Contagious or by the law!
In November 2009 an EU Manifesto targeted focus on funding and the competences and could read:
At that time Jean -Philippe Courtois, President Microsoft International, said that the future of Europe depends on the imagination of its people and urged political and business leaders to create a environment that encourages creative thinking.
He said that the technology has the potential to radically transform society and create new jobs, but investment in skills is essential.
“The acquisition of IT skills, for example, is as fundamental as reading and writing, “said Courtois, who spoke on behalf of the 27 ambassadors.”
For its part Edward de Bono, one of the ambassadors said creative people can help deliver “new ideas” to help find innovative solutions to society’s problems, but went further to say – “Economists are able to describe the problems but are less effective when it comes to solving them”.
In July 2010 GE launched a challenge of $ 200 million to researchers and entrepreneurs from around the world.
It was a clear initiative of Open Innovation!
Everyone is being affected by this change from SMEs to Government organizations, but it seems that Europe has not changed enough.
R. Hudson says it takes:
– Focus on Excellence. If Europe wants to compete has to have the best research and ideas available.
– Focus on clusters. We need to focus resources on areas of high technology in order to attract bright students to its universities and companies for their rich business parks .
– Free SMEs. Small businesses are a major driver of ideas to the markets. We must encourage them financially.
– Buy smart. We need to provide the public services with the ability to purchase innovative products and services.
– Regulate smart. The setting is a sign of obligation and can lead to innovation.
Since 2009 it became clear that:
– It is essential to invest in new skills (people) and not only in technology (tools).
– The environmental concern is no longer exclusively green to be too gray and white in reference to creative thinking.
– “The new thinking” can be provided (with help), as is the case presented by Hudson, in terms of policies and regulations.
– The interdisciplinary team (economists, engineers, psychologists, designers, etc.) have guaranteed future. Everyone can create, conceptualize and implement ideas.