de los contenidos y la correcta gestión de estos a la hora de posicionar cualquier proyecto web en Internet, puede ser interesante ahondar en la relación de como los CMS o gestores de contenidos pueden establecer una excelente relación con las acciones seo encaminadas a posicionar en Internet cualquier web.

Pero vayamos por orden, en primer lugar, un buen CMS orientado a SEO deber permitir que llamemos a las urls de forma amigable. Este pues es uno de los factores iniciales. En esta línea Joomla, Drupal o Wordpress nos permite editar muy fácilmente estas y llamarlas (siempre en relación al contenido) como más nos convenga. CMS hay muchos y cada uno tiene su punto de interés, siempre va a ir en función de lo que queramos hacer con él. Ni que decir tiene que el CMS nos debe permitir siempre trabajar con CSS´s ya que el peso del sitio se reduce de forma drástica (la plantilla solo se carga una web en el equipo cliente y da más peso específico al contenido respecto del peso del código).


por Cayetano Torres

Dentro de la importancia de los contenidos y la correcta gestión de estos a la hora de posicionar cualquier proyecto web en Internet, puede ser interesante ahondar en la relación de como los CMS o gestores de contenidos pueden establecer una excelente relación con las acciones seo encaminadas a posicionar en Internet cualquier web.

Pero vayamos por orden, en primer lugar, un buen CMS orientado a SEO deber permitir que llamemos a las urls de forma amigable. Este pues es uno de los factores iniciales. En esta línea Joomla, Drupal o WordPress nos permite editar muy fácilmente estas y llamarlas (siempre en relación al contenido) como más nos convenga. CMS hay muchos y cada uno tiene su punto de interés, siempre va a ir en función de lo que queramos hacer con él. Ni que decir tiene que el CMS nos debe permitir siempre trabajar con CSS´s ya que el peso del sitio se reduce de forma drástica (la plantilla solo se carga una web en el equipo cliente y da más peso específico al contenido respecto del peso del código). Leer más “Gestores de contenido y SEO, matrimonio de conveniencia”

A Good Housekeeping Seal for the Twitter Age

Aiming to be a sort of Good Housekeeping Seal of Approval for the social media age, a startup called TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to get its ratings on their products in stores. In a modern twist, the ratings and reviews will be accessible instantly via QR codes printed on product packaging.

Megan Calhoun, founder of TwitterMoms—which boasts 30,000 “influential” mommy bloggers (each member has at least 1,000 followers on Twitter)—said the organization introduced the initiative to provide a one-stop, reliable source of product information for moms.

“The way product reviews were done before, there was no credibility, no easy way to access [all that was being said] about a product—to the point where the [Federal Trade Commission] stepped in,” Calhoun said, referring to the FTC’s stringent rules governing blogger-marketer relationships.


– Elaine Wong | //brandweek.com
Aiming to be a sort of Good Housekeeping Seal of Approval for the social media age, a startup called TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to get its ratings on their products in stores. In a modern twist, the ratings and reviews will be accessible instantly via QR codes printed on product packaging.

Megan Calhoun, founder of TwitterMoms—which boasts 30,000 “influential” mommy bloggers (each member has  at least 1,000 followers on Twitter)—said the organization introduced the initiative to provide a one-stop, reliable source of product information for moms.

“The way product reviews were done before, there was no credibility, no easy way to access [all that was being said] about a product—to the point where the [Federal Trade Commission] stepped in,” Calhoun said, referring to the FTC’s stringent rules governing blogger-marketer relationships.

For marketers, the benefits are twofold: They get customer feedback on products and marketing strategies, and they’re able to escape some of the finger-pointing that comes from sending bloggers new products, often in hopes of getting gushy reviews.

In the case of TwitterMoms, women are given product samples to try and evaluate at home, and then asked to offer honest and practical feedback for both marketers and their peers. Panels usually consist of 25 to 30 “experts,” and the groups are drawn from a subset of 1,200 TwitterMoms members. (The goal is to capture a subgroup that’s best representative of its community, Calhoun said.)

The organization then works with the advertiser to come up with a set of criteria for evaluating the product. If the product “meets or exceeds” all guidelines 85 percent or more of the time, the marketer is awarded a “Moms Like This” seal of approval.

Companies pay TwitterMoms to assemble the groups and for the rights to run the ratings information. TwitterMoms, in turn, pays panelists for their contributions. The setup is designed this way so that the women aren’t taking money from the companies they’re reviewing.

Augie DeLuca, chief marketing officer for Quickie, said the primary appeal was the opportunity to gain “unbiased and objective feedback” from bloggers. The Cinnaminson, N.J.–based company next month will launch its first product carrying TwitterMoms’ seal of approval: an improved version of its Microfiber Twist Mop.

Following a six-week evaluation process by moms, Quickie garnered insights on how to improve the “efficacy and efficiency” of its mop. Research showed that 96 percent of the moms who tried it would “recommend it to their peers,” the company found.

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